Online Advertising Madagascar - korhogoagency.com

Enter the Malagasy market with confidence. Korhogo Agency delivers end‑to‑end online advertising for brands that want measurable growth across the island’s mobile‑first audience. By uniting rigorous strategy with local fluency and creative craft, we plan, build, and scale campaigns that turn attention into action—whether your goal is brand lift, qualified leads, app installs, or direct sales. From multilingual messaging and culturally tuned storytelling to privacy‑ready tracking and channel orchestration, our team turns complexity into clarity so you can focus on growth while we manage the rest.

Why the Malagasy digital landscape needs a dedicated approach

Madagascar’s digital ecosystem is expanding quickly, but it does not behave like a copy‑paste of larger African markets. Audiences are highly mobile, bandwidth can be uneven between regions, and purchasing paths often weave through social messaging, call centers, and mobile money. An effective plan respects these realities while applying global best practices. Korhogo Agency brings both: international-grade media planning and on‑the‑ground knowledge of how customers actually discover, compare, and buy—online and offline—throughout the island.

Population centers such as Antananarivo, Toamasina, Antsirabe, Mahajanga, Fianarantsoa, Toliara, and Antsiranana provide distinct opportunity profiles by industry and spend power. French and Malagasy drive most everyday communication; English often plays a role in business, tourism, and technology segments. Many users access the internet primarily via smartphones on major networks (Telma, Orange Madagascar, Airtel). That means your ad experience must be lightweight, fast, and thumb‑friendly. Video formats should prioritize short, captioned cuts. Landing pages must load quickly, even on 3G, with click‑to‑WhatsApp and click‑to‑call options for seamless follow‑up.

Purchasing behaviors also reflect local trust patterns. Social proof, influencer signals, and community recommendations carry strong weight. Payment comfort varies; mobile wallets (MVola, Orange Money, Airtel Money) and cash‑on‑delivery remain influential, especially outside major cities. These realities call for adaptable journeys—from discovery in social feeds to lead capture via short forms, then warm hand‑offs to messaging apps or call‑backs for final conversion. Korhogo Agency designs the entire funnel to fit these routes, aligning creative, channels, and measurement with the way people actually move through decisions in Madagascar.

What Korhogo Agency delivers for your brand

We operate as an embedded growth partner across planning, creative, media buying, technology, and reporting. Our model is outcomes‑driven: clear goals, precise targeting, disciplined experimentation, and transparent results. Below is an overview of the core competencies we bring to every engagement.

Channel strategy and media buying

Search and Shopping: Full Google Ads setup, from keyword research to negative lists, ad extensions, product feeds, and multi‑language ad groups. We use intent to capture high‑quality leads and purchases at the moment of need.
Social and Video: Meta (Facebook and Instagram), TikTok, and YouTube tailored to a mobile‑first environment. We employ vertical video, value‑based lookalikes, signals from Conversion API, and reach/frequency planning for brand lift.
Display and Native: Prospecting and retargeting through carefully curated placements on regional news and lifestyle sites, balancing reach and relevance. Creative variants are compressed for fast loads and low data usage.
Influencer Collaborations: Identification and vetting of Malagasy creators aligned to your niche, with brand safety checks, content briefs, and performance‑based compensation models where appropriate.
Lead Generation: Friction‑light forms (on‑platform lead ads and custom landing pages), automated follow‑ups, and routing to messaging and call teams for timely conversion.
App Install and Engagement: Campaigns that combine low‑cost installs with in‑app action optimization via SKAN/SDK events or server‑to‑server setups.
International Targeting: Campaigns to reach diaspora audiences who influence domestic demand in sectors like education, real estate, healthcare, and travel.

Measurement, tracking, and insight

GA4 and Tag Management: Deployment of Google Tag Manager and event architecture aligned with your funnel—from view content to add‑to‑cart, lead, purchase, subscription, or appointment booked.
Pixel and Conversion API: Privacy‑forward signal strengthening for Meta, TikTok, and Google to improve delivery efficiency and reduce CPA swings.
Attribution and UTMs: Clean UTM frameworks, channel standardization, and cross‑device support to clarify where value is created.
Dashboards: Live executive reporting with cohort analysis, creative breakdowns, and geographic performance, supported by weekly narrative insights.
Testing: Structured A/B and multivariate tests across creative, audiences, bids, placements, and landing pages to systematically find lift.

Your decisions are powered by real‑time data enriched with qualitative feedback loops—from call recordings and chat transcripts to post‑purchase surveys—so you can act with confidence.

Creative studio and multilingual content

Concept to Asset: Storyboarding, scripting, production, and motion design for static, video, and interactive formats (Meta, TikTok, YouTube, Display).
Language Adaptation: Malagasy, French, and English execution with tone aligned to your audience’s expectations in each region and vertical.
Mobile‑First Craft: Lightweight files, strong hooks in the first seconds, clear CTAs, and visual cues that work without sound.
Ad‑to‑Landing Consistency: Messaging, visuals, and offer harmony across every touch to reduce drop‑off and boost quality scores.

Landing pages and conversion rate optimization

Fast, Friendly Builds: Lightning‑quick pages optimized for 3G/4G and low‑spec devices, with minimal script overhead and cache‑friendly assets.
Action‑Oriented UX: Click‑to‑WhatsApp, click‑to‑call, and pre‑filled short forms that are simple to complete and easy to verify.
Trust Signals: Testimonials, badges, and local proof points that answer the objections your audience actually has.
Experimentation: Continuous form and layout tests to raise conversion rates while maintaining lead quality.

This relentless focus on performance translates into more revenue per impression and lower effective costs across the board.

Commerce and payments integration

Catalogs and Feeds: Product feed creation and hygiene for dynamic ads and shopping placements.
Checkout Flexibility: Cart, mobile money, and pay‑on‑delivery options to match local preferences.
Remarketing: Event‑based audiences (viewed product, added to cart, initiated checkout) with tailored messaging and incentives.

Whether you sell services or products, we design for the last mile—because incremental improvement at checkout often beats top‑of‑funnel volume when it comes to sustainable growth in ROI.

Brand safety, privacy, and governance

Policy Compliance: Ad policy vetting, creative approvals, and age gating when required.
Consent and Data Handling: Consent bars, preference centers, and server‑side tagging to respect user choices and protect your business.
Ad Verification: Viewability, fraud prevention, and exclusion lists to keep placements aligned with your values.

Our analytics discipline ensures you know what works, why it works, and how to scale it without sacrificing trust or compliance.

How we run your campaigns, step by step

1. Discovery and market immersion

We begin with an immersion into your brand, product, and audiences—customer interviews where possible, competitor mapping, and an audit of your current channels and assets. We establish baseline metrics and define the precise outcomes that matter: revenue targets, CAC ceilings, lead quality thresholds, payback windows, and acceptable variance ranges.

2. Strategy and planning

We translate objectives into a cross‑channel plan: audience hierarchies, budget phasing, funnel stages, and creative narratives. We assign ownership for every KPI and outline the experimentation roadmap for the quarter. Seasonality and regional considerations shape flighting—for example, tourism peaks, retail events, or academic calendars—and we adapt creative to local idioms and holidays. This is where programmatic and direct buys are weighed for incremental reach against costs, viewability, and brand fit.

3. Setup and quality assurance

Tagging, pixels, conversion events, product feeds, creative sets, and audience libraries are built, reviewed, and tested in staging and live environments. We run pre‑launch QA checklists for loading speed, device coverage, broken links, tracking integrity, and compliance.

4. Launch and early optimization

We start with controlled budgets and high‑signal campaigns to generate learnings quickly. Bids, placements, and creative variants are tuned based on signal density, cost curves, and early conversion data. High‑variance segments are isolated while strong performers are fed incremental budget.

5. Scale and stability

As data confidence grows, we expand winning segments, introduce new inventory, and increase daily caps. Budget increases are staged to preserve delivery quality, and bid strategies are moved to algorithmic modes when they outperform manual approaches. Our cadence includes weekly sprints and monthly reviews, with quarterly planning to align with your business goals. Expect a persistent cycle of optimization across audiences, creatives, and landing pages.

6. Reporting and decision support

Beyond dashboards, you receive narrative insights and clear recommendations. We surface leading indicators before lagging ones shift—creative fatigue, audience saturation, CPM/CPP drift, and inventory scarcity—so you can anticipate rather than react. Decisions are grounded in practical trade‑offs: spend here, pause there, test this angle, shift that message.

Packages and engagement models

We offer flexible structures to fit your stage and ambitions. All packages include channel planning, creative guidance, tracking integrity checks, and ongoing reporting. If you need custom SLAs, integrations, or cross‑border execution, we tailor a bespoke scope.

Launch: Ideal for new entrants testing product‑market fit. Includes account setup, 2–3 channels, 8–10 creative variants, foundational dashboards, and biweekly optimization cycles. Recommended monthly ad spend: budget‑friendly tier with room for learning velocity.
Growth: For brands with traction. Adds deeper audience segmentation, sequential storytelling, weekly sprints, advanced remarketing, and CRO testing on landing pages. Recommended monthly ad spend: moderate to high, with guardrails for efficiency.
Scale: For category leaders. Includes multi‑region orchestration, broader inventory access, creator programs, content engines, and full‑funnel measurement with revenue mapping. Recommended monthly ad spend: high, with clear return thresholds and expansion triggers.

Pricing can be fixed‑fee, hybrid (base plus performance), or team‑as‑a‑service for in‑house enablement. We agree on KPIs, reporting depth, and collaboration rhythms before launch to ensure accountability and speed.

Industries and use cases we serve in Madagascar

Every sector benefits from the same principles—sharp targeting, persuasive creative, and operational agility—but execution details differ. Below are examples of how we tailor campaigns to specific verticals.

Tourism and Hospitality: Inspire with short‑form video and immersive landing pages that highlight itineraries, local experiences, and seasonality. Use lead forms for travel consultations and remarket via itinerary reminders.
Retail and Consumer Goods: Drive store visits and online orders with geotargeted promos, catalog ads, and influencer sampling. Employ cart‑based remarketing and bundled offers to raise average order value.
Education: Acquire student leads with content about curriculum, career outcomes, and scholarships. Use appointment booking flows for campus tours and info sessions.
Telecom and Fintech: Promote plans, wallets, and value‑added services. Use audience tiers based on device, ARPU indicators, and usage patterns; optimize for lifetime value rather than just initial sign‑ups.
Healthcare: Build trust with compliance‑friendly messaging, symptom‑based search capture, and appointment booking funnels, backed by call‑center follow‑ups.
NGOs and Social Impact: Expand reach for awareness campaigns, donor acquisition, and program participation with storytelling that centers beneficiaries and outcomes.
Real Estate: Use lead gen with property tours, 360° video, and instant messaging hand‑offs for rapid qualification and site visit scheduling.
B2B and Services: Narrow‑cast to decision‑makers with LinkedIn and search; blend gated content, webinars, and consultative CTAs for longer sales cycles.

Localization that goes beyond translation

Words alone are not enough. Effective campaigns respect cultural cues, humor, values, and everyday realities. Our creative process sources references from Malagasy contexts—visual styles, scenarios, and idioms that feel native, not imported. We test dialect nuances where relevant and ensure calls‑to‑action match how people prefer to respond: quick replies, messaging apps, short forms, or phone. This is genuine localization, engineered to increase attention and trust while reducing friction.

Technical stack and integrations

We integrate with your marketing and revenue stack to create a feedback loop between media, product, and sales. Our toolkit includes:

Advertising Platforms: Google Ads, Meta Ads Manager, TikTok Ads, YouTube, and curated placements across regional publishers.
Tracking and Analytics: GA4, Google Tag Manager, server‑side tagging, consent platforms, and event schemas aligned to your funnel.
Data and Reporting: BigQuery or similar warehouses, BI dashboards, and cohort/lifetime value analyses.
CRM and Automation: HubSpot, Zoho, Odoo, or your preferred system; automated lead assignment and nurture sequences through email and messaging.
Creative and Collaboration: Asset pipelines, version control, and approval workflows for rapid iteration without chaos.

Everything is built to reinforce a single truth: measurement without action is vanity. We connect insights to decisions, then decisions to changes in spend, creative, and experience—closing the loop with disciplined analytics and execution.

Measurement philosophy and experiments

We design your experimentation roadmap to answer the questions that matter most. Should you put more weight on video or static? Are French headlines outperforming Malagasy in specific regions? Does WhatsApp conversion beat on‑site forms for qualified leads? We use incremental tests—geo splits, audience splits, and time‑based rotations—to establish causality, not just correlation. Where budgets permit, we run holdout tests for brand campaigns to quantify true lift, then channel those learnings back into planning.

We also reconcile online leads with offline outcomes. If your sales happen by phone or in physical locations, we set up call tracking and store‑visit proxies, plus sales team feedback loops. Your media decisions should reflect revenue realities, not just clicks and form fills. This is where disciplined data meets sales process, ensuring budget flows to what actually drives margin.

Creative frameworks that fit a mobile‑first reality

Our creative is engineered for fast scrolls and small screens. Each asset answers three questions in seconds: What is it? Why should I care? What should I do next? We use strong openers, benefit‑centric headlines, and visuals that resonate locally. Subtitles are standard for video. We craft variations by audience and funnel stage—problem‑aware, solution‑aware, and product‑aware—so people see the right message at the right time. Tight ad‑to‑page consistency closes the gap between curiosity and conversion, improving costs and scaling potential.

From acquisition to retention

Growth is not only about new customers. We build retention pathways—remarketing with value updates, loyalty offers, replenishment reminders, and cross‑sell prompts. Email and messaging nurture sequences ensure the conversation continues after the first conversion. Your growth curve steepens when repeat purchase and referral engines support paid acquisition, making every subsequent sale cheaper to win.

Governance, risk, and continuity planning

We manage risk so your campaigns sustain momentum. This includes spend caps, pacing controls, creative fatigue monitors, inventory diversification, and scenario playbooks for sudden shifts (policy, supply chain, or seasonal shocks). Backups exist for critical assets and tracking configurations. Access permissions are role‑based and audited. We make complexity visible and manageable, so surprises become signals rather than crises.

Frequently asked questions

How fast can we launch? Typically within 10–15 business days for a fresh setup, faster if you already have baseline assets and tracking.
Which languages should we prioritize? We recommend Malagasy and French, with English as needed for specific segments (tourism, tech, B2B).
Which channels perform best? It depends on your goal and audience. We often start with Search, Meta, and TikTok, then expand based on validated lift.
How do you ensure quality leads? By aligning targeting, messaging, and forms to disqualify poor fits early and scoring leads before hand‑off.
Can you integrate with our CRM and sales team? Yes. We map the entire journey from first touch to closed‑won, ensuring feedback improves targeting and creative.
How do you handle privacy? We implement consent tools, minimize data collection, and use server‑side tagging where helpful, aligning with global best practices.
Do you manage creative production? Yes. Our team produces and iterates assets end‑to‑end, from concepting to post‑production, with clear review cycles.
What if my budget is small? We right‑size the plan—fewer channels, tighter audiences, and sharper tests—to learn quickly without waste.

A growth partner for leaders and challengers

Whether you are a multinational entering a new region or a local brand ready to scale, Korhogo Agency brings the capabilities of a mature media department with the velocity of a startup. We take ownership of outcomes, communicate clearly, and collaborate with your team as if it were our own. From first brief to steady state, you will know what we are doing, why we are doing it, and how to measure its impact in simple, business‑centric terms.

Get started with korhogoagency.com

Tell us your growth goals and constraints, and we will propose a plan with timelines, KPIs, and a testing roadmap. Expect an initial audit, a tailored channel mix, and the creative you need to win attention in feeds and search results. We will build your measurement foundation, launch with rigor, and iterate with speed, keeping you informed at every step. Reach out via korhogoagency.com to schedule a discovery call, share your current assets, and choose an engagement model that fits your team. Together, we will turn attention into outcomes and make your spend work harder—powered by disciplined optimization, transparent reporting, and creative that moves people.

Commerce, marketplaces, and last‑mile success

If you sell online, we will align catalog structure, promotions, and inventory signals with demand patterns. Seasonal bundles, limited‑time offers, and regional pricing can sharpen conversion velocity, while remarketing nudges recover high‑intent carts. If you sell through distributors or marketplaces, we create brand‑safe product pages, unify messaging across listings, and use off‑site ads to drive qualified traffic back to your best‑margin destinations. Wherever the transaction happens, the role of media is the same: concentrate demand and prove business value. That is the essence of sustainable e-commerce growth.

What success looks like

When the pieces align—audience, message, offer, and experience—you see cleaner pipelines, steadier cost curves, and clearer forecasts. You feel it in faster decision‑making and stronger collaboration between marketing and sales. You see it in your dashboards, your bank account, and your team’s confidence. Korhogo Agency’s job is to ensure that alignment happens more often, more predictably, and at greater scale. With disciplined ROI management, creative grounded in local truth, and a system of continuous improvement, your brand earns not only reach but relevance—the kind that compels action.