KorhogoAgency is your dedicated partner for measurable organic growth across Burkina Faso, combining deep regional understanding with world‑class SEO expertise. From Ouagadougou to Bobo‑Dioulasso, our consultants translate search demand into qualified traffic and predictable conversions by aligning your website, content, and analytics with how people in West Africa actually search, browse, and buy. We bring a pragmatic playbook: diagnose, prioritize, execute, and iterate—so your brand wins on Google and beyond without guesswork.
Why choose KorhogoAgency as your SEO consultant in Burkina Faso
We don’t apply generic checklists. We calibrate strategies to the realities of connectivity, language, and commerce in the Sahel and Gulf of Guinea corridor. That means lightweight mobile experiences for 3G/4G users, French‑first copy with localized terms, and data models tied to mobile money behaviors rather than assumptions from distant markets. As a result, our recommendations are feasible to implement, designed to scale, and tuned to business impact.
- Regional fluency: audience insights across Ouagadougou, Bobo‑Dioulasso, Koudougou, Banfora, and emergent digital hubs.
- Multilingual optimization: French as the primary layer with support for Mooré, Dioula/Jula, and Fulfulde phrasing where relevant to intent.
- Mobile‑first DNA: UX and Core Web Vitals tuned for low‑bandwidth contexts and mid‑range Android devices.
- Commerce‑aware: funnels aligned to WhatsApp inquiries, Facebook Shops, and mobile money (Orange Money, Moov Money, Coris).
- Transparent execution: roadmaps with sprint‑based delivery, measurable KPIs, and training for your team.
How we structure an SEO engagement
Our process is built to surface the fastest path to impact while laying a durable foundation for category leadership. You get clarity on where to play (keywords), how to win (technical and content), and how to measure value (analytics and revenue contribution).
Phase 1: Discovery and diagnostic
- Business immersion: offers, pricing, margins, seasonality (FESPACO, SIAO, Ramadan/Tabaski, back‑to‑school), and competitive set.
- Market and SERP analysis: intent mapping by region and device, identifying gaps your competitors ignore.
- Technical audit: crawlability, indexation, internal linking, schema, mobile performance, and infrastructure constraints.
- Analytics and attribution review: GA4 configuration, events, ecommerce tracking, and lead qualification rules.
Phase 2: Strategy and prioritization
- Opportunity model: keyword clusters, projected traffic ranges, and revenue potential per cluster.
- Roadmap: 90‑day plan for quick wins plus a 12‑month path to compound growth.
- Editorial blueprint: topical authority model and content calendar designed for regional discovery.
- Local presence: Google Business Profile optimization and location landing pages for targeted communities.
Phase 3: Execution and iteration
- Technical remediation: resolving blockers, enhancing site speed, and stabilizing site health.
- Content production: briefs, localization, and publication workflows that respect your brand voice.
- Link earning: partnerships, citations, and digital PR in West Africa to build trusted backlinks.
- Measurement: dashboards, weekly standups, and monthly business reviews to recalibrate tactics.
Technical SEO tailored to West African realities
Technical excellence is the engine of sustainable visibility. We adapt global best practices to the devices, networks, and hosting conditions dominating the region.
- Architecture and indexation: logical silos, pagination handling, canonicalization, and robots directives to focus crawl budget.
- Mobile performance: image compression, CSS/JS reduction, lazy loading, caching, and server response optimizations for Core Web Vitals.
- Internationalization: language attributes, hreflang for regional French variants, and fallbacks that prevent duplicate content.
- Structured data: schema.org for Organization, Product, LocalBusiness, Event, and FAQ to unlock rich results.
- Secure delivery: HTTPS, clean redirects, and cookie consent aligned to privacy standards.
Outcome: a site that search engines crawl efficiently and users love to use, even on spotty connections. This is where stable rankings begin—and where many competitors fall short.
Local SEO for Ouagadougou, Bobo‑Dioulasso, and beyond
For brick‑and‑mortar brands and service providers, local search is often the shortest route from intent to revenue. We activate your presence on Google Maps and optimize for region‑specific micro‑moments.
- Google Business Profile: category alignment, service areas, posts, products, Q&A curation, and review acceleration.
- Location pages: unique, value‑rich pages per city or district with embedded maps, NAP consistency, and localized FAQs.
- Citations: consistent directory listings and partnerships with reputable regional platforms to reinforce entity signals.
- Reputation management: review request flows via SMS/WhatsApp and a response framework that reflects your brand.
We track discovery vs. direct searches, calls, directions, and store visits to prove local ROI. This is the heart of local visibility where intent is high and friction must be minimal.
Content strategy that builds topical authority
Great rankings follow great information. We create content systems that answer real questions, reflect cultural context, and guide readers toward action.
- Topic clustering: cornerstone pages and supporting articles that reinforce relevance across entire demand themes.
- Search intent mapping: transactional, commercial, and informational formats sequenced for funnel progression.
- Localization: French copy refined with region‑specific terminology; Mooré/Dioula cues for social snippets when beneficial.
- Entity‑first writing: content structured for both humans and algorithms using clear headings, lists, and rich media.
- Conversion copy: CTAs optimized for WhatsApp conversations, quote requests, and mobile money checkout flows.
Our editorial operations integrate keyword research, competitor gap analysis, and internal linking plans so every piece strengthens your domain’s authority. You retain voice and brand standards; we add the science of discoverability and persuasion.
Ecommerce SEO for merchants and marketplaces
Whether you run a boutique Shopify store or a custom storefront with mobile money integration, our ecommerce framework turns search into predictable revenue.
- Catalog hygiene: product variants, canonical rules, and filters managed to eliminate index bloat.
- On‑page product optimization: titles, descriptions, attributes, FAQs, and user‑generated content to reduce bounce and increase add‑to‑cart.
- Merchandising: internal search tuning, product recommendation logic, and collection hierarchies that reflect local patterns.
- Payments and trust: badges, pay‑on‑delivery messaging where relevant, and transparent shipping/returns copy.
- Feed optimization: Google Merchant Center readiness, structured product data, and image standards.
We align SKUs to keyword categories and seasonality, then build dashboards that connect sessions to revenue so you know exactly where to scale inventory and promotion.
Ethical link earning and digital PR
Authority grows when credible sites reference your brand. Our approach prioritizes safety, relevance, and long‑term value.
- Local partnerships: features and sponsorships with regional media, chambers of commerce, universities, and industry associations.
- Knowledge assets: data‑driven guides, how‑to resources, and tools that publishers want to cite.
- Citation engineering: consistent NAP, branded mentions, and knowledge panel reinforcement via authoritative sources.
- Content collaborations: co‑authored articles and expert roundups amplifying your subject‑matter leadership.
No shortcuts, no risky schemes. We build authority through useful assets and relationships so your link profile compounds safely over time.
Measurement, dashboards, and growth modeling
If you can’t measure it, you can’t improve it. Our analytics stack makes performance visible and decisions obvious.
- GA4 and Search Console: clean property structure, event design, and ecommerce/linked attribution modeling.
- Keyword and page cohorts: cluster‑level reporting to show which themes drive leads and sales.
- Funnel instrumentation: scroll depth, click events, form tracking, WhatsApp handoff, and call tracking.
- Revenue linkage: tie sessions to orders and LTV to prioritize high‑margin search opportunities.
Every month, we translate the data into actions: what to double down on, what to fix, and what to test next. This is where analytics fuels smart allocation of effort and budget.
Our deliverables: clarity and accountability
- Comprehensive audit document and prioritized issue tracker.
- 90‑day execution plan with sprint calendars and owners.
- Editorial calendar with briefs, outlines, and internal link maps.
- Technical backlog and QA checklists for your developers.
- Local SEO kit: GBP optimization plan, review scripts, and citation roadmap.
- Authority plan: partnership targets and outreach scripts.
- Dashboards: live KPI and revenue views tailored to leadership and operational teams.
- Training sessions: enablement for marketing, sales, and support to close the loop.
Use cases across sectors in Burkina Faso
Professional services and B2B
From logistics to agritech, we map buyer journeys that start with problem‑aware searches. We build thought leadership hubs, optimize service lines, and equip sales with SEO‑qualified leads delivered via CRM and WhatsApp.
Retail and distributors
We tune local listings, create store pages, and optimize product discoverability. Foot traffic, calls, and directions become leading indicators, while online orders and reservations validate revenue impact.
Hospitality and travel
We capture demand around festivals and holidays with event‑driven landing pages, structured data for Events and Offers, and multilingual snippets for broader reach across the region.
Education and NGOs
We help educational programs and non‑profits clarify information architecture, surface mission‑critical content, and measure engagement and applications with privacy‑first analytics.
How we work with your team
KorhogoAgency integrates seamlessly with your organization—whether you have an in‑house marketing crew, a single webmaster, or no technical resources yet.
- Co‑pilot model: we plan and coach while your team implements with our QA.
- Full‑service: we handle content, technical fixes, and link earning end‑to‑end.
- Hybrid: we co‑create high‑impact pieces and manage specialist tasks while you lead day‑to‑day publishing.
All models include a single owner for accountability, weekly progress updates, and structured reviews that keep strategy aligned with your business goals.
Quality standards and risk management
We operate with a clear quality bar to protect your domain and brand reputation:
- White‑hat only: no link networks, cloaking, or manipulative practices.
- Documentation: every change and hypothesis is logged and explained.
- Reversibility: technical changes include rollback plans and staging QA.
- Privacy‑first: event tracking minimized to what’s necessary and compliant.
What to expect in your first 90 days
We prioritize compounding wins. A standard first quarter looks like this:
- Weeks 1–2: audits, KPI alignment, and backlog creation.
- Weeks 3–4: technical quick wins, GBP overhaul, and content blueprint.
- Weeks 5–8: cornerstone content live, internal linking upgrades, first partnership features.
- Weeks 9–12: schema rollout, additional city pages, performance hardening, and roadmap evolution.
By day 90, you’ll see crawl efficiency improvements, uplift in priority rankings, more qualified session volume, and cleaner lead/opportunity data—clear signals that the engine is working.
Pricing and engagement terms
We scope based on site size, competitive intensity, and in‑house capacity. Typical models include monthly retainers for ongoing growth or fixed‑scope projects for audits and migrations. Each proposal from korhogoagency.com details deliverables, timelines, and KPIs so you invest with confidence.
Migration and rebuild support
Planning a redesign or CMS change? We protect equity with pre‑launch and post‑launch safeguards:
- URL mapping and redirect plans to preserve authority.
- Content inventory and gap fill to avoid traffic losses.
- Template‑level SEO controls and schema injection.
- Launch monitoring and rapid issue resolution.
Tools and technology we use
We employ a modern stack—enterprise crawlers, log analyzers, rank trackers, and testing frameworks—selected for reliability and signal quality. But tools don’t drive strategy; outcomes do. Our consultants make the calls; tools provide evidence.
Frequently asked questions
How fast will we see results?
Timelines vary by competition and site health. Quick wins often appear within weeks; strategic gains compound over months. We set milestones you can verify along the way.
Can you work in French?
Yes. Strategy documents, briefs, and on‑page copy can be delivered in French. We also incorporate regional language nuances when they reinforce authenticity and search behavior.
Do you handle technical fixes?
We can implement directly or collaborate with your developers using a documented backlog, acceptance criteria, and QA protocols.
What KPIs do you track?
Beyond rankings and sessions, we focus on qualified leads, revenue, and contribution margin by cluster—so you see business impact, not vanity metrics.
Getting started with KorhogoAgency
Partnering with korhogoagency.com is straightforward. We begin with a discovery call to clarify goals, audit your current footprint, and shape a plan that aligns to budget and timeline. From there, we co‑create the roadmap and get to work—communicating clearly, delivering reliably, and adjusting quickly as data comes in.
If you’re ready to compound organic growth in Burkina Faso with a hands‑on consultant who understands regional dynamics, we’re ready to help. Let’s turn search demand into measurable conversions through durable content, robust technical foundations, trusted backlinks, and disciplined analytics. Your customers are already searching—let’s make sure they find you first.
