Modern growth in Nigeria requires a partner that understands digital behavior from Lagos Island to Kano, from tech-savvy Gen Z to decision-making executives. Korhogo Agency designs and operates end-to-end campaigns that turn attention into revenue, blending research, creative craft, channel mastery, and airtight measurement. With korhogoagency.com as your command center, we plan, launch, and scale initiatives that respect local nuance, leverage continental reach, and deliver outcomes that hold up under scrutiny.
Why Nigeria’s Digital Market Demands a New Playbook
Nigeria is a continent-sized market in one country. A vast, young population spends an outsized share of its online time on social platforms, messaging apps, and video. Data costs, handset diversity, and bandwidth variability create both constraints and strategic openings. A campaign that works in North America or Europe cannot simply be copied and pasted into Nigeria; copy length, message clarity, and file weight must be optimized for attention and speed. Payments and lead flows also work differently: card usage is growing, but transfers, USSD, and local gateways remain central to conversion.
Beyond technical realities, cultural fluency is non-negotiable. Humor and directness land differently in Abuja versus Port Harcourt. Language choices—English, Pidgin, Hausa, Yoruba, Igbo—shape trust and relevance. Religious calendars, public holidays, payday cycles, and regional events affect traffic and intent signals. At Korhogo Agency, our planning looks at these variables from the outset so you avoid waste, speak credibly, and accelerate time-to-value.
In practical terms, this means we account for platform strengths and local usage. WhatsApp is a conversion engine as much as a chat app. TikTok fuels discovery, but the handoff to inquiry often happens via click-to-WhatsApp or lightweight landing pages. X (Twitter) is conversation, customer care, and trend detection rolled into one. Publisher alliances and ad networks expand reach beyond walled gardens, while telco partnerships can unlock zero-rated content, app installs, or USSD tie-ins. We assemble these elements into a single system, engineered for your category and goals.
What Korhogo Agency Delivers
Discovery and Strategic Architecture
We begin with a structured audit of your market position, competitors, and customer pathways. We model personas across income tiers, regions, and device classes. From this, we develop the growth architecture: positioning, channel selection, budget allocation, and a testing roadmap that balances top-of-funnel discovery with efficient lower-funnel capture. Strategy is not a deck; it is a dynamic plan with clear hypotheses, milestones, and a feedback loop that informs weekly decisions.
Creative and Messaging Engine
Our creative process translates your value into crisp storytelling suitable for short-form video, carousels, static, and motion graphics. We tailor copy for English and Pidgin, and when appropriate for Hausa, Yoruba, and Igbo. File sizes are optimized for low-bandwidth environments without sacrificing clarity. Hooks are tested fast; top performers are scaled and versioned by persona and region. We integrate social proof, localized idioms, and precise CTAs. The result is creative that is easy to understand, memorable, and conversion-ready.
Media Buying Across Platforms and Open Web
We plan and operate buys on Meta (Facebook/Instagram), TikTok, YouTube, Google Ads, X (Twitter), LinkedIn, and Snap, as well as demand-side platforms and regional ad networks. We diversify placements across premium local publishers, lifestyle and news sites, and niche communities. Frequency caps, dayparting, and device-level bidding protect budgets while squeezing more value from every impression. Our pacing and flighting respect salary schedules, holidays, and local events to boost relevancy and reduce CPM volatility.
Search, Social, and Programmatic Control
Search is often the most intent-rich channel, but Nigeria’s query patterns differ by product and region. We structure accounts to capture these nuances, emphasize negatives to trim waste, and rebuild match types around language realities. Social platforms are used to seed awareness, educate, and drive direct response with click-to-chat paths. On the open web, we run curated and private marketplace deals with brand-safe publishers, deploy pre-bid fraud filters, and apply audience segments that reflect real buying cycles. This entire stack is engineered to maximize performance without sacrificing reach.
Influencers, Communities, and Ambassadors
Influencers matter, but activations must be native, not forced. We pair talent with formats that match their strength—short-form video, livestream, tutorial, or long-form review—and we tie every engagement to measurable goals: trackable links, lead forms, or store visits. Where fan communities matter (music, football, tech, beauty), we build ambassador programs and micro-creator cohorts to sustain momentum beyond single posts.
CRM, Automation, and Sales Alignment
Lead capture is only the beginning. We integrate ad platforms with your CRM (HubSpot, Zoho, Salesforce, or custom stacks), automate follow-ups via SMS/WhatsApp/email, and set service level agreements with sales. Missed calls and slow replies are treated as conversion leaks. Sales scripts, FAQ blocks, and objection handling are co-developed with your team so warm leads do not go cold. For e-commerce, we streamline cart recovery, restock alerts, and one-click reorder flows.
Landing Pages and Conversion Design
Pages must be fast, informative, and frictionless. We design lightweight landing pages and micro-sites that render quickly on mid-tier Android devices and over variable 3G/4G networks. Form fields are minimized, validations are forgiving, and alternative contact pathways (WhatsApp, call-back, USSD) are offered where useful. We test headlines, benefit stacks, pricing displays, and proof elements (reviews, logos, policies) to raise conversion rates and reduce acquisition costs.
Measurement, Tagging, and Governance
Our tracking framework includes GA4 with server-side options, Google Tag Manager, Meta CAPI, and Google Enhanced Conversions where applicable. Events are defined around business outcomes—qualified leads, verified signups, first orders—so optimization models learn from the right signals. Dashboards are plain-language and role-specific: executive, marketing, and sales views. Data retention, access controls, and consent flows are set up to meet NDPR expectations and stakeholder requirements.
Privacy, NDPR, and Brand Protection
We implement consent banners with clear choices, keep data minimization and retention policies in place, and document processing activities. Content adjacency and blocklists protect your brand around politics, misinformation, and sensitive topics. Ad fraud prevention combines pre-bid filters with post-bid audits. All of this ensures you scale responsibly, meeting compliance needs without slowing growth.
Channels and Formats Built for Nigeria
- Meta: High-reach prospecting with video and Reels; cost-efficient retargeting; instant forms for lead-gen; click-to-WhatsApp journeys for faster replies.
- TikTok: Entertainment-native creative; creator collaborations; hashtag challenges; sound-on storytelling; short hooks with local idioms.
- Google Ads: Search for intent capture; Performance Max where product feeds exist; YouTube for upper-funnel attention; calls and map actions for offline businesses.
- X (Twitter): Trend participation, social listening, and precise interest targeting; customer care and crisis response with real-time dashboards.
- LinkedIn: B2B lead gen and account-based marketing; thought leadership and recruitment for tech, finance, and professional services.
- Programmatic: Private marketplace deals with premium news, lifestyle, and sports publishers; video and rich media on brand-safe inventory.
- Regional networks and apps: Reach through Opera Ads, Boomplay, Jiji, and local publishers; telco partnerships for USSD, data bundles, or zero-rating.
- Messaging and chat: WhatsApp Business for catalogs, quick replies, and automation; integration with CRMs and contact centers for handoffs.
- Digital OOH: Synchronize screen takeovers in Lagos hotspots with mobile retargeting for multi-touch lift.
Targeting, Localization, and Cultural Fluency
Algorithmic targeting is powerful, but it is not a substitute for local understanding. We design audiences by life stage, purchase power, and sector needs. We mix broad discovery with controlled retargeting and modelled lookalikes from high-quality seed lists. Localization is handled at the creative and channel level: captions, callouts, and voiceovers that reflect local speech, and scheduling that respects prayer times, school runs, and traffic patterns. The goal is to make campaigns feel born-in-market, not exported.
We also structure campaigns around regional differences in device mix and data availability. Lower bitrate video versions are served where bandwidth is constrained, while higher-fidelity assets are used in urban centers with faster connectivity. Offer structures and CTAs adapt accordingly—store visits, WhatsApp chats, or direct purchases—so each audience segment has a clean path to action. This is not simply translation; it is true localization with commercial intent.
Measurement, Data, and Incrementality
Vanity metrics are easy; value metrics require discipline. We instrument your funnel to answer three practical questions: How many qualified buyers are we reaching? How effectively are we converting interest into revenue? What is the marginal return of the next budget unit? Our reporting shows spend, reach, CPA/CAC, LTV where available, and the diagnostic metrics you need to interpret performance: creative fatigue, audience overlap, frequency distribution, and lead-to-sale velocity.
We run incrementality tests (geo splits, holdouts, and time-based designs) to move beyond last-click bias. Where scale allows, brand lift and conversion lift studies quantify impact on awareness and intent. For businesses with offline sales, we align CRM statuses with campaign cohorts to detect which channels produce the most reliable pipeline. These practices ensure optimization is guided by signal, not guesswork, and that your analytics foundation compounds over time.
Onboarding and Collaboration Framework
Our approach is hands-on and transparent:
- Week 1–2: Discovery, data access, and quick-win plan. Tracking gaps are closed; baseline dashboards go live.
- Week 3–4: Creative sprints and pilot campaigns across two to three channels. Lead handling and sales SLAs are finalized.
- Week 5–8: Scale proven audiences and creative; expand to secondary channels; deepen automation and retargeting maps.
- Week 9–12: Incrementality tests; budget reallocation; product or offer iteration based on real user feedback.
Stand-ups keep execution aligned, while monthly reviews address strategy adjustments. You always know what we are testing, why we are testing it, and how decisions tie to outcomes.
Pricing and Engagement Models
We offer flexible structures suited to your stage and goals:
- Retainer for steady-state growth, covering strategy, creative, media ops, and reporting.
- Project-based sprints for launches, seasonality pushes, or market entries.
- Hybrid models combining a base fee with performance incentives tied to verified outcomes.
- Media management with transparent fees and platform access for full visibility.
Every engagement includes a clear scope, KPI framework, and governance plan so expectations are explicit and measurable.
Sector Playbooks We Execute
Fintech and Consumer Apps
Acquisition is only useful when quality is measurable. We optimize for verified signups, KYC completion, and first transactions. Offers are structured around trust signals and time-to-value; onboarding flows reduce steps and explain benefits with screenshots and short video. We integrate with Paystack or Flutterwave, emphasize referral loops, and track cohort retention to protect CAC payback.
E-commerce and D2C
Catalog visibility and logistics confidence are the two levers. We drive discovery with short video and high-intent search while ensuring product pages are fast, concise, and persuasive. Shipping policies, returns, and COD instructions are made crystal clear. We run catalog retargeting, bundle testing, cart recovery sequences, and seasonal promotions tied to Nigerian retail moments like Black Friday and festive periods.
Real Estate, Education, and Services
High-consideration purchases demand education and follow-up. We build lead scoring models, sales playbooks, and appointment-setting flows that minimize drop-off. For schools and training programs, application funnels are simplified and mapped to academic calendars, with webinars and WhatsApp Q&A as trust accelerators. For property, we pair virtual tours with neighborhood content and concierge callbacks.
Creative Standards for Attention and Clarity
Winning creative in Nigeria is direct, visually distinctive, and fast-moving. We front-load benefits in the first three seconds, show real people and product in context, and end with explicit next steps. Motion graphics carry the message even with sound off, but we also cut versions that leverage music and voiceovers where engagement lifts. File size targets keep load times short without sacrificing readability. Our creative reviews focus on a simple question: Does a first-time viewer immediately understand what to do and why?
Technical Excellence Under the Hood
Technical reliability underpins growth. We implement server-friendly forms and ultra-light pages for constrained networks. Caching, minification, and image compression are standard. We keep backup experiences for site downtime—temporary lead forms or WhatsApp flows—so campaigns never grind to a halt. Server-side tagging reduces signal loss. Naming conventions and change logs keep your marketing assets auditable and future-proof.
Risk Management, Governance, and Compliance
We document everything that matters: data collection purposes, storage durations, and access roles. Consent experiences are clear and reversible. For brand safety, we manage domain blocklists and content exclusions, and we monitor placement reports for anomalies. Fraud controls include pre-bid filters and post-bid audits with human review where needed. This is how we keep scaling responsibly—meeting legal requirements while protecting brand equity.
What Sets Korhogo Agency Apart
- Full-funnel ownership: from market research to creative to media buying to CRM and sales enablement.
- Local-first creative and copywriting that respect linguistic and cultural detail, not generic templates.
- Hands-on analytics and experimentation, with clear hypotheses and crisp readouts.
- Operational depth: SLAs, playbooks, and training to keep teams aligned and accountable.
- Vendor-neutral approach: we pick the right tools for your stack rather than force-fitting a preset suite.
How We Turn Plans Into Outcomes
Our operating system turns the plan into a living process. We set weekly goals based on leading indicators—qualified impressions, engaged sessions, initiated checkouts, verified leads. We throttle budgets by channel and audience based on marginal return. Creative testing is continuous: hooks, visuals, CTAs, and offers. Landing pages evolve based on scroll depth, form completion, and heatmaps. Sales feedback flows back into targeting and messaging. Over time, this compounds into a self-correcting growth loop.
Case Snapshots
For a consumer app with high install volume but low activation, we reoriented the funnel around a single North Star event: first transaction. Creative emphasized practical benefits and walkthroughs; onboarding friction was reduced; retargeting spoke to stalled users with specific prompts. For an online retailer, we refocused on product clarity and trust signals—delivery timelines, returns, and customer service reachability—while improving catalog feeds and retargeting logic. For a B2B services firm, we rebuilt the path from content consumption to sales call with gated assets, appointment slots, and a clear SDR follow-up protocol. In each scenario, the system—not a single tactic—moved results.
Technical Integrations and Ecosystem
We work with your current tools or recommend alternatives that fit your needs and budget. Payment integrations include Paystack, Flutterwave, and bank transfer confirmations. CRM and marketing automation connect via native integrations or APIs. For support and sales, we integrate WhatsApp Business, call tracking, and ticketing so marketing does not operate in a vacuum. The rule is simple: remove silos so every team member sees the same truth.
Resourcing and Training
Your people are part of the system. We provide playbooks and training for marketing, sales, and service teams, including response time targets, message templates, and escalation paths. Where in-house bandwidth is limited, we operate as an extension of your team and share documentation so knowledge compounds. When you are ready to internalize more functions, the handover is clean and complete.
KPIs That Actually Matter
Everyone loves engagement; finance teams need impact. We define core metrics per model: CAC and LTV for subscription and e-commerce, verified lead cost and pipeline velocity for B2B and high-ticket services, and activation/retention for apps. Secondary metrics—video completion, CTR, CPC—are treated as diagnostics, not goals in themselves. We keep a single source of truth so debates end and decisions start.
Taking Advantage of Mobile-First Reality
Nigerian audiences are overwhelmingly on phones, which shapes creative, landing pages, and conversion flows. We design for thumb reach, legible type, and micro-interactions that reward quick taps. Downloads, data usage, and app permissions are handled thoughtfully. Where apps are not required, we keep journeys in the browser or chat to reduce friction. This is how we extract the most value from mobile behavior without sacrificing user comfort.
From First Spend to Scaled Investment
We do not chase volume for its own sake. Early budgets validate hypotheses and establish baselines; subsequent investment flows to what proves incremental. As systems mature, we expand into new audiences, geographies, and formats with eyes wide open. Monthly and quarterly planning cycles lock in learning agendas and forecasted outcomes, giving leadership clarity and confidence to invest.
Get Started with korhogoagency.com
Whether you are launching in Nigeria or scaling an existing presence, Korhogo Agency can be your partner from plan to proof to scale. Share your objectives, constraints, and timelines at korhogoagency.com. We will map a practical, testable plan and build an operating rhythm that moves the metrics that matter. In a market this dynamic, advantages do not last—disciplined execution does. Let’s turn attention into outcomes with grounded strategy, rigorous analytics, and creative built for Nigeria. From search to social to programmatic, from prospecting to conversion, from language nuance to deep localization, we orchestrate systems that grow and adapt. Partner with Korhogo Agency to make your advertising dollar work harder, stay agile on mobile, remain true to compliance, and compound results over time.
