Korhogo Agency designs and runs social media programs that help organizations win attention, trust, and customers across Niger and Cabo Verde. With a ground-level understanding of languages, platforms, and consumer behavior in Niamey, Agadez, Maradi, Praia, Mindelo, Sal, and beyond, we turn channels into growth engines. From market entry and demand generation to tourism promotion and citizen services, our work blends research-backed strategy, frictionless engagement, and precise localization with a creative pipeline of culturally resonant content produced by local teams and creators.
The social landscape in Niger and Cabo Verde
Niger and Cabo Verde are distinct in geography and infrastructure, yet they share a mobile-first internet culture where social feeds are primary newsstands, storefronts, and community hubs. In Niger, French sits alongside Hausa and Zarma on feeds, with WhatsApp and Facebook serving as communication mainstays for families, traders, students, and public services. Instagram and TikTok are increasingly prominent among urban youth in Niamey and Zinder, while radio-integrated content and short videos travel well across regions where bandwidth can be variable.
In Cabo Verde, Portuguese and Cape Verdean Creole (Kriolu) flow through the same posts, often speaking simultaneously to island residents and a far-reaching diaspora in Portugal, the United States, and France. Tourism-oriented content thrives on Instagram, TikTok, and YouTube, while hospitality and culture find traction through visual storytelling tied to events like Kriol Jazz Festival, Carnival, and summer beach seasons. For both markets, WhatsApp is a critical layer for conversations, service updates, and sales closures. Diaspora dynamics enrich the audience mix, especially for retail, remittances, education, and destination marketing.
Effective social programs in these countries must align with real-world rhythms: religious calendars, agricultural cycles, festival seasons, school terms, and payday patterns. Devices matter too. We design assets that render beautifully on low-to-mid tier Android devices, and we pace creative to load quickly in regions with constrained data. Local etiquette is essential: inclusive language, respect for cultural norms, and formats that invite participation rather than broadcasting. Our approach integrates these realities from the outset, and every campaign is validated by in-market voices before launch.
What Korhogo Agency delivers
We operate as an embedded extension of your team, providing end-to-end service—research, creative, media buying, and reporting—without losing the flexibility to adapt weekly. Our scope covers the full lifecycle from setup to scale.
- Social business audit and channel planning: We benchmark your presence versus direct competitors and category leaders in Niger and Cabo Verde, map audience segments, and define positioning, tone, and objectives. The output is a channel charter and a prioritized roadmap.
- Editorial calendar and creative studio: We build monthly calendars with formats that match each platform’s native grammar—short-form video, carousels, Stories, Reels, Lives, and community prompts. Asset production is led by bilingual creators, photographers, and editors who capture authentic voices and visuals.
- Community management and customer care: We reply to comments and messages in French, Hausa, Zarma, Portuguese, and Kriolu; escalate service issues; and maintain on-brand moderation guidelines. Our team manages peak windows aligned to local activity patterns.
- Social listening and competitive intelligence: We track mentions, sentiment, and emerging trends across public conversations, creator content, and local media, providing insights that feed back into creative and product development.
- Influencer and partner programs: From micro-creators in Niamey markets to island-based artists and guides in Mindelo or Sal, we identify trusted voices, negotiate collaborations, and ensure brand-safe deliveries with performance clauses.
- Paid media management: We plan and buy across Meta, TikTok, YouTube, and LinkedIn, tailoring objectives to each milestone—awareness, engagement, lead generation, or direct response—while optimizing creative and audiences weekly.
- Training and enablement: We run workshops for your internal teams on social selling, creator briefing, platform updates, and crisis response playbooks.
- Compliance and brand safety: We align with local advertising standards, platform policies, and data practices, including processes for regulated sectors like financial services and public administration.
Every deliverable has a clear owner, timeline, and success criteria. You see production in a shared workspace, approve assets efficiently, and receive transparent weekly and monthly performance summaries aligned to business outcomes.
Country-tailored approaches
Niger: linguistics, access, and trust
Niger’s social universe is anchored by community ties and practical utility. We generate traction by pairing utility content with relatable stories. Examples include market price updates visualized for quick sharing, agriculture tips voiced by local experts, and short explainers that clarify public services. We prioritize lightweight video and image sets optimized for lower bandwidth and craft copy in French with Hausa or Zarma variants where relevant. In Niamey, we deploy city-specific activations—geofenced promos near universities or transport hubs—and we often extend campaigns via radio partners and community leaders to reinforce digital reach.
For sectors like telecom, FMCG, public health, and NGOs, our frameworks focus on clear value exchanges: sample sign-ups, WhatsApp helplines, and coupon codes redeemable in neighborhood shops. Offline-to-online loops—POS QR codes, radio call-ins feeding Facebook Live Q&A, or market-day photo booths—convert familiarity into measurable participation. The result is social touchpoints that feel native to daily life, not bolted-on advertising.
Cabo Verde: tourism, culture, and diaspora
Cabo Verde thrives on storytelling powered by music, gastronomy, and the ocean. For hospitality, travel, and culture brands, we develop seasonal narratives around surf conditions, festival calendars, weekend guides, and behind-the-scenes access to local artisans, chefs, and musicians. Portuguese and Kriolu copy alternate or blend depending on the platform, with subtle variations for island identity—Praia versus Mindelo versus Santa Maria. We design assets for sunlight and sea palettes, balancing aspirational visuals with pragmatic information like ferry schedules, eco-tips, and neighborhood maps.
Because the diaspora is pivotal for bookings and family commerce, we map creative variants for Lisbon, Porto, Boston, Providence, Rotterdam, and Paris—integrating payment options, remittance partnerships, and travel bundles. Timed ads align with diaspora browsing windows and holiday travel cycles. For youth audiences, we lean into TikTok dance trends fused with morna or funaná accents; for professional audiences, LinkedIn case stories highlight innovation in renewable energy, education, and fintech emerging from the islands.
Platform playbooks
Our programs right-size creative and cadence to each platform’s culture and algorithmic incentives.
- Facebook: Core for broad reach, groups, and cross-generational dialogue. We use short video, carousel explainers, and Live sessions with Q&A. Community prompts and comments drive algorithmic lift.
- Instagram: Visual narrative arcs via Reels, Stories, and carousels. We mix aspirational aesthetics with practical captions, use location tags for discovery, and run UGC contests that highlight local moments.
- TikTok: Native vertical video with hooks in the first seconds, creator duets, and sound-aware editing. We publish micro-series anchored to recurring themes like “Street Food Wednesdays” or “Island Minutes.”
- YouTube: Shorts for discovery and medium-form for depth—product walkthroughs, destination guides, and testimonials. Chapters, captions, and end screens convert attention into next actions.
- LinkedIn: Executive visibility, partnership stories, and hiring. Useful for B2B in telecom, logistics, energy, and education.
- X (formerly Twitter): Event coverage, service updates, and thought leadership; selective but potent for public sector and media relations.
- WhatsApp: Opt-in broadcast lists, customer support, and catalog selling for SMEs. We design message flows and quick-reply scripts with escalation paths.
Creative system: from idea to asset
We maintain a creative operating system that turns audience insights into assets quickly. Ideas are scored against resonance, utility, and shareability; we pre-visualize with lightweight storyboards; and we produce locally to keep accents, textures, and scenery authentic. Accessibility features—subtitles, on-screen text, and contrast-aware palettes—are standard. We document voice and tone by language, including idioms, honorifics, and emojis that fit each platform’s norms. The result is a cohesive feed where every post advances a narrative and invites action.
Paid social and performance
Media budgets are treated as an investment and instrumented for learning. We design full-funnel structures—from reach and frequency at the top, to lead generation and retargeting below—using audience clusters built on behaviors, creative interests, and lookalikes. We test hooks, thumbnails, and captions in controlled rotations, and we respect signal hygiene by consolidating learning into well-structured campaigns rather than fragmenting spend across too many ad sets.
Our toolkit includes pixel and server-side tracking where supported, offline event uploads for store activations, and clean UTM discipline for cross-channel attribution. We set hypotheses, run experiments, and retire underperformers decisively. Budget shifts follow evidence, not habit. The objective is durable, compounding ROI, backed by clear definitions of what counts as success in each stage of the journey, from prospecting to conversion and retention.
Data, reporting, and decision-making
We believe in readable dashboards and actionable narrative. Weekly snapshots focus on what changed and why—creative fatigue, audience saturation, or timing mismatches—while monthly deep dives rebase targets and roadmaps. We integrate platform data with web analytics, CRM signals, and survey reads to reveal causality and reduce noise. For campaigns that justify it, we run brand lift studies and controlled geo-tests to validate incrementality. Our commitment to analytics keeps creative brave but accountable.
Community management with purpose
Community is where affinity becomes advocacy. We respond in-language with empathy, escalate quickly when issues arise, and nurture super-fans with recognition and early access. We define clear SLAs for response times across hours and days, with surge plans for launches and events. When appropriate, we embed service actions (refunds, warranty steps, booking assistance) into the comment-to-inbox flow, eliminating friction. Over time, well-tended community spaces lower acquisition costs, improve retention, and generate reference customers who explain your value better than any ad can.
Operations, tooling, and collaboration
Our team works inside a shared workspace for calendars, assets, approvals, and comments. Version control is strict; naming conventions are universal; and every asset maps to an insight and an objective. We use secure credential vaults and role-based permissions for page access. Tooling includes social listening suites, post schedulers, link shorteners, and translation QA pipelines. You see everything in one timeline, and you can comment or approve from mobile or desktop. We invite your teams to join production check-ins, creator briefings, and monthly reviews to keep alignment tight.
Sector-specific playbooks
- Tourism and hospitality: Seasonal narratives, island guides, guest stories, and bookings via link-in-bio or WhatsApp Business. Partnerships with local guides, surf schools, and venues drive elasticity in peak seasons.
- Telecom and utilities: Service updates, bundle explainers, and retail traffic drivers. IVR-to-WhatsApp transitions reduce call-center load and speed resolutions.
- FMCG and retail: Sampling, coupons, and sell-out measurement with store code mapping. Creator-led “first taste” shorts and market-day booths bridge offline and online.
- Education and training: Enrollment campaigns, alumni stories, and scholarship awareness. Parent and student cohorts receive tailored messaging by platform and time-of-day.
- Financial services and fintech: Trust-building explainers, security tips, and remittance stories featuring diaspora families. Compliant onboarding flows with KYC guidance.
- Public sector and NGOs: Service announcements, health and safety education, and community Q&A in local languages. Hybrid media approaches ensure reach beyond urban centers.
Our process: from kickoff to scale
We follow a transparent, repeatable path while staying flexible to local nuances and your internal rhythms.
- Discovery and alignment: Stakeholder interviews, data review, and market immersion. We define objectives, audiences, constraints, and milestones.
- Audit and blueprint: Channel analysis, competitor mapping, and playbook selection. We deliver a channel charter, tone guide, and 90-day plan.
- Pilot month: A tightly measured sprint to validate hypotheses. We test creative territories, time slots, and audience mixes, then lock in winners.
- Scale and optimize: Expand formats, add influencer layers, and refine paid media. We introduce quarterly thematic arcs and cross-channel integrations.
- Review and evolve: Quarterly business reviews and annual planning, including resource upgrades and innovation pilots.
This structure produces predictable growth without sacrificing agility. You’ll know what’s happening, why it matters, and what we’ll do next.
Quality, safety, and governance
Brand safety is embedded in our workflows. We maintain pre-approved vocabulary in each language, creator screening protocols, and moderation rules that balance open dialogue with a healthy environment. Sensitive topics and regulated categories receive additional legal and policy reviews. We also document escalation trees for reputational risks, with drafting kits for holding statements, FAQs, and rapid response assets. Data privacy and permissioning are respected in lead forms, WhatsApp opt-ins, and any remarketing setup.
Sample campaign scenarios
Telecom in Niamey: A prepaid bundle launch pairs TikTok teasers and Facebook carousels with shop-level QR codes that trigger WhatsApp flows. Educator creators explain data-saving tips in Hausa and French. Result: higher bundle adoption and fewer support tickets thanks to self-serve paths.
Tourism board in Praia and Sal: An “Island Hopping Weeks” series introduces themed routes—family, surf, and gastronomy—via Reels and YouTube Shorts. Diaspora targeting in Lisbon and Boston runs in parallel with booking retargeting. Local musicians host Lives with giveaway nights, filling shoulder-season gaps.
SME fashion brand in Mindelo: Instagram-led drops with UGC styling prompts and limited-run capsules. Micro-creators model fits across islands; WhatsApp catalogs handle orders, and pickup hubs reduce shipping friction. Repeat purchase rates grow through VIP list perks and birthday offers.
NGO public health in Maradi and Zinder: Facebook explainers supported by radio call-ins and market demonstrations. Short clips in Zarma translate complex topics into simple steps. Field officers use WhatsApp to coordinate volunteers and collect photo evidence of program adoption.
Measurement that matters
We set metrics that link to business and mission outcomes. For demand generation: reach quality, view-through rates, cost per qualified lead, and sales lift. For tourism: time-to-book, assisted conversions, and occupancy pacing. For public service: awareness lift, hotline utilization, and completion of desired actions. We never report vanity metrics without context. Instead, we translate platform signals into decisions—what to keep, cut, or try next.
Why Korhogo Agency
We are built for markets like Niger and Cabo Verde—multilingual, mobile-first, and culturally textured. Our bench includes strategists, writers, videographers, editors, and community managers who live and work in these environments. We coordinate seamlessly across time zones, and we uphold punctuality, clarity, and craftsmanship. Beyond execution, we protect your brand with disciplined governance and a maker’s eye for detail. We are flexible on workflows, but firm on standards—because quality is what compounds over quarters.
Collaboration models and resourcing
Engagements range from channel launches for a single country to multi-market management with combined media and creative. We can embed team members within your marketing squad, or operate as a fully managed service with defined SLAs. For heavy event seasons, we spin up on-island content cells that capture and publish within hours. We maintain a roster of vetted creators and translators, so scaling up does not dilute quality.
Localization and language
We work across French, Hausa, Zarma, Portuguese, and Kriolu with native or near-native specialists for each domain. Beyond translation, we tune idioms, humor, and call-to-action styles to match local expectations. We adapt dates, currencies, and units, and we test variants to see which formulations drive clarity and action. Language choices affect algorithmic reach and user trust; we treat them as design decisions, not afterthoughts.
Onboarding and next steps
If you are planning a market entry, a relaunch, or a performance uplift in Niger or Cabo Verde, Korhogo Agency is ready to lead the work. Share your objectives, current channels, and any constraints, and we will outline a clear path from assessment to delivery. You will receive an initial plan covering positioning, channel choices, resourcing, and a 90-day execution calendar. We can start with a pilot, or activate a full program if timing is critical.
To begin, contact our team at korhogoagency.com with your brief, timeline, and preferred collaboration model. We will propose a kickoff date, confirm working languages, and put the right talent in motion. The goal is simple: turn social channels into reliable engines of attention, trust, and action, tailored to the realities of Niger and Cabo Verde—and powered by disciplined creativity, measurable performance, and a commitment to long-term partnership.
FAQ
- Which platforms should we prioritize first? We assess your audience and goals, but most organizations start with Facebook, Instagram, and WhatsApp. TikTok and YouTube are excellent for discovery; LinkedIn suits B2B and hiring.
- How do you handle approvals across languages? We provide side-by-side copies and use a shared workspace for comments and sign-off. Final assets are archived with version control.
- Can you work with our in-house designers? Yes. We often split workloads: we handle video and local shoots, while your team adapts global templates. We ensure consistency in typography, color, and voice.
- How fast can we launch? A focused pilot can go live within a few weeks of kickoff, depending on access to brand assets and ad accounts. Full programs generally stabilize within the first quarter.
- Do you manage influencers directly? We source, vet, brief, and contract creators in both countries, with performance-linked deliverables and usage rights defined upfront.
- What about crisis response? We prepare escalation paths and pre-approved statements, monitor in real time, and coordinate with your legal or PR teams as needed.
Commitment to outcomes
Success is not a mysterious algorithm; it is the sum of relevant ideas, timely execution, and continuous learning. Korhogo Agency brings all three—supported by field-tested methods and a team invested in your mission. From the first calendar to your next campaign milestone, we will keep decisions evidence-based, keep creativity fresh, and keep your audiences at the center of the work. If your organization is ready to build durable attention and translate it into results across Niger and Cabo Verde, we are ready to partner and deliver.
