Expanding in West Africa requires a partner who understands search, culture, and commerce on the ground. korhogoagency.com helps ambitious brands win organic demand in Burkina Faso by blending market intelligence, technical mastery, and creative storytelling into one cohesive program. Whether you’re launching in Ouagadougou, scaling in Bobo-Dioulasso, or reaching customers across the country and diaspora, our work is built to increase qualified traffic, reduce acquisition costs, and compound results month after month through strategic SEO.
Why optimize for Burkina Faso with korhogoagency.com
Opportunities in the Burkinabè digital economy are accelerating: more consumers research on Google before they buy, more entrepreneurs sell via websites and messaging apps, and more institutions depend on online information to deliver services. Yet many sites suffer from slow pages, confusing navigation, and content that doesn’t reflect local needs or search intent. That’s where we come in. We align your growth goals with a pragmatic roadmap grounded in local reality—language preferences (French foremost, with Mooré, Dioula/Jula, Fulfulde common in conversation), device mix (predominantly smartphones), and bandwidth constraints. The result is a sustainable, cost-effective program that elevates your brand’s visibility in the searches that matter most.
Our team combines West African market expertise with global best practices. We plan around buying power, seasonality (from harvest cycles to academic calendars), payment behaviors (cash, mobile money, cards), and trust signals that matter locally. Every recommendation is tailored to your sector—whether that’s agriculture inputs, FMCG, public health, logistics, fintech, education, tourism, or government communication—and mapped to KPI targets that the C‑suite cares about: qualified leads, revenue, cost per acquisition, and return on marketing investment.
Burkina Faso search landscape and user behavior
Google dominates search in Burkina Faso. WhatsApp, Facebook, Instagram, YouTube, and niche forums act as discovery and validation layers around search intent. Many users browse on mid‑range Android phones, sometimes on limited data plans, making speed, clarity, and mobile-first UX critical. Location cues in searches (e.g., “près de moi,” neighborhood names, landmarks) are common, as are intent phrases like “prix,” “horaires,” “demande,” “inscription,” and “livraison.” For B2B, decision-makers frequently evaluate suppliers via websites before contacting sales, so authoritative information architecture and proof points (certifications, case studies, client logos, maps) materially influence outcomes.
To win in this environment, we build lightweight, resilient pages; write content that answers practical questions concisely; structure entities (brands, locations, products, people) for Google’s understanding; and ensure your business presence is accurate wherever people search and verify you.
Our Burkina Faso SEO methodology
We deliver a full-stack consulting and execution model adapted to your starting point. Whether you need a strategy overhaul or targeted quick wins, each phase is transparent and accountable.
1. Discovery and diagnostics
- Goal mapping: revenue targets, lead volumes, market share, geographies.
- Audience research: keyword intent in French (and key vernacular phrases where relevant), competitor gap analysis, SERP feature opportunities (People Also Ask, local pack, video, images).
- Analytics audit: verify data quality, event tracking, funnels, and attribution to ensure every decision is informed by clean data.
- Technical review: crawlability, indexation, Core Web Vitals, site architecture, duplication, hreflang needs for regional pages, and schema opportunities.
2. Strategy and roadmap
- Information architecture: category taxonomy, pillar/cluster planning, and navigational simplification for fast path-to-value.
- Content blueprint: editorial calendar aligned to commercial intent, FAQs that match real queries, and formats adapted for low bandwidth (light images, transcripts for video).
- Local SEO plan: Google Business Profile optimization, localized landing pages, NAP consistency, and review acquisition for trust.
- Authority building: ethical digital PR and partnerships to earn quality mentions from relevant sites, universities, associations, and media.
3. Execution and enablement
- Implementation support: we collaborate with your developers or deploy our own to ship technical fixes and UX improvements.
- Content production: high-quality French copywriting plus culturally relevant visuals; editorial governance to protect brand voice.
- Governance and training: enable your team with playbooks, templates, and KPI dashboards so improvements persist beyond initial sprints.
4. Optimization and scale
- AB testing: titles, meta descriptions, internal linking, and conversion paths to compound gains.
- SERP feature capture: structured data, rich results, and media optimization to expand search real estate.
- Expansion: replicate what works across new cities, product lines, and languages, prioritizing ROI.
Local SEO for Ouagadougou, Bobo-Dioulasso, Koudougou and beyond
Service businesses, retail, healthcare, logistics, education, and hospitality rely on local discovery. We optimize your presence where intent turns into action: map results, local directories, and city-optimized pages that answer practical questions instantly. A strong local program improves calls, foot traffic, and online inquiries—and strengthens your brand more broadly.
- Google Business Profile: category accuracy, service areas, attributes, posts, Q&A, products/services, and review strategy with response guidelines.
- Location pages: fast, mobile-ready pages for each city with structured NAP, embedded maps, unique copy, staff highlights, FAQs, and conversion triggers (click-to-call, WhatsApp, directions).
- Citation and consistency: align your NAP data across directories, social profiles, and partner sites to reinforce trust signals.
- Community relevance: collaborate with local associations, events, and NGOs for true local resonance and brand equity.
Technical excellence for resilient, fast web experiences
Speed and reliability are decisive in Burkina Faso’s bandwidth conditions. We prioritize lightweight builds, minimal scripts, image compression, caching, and a clean critical rendering path. Our audits surface the issues that suppress rankings and frustrate users: bloated CSS/JS, render‑blocking resources, slow TTFB, missing preconnect/prefetch hints, broken canonical logic, duplicated content and pagination pitfalls, orphaned pages, misconfigured sitemaps, and unhelpful 404/500 patterns.
We engineer for Core Web Vitals but never lose sight of business outcomes. Technical work connects directly to fewer bounces, longer sessions, and more conversions. We design internal linking systems that support discovery and context, use schema.org markup to clarify meaning (Organization, LocalBusiness, Product, Breadcrumb, FAQ, Article, Event, Video), and deploy hreflang when regional variations are needed. For ecommerce, we implement lean filters and facets, handle product status changes elegantly, and maintain index hygiene to avoid wasteful crawl budgets.
Content that converts and builds trust
The best search strategies earn attention by being genuinely helpful. Our editorial model starts with business goals and user pain points, then aligns them with search intent. We produce guides, product pages, service pages, case studies, comparison sheets, and FAQs that people want to read and that Google can understand easily.
- Intent-first briefs: every piece has a clear outcome, target queries, SERP feature plan, and links to supporting clusters.
- Plain-language French: concise, accessible, and locally resonant; we also integrate meaningful quotes, government standards, or regional specifics when relevant.
- Conversion design: scannable structure, strong subheadings, proof elements (certifications, testimonials, guarantees), and sharp CTAs for form, call, chat, or WhatsApp.
- Maintenance: update and consolidate evergreen pages to protect topical authority over time.
We avoid fluff and prioritize clarity. This is how we turn mobile visits into pipeline and revenue, and how we maintain durable topical relevance across your categories.
Ethical link earning and digital PR
Quality mentions from reputable sites signal trust and relevance. Our approach avoids risky tactics and focuses on strategic relationships that make sense for your brand and audience. We cultivate coverage with national and regional media, sector publications, universities, chambers of commerce, and credible community organizations. We support with data storytelling, founder profiles, and useful resources that publishers actually want to reference. The aim isn’t volume for its own sake; it’s a portfolio of links that increase perceived authority and referral traffic while standing the test of time.
Internally, we strengthen site equity distribution with smart internal linking and hub-and-spoke architectures. Externally, we earn backlinks from placements that your buyers trust, anchoring your brand as a reliable answer to real problems.
Localization that respects culture and context
Burkina Faso is multilingual, pragmatic, and relationship-driven. We prioritize French for search reach, but we also adapt tone, examples, and imagery to reflect local norms. Where relevant, we include common vernacular terms and ensure address formats, prices, service boundaries, and support channels match expectations. True localization is not mere translation—it’s alignment with how people decide. For cross-border offers, we account for regional nuances and potential demand from neighboring countries while avoiding keyword cannibalization.
Measurement, reporting, and learning loops
Decision-making requires reliable measurement. We configure clean data streams, meaningful events, and attribution models that reflect your funnel. Our dashboards surface what matters: growth in target segments, cost per lead, assisted conversions, and the compounding value of content. We run experiments, document wins and losses, and adapt quickly. With rigorous analytics in place, you will know which topics, pages, and channels are driving value—and how to scale them.
- Traffic quality: segment by city, device, acquisition source, and intent.
- Engagement: scroll depth, time on page, click maps, and key interaction rates.
- Conversion: multi-step tracking for forms, calls, chat, and WhatsApp; offline-to-online reconciliation where applicable.
- Attribution: campaign tagging and model comparisons for better budgeting.
Sectors we support in Burkina Faso
Our experience spans both private and public sectors. For consumer brands, we reduce friction between discovery and purchase with location pages, product finders, and messaging handoffs. For B2B and industrial vendors, we design information architectures that simplify complex offerings and surface proof early. For NGOs and public institutions, we focus on accessibility, clarity, and accurate information dissemination supported by structured data and multilingual reach. Education providers benefit from program pages optimized for admissions queries, scholarship information, and application workflows. Tourism and hospitality players gain from rich media, local guides, and booking optimization aligned to peak seasons.
Governance, compliance, and risk management
We align our work with applicable legal and platform policies. Our technical practice prioritizes security hardening (HTTPS, HSTS, headers, minimal exposure of admin paths), clean sitemaps, and respectful crawling. Content is reviewed for accuracy and sensitivity, especially on health, finance, and public information topics. We set up change control and rollback plans to protect uptime and preserve search equity during migrations or redesigns. Ethical guidelines govern all outreach and partnership work.
What you can expect in the first 90 days
- Week 1–2: Diagnostic audit, goal alignment, and analytics fixes; quick wins identified and queued.
- Week 3–6: Technical remediation sprints, local profile optimization, first content drops for priority intents.
- Week 7–10: Authority-building campaign kickoff, internal-linking improvements, schema deployment.
- Week 11–13: Iteration based on data; expand performing topics and refine conversion paths.
By day 90, you will see clearer search coverage, improved crawl health, faster pages, early rankings movement, and measurable pipeline contribution. Over six to twelve months, compounding effects create defensible advantages in your categories.
Pricing, engagement models, and timelines
We design engagements that match your goals and internal capacity. Options include fixed-scope audits, retained growth programs, and hybrid models where we work alongside your developers and marketers. Pricing reflects complexity (site size, platform constraints), competitive intensity, and speed requirements. We are transparent about trade-offs and proactively sequence work to unlock ROI early while building long-term rankings.
- Starter: audit, local optimization, and initial content cluster for one city or line of business.
- Growth: multi-city program, ongoing content production, technical sprints, and authority development.
- Enterprise/Public: multi-stakeholder governance, migration support, multilingual content, and rigorous reporting.
Every engagement starts with a conversation to understand targets, constraints, and timelines. From there, we provide a clear plan, milestones, and success metrics.
Why korhogoagency.com
We are practitioners who ship. Our team combines strategy, engineering, design, and editorial talent with local insight. We speak the language of executives and the language of developers. We’ve delivered outcomes across new launches, turnarounds, and large-scale migrations. You will never receive generic checklists; you will receive a partner committed to your commercial outcomes in Burkina Faso.
- Clarity: you’ll see what we’re doing, why it matters, and how it ties to KPIs.
- Speed: we focus on the smallest high-leverage changes first to unlock momentum.
- Craft: our builds are lean, our copy is useful, and our outreach is ethical.
- Learning: we test, measure, and adapt relentlessly.
Let’s build your organic growth engine
If you’re ready to capture demand and lower acquisition costs in Burkina Faso, korhogoagency.com is ready to help. Start with a discovery call, a technical audit, or a quick local presence upgrade—then scale to a full program as wins stack. Together we’ll create fast experiences, helpful content, and meaningful signals that search engines and customers trust.
Send your goals, challenges, and timelines. We’ll return with a pragmatic plan, clear resourcing, and projected impact. The earlier we align, the faster your brand benefits from improved search coverage, stronger engagement, and sustained growth.
