Brands in Niger and Senegal deserve social media that feels local, performs globally, and moves people to action. Korhogo Agency designs, runs, and scales social programs that connect with audiences in French, Wolof, Hausa, Zarma, and English—aligning culture, commerce, and creativity to drive measurable growth for organizations ready to lead across West Africa.
Why Korhogo Agency for Niger and Senegal
Korhogo Agency is built for frontier and fast‑rising markets. Our team blends on‑the‑ground cultural fluency with performance marketing discipline, giving brands a partner that can translate ambition into outcomes from Dakar’s bustling neighborhoods to Niamey’s expanding commercial corridors. We combine market intelligence, audience research, and platform mastery into one integrated strategy focused on business impact.
What sets us apart:
- Local-first approach: We craft assets and narratives that reflect community values, dialects, and everyday realities in Senegal and Niger.
- Performance woven into creativity: Every idea is built to sell, serve, or scale—never creativity for its own sake.
- Mobile and data sensitive: Lightweight formats, smart compression, and platform-native experiences that respect bandwidth constraints.
- Full-funnel orchestration: From awareness to service to sale, your social is an engine, not a silo.
- Compliance and care: We maintain brand safety, respect platform policies, and manage escalation with precision.
The Social Landscape: What Works in Niger and Senegal
Understanding people’s daily digital routines is the first step to crafting social that resonates. We map platforms, behaviors, and opportunities across both countries.
Platforms and Usage Patterns
- Facebook and Instagram: Core discovery and community hubs across Dakar, Thiès, Saint‑Louis, Niamey, Maradi, and Zinder. Short video, carousels, and creator collabs outperform static posts for cost‑efficient reach.
- WhatsApp (including Business): Primary channel for conversations, after‑sales support, and social commerce. Catalogs, quick replies, and broadcast lists power retention.
- TikTok: Rapidly expanding in urban youth segments; music, humor, and remix culture drive virality when supported by creator partnerships.
- X (Twitter): Strong for real‑time commentary around sports, culture, and news; relevant for influencers and journalists in Dakar.
- LinkedIn: Growing among professionals in finance, telecom, energy, and NGOs; essential for B2B visibility and recruiting.
- YouTube: Long‑form storytelling and explainers; short‑form is gaining momentum via YouTube Shorts.
Connectivity and Content Constraints
- Mobile-first: Vertical video, captioned content, and readable typography for small screens.
- Data-light: 10–20 second clips, optimized compression, and platform-native editing to minimize load times.
- Offline realities: Clear CTAs to SMS, USSD, or call centers for users with intermittent connections.
Cultural and Seasonal Moments
- Religious calendars: Ramadan, Korité (Eid al-Fitr), and Tabaski (Eid al-Adha) anchor gift, food, and family campaigns.
- National days: Senegal Independence (April 4) and Niger Independence (August 3) for civic and pride messaging.
- Sports: AFCON cycles and local club matches offer real-time hooks and fan engagement spikes.
- Education and youth: Back‑to‑school, exam seasons, and scholarship windows for youth-centric initiatives.
Our End-to-End Service Model
We operate an agile, repeatable system—from discovery to deployment—tailored for the realities of Niger and Senegal.
Discover
- Brand and competitor audit across platforms
- Audience segmentation by language, city, and interest
- Messaging validation via rapid A/B tests
- Tech stack and data flow mapping (pixels, events, CRM integration)
Design
- Editorial calendar with content pillars aligned to business goals
- Creative templates in vertical, square, and landscape formats
- Copy systems in French, Wolof, Hausa, Zarma, and English
- Ad frameworks for prospecting, retargeting, and retention
Deploy
- Publishing ops with approval workflows and checklists
- Community moderation playbooks and escalation routes
- Creator/influencer activations with clear briefs and rights
- Paid media execution and budget pacing
Improve
- Weekly creative refresh based on winning hooks
- Audience and placement testing to expand reach
- Cohort analysis for retention and upsell
- Quarterly reviews feeding annual planning
Content and Creative That People Share
Impactful content is simple, human, and unmistakably local. We structure creative for clarity, speed, and repeatability—anchored in modern engagement mechanics.
Core Content Pillars
- Education and how‑tos: Practical tips, step‑by‑steps, and explainers reduce friction to adopt or buy.
- Community spotlights: Stories from Dakar’s neighborhoods, Niamey’s markets, artisans, and everyday champions.
- Product in context: Short scenes showing real usage scenarios with subtitles and price cues.
- Trust signals: Testimonials, before/after, and transparent FAQs to address objections.
Formats Built for Reach and Retention
- Short vertical video: 9–20 seconds, front‑loaded hook, on‑screen captions.
- Carousel explainers: Clear sequencing for benefits, features, or program steps.
- Lightweight motion graphics: Data‑friendly animations with strong color contrast.
- Snackable series: Weekly mini‑episodes that build habit and anticipation.
Language and Voice
We write for comprehension first, then flourish with idioms and humor. Our bilingual and trilingual copywriters ensure clarity in French and local languages without losing brand tone. This is where smart localization unlocks relatability and scale.
The Korhogo Creative Loop
- Hook library: We compile regionally validated first‑three‑second hooks to speed iteration.
- CTA vault: Tested prompts to drive clicks, messages, and store visits.
- Modular templates: Remixable layouts for faster production across campaigns.
- UGC pipelines: Creator briefs that elicit authentic customer perspectives.
Community Management and Social Care
Strong brands show up when people have questions, praise, or complaints. Our moderation team manages multi‑language comments and inboxes with empathy and precision, nurturing a loyal community.
Moderation and Response
- Coverage windows aligned to peak activity in Dakar, Touba, Niamey, and Maradi
- SLAs by message type (pre‑sale, support, complaint, spam)
- Pre‑approved responses with personalization guidelines
- Escalation to legal, PR, or customer service when needed
Reputation and Safety
- Automated filters for hate speech, fraud, and high‑risk phrases
- Incident logs and root‑cause analysis for recurring issues
- Proactive myth‑busting content when misinformation emerges
Paid Social That Drives Sales and Service
We turn attention into action with media plans that match your funnel, budget, and bandwidth constraints. From lead gen for education and financial services to retail conversions and NGO fundraising, our campaigns are engineered for conversion.
Audience Architecture
- Prospecting: Lookalikes on high‑value actions, interest stacks tuned to local culture
- Retargeting: Video viewers, engaged users, and site visitors via pixel or server events
- Loyalty: CRM‑synced custom audiences with frequency caps and offer sequencing
Creative for Performance
- Offer‑led messages for price‑sensitive users
- Localized credibility: accents, landmarks, and voiceovers that feel familiar
- Testing grid: hooks x CTAs x formats to find efficient combinations
Budgeting and Bidding
- Phased testing: 10–20% of spend allocated to weekly experiments
- Bid strategies by objective: reach for launches, cost cap for leads/sales, value for LTV
- Geo allocation: City clusters prioritized by density and conversion data
Influencers and Creators With Real Reach
Creators shape culture in Senegal and Niger, but success requires alignment, clarity, and compliance. We run end‑to‑end programs—from discovery and contracting to briefing, approvals, and performance tracking.
- Micro and nano creators for trust and niche communities
- Category alignment: food, music, fashion, fintech, education, and health
- Brand safety screening: content history and audience quality checks
- Usage rights and whitelisting for paid amplification
Social Commerce, WhatsApp Journeys, and Offline Bridges
Transactions happen where conversations happen. We design flows that carry people from scroll to checkout—or from DM to doorstep—without friction.
WhatsApp Business as a Storefront
- Product catalogs with compressed images and clear price points
- Quick replies and FAQ automation for speed and consistency
- Payment guidance: mobile money, cash on delivery, or in‑store pickup
Lead Capture to Close
- Instant forms on Facebook and Instagram for data‑light capture
- CRM sync and lead scoring to prioritize follow‑ups
- Sales scripts and SLA adherence for call‑back teams
Offline Integration
- USSD and SMS shortcodes for promotions and support
- Geo‑targeted store visit campaigns with simple directional CTAs
- Field team enablement: QR codes and coupon systems for attribution
Measurement, Reporting, and Decision Science
We believe creative is only as good as what it learns. Our measurement framework links platform and business data to produce clear analytics and faster decisions.
KPIs by Objective
- Awareness: reach, frequency, watch time, brand lift
- Consideration: CTR, saves, shares, qualified DM volume
- Acquisition: lead quality, cost per lead, cost per sale
- Loyalty: repeat purchase rate, response time, NPS
Attribution and Insight
- Event taxonomy: consistent naming across pixels and APIs
- Lightweight MMM heuristics when data is sparse
- Holdout testing to measure true incremental impact
Reporting Cadence
- Weekly snapshots: wins, issues, and next actions
- Monthly deep‑dives: creative insights, funnel diagnostics, and benchmarks
- Quarterly business reviews that connect spend to ROI
Governance, Brand Safety, and Crisis Readiness
Public conversations are dynamic. We prepare your brand with guardrails and response protocols that protect reputation and reduce risk.
Playbooks and Policies
- Tone‑of‑voice and content approval matrices
- Sensitive topics guidance for politics, religion, and health claims
- Data handling rules for personally identifiable information
Crisis and Escalation
- Monitoring signals for spikes in negative sentiment
- Decision trees with roles, owners, and response windows
- Post‑incident reviews with corrective actions
How We Work With You
Korhogo Agency integrates with your team as an extension, not just a vendor. Clear accountability, shared dashboards, and transparent workflow keep momentum high and surprises low.
Onboarding
- Kickoff workshop to align goals, audiences, and constraints
- Access setup: pages, ad accounts, pixels, catalog feeds
- Messaging house and creative dos/don’ts
Collaboration Tools
- Editorial calendar with view and comment rights
- Asset library with version control and localization layers
- Shared reporting workspace with live dashboards
Team Structure
- Account lead for strategy and stakeholder alignment
- Creative lead and editors for rapid content loops
- Media buyer for pacing and tests
- Community manager(s) for daily engagement in local languages
Scenarios We Excel At
- National awareness with local nuance: A telecom launching new data bundles with city‑specific creatives and retail footfall campaigns.
- Lead generation at scale: An education provider filling cohorts through instant forms, WhatsApp nurturing, and campus open days.
- Retail demand shaping: A consumer goods brand driving weekly offers via reels, creator demos, and shopkeeper activations.
- NGO impact storytelling: Documenting programs with dignity, clarity, and measurable calls to action for donations or sign‑ups.
- Financial inclusion: Guiding first‑time users through account setup with micro‑explainers and agent geo‑targeting.
Packages Tailored for West African Markets
Our packages are modular, allowing you to start focused and scale confidently as results compound.
Starter
- 2 platforms, 12–16 posts/month, monthly reporting
- Basic community responses in French and one local language
- Light paid support for post amplification
Accelerate
- 3–4 platforms, 20–28 posts/month plus 6–8 short videos
- Full community moderation with SLA and escalation
- Always‑on paid funnel with prospecting and retargeting
- Creator collaborations and UGC sourcing
Scale
- Omnichannel orchestration across Meta, TikTok, YouTube, and WhatsApp
- Production sprints for campaigns and product launches
- Marketing automation and CRM integration
- Quarterly testing roadmap and advanced measurement
Editorial Calendar and Operating Rhythm
Consistency beats intensity. We anchor your program with a calendar that balances brand, promo, and community content—then iterate weekly.
Monthly Cadence
- Week 1: Plan and pre‑produce; finalize test matrix
- Week 2: Launch waves; measure early signals
- Week 3: Refresh creatives; expand winners; prune under‑performers
- Week 4: Synthesize insights; roll into next month
Creative Operating System
- Idea intake from your teams, customers, and frontline staff
- Rapid rough‑cuts to validate hooks before polishing
- Localization passes for dialects and cultural cues
- QA checklist: subtitles, compression, links, UTMs, and alt text
From Insight to Impact: Our Promise
We measure success by business outcomes, not vanity metrics. Clear governance, disciplined testing, and experienced hands ensure each iteration moves you closer to targets—with visible, compounding gains in optimization and efficiency.
Expect a partner who listens, adapts, and sweats the details: from the first three seconds of a reel to the final step of a WhatsApp purchase flow; from the nuance of a Wolof idiom to the targeting of a Niamey neighborhood; from smart planning to resilient execution. Great storytelling backed by operational excellence is how we turn attention into momentum—and momentum into measurable value.
Getting Started With Korhogo Agency
Whether you are launching in Senegal, expanding in Niger, or unifying cross‑border operations, korhogoagency.com is ready to help you design, run, and scale a social program that performs. We begin with a discovery session, align on goals, and deliver a pilot within 21 days—so you see traction before making long‑term commitments.
- Step 1: Discovery and quick audit of your current presence
- Step 2: 90‑day action plan with creative and media blueprint
- Step 3: Pilot launch, weekly reporting, and iteration
- Step 4: Scale with multi‑platform orchestration and creator programs
Choose a partner who understands the people, platforms, and possibilities of West Africa. With Korhogo Agency, your social channels become a true business engine—balancing creativity and performance, building durable relationships, and delivering the kind of engagement that compounds over time. Let us turn ambition into traction and traction into tangible ROI across Niger and Senegal.
