Across Niger and Equatorial Guinea, brands are turning their social channels into engines for customer relationships, sales, and reputation. Korhogo Agency designs and operates end‑to‑end social ecosystems for organizations that want measurable progress, regional relevance, and a reliable partner who understands how to win in Francophone and Hispanophone Central and West Africa. From multilingual creative and daily moderation to performance ads and executive dashboards, our team builds social programs that align with your business goals, your audience’s culture, and your operational realities.
The social landscape in Niger and Equatorial Guinea
Niger and Equatorial Guinea share a mobile‑first reality where people connect, learn, shop, and advocate through social platforms. Facebook, Instagram, TikTok, YouTube and WhatsApp dominate day‑to‑day activity, with LinkedIn increasingly important for recruiters, NGOs, and B2B procurement. Audiences are young, visual, and conversational. They trust peers, local creators, and community leaders more than corporate statements. They expect quick replies and consistent value: utility, entertainment, or exclusive access.
Both countries are multilingual and multicultural by design. Niger’s everyday communication flows through French alongside Hausa and Zarma; Equatorial Guinea operates primarily in Spanish with French and Portuguese contexts, plus local languages. That reality demands social work that is respectful, legible, and intentional: a clear voice adapted to each language and cultural touchpoint, posts timed for local rhythms, and formats optimized for variable bandwidth.
Payments, commerce, and customer care also converge on social. Messaging becomes the front door: people ask product questions, request price lists, share proof of payment, or seek warranty support through WhatsApp, Messenger, and Instagram DMs. For regulated or reputation‑sensitive sectors, the difference between a minor friction and a viral complaint comes down to response discipline and documented playbooks. Korhogo Agency brings the operating model that supports these expectations, combining regional fluency with global best practices.
What Korhogo Agency delivers
Audits, direction, and roadmaps
- Social channel audit: positioning, tone, reach, posting cadence, creative quality, brand consistency, and technical setup checks (roles, permissions, two‑factor security).
- Audience and competitor mapping: who your buyers are, where they spend time, what content prompts action, and how your category speaks across French and Spanish feeds.
- North‑star objectives and quarterly plans: awareness to action funnel, channel roles, and a prioritized backlog that translates ambition into weekly execution.
Outcome: a living plan that turns bold goals into calendarized initiatives, content pillars, and a measurable framework from the first week. In these plans we define your pillars, formats, and the voice that anchors your content engine, connecting creative ideas to lead capture, repeat purchases, and loyalty programs.
Creative studio and editorial operations
- Concept to publish: scripts, copywriting, motion design, short‑form video production, carousels, stories, reels, and live formats.
- Language adaptation: French, Spanish, and English, with community‑sensitive adaptations for Hausa, Zarma, and key local expressions.
- Lightweight production for low bandwidth: text‑led visuals, subtitles, and file sizing that loads fast without losing craft.
- Editorial calendars: always‑on narratives with topical, seasonal, and campaign moments mapped to national holidays and local events.
Outcome: a consistent pipeline that ensures your brand shows up clearly, frequently, and with recognizable value. Our editors align every post to your strategy so that daily publishing adds up to brand assets, not noise.
Community management and social care
- Moderation in French and Spanish, with service‑level objectives for responses and resolutions across comments and DMs.
- WhatsApp and Messenger workflows: quick‑replies, templates, escalation to agents, and CRM handoffs for sales or support.
- Reputation defense: guidelines for tone, do’s and don’ts, and bilingual crisis macros to keep your voice consistent under pressure.
Outcome: daily engagement that builds trust and reduces friction. We triage questions, log themes, and feed product teams with customer insights.
Paid social and performance growth
- Meta, TikTok, LinkedIn, and YouTube ads: full‑funnel structures from reach to retargeting to conversion.
- Audience strategy: interest segments, lookalikes from subscribers, and creative testing built for each language context.
- Commerce and lead flows: landing pages, chat‑to‑order, lead magnets, UTM discipline, and CRM integration.
- Budget stewardship: weekly optimization, brand safety, and creative refreshes to avoid fatigue.
Outcome: sustainable analytics and results that connect media spend to inquiries, store traffic, bookings, or donations.
Influencers, ambassadors, and partnerships
- Local creator sourcing and vetting with brand fit, audience quality, and content reliability checks.
- Briefing and contracts in French or Spanish, with deliverables, exclusivity, and rights defined for safe reuse.
- UGC pipelines: incentives and formats that turn real customers into recurrent storytellers.
Outcome: authentic reach and social proof that deepens relevance without compromising brand voice.
Listening, measurement, and intelligence
- Social listening: brand and category mentions in French and Spanish with local keyword variations and sentiment tagging.
- KPIs that matter: reach, saves, conversation rates, assisted conversions, cost per lead, and cost per incremental reach.
- Executive dashboards and weekly reports with trendlines, risks, and next steps.
Outcome: decisions guided by evidence. We convert reactions into patterns and patterns into action so that every week builds leverage.
Localization and accessibility
- Voice and glossary: consistent terminology in French and Spanish with culturally aware phrasing and respectful forms of address.
- Captioning and alt text: better accessibility and broader reach in low‑audio contexts.
- Time‑zone aware scheduling: publishing aligned to peak moments in Niamey and Malabo while safeguarding night shifts with on‑call escalation only when needed.
Outcome: cultural clarity and operational reliability. We practice localization not as translation but as meaning and intent rendered in local realities.
Compliance, brand safety, and crisis readiness
- Account governance: role‑based access, two‑factor authentication, and password rotation policies.
- Moderation protocols: legal and brand‑safe handling of sensitive comments, spam, or impersonation attempts.
- Crisis playbooks: assessment matrices, approval ladders, and bilingual holding statements for fast, calm responses.
Outcome: resilient operations and reduced risk, grounded in proactive growth controls rather than reactive fixes.
Operating model tailored for Niger and Equatorial Guinea
Korhogo Agency works as an extension of your team, balancing proximity with efficiency. We provide point‑of‑contact managers fluent in French and Spanish, clear sprint cycles, and predictable deliverables. For brands with on‑the‑ground staff, we coordinate asset capture and events; for distributed or remote operations, we run full production and deliver nothing‑missing packages ready to publish.
- Kickoff and discovery: business objectives, audience hypotheses, channel checkup, and baseline benchmarks.
- 90‑day plan: content pillars, calendar, media architecture, and measurement framework.
- Weekly rhythm: editorial approvals, posting, moderation, and optimization sprints.
- Monthly reviews: insights, creative refresh, and roadmap updates tied to business priorities.
- Quarterly resets: experiments, capability upgrades, and budget recommendations.
Our structure reduces internal bottlenecks while preserving brand integrity. Every workflow is documented; every channel has a clear owner; every escalation has a defined gatekeeper. When you need to move fast—holiday offers, store openings, government notices—we mobilize without chaos.
Packages that scale with your ambition
Foundation
- 2 channels managed (e.g., Facebook and Instagram)
- 12–16 posts per month including stories and reels
- Moderation during business hours, French or Spanish
- Entry‑level ad management with monthly optimization
- Monthly performance report with practical next steps
Acceleration
- 3–4 channels managed with cross‑posting tailored per platform
- 20–28 posts per month plus short‑form video production
- Extended moderation windows, bilingual support
- Full‑funnel paid social with A/B testing and remarketing
- Influencer collaborations and UGC programs
- Weekly reports and quarterly business reviews
Enterprise
- All priority channels including LinkedIn, YouTube, and WhatsApp workflows
- Always‑on creative with live coverage for flagship events
- 7‑day moderation and on‑call crisis support
- Advanced measurement with channel attribution and CRM data sync
- Custom playbooks, training, and internal enablement programs
Each package is customized around your category, compliance needs, and internal capacity. We set shared KPIs and guardrails to protect brand equity and maximize resource efficiency.
Sector‑specific use cases
Financial services and fintech
Trust and clarity drive adoption. We design explainers for fees and features, short how‑to reels for onboarding, and moderated Q&A sessions with product managers. Social care handles KYC, payment confirmations, and escalation paths with appropriate privacy gating. Media targets under‑banked segments with clear benefits and risk disclosures.
Telecom and utilities
Value and service dominate. We publish coverage updates, bundle comparisons, and device tips; we coordinate outage communications with service teams to reduce frustration and misinformation. WhatsApp flows support prepaid top‑ups and troubleshooting steps before human handover.
Government, development, and NGOs
Reach and credibility matter. We design multilingual information campaigns with accessible visuals, focus on myth‑busting where needed, and build ambassador networks with teachers, health workers, and community leaders. Measurement prioritizes awareness lift, comprehension, and action uptake rather than vanity metrics.
Retail, e‑commerce, and FMCG
Speed and conversion make the difference. We deploy reels and carousels spotlighting product benefits, bundle offers, and price points. Retargeting captures cart abandoners via messaging prompts or lightweight landing pages. UGC and micro‑influencers generate social proof that moves inventory.
Hospitality, tourism, and real estate
Desire and detail sell. We pair cinematic visuals with practical information—location, amenities, itineraries, policies—optimized for French and Spanish speakers. Lead generation integrates calendar holds and viewing bookings while chat flows answer common pre‑visit questions.
Measurement that leadership trusts
We align the social scorecard to business value. That starts by defining the metrics that map to your funnel and operational goals, then reporting with clarity and context.
- Visibility: unique reach, frequency control, and category share of voice.
- Quality: saves, shares, watch time, and conversation health.
- Performance: cost per lead, cost per incremental reach, assisted conversions.
- Service: first response time, resolution rate, and sentiment shift.
- Financials: paid media efficiency and organic uplift on sales cycles.
Dashboards surface the signal, not the noise. We annotate spikes with explanations and next actions, so your team sees how daily work powers the brand’s long game. This is how community becomes an asset and not just a feed of reactions; how campaigns ladder into pipeline and revenue; how leadership sees tangible ROI.
How we ensure quality and resilience
- People: bilingual managers and creators with deep regional experience and platform certifications.
- Process: briefs, approvals, and publishing checklists that prevent errors and keep teams aligned.
- Protection: rights management for music and footage, and approval trails for sensitive content.
- Platform discipline: verified business accounts, updated page roles, and alerting on suspicious access.
- Continuity: content banks and scheduled backups to keep publishing reliable during bandwidth or power interruptions.
This operational backbone reduces risk while allowing your brand to express itself with confidence and speed. We combine creative ambition with operational maturity so that innovation never compromises safety or compliance.
Voice, culture, and creative craft
Great social builds a relationship, not just a placement. We help you establish a voice that earns attention in Niamey’s markets and Malabo’s business centers alike. Tone is friendly, informed, and grounded in real customer situations. Visuals balance polish with human warmth—recognizable faces, local scenes, and inclusive representation. Formats match the moment: snackable reels for discovery, carousels for product detail, and live streams for launches or community dialogues.
The core is storytelling: narratives that connect brand purpose to daily life—saving time, enabling opportunity, supporting families, or celebrating local pride. We embed calls to action that feel natural, and we design follow‑ups that respect attention: useful PDFs, short demos, or chat prompts that solve problems without pressure.
Team integration and enablement
Some clients want a fully managed program; others need a co‑pilot. We adapt. If your team has field promoters or branch managers, we train them on content capture and basic community care. If leadership wants to speak directly, we prepare templates and light coaching for executives on LinkedIn or live formats. We also run workshops on briefing, approvals, and platform updates so your internal stakeholders stay aligned and capable.
- Playbooks: voice, tone, and visual references with examples in French and Spanish.
- Templates: caption frameworks, comment macros, and response libraries.
- Training: platform changes, ad policy refreshers, and security hygiene.
This approach multiplies your internal strengths while letting Korhogo Agency carry the operational load.
Risk management and crisis response
Every brand faces tense moments: service disruptions, product concerns, or public debates. Preparation matters more than improvisation. We map likely scenarios and define the decision tree. We pre‑draft bilingual statements, clarify spokesperson roles, and rehearse escalation paths. During live incidents, we monitor chatter, correct misinformation, and coordinate with legal and operations. Afterward, we debrief and update the playbook so the organization learns and improves.
Technology stack and data flow
Your social ecosystem runs on a secure, fit‑for‑purpose stack. We implement approved management tools for scheduling, moderation, and social listening, with data mapped to your analytics environment. UTM standards ensure traceability. Where required, we integrate with CRM systems to align prospects and service tickets with social interactions. Automated alerts highlight anomalies—spikes in negative sentiment, unusual ad costs, or account access changes—so issues are discovered early.
Ethical standards and sustainability
We honor audiences by respecting their attention and privacy. We avoid manipulative tactics, seek consent for testimonials and UGC, and follow platform and regional guidance on data usage. Accessibility is built in—legible typography, adequate contrast, and subtitles for most video assets. We monitor how much content we ask audiences to digest and aim for quality over volume, so your presence feels valuable, not exhausting.
Why Korhogo Agency
- Regional fluency: Francophone West Africa and Central African Spanish‑speaking contexts are our daily terrain.
- Outcome focus: every tactic ties to a business case—either revenue, cost reduction, or risk control.
- Integrated capability: creative, media, and care under one roof, guided by measurement.
- Reliability: documented processes, secure access, and predictable turnaround times.
- Partnership spirit: transparent reporting, clear recommendations, and proactive ideas that fit your resources.
Clients stay with us because we do the work day in and day out, listen carefully, and adapt without losing momentum. We know how to build community in a way that honors local culture and achieves national scale.
Getting started with korhogoagency.com
Our onboarding is straightforward. We begin with a discovery call to understand your goals, audience, and constraints. Then we conduct a swift audit of your current channels and paid accounts. Within two weeks, you receive a 90‑day action plan with budget ranges and a clear staffing model. With approvals in place, we move to content production, channel hardening, and paid activation.
- Week 1: discovery, access, and baseline analysis
- Week 2: 90‑day plan and first editorial calendar
- Week 3: publishing and moderation go live
- Week 4: first performance review and optimizations
From there, we operate in sprints, report weekly, and review monthly. You decide how deep to integrate us into your internal routines; we will match your pace while maintaining our standards.
Frequently asked questions
Can you support French and Spanish simultaneously?
Yes. We maintain bilingual editorial and moderation capacity and can add English where needed. We map which posts require both languages or local‑specific versions, including respectful forms of address and regional expressions.
How do you protect brand accounts?
We implement granular roles, ensure two‑factor authentication, and maintain an up‑to‑date access ledger. We also set usage alerts and prepare recovery steps in case of platform issues.
How do you measure success for organizations without e‑commerce?
We align with your real outcomes—store visits, inbound inquiries, event registrations, or partner signups—and build proxy metrics and experiments that tie social actions to those results.
What if our internal approvals are slow?
We design tiered approval paths. Evergreen content gets pre‑approved in batches; time‑sensitive posts use a slim fast‑track. We also supply templates so the review focuses on substance, not format.
Can you work with our in‑country teams?
Yes. We collaborate with field staff for authentic footage, coordinate with PR or customer service, and run workshops that upskill local teams while ensuring consistency across channels.
Make social a reliable growth channel
For brands in Niger and Equatorial Guinea, social can be more than a broadcast. Done well, it becomes a dependable engine for awareness, consideration, support, and sales. Korhogo Agency brings the people, process, and proof to make that shift real. We align creativity with structure, narrative with numbers, and ambition with execution. Let’s turn your social presence into a strategic asset—rooted in culture, measured with rigor, and built to last. Visit korhogoagency.com to start a conversation.
With Korhogo Agency, your presence is not just active—it is purposeful. We connect daily actions to long‑term value, cultivate audiences that become advocates, and build disciplined programs that earn attention and convert it into outcomes. This is social with intention: intelligent content, decisive strategy, human engagement, actionable analytics, and meticulous localization that deliver durable growth through trusted community, defensible ROI, rigorous compliance, and resonant storytelling.
