Your brand has audiences stretching from the busy boulevards of Abidjan to the markets of Niamey and Maradi. Korhogo Agency transforms that opportunity into measurable growth with end-to-end social media management built for Niger and Côte d’Ivoire. We combine market insight, multilingual creative, and rigorous performance systems so your message resonates across borders, languages, and platforms—without losing your brand’s voice or business focus.
Why Korhogo Agency for Niger and Côte d’Ivoire
korhogoagency.com was founded with a simple promise: make brands relevant and profitable in West Africa’s digital economy. We are grounded in local culture and business realities while operating with global standards. Whether you sell consumer goods in Abobo, manage financial services in Plateau, run e‑commerce in Cocody, or bring agritech to Zinder and Maradi, we design the right approach, manage execution, and report outcomes in a way that leadership teams can trust.
- Local-first expertise across language, etiquette, and platform norms: French, Hausa, Zarma/Songhay, Djerma, Dyula/Dioula, Baoulé, Senoufo, with on-the-ground research in Abidjan, Bouaké, Korhogo, Yamoussoukro, San Pedro, Niamey, Zinder, Agadez, Dosso, and Tahoua.
- End-to-end team: planners, creatives, producers, community managers, paid specialists, marketing technologists, and data analysts aligned to business outcomes.
- Performance discipline: clear objectives, channel mix models, creative testing, and weekly reporting dashboards that connect campaigns to revenue and retention.
- Regulatory care and brand safety: moderation workflows, fraud prevention, and compliance with platform policies and regional legal standards.
- Operational reliability: SLAs for publishing, response, escalation, and crisis protocols, backed by redundancy across teams and tools.
We start every engagement by clarifying business goals and building a market-backed strategy you can sign off with confidence. Then we own execution, optimization, and cross-functional coordination so you focus on product, partners, and growth.
Audience and Platform Landscape Across Niger and Côte d’Ivoire
Digital behavior varies by country, city, and demographic. Our planning aligns to device usage, data costs, and regional content tastes. We map primary and secondary platforms per audience segment and match content formats to intent.
Meta ecosystem: Facebook, Instagram, and WhatsApp
Facebook remains the broadest reach in both countries, with strong penetration in Abidjan, Bouaké, and Niamey. Instagram skews urban and youth with high interest in fashion, beauty, music, food, and lifestyle. WhatsApp Business is a crucial sales and service channel; we build catalog flows, quick replies, and staff playbooks for lead capture and post‑purchase care. We leverage Meta’s sales objectives for conversion and lead generation while tailoring creative to bandwidth realities through image-first and short vertical video.
TikTok and short video
TikTok grows rapidly in Abidjan, Korhogo, and Niamey among 16–34 audiences. Entertainment-first formats are essential, balanced with utility content for education, fintech, and health. We architect creator collaborations, UGC frameworks, and story arcs that retain attention in the first seconds while staying brand-safe and authentic.
X (formerly Twitter) and LinkedIn
X is influential for news, public sector, and real-time conversation; sponsorships around cultural and sporting moments drive outsized engagement. LinkedIn supports B2B, hiring, and thought leadership, particularly across banking, energy, infrastructure, and development sectors. We build executive visibility programs and lead-generation sequences that integrate with CRM.
YouTube and long-form
YouTube dominates music, tutorials, and long-form education. We design channel identities, series formats, and discoverability tactics (thumbnails, metadata, chapters) that compound over time and feed performance creative pipelines.
Messenger, Telegram, and community spaces
Messenger and Telegram groups support grassroots awareness, advocacy, and loyalty. We organize branded groups with clear rules, safety, and value exchange, turning advocates into co-creators and informal support hubs.
Our Services: Built for Outcomes
Our offer is comprehensive yet modular. You can start with strategy and creative, add paid performance and analytics, or deploy the full operating system. Each scope includes a dedicated manager, weekly check-ins, and monthly performance reviews.
1) Strategic Planning and Brand Architecture
- Market mapping and audience personas for Niger and Côte d’Ivoire, segmented by language, city, income, and motivation.
- Channel strategy with role definitions: awareness, consideration, acquisition, retention, and community.
- Proposition and messaging frameworks adapted for French, Hausa, Zarma, and Dyula, with tone-of-voice matrices.
- 12‑week editorial roadmap aligned to campaigns, launches, and seasonal moments (Ramadan, back-to-school, football tournaments, cultural festivals).
- Platform governance: asset libraries, naming conventions, playbooks, and approval flows.
2) Creative and Content Production
We deliver concept-to-publish creative: static, motion, vertical video, carousels, stories, and live formats. Scripts and captions reflect local vernacular without compromising brand standards. Field shoots in Abidjan, Bouaké, Korhogo, Niamey, and Maradi are coordinated with location scouting, casting, and permits.
- Content pillars balancing education, product, entertainment, and social proof.
- Micro-content system: 1 hero video becomes 8–12 shorts, GIFs, and stills to maximize reach per shoot.
- Accessibility and inclusion: subtitles, legible design, and respectful representation across regions and communities.
- Localization at scale: variant captions for French and local languages, with cultural checks to avoid misinterpretation.
Every asset ties back to your value proposition and business goals so content works harder across funnel stages.
3) Community Management and Customer Care
We supervise comments, DMs, and group spaces with SLA-bound response times and sentiment reporting. Guidelines balance warmth and professionalism, with escalation for sensitive topics. We set up FAQ libraries, templated replies, and routing to sales or support teams. Social care reduces friction, boosts conversions, and protects reputation by nurturing a healthy community.
4) Paid Advertising and Growth
- Full-funnel media planning: awareness, engagement, lead generation, and conversion mapped to pixel events and UTMs.
- Meta, TikTok, Google/YouTube, and LinkedIn buying with creative testing (hooks, CTAs, visual styles) across geos and languages.
- Budgeting for the region’s data costs and CPM/CPA norms; daily pacing and guardrails to avoid waste.
- Incremental lift designs where feasible, and cohort-based attribution when pixels are limited.
5) Influencer and Creator Programs
We evaluate creators for authenticity, brand fit, audience quality, and safety. Contracts, briefs, exclusivity, and usage rights are standardized. We run co-creation workshops and community challenges that prompt user participation while staying compliant with platform and advertising guidelines.
6) Social Commerce and Lead Generation
- WhatsApp Business and messaging funnels: catalogs, quick replies, tags, and assignment for lead follow-up.
- Landing pages with low-bandwidth optimization and local language copies; integration to CRM and marketing automation.
- Mobile money and cash-on-delivery workflows tailored for Orange Money, MTN, Moov, Wave, and Airtel Money ecosystems.
7) Measurement, Analytics, and Reporting
Performance is the heartbeat of our operation. We define KPIs that match business objectives, set up pixels and APIs where possible, and build dashboards your leadership can use. We document hypotheses, experiments, and learnings to compound performance over time. Our analytics approach integrates platform data with site traffic, CRM, and sales inputs to reveal true impact.
8) Brand Safety, Moderation, and Crisis Handling
- Keyword and sentiment monitoring in French and key local languages.
- Escalation trees with role assignments for legal, PR, and leadership during incidents.
- Health checks on page permissions, two-factor security, and admin governance.
9) Training and Enablement
We equip your internal teams with playbooks, workshops, and shadowing sessions: platform best practices, storytelling, UGC sourcing, social care, and basic production. Capability building ensures continuity and collaboration.
Our Process: From Brief to Business Impact
- Discovery and alignment: we clarify business model, revenue levers, audience segments, and baseline metrics.
- Market immersion: social listening, competitive scans, community interviews, and platform audits for Niger and Côte d’Ivoire.
- Strategy and roadmap: positioning, channel roles, editorial plan, conversion paths, and measurement model.
- Production sprint: asset creation, approvals, translations, and platform setup with rigorous QA.
- Launch and optimization: phased rollout, testing matrix, and weekly performance loops.
- Monthly business reviews: outcomes vs. targets, budget reallocation, roadmap updates, and risk mitigation.
Service levels include publishing calendars, response time targets, and escalation workflows. Redundancy is built into project management, file storage, and account access to avoid operational bottlenecks.
Localized Creativity That Travels
The same message can thrill in Cocody and fall flat in Dosso if context is missing. We commission research and partner with cultural advisors to vet idioms, humor, and visuals. We highlight real customers and micro‑communities, celebrate craft and entrepreneurship, and respect cultural and religious sensitivities. Visual grammar and music selection align to local tastes while staying consistent with brand codes.
Industry Playbooks We Operate
FMCG and Beverage
Fast cycles and seasonal spikes require agile production and retail integration. We sync with trade promotions, sample distribution, and point-of-sale activations, building UGC and sampling loops that turn trial into habitual purchase.
Financial Services and Fintech
Trust and clarity are paramount. We translate complex products into simple benefit-led content, build calculator tools, and deploy secure lead flows. Partnerships with micro-influencers in business and education improve credibility.
Telecom and Digital Services
We balance speed with clarity: plan comparisons, onboarding guides, and service status updates. Acquisition targets coexist with service care; we implement dedicated response teams during network events and product changes.
Public Sector, NGOs, and Development
Programs require multi-language participation and informed consent. We prioritize accessibility, data privacy, and field-friendly content formats for health, agriculture, education, and civic engagement.
Hospitality, Travel, and Events
Destination storytelling meets performance bookings. We deploy short-form video and location-based ads, dynamic calendars for festivals and matches, and partnerships with local creators and media pages.
Education and EdTech
We focus on outcomes: enrollment, completion, and graduate success stories. Parent and student journeys differ; messaging and retargeting follow each path.
Technology, Energy, Logistics, and B2B
We blend LinkedIn thought leadership, case content, and direct-response campaigns into lead programs integrated with CRM, sales sequences, and events calendars.
Packages and Scope Guidance
Launch
- Strategy sprint, content calendar, light production, and basic community responses.
- 1–2 priority platforms, foundational analytics, and monthly reporting.
Growth
- Multi-platform publishing with weekly shoots or assembly, proactive community engagement, and performance media.
- Creator collaborations, lead flows, and marketing automation integration.
Scale
- Always-on creative lab, multilingual coverage, complex paid buying, and advanced measurement with experimentation.
- Multi-country alignment, retail and channel partner enablement, and executive visibility programs.
We tailor each package to your objectives, internal capabilities, and sales cycle, with transparent deliverables and KPIs.
Measurement That Matters
Growth means revenue, efficiency, and brand health moving in the right direction. We define a hierarchy of metrics: business outcomes, commercial indicators, and platform signals. The goal is dependable ROI tracking supported by data quality and context, not vanity numbers.
- Business outcomes: sales, qualified leads, booked appointments, repeat purchase, churn reduction.
- Commercial indicators: cost per lead, cost per acquisition, average order value, conversion rates by step.
- Platform signals: reach, frequency, video completion, click-through, engagement quality, sentiment, and share of voice.
We implement pixels and conversion APIs where feasible, ensure UTM governance, and use cohort analysis when tracking is limited. Incremental testing, holdout designs, and media-mix thinking help validate the true contribution of channels and creative.
Operations, Security, and Compliance
- Access control: admin roles, password management, two-factor authentication, and page ownership audits.
- Data protection: minimal data retention, secure storage, and clear consent on lead forms and messaging flows.
- Moderation: bilingual moderation policy with intolerance to harassment, misinformation, and harmful content.
- Business continuity: mirrored workspaces, backup approvers, and runbooks for outages or policy changes.
We align with platform advertising policies and regional standards, maintaining a safety-first posture for brands and communities.
What Execution Looks Like Week to Week
- Editorial production: ideation Monday, scripting Tuesday, production Wednesday–Thursday, approvals Friday, and scheduled publishing.
- Community rhythm: daily scanning windows, response queues, and escalation triggers for sensitive topics.
- Paid optimization: budget pacing, creative rotation, bid strategy checks, and audience refreshes.
- Learning loops: hypothesis tracking, experiment readouts, and roadmap updates with next tests.
This cadence creates consistency for audiences and predictability for your internal stakeholders. It also compounds creative learnings so each month performs better than the last.
Examples of Impact
Consumer goods brand: we localized flavor narratives for Abidjan and Bouaké, deployed WhatsApp sampling, and used creator recipes on TikTok and Reels. The result was sustained distribution of engaging formats and lower cost per trial in targeted neighborhoods. Fintech service: we simplified onboarding flows in French, Hausa, and Dyula, partnered with small business creators, and ran lead-to-appointment sequences; sign-ups converted to funded accounts with improved retention due to service messaging and clear expectations. Hospitality group: we mapped cultural calendars in Korhogo and Yamoussoukro, ran geo-conquesting ads, optimized booking paths, and activated guest UGC. Qualitative feedback emphasized authenticity and service quality.
These outcomes reflect rigorous planning, iterative testing, and a relentless focus on clarity and usefulness for real people.
Creative Principles We Live By
- Clarity beats cleverness: value-led hooks in the first seconds; clear benefits and next steps.
- Respect culture: visuals, music, and language choices that honor local norms and celebrate community.
- Design for bandwidth: compress, caption, and structure for low data environments without sacrificing brand presence.
- System thinking: every asset should be reusable, remixable, and measurable across the funnel.
Team Structure and Collaboration
You get a dedicated account lead, strategist, creative lead, producer or editor, community manager, and paid specialist. For scale engagements, we add a data analyst and localization lead. We collaborate via shared calendars and workspaces, with weekly status calls and clear escalation channels. Approvals are streamlined to protect creative speed while preserving governance.
Onboarding and Next Steps
- Initial consultation: goals, constraints, timelines, and internal processes.
- Audit: platforms, creative, data setup, and competitive landscape for Niger and Côte d’Ivoire.
- Proposal: scope, deliverables, timeline, and investment with transparent milestones.
- Kickoff: shared work environment, asset transfer, and calendar lock.
- Go-live: first wave of content, paid launch, and reporting baseline.
From there, we refine tactically week by week and strategically month by month, protecting the roadmap while staying responsive to market shifts, cultural moments, and performance signals.
How We Think About Growth
Growth is a system. It blends creative that people care about with frictionless paths to action and honest reporting. It respects the nuance of languages and the realities of infrastructure. It celebrates local voices and uses data to understand what truly matters. In Niger and Côte d’Ivoire, it also means designing for trust, reliability, and service, because word-of-mouth is powerful and community memory is long.
Korhogo Agency builds that system with you—testing, learning, and shipping work that earns attention and drives outcomes. If you are ready to align channels, teams, and budgets around clear goals, korhogoagency.com is your partner for durable growth across borders.
Get Started with Korhogo Agency
Tell us where you want to win: categories, cities, languages, and timelines. We will return with a focused plan and a publishing calendar you can put into motion immediately. From Niamey to Abidjan and every community in between, we make regional ambition practical. Let’s build relevance, efficiency, and momentum that compound—so your brand shows up with purpose and performs with consistency across platforms and markets.
