Grow faster in a mobile-first market with an advertising partner that understands both the cultural nuance and the performance mechanics of the web. Korhogo Agency (korhogoagency.com) helps brands, NGOs, and institutions plan, buy, and scale online media across Malawi with one goal: predictable growth fueled by data, creativity, and operational excellence. From search and social to display, video, and messaging, we build media ecosystems that convert attention into revenue and impact—while respecting budgets, audiences, and the realities of connectivity across urban and rural communities.
Why Malawi’s Digital Market Demands a Different Playbook
Digital growth in Malawi is being shaped by three forces: affordable smartphones, rapidly improving mobile networks, and the rise of local content consumption on global platforms. Urban centers such as Lilongwe, Blantyre, Zomba, and Mzuzu show strong adoption of social video and search, while smaller towns and districts are increasingly reachable through carrier-optimized formats and messaging. Any plan that mirrors a generic global template will waste spend; what works in Cape Town or Nairobi may not work in Lilongwe without thoughtful adaptation to bandwidth, language, and device realities.
Our approach is rooted in how people actually browse, research, and buy. We map the journey from first touch to purchase or sign-up, then design ads and landing experiences that load fast, speak clearly, and guide action. This is where our Malawi-specific intelligence matters—understanding data bundle behavior, peak browsing times, telco promotions, and the nuance of tone when communicating with audiences across English and local languages. We also account for the influence of the diaspora, cross-border trade, seasonal purchasing patterns, and sector-specific events that affect demand cycles.
- Mobile-first by design: lightweight creative, compressed video, and instant-loading pages
- Search intent capture tuned to local queries, languages, and regional nuances
- Audience building that blends platform signals with real-world triggers (school calendars, harvest seasons, health campaigns, national events)
- Messaging and social strategies aligned to platform preferences (Facebook, Instagram, TikTok, YouTube, WhatsApp)
- Conversion surfaces built for low-friction actions: call, chat, form, USSD, or storefront visit
When we say we’re local-first, we mean it. Creative is validated with native speakers, offers are shaped by on-the-ground insights, and measurement is structured around the outcomes that matter to business owners and program leaders. Our media buys are optimized for reach where it counts and frequency where memory needs a nudge, ensuring your brand earns attention without burning budget.
What We Do: Full-Funnel Online Advertising With Measurable Outcomes
Korhogo Agency delivers the strategy, creative, and technical execution required to acquire customers and grow revenue across Malawi. We connect brand lift at the top of the funnel with direct response at the bottom, ensuring your spend compounds over time. Whether you’re launching a product, recruiting students, driving clinic visits, or scaling retail sales, our team turns objectives into channel plans and budgets that are straightforward to track.
Search and Shopping Ads
Capture active demand with intent-led search campaigns across Google and Bing. We structure accounts to separate branded, generic, and competitor intents, then match keywords to ad copy and landing pages that minimize friction. For retailers and marketplaces, we configure feed-based campaigns (Shopping) with clean taxonomy, price accuracy, and quality scores that lower CPCs and maximize visibility at the moment of choice.
- Comprehensive keyword mapping in English and commonly used local terms
- Precise match types, negatives, and budgets to protect efficiency
- Ad extensions for calls, locations, and promotions to raise CTR
- Landing page speed and mobile UX improvements to convert intent
Paid Social: Meta, TikTok, YouTube
Reach, educate, and convert audiences with thumb-stopping creative that respects attention and bandwidth. We produce vertical-first video, motion graphics, and image sets that carry a single job: communicate the value, then capture action now or build remarketing segments for later. Campaigns are structured by funnel stage, using storytelling and direct offers in a sequence that builds trust.
- Awareness and reach with short-form storytelling
- Consideration sequences with carousels, lead forms, and retargeting
- Direct response with clear value exchange and localized offers
- Incrementality testing to separate true lift from noisy attribution
Programmatic Display and Video
When the objective calls for scaled reach, frequency control, and granular targeting, we activate programmatic inventory through vetted demand partners and private marketplace deals. This provides brand-safe access to premium placements, local publishers, and high-visibility video, all backed by frequency caps and audience logic that guard against waste.
- Audience segmentation by geo, interest, and recency
- Brand safety filters, viewability targets, and fraud prevention
- Sequential storytelling to move users from awareness to action
- Real-time budget pacing tied to cost-per-outcome thresholds
WhatsApp and Conversational Journeys
Messaging is where intent often turns into conversion. We design click-to-chat experiences that pre-qualify users with scripted flows, hand off to human teams when needed, and record events for accurate reporting. For campaigns requiring scale and simplicity, we deploy short links, QR codes, and templated replies that make responding effortless on low bandwidth.
Influencer and Creator Partnerships
Creators accelerate trust. We source, vet, and brief Malawi-based influencers who align with your audience, then integrate their content into paid media to extend reach beyond organic. Contracts, deliverables, and approvals are handled end-to-end, with performance reviewed at the post level to identify the assets worth amplifying.
Landing Pages and CRO
Ad spend only pays when action happens. We build or refine landing pages with fast loading, single-focus design, and credibility markers that reduce doubt. The output: more leads or sales from the same media budget, improved quality scores, and compounding efficiency gains over time. This is the engine of sustainable performance.
Measurement, Data, and Governance You Can Trust
Good decisions require clean data. We configure measurement with a balance of practicality and rigor: reliable event tracking, clear naming standards, and dashboards that separate vanity metrics from the numbers that tie to cash flow and mission outcomes. Our reporting doesn’t drown you in charts—it pinpoints what moved and why, then spells out what to do next.
- GA4 and server-side tracking setups with event schemas tailored to your goals
- Facebook Conversion API and Google Enhanced Conversions for better signal quality
- UTM and campaign naming governance to keep data readable and comparable
- Attribution that uses both platform data and modeled contributions
- Incrementality and split tests to validate true lift
We protect the integrity of your data with structured access, change logs, and routine audits. Our goal is a system where every stakeholder knows what each number means, how it was measured, and how it will inform next week’s spend.
Analytics is not an afterthought. We build the muscle from day one, ensuring your analytics foundation scales with your ambitions. Whether your conversions happen on a website, in a store, or in a call center, we capture events and stitch them into a clear picture of cause and effect.
We also design measurement to honor privacy and regulation. Consent flows and data minimization are embedded into our builds, giving you both speed and safety—operational compliance that protects reputation and enables long-term growth.
Creative That Persuades: Local Voice, Fast Loads, Clear Action
Ad creative is the lever that multiplies spend efficiency. Our approach blends insight-driven messaging with visual systems that are recognizable and adaptable across channels. We prioritize clarity, contrast, and speed: compressed assets, decisive headlines, and expressive short-form video that communicates value in the first seconds of attention.
- Message maps that connect benefits to barriers for each audience segment
- Mobile-first formats in vertical and square ratios
- CTAs shaped by context: call, chat, visit, buy, donate, book
- Rapid creative iteration informed by top- and mid-funnel signals
Language matters. We plan for English as the backbone while ensuring your brand can speak convincingly to audiences across Malawi through thoughtful localization. It’s not just translation. It’s rhythm, reference, tone, and cultural fit, delivered by people who live the language and understand the nuance of community, humor, and respect.
Industry Playbooks Built for Malawi
Different sectors require different growth engines. We’ve designed modular playbooks that respect industry realities, decision cycles, and trust thresholds. Each playbook outlines funnel stages, channel budgets, creative archetypes, and measurement frameworks that shorten the path to results.
- Retail and FMCG: rapid offer testing, store traffic campaigns, catalog sync, and seasonal bursts
- Financial services: credibility-first messaging, KYC-aware flows, lead scoring, and FAQs-rich landing pages
- Education and training: application calendars, parent/student messaging, virtual open days, and retargeting of high-intent visitors
- Healthcare and public health: respectful persuasion, service finders, appointment booking facilitation, and outcome reporting
- Agriculture: seasonality-informed messaging, input/harvest cycles, and WhatsApp-first support
- Tourism and hospitality: visual storytelling, review amplification, and geo-intent capture
- NGOs and social impact: behavior change frameworks, community champions, and transparent impact reporting
If you sell online, we bring a dedicated approach to eCommerce growth: feed management, shopping ads, social commerce, checkout UX, and LTV-focused retention. If you sell offline, we track store visits and calls to connect media with real-world outcomes.
From Goals to Budgets: Clarity on Costs, Returns, and Risk
We start with your economics and work backward. What’s a lead or sale worth? What margin can you invest to acquire one? How much variance can the budget tolerate in month one versus month three? By setting these guardrails early, we pace media to the thresholds that protect your ROI and allow for learning without jeopardizing targets.
- Budget modeling with optimistic, base, and conservative scenarios
- Spend allocation by funnel stage with clear exit criteria
- Sensitivity analysis to inform how aggressively to scale
- Weekly guardrails for CAC/CPL, frequency, and saturation
Our reporting makes it simple for decision-makers to adjust. If a channel hits the threshold early, we scale. If variance exceeds tolerance, we pause and redirect. This discipline keeps teams confident and aligns spend with outcomes.
Our Process: Fast Setup, Relentless Iteration, Durable Gains
Korhogo Agency runs a structured operating cadence that respects your time and delivers momentum from week one. The steps are clear and repeatable, so your team always knows what is happening and what comes next.
- Discovery and audit: goals, constraints, past performance, assets, and data readiness
- Blueprint and forecasting: channels, creative plan, measurement, and budget pacing
- Build and QA: accounts, pixels, feeds, landing pages, and baseline dashboards
- Launch: staggered go-live to isolate variables and establish benchmarks
- Learn: daily and weekly reviews to surface signal versus noise
- Iterate: creative refresh, bid/budget tuning, audience pruning, and A/B tests
- Scale: investment shifts toward proven segments and formats
- Share: monthly business reviews translating data into decisions
The beating heart of this cadence is optimization. We prioritize lever size over noise, targeting the changes that move outcomes meaningfully—landing page UX before micro-bid tweaks, message clarity before audience expansion, and feed quality before chasing new formats. The result: compounding efficiency that is visible in both the short and long term.
People and Technology: Your Team, Extended
You’ll work with a cross-functional squad that behaves like an in-house team, just with the advantage of multi-brand pattern recognition. Strategists, media buyers, creatives, and data specialists collaborate in one workflow, so insights travel fast and decisions are coordinated.
- Account strategist: translates business goals into channel plans
- Media buyer: owns pacing, performance tuning, and experimentation
- Creative lead: builds and evolves the asset system for each stage of the funnel
- Data and tracking specialist: ensures events, attribution, and dashboards are reliable
- Project manager: keeps the plan moving with clear timelines and ownership
Our stack is pragmatic: we use the tools that deliver signal and speed without creating unnecessary complexity. Expect best-in-class ad platforms (Google, Meta, TikTok, YouTube), feed tools for catalogs, server-side tracking when appropriate, and lightweight reporting layers that minimize manual work while maximizing clarity.
Data Protection, Brand Safety, and Responsible Advertising
Growth is only meaningful when it’s sustainable and responsible. We embed brand safety filters, viewability standards, and fraud detection in every buy. We avoid exploitative tactics and ensure your brand shows up in contexts that reflect its values. Our consent and privacy practices support legal and ethical standards while maintaining the quality of the signal needed for accurate decision-making.
For organizations in regulated categories—finance, healthcare, education—we tailor creative approvals, disclaimers, and escalation paths to protect both the user and the brand. Responsible advertising is not a trade-off against performance; it is the baseline that earns long-term trust.
Local Execution With Global Standards
Working in Malawi calls for planning that respects connectivity, language, and access patterns. We optimize assets for fast load on modest devices, produce clear offers with explicit calls to action, and design media mixes around the channels and placements that truly reach your audience. At the same time, our quality bar for targeting, creative, and measurement matches global best practice, so your marketing operation is ready to scale beyond one market without rebuilding the fundamentals.
By aligning local insights with disciplined execution, we create systems that don’t just work—they keep getting better. Every campaign adds to your learning library, informing the next creative cycle, the next audience test, and the next growth decision.
Results You Can See, Decisions You Can Trust
Our mandate is simple: make it easy to see what’s happening and what to do next. That means one source of truth, consistent reporting intervals, and clear recommendations linked to projected outcomes. We separate correlation from causation through testing, and we continually ask whether the next dollar is best spent on reach, intent capture, or conversion lift.
If the data shows that the biggest gains will come from landing page speed, we fix it. If audience saturation is the constraint, we diversify formats and placements. If messaging needs sharper value articulation, we reframe benefits and simplify the ask. Every decision ties back to your primary outcome—sales, sign-ups, donations, or visits—and the metrics upstream of it.
The effect of this rigor is cumulative. As your system matures, bid strategies stabilize, costs per action trend down, and creative refresh cycles become more predictable. It’s how you turn campaigns into a durable growth engine.
How to Engage Korhogo Agency
We offer clear engagement models designed around your needs and stage of growth:
- Launch: rapid setup for new products, programs, or markets with a 90-day sprint to baseline performance
- Scale: ongoing optimization and expansion across channels, creative, and audiences
- Performance partnerships: hybrid fees with outcome-based components where appropriate
- Advisory and training: capability building for in-house teams and leadership alignment
Every engagement begins with a structured assessment of your goals, constraints, and assets. You’ll receive a tailored roadmap outlining the channels we’ll activate, the creative we’ll produce, the measurement we’ll deploy, and the milestones we’ll use to track progress. From there, we move quickly into execution, keeping communication tight and analysis actionable.
Ready to Build Your Growth Engine in Malawi?
If you’re ready to turn digital attention into real outcomes, korhogoagency.com is the partner to make it happen. We bring a blend of local understanding and international craft, aligning messaging, media, and measurement so each action builds toward your goal. Whether your next step is a pilot in one city or a nationwide push, we’ll help you launch confidently, learn quickly, and scale sustainably.
Let’s align on objectives, define the metrics that matter, and deploy a system that converts interest into action. Reach out to Korhogo Agency to start the conversation—and put the building blocks of predictable growth in place across Malawi.
Key Principles We Live By
To close, here are the commitments that guide how we work and how your brand benefits:
- Audience empathy: clarity, respect, and value in every message
- Operational discipline: process that reduces noise and accelerates learning
- Creative velocity: constant iteration without losing brand coherence
- Data clarity: numbers that are trustworthy, comparable, and decision-ready
- Outcome focus: everything laddering up to the actions that matter
Korhogo Agency helps you show up where your audience is, say the right thing at the right time, and make every impression count. If your mandate is growth in Malawi, we’ll build the plan, run the systems, and report the results—so you can invest with confidence and see progress in the metrics that matter most: reach, engagement, conversion, retention, and profitability.
What Success Looks Like, Practically
Successful online advertising is not a single win; it’s a flywheel. In practice, that looks like monthly creative refreshes informed by audience behavior, progressive budget re-allocation towards winners, and consistent hygiene that keeps data clean and platforms healthy. It shows up in lead quality, customer feedback, and the way your team feels when they open the dashboard—less guesswork, more signal, and a steady cadence of improvements that compound.
With Korhogo Agency, every tactic is part of a coherent system: media, messaging, and measurement operating together. This is how you protect spend, accelerate learning, and widen the gap between your brand and the competition. It’s advertising built for the realities of mobile, the nuance of culture, and the economics of sustainable growth—one decision at a time, one campaign at a time, with a clear line from action to outcome.
Start now. We’ll bring the framework, the team, and the tools. You bring the ambition and the context of your category. Together, we’ll design a roadmap, set the right thresholds for success, and put your brand on a path to measurable impact and healthy, defensible growth in a dynamic digital market. That’s our promise—and our craft.
