Social channels are where customers across Niger and Burkina Faso discover brands, ask questions, compare prices, and make purchase decisions. korhogoagency.com builds and runs social ecosystems that fit local cultures, languages, and devices—so your business is seen, trusted, and chosen. From Abidjan-to-Sahel experience to mobile-first content, our approach blends human insight with data discipline to deliver sustainable visibility, qualified traffic, and sales uplift.
Why social media management in Niger and Burkina Faso requires a different playbook
Niger and Burkina Faso have rapidly expanding mobile audiences, with a strong preference for WhatsApp, Facebook, and increasingly TikTok. Connectivity varies by region; 2G/3G is still common outside capitals, and data costs shape content formats and frequency. Language is another decisive factor: beyond French, audiences communicate in Hausa, Zarma/Songhai, Tamasheq, Moore, Dioula/Jula, and Fulfulde. Brands that respect these nuances earn trust and attention; those that don’t, disappear into the scroll.
korhogoagency.com adapts to this reality with short, lightweight videos, subtitles for sound-off viewing, carousel posts that compress storytelling, and WhatsApp-first customer journeys. We plan publishing calendars around local events—market days, harvest seasons, Ramadan, back-to-school, salary cycles—plus key urban-rural differences in consumption patterns. The result is not only more reach, but deeper engagement that translates into measurable business outcomes.
korhogoagency.com: local insight with regional scale
Our bilingual and multilingual team collaborates with creators and moderators across Niamey, Zinder, Ouagadougou, Bobo-Dioulasso, and border trade corridors. We test and learn across neighborhoods, not just nations, to sharpen creative and media efficiency. You get a single strategic brain and distributed execution muscle: one plan, many culturally precise expressions.
- Languages covered: French, Hausa, Zarma/Songhai, Moore, Dioula/Jula, Fulfulde, and Tamasheq (project-dependent).
- Mobile-first formats: 9:16 short video, audio-led stories for radio tie-ins, ultralight motion graphics for low bandwidth.
- Channels: Facebook, Instagram, TikTok, WhatsApp Business, YouTube Shorts, X (news-driven), LinkedIn (B2B/HR), Telegram (community niches).
- Commerce bridges: WhatsApp catalogs, Facebook Shops, DM-to-order flows, and mobile money payment handoffs.
What we do
Market discovery and strategy
We start with a compact discovery sprint: audience mapping by language and location, competitor benchmarking, platform choice, and message architecture. We translate your brand positioning into practical personas and content pillars that can live on Facebook pages, TikTok feeds, or WhatsApp broadcasts without losing meaning or tone. Our plans define goals by funnel stage—awareness, consideration, trial, repeat—and align them to hard metrics.
Creative and content studio
Our studio builds ideas that travel: snackable storytelling, product explainers, testimonial edits, and motion graphics sized for low data consumption. We script to the rhythm of local speech, cast real customers when possible, and subtitle in the right dialects to widen comprehension. Visual identity guidelines are tuned for sunlight visibility on older screens and for brand recognition in fleeting feeds.
- Short-form video: 6–20 seconds for hooks, 20–45 seconds for demonstrations.
- Image carousels and micro-infographics to compress longer messages.
- Localized copywriting in French plus targeted community languages.
- On-the-ground content capture for product in use, store openings, activations.
Community management and social care
We answer questions quickly, route leads to sales, and moderate respectfully. Our moderators are trained to handle price inquiries, stock availability, and after-sales support using templates that balance clarity and warmth. We also manage WhatsApp Business lists with opt-in compliance, easy segmentation, and broadcast frequency limits that avoid fatigue.
Paid media and growth
We run paid social with tight geographic and language targeting, calibrating creative to different cost-per-result realities across regions. Flighting is matched to salary dates, seasonal spending, and key cultural moments. A/B tests are run continuously on hooks, CTAs, and formats to push down cost and raise action rates.
Measurement, analytics, and reporting
Our dashboards track reach, frequency, video completion, click-through, cost-per-result, assisted conversions, and retention. We connect platform data with your CRM or point-of-sale where possible to attribute revenue. Weekly sprints focus on what is working now; monthly reviews evaluate trend lines and media mix; quarterly planning refreshes hypotheses.
Social commerce and lead generation
Where e-commerce is light, we design DM-to-order flows using WhatsApp and Facebook Messenger. For services, we implement lead forms, WhatsApp CTAs, or “call now” actions tied to trained handlers. For retail, we map footfall tactics: geo-ads to nearest stores, promo code tracking, and promoter support at point of sale.
Training and enablement
We upskill your team on content briefing, community management etiquette, data reading, and basic crisis protocols. With a shared playbook, internal staff and our agency operate as one unit, accelerating response and consistency.
The practical differences that make campaigns work here
- Language precision: One message, multiple micro-versions. Dialect choices can double comprehension.
- Data-light creative: Compress files, front-load the hook, subtitle always.
- Time-of-day posting: Early mornings, lunch windows, and late evenings perform best in many areas.
- WhatsApp-first support: Customers expect simple, fast answers where they already chat.
- Offline-to-online bridges: Radio mentions, market activations, and QR codes sustain momentum.
- Trust signals: Real customers, local landmarks, and store staff on camera increase credibility.
Sectors we serve
- FMCG and beverages: visibility, taste trials, retail footfall boosts.
- Telecom and fintech: SIM and wallet onboarding, feature education, customer support deflection.
- Agri-inputs and equipment: demo-focused content, season timing, dealer networks.
- Education and training: enrollment campaigns, parent engagement, scholarship awareness.
- NGOs and social programs: community mobilization, health awareness, feedback loops.
- Travel and hospitality: safety messaging, itinerary teasers, group bookings.
- SMEs and retailers: catalog posts, price updates, promo cadence, WhatsApp order flow.
Platforms and how we use them
- Facebook: backbone for reach, groups, and Shop integrations; ideal for local-language copy.
- Instagram: urban visual showcase; Reels for discovery, Stories for quick promos.
- TikTok: culture-forward creative, creator collaborations, sound-led virality.
- WhatsApp Business: catalogs, broadcasts (opt-in), customer support and order capture.
- YouTube Shorts: product teasers, quick explainers; paired with radio for wider recall.
- X: timely announcements, media relations, and thought leadership for institutional accounts.
- LinkedIn: employer brand, B2B lead gen in capitals and regional hubs.
From plan to action: our delivery workflow
- Week 0–2: discovery, audience mapping, and creative strategy sprint.
- Week 2–4: content production, channel setup, and moderation standards.
- Week 4–6: launch, paid media pilots, A/B tests, WhatsApp flows.
- Ongoing: weekly optimizations, monthly reviews, and quarterly resets.
We use shared calendars, approval boards, and simple messaging channels to keep decisions fast and documented. When needed, we embed our staff onsite for launches and high-stakes moments.
Measuring what matters
Social impact is only as good as the business impact it creates. We align metrics to your commercial goals and share clear definitions so everyone can read the same scoreboard. For awareness, we watch unique reach, ad recall proxies, and cost per 1,000 people reached. For consideration, we track clicks, video completions, and landing behaviors. For action, we watch filled lead forms, DM conversations, store footfall proxies, and verified sales.
- Primary KPIs: cost per action, cost per lead, lead-to-sale rate, repeat contact rate.
- Secondary KPIs: frequency control, creative fatigue index, comment sentiment, share-to-save ratio.
- Attribution: channel tags, UTM structure, and CRM matching to connect spend with revenue.
Every report begins with a narrative: what we tried, what worked, what we’ll change next. Numbers inform decisions; they don’t drown them.
Brand safety, moderation, and compliance
We protect your reputation with pre-approved response libraries, escalation paths, and sensitive-topic flags. Our moderation handles misinformation, impersonation attempts, and spam using both tooling and human review. We operate opt-in practices for WhatsApp and SMS, respect platform rules, and align with local advertising standards. When running promotions, we publish clear rules, winner announcements, and prize delivery proofs to maintain trust.
Scenarios and use cases we run often
- Retail push: geo-targeted Facebook and TikTok bursts to fuel weekend store visits; WhatsApp price lists refreshed every Friday.
- Product launch: teaser calendar plus creator seeding; live Q&A; conversion blitz in the first 10 days.
- Seasonal sales: savings-led creative tied to salary dates; limited-time bundles; radio-social sync.
- Education intake: parent-focused messaging, campus tours in Stories, WhatsApp hotline for admissions.
- Service expansion: new branch openings with local-language testimonials and map pins.
Pricing logic that respects market realities
We operate flexible retainers for always-on management and project fees for launches or bursts. Media investments are set to realistic cost-per-result targets for each platform and region. We report agency fees and media spend separately for transparency. For multi-country operations, we consolidate planning while preserving local creative variations to keep costs efficient.
What makes korhogoagency.com different
- Local-first creativity: scripts, accents, and references that feel native to the feed.
- WhatsApp mastery: opt-in growth, list hygiene, broadcast cadence, and reply discipline.
- Commerce focus: content that shortens the path from interest to conversion.
- Operational rigor: clear SLAs, approval flows, and documentation.
- Data habit: continuous testing that pursues better ROI, not just nicer dashboards.
Onboarding: how we start fast and smart
- Kickoff: goals, audiences, product details, guardrails, tone of voice.
- Access: page roles, ad accounts, pixels, WhatsApp Business setup.
- Content intake: brand assets, prior campaigns, customer FAQs, testimonials.
- Calendar: first 90 days of themes, tentpoles, and experiments.
- Playbooks: moderation rules, escalation contacts, daily/weekly reporting cadence.
Within the first month, you’ll see consistent posting, responsive moderation, and paid pilots that surface early learnings. From there, we scale the ideas that deliver.
Creative principles we live by
- Hook fast: the first two seconds sell the next five.
- Speak clearly: subtitles and simple phrasing win across languages.
- Show proof: real demos and testimonials beat claims.
- Guide action: one CTA per post, placed visually and in copy.
- Stay human: humor, respect, and humility travel further than hype.
From post to purchase: closing the loop
Our social journeys are built to end in an action—store visit, call, DM, form, or payment. We standardize handoffs between channels and team members so that nothing gets lost. If you sell offline, we support promoters with code-based tracking and encourage customers to share receipts in exchange for small perks, generating proof and advocacy. If you sell online, we tighten landing pages and remove extra steps in checkout, paying as much attention to speed as to aesthetics.
Operating across languages and borders
We do not treat Niger and Burkina Faso as monoliths. Cities and regions behave differently, from the memes they share to the products they covet. Our editors localize copy and captions so that a post feels like it was made next door. We coordinate with your sales teams and distributors to keep stock and offer messages synchronized, reducing frustration and returns.
Tools and integrations
- Scheduling and workflow: editorial calendars, asset libraries, comment inboxes.
- Community tools: automated prompts for FAQs, sentiment tags for quick triage.
- Ads and testing: structured experiments, audience exclusions, frequency caps.
- Attribution: UTM templates, QR codes for offline events, form integrations with CRM.
What we commit to
- Clarity: goals, KPIs, and timelines known by all stakeholders.
- Speed: rapid feedback cycles for creative and moderation.
- Respect: cultural nuance and language care on every asset.
- Focus: prioritize actions that drive performance and sales.
- Learning: test, measure, and iterate at a sustainable cadence.
Let’s build your social presence with purpose
If you want wider visibility, stronger community connections, and content that persuades without waste, korhogoagency.com is ready. We bring market-grounded localization, disciplined execution, and a clear path from attention to action. Tell us your targets for the next quarter, and we will design the plan, staff the team, produce the content, and report the results transparently.
Start a conversation with korhogoagency.com to turn your social channels in Niger and Burkina Faso into an engine for demand, service, and loyalty. We will align on objectives, build the plan, and move from idea to live within weeks—so you can see the difference where it matters most: in your customers’ feeds, and in your bottom line.
