Korhogo Agency helps brands, NGOs, and high‑growth companies accelerate customer acquisition and brand equity in the Democratic Republic of the Congo by pairing international best practices with local execution. From Kinshasa to Lubumbashi, Goma, and beyond, we plan, buy, and optimize digital media that reaches real people on real devices, in the right languages and cultural contexts. Our offer covers strategy, creative, media, analytics, and compliance—designed for a mobile‑first market where attention is precious and trust is earned through consistency, relevance, and measurable results.
The Market Opportunity in the DRC
The Democratic Republic of the Congo is one of Africa’s largest markets by population, with fast‑growing urban centers and a young, connected audience. Internet access is expanding through 3G and 4G networks, and smartphone adoption is rising alongside continued use of feature phones. This hybrid landscape requires both modern digital channels and practical, lightweight experiences that load quickly on low bandwidth. Payments operate in dual currencies (Congolese franc and US dollars), and mobile money ecosystems are maturing—important signals for ecommerce, fintech, and subscription‑based models.
Languages and culture matter. French remains the lingua franca for official communication and business, while Lingala, Swahili, Kikongo, and Tshiluba add vivid regional nuance. To resonate across this tapestry, campaigns must deploy multilingual creative, localized offers, and precise geotargeting that differentiates Kinshasa’s dense urban neighborhoods from mining regions, cross‑border hubs, and secondary cities. Korhogo Agency’s planners, creatives, and analysts work with local specialists to ensure the nuance of place, dialect, and behavior is reflected in every asset and placement.
Regulatory and platform realities also shape strategy. Telecom rules govern messaging practices, opt‑ins, and content categories. International platforms have brand safety policies that can affect ad approvals. Our team navigates these constraints through proactive pre‑flight checks, audience‑appropriate messaging, and transparent data handling aligned with consent and privacy norms. The outcome is efficient reach, minimized risk, and a stable foundation for scale.
What Korhogo Agency Delivers
We provide a full‑funnel stack purpose‑built for the DRC market, aligning brand impact with accountable growth. Each engagement can be launched as a pilot and then expanded into multi‑city, multi‑language programs.
- Market intelligence: demand sizing, channel reach, competitive mapping, seasonal peaks, and city‑level realities.
- Media strategy and buying: search, social, video, display, DOOH bridges, SMS/USSD, and messaging platforms.
- Creative development: lightweight formats, multilingual copy, subtitles, vertical video, and call‑to‑action fit for each channel.
- Web and landing experiences: fast, low‑data pages, tracking set‑up, and conversion flows compatible with local devices.
- Analytics and measurement: event architecture, dashboards, lift studies, incrementality testing, and outcome reporting.
- Brand safety and compliance: creative pre‑approvals, inventory curation, viewability standards, and anti‑fraud controls.
- On‑the‑ground partners: influencer sourcing, production crews, and local media owners for blended online/offline reach.
Paid Search and Performance Social
We capture high‑intent demand on search engines and convert it through frictionless mobile journeys. On social platforms, we build audience ladders that move people from awareness to conversion: prospecting with video and carousels, retargeting with dynamic offers, and loyalty loops via CRM and messaging. Bid strategies, budget pacing, and ad rotations are tuned daily, guided by first‑party and platform signals.
Programmatic Display and Online Video
Our programmatic buying leverages curated exchanges, brand‑safe placements, and allow‑lists that reflect DRC media consumption. We blend awareness formats with performance units and dynamic creative that adapts to city, language, and device. Frequency controls avoid saturation and protect cost efficiency while maintaining reach.
Influencer and Creator Collaborations
Creators provide social proof and cultural fluency. We source Congolese voices aligned to brand values, contract transparently, and track outcomes beyond vanity metrics. Content is repurposed into paid formats to extend reach and stabilize CPAs. Our editorial support ensures authenticity while safeguarding brand guidelines.
Messaging, SMS, and USSD Extensions
Given the mix of smartphones and feature phones, we complement paid media with opt‑in SMS, WhatsApp catalogs, and USSD flows that work even on low bandwidth. These channels excel for reminders, coupons, and utility updates. We pair them with consent management and clear opt‑out logic to preserve trust.
Audience Design and Targeting
Granular segmentation drives relevance and efficiency. We blend platform taxonomy with local data to refine who sees what, where, and when.
- Geo‑targeting: city clusters (Kinshasa, Lubumbashi, Goma, Bukavu, Kisangani, Mbuji‑Mayi, Kolwezi, Matadi) with neighborhood‑level tactics where viable.
- Language layers: French for broad reach; Lingala, Swahili, Kikongo, and Tshiluba variants to boost response in specific corridors.
- Behavioral signals: device type, connectivity quality, content affinities, purchase intent, and seasonal demand.
- Custom audiences: CRM uploads, site visitors, app users, and look‑alikes calibrated to audience density and spend capacity.
- B2B overlays: professional roles, industry clusters (mining, logistics, construction, power, agriculture), and cross‑border trade hubs.
Our goal is premium reach without waste: fewer irrelevant impressions, more engaged users, and a direct link between media and business outcomes. This focus underpins better performance at every spend level.
Creative and Content That Convert
Visual language carries meaning differently across regions. We localize scripts, voiceovers, subtitles, and stylings to reduce friction and increase persuasion. Short vertical videos with clear calls‑to‑action, static formats under tight file sizes, and audio‑first spots for users who stream content while multitasking all have a role in the mix.
- Message architecture: benefit‑led headlines in French with regional language variants for key markets.
- Value exchange: trial offers, data‑light experiences, and transparent pricing in CDF/USD when applicable.
- Trust signals: clear support channels, testimonials, and brand affiliations presented early in the journey.
- Rapid testing: concept sprints and multivariate tests to identify winners before scaling spend.
Production efficiency is essential. We plan for modular edits and templated motion graphics so campaigns adapt quickly to performance readouts. The result is consistent optimization and faster creative cycles with less waste.
Data, KPIs, and Reporting
We design analytics that map media to outcomes, not just impressions to clicks. Every campaign is wired for event‑level tracking, consent‑aligned data capture, and sensible attribution windows for a market where connectivity can be intermittent and conversion paths may include offline steps.
- Upper funnel: reach, frequency, viewability, brand lift, and video completion.
- Mid‑funnel: engaged views, qualified site visits, add‑to‑carts, lead quality scores, and store locator usage.
- Lower funnel: CPAs, revenue, repeat purchase rates, LTV proxies, and cohort retention.
We provide dashboards with weekly and monthly narratives that explain what moved results, what is being tested next, and how budget should shift. Where possible, we calibrate attribution with incrementality tests and clean‑room style analysis to isolate true impact. Transparent reporting ensures you see how decisions are made and where the next gains will come from.
Technology and Integrations
Stack selection is pragmatic: tools that work reliably in the DRC, respect privacy, and are maintainable by your teams. We implement tag managers, feed managers, and analytics suites, and integrate with ecommerce platforms, CRMs, and messaging providers. Lightweight site enhancements—AMP‑like templates, image compression, and caching—make campaigns faster without sacrificing tracking fidelity.
For app‑based businesses, we connect MMPs, in‑app events, and fraud controls; for lead gen and B2B, we sync forms, verification steps, and sales CRMs so media can be evaluated against downstream conversion quality. This ensures media strategy and technology reinforce each other for durable ROI.
Engagement Model and Timeline
Our process is collaborative and cadence‑driven, built to show traction early while laying foundations for long‑term growth.
- Discovery and blueprint (Weeks 1‑3): objectives, audience hypotheses, channel mapping, measurement plan, and risk controls.
- Pilot launch (Weeks 4‑8): creative sprints, controlled media flights, and rapid feedback loops to confirm economics and messaging.
- Scale and refine (Weeks 9‑16): expand cities, languages, and channels; broaden creative sets; introduce advanced bidding and new partnerships.
- Operate and evolve (Ongoing): quarterly planning, new tests, and seasonal plays aligned with product roadmaps and market shifts.
You retain full visibility into accounts, assets, and data. We work beside in‑house teams or as your dedicated external growth arm, always with clear OKRs and defined decision rights.
Pricing, Currencies, and Transparency
Korhogo Agency supports invoicing in USD and, where appropriate, in local currency. Media can be purchased directly through your accounts or via our consolidated buying, depending on governance preferences. Our fees are transparent—structured as retainers for strategy and operations, plus optional project scopes for production, analytics builds, and field activations. For qualified pilots, we can implement hybrid models with success‑based components tied to verified outcomes.
Sector‑Specific Plays
Different industries demand different media physics. We tailor channel allocation, creative, and landing experiences accordingly.
- Fintech and telecom: app installs with verified registrations, KYC completion flows, lifecycle messaging, and promoters programs.
- FMCG and beverages: city‑level awareness, retail partner lift, coupons via SMS/WhatsApp, and brand‑lift studies to quantify mental availability.
- Ecommerce and retail: dynamic product ads, low‑friction checkout, mobile money messaging, and post‑purchase re‑engagement.
- Education and healthcare: trust‑building content, multi‑language FAQs, appointment flows, and caregiver/patient segmentation.
- NGOs and social impact: behavior‑change frameworks, regional languages for sensitive topics, and mixed‑media plans for hard‑to‑reach areas.
- B2B and industrial: account‑based targeting where feasible, white‑paper funnels, field event amplification, and lead scoring integrated with sales.
Risk Management and Brand Safety
We maintain strong risk controls across platforms and partners. Pre‑flight reviews ensure content suitability for local norms and platform policies. Inventory is curated with allow‑lists and third‑party verification where available, while fraud filters reduce invalid traffic. Consent and data handling are monitored with clear opt‑ins, easy opt‑outs, and respectful cadence for remarketing and messaging. This approach protects reputation while sustaining scalability.
Why Korhogo Agency
Our value comes from on‑the‑ground understanding combined with rigorous digital discipline. We are practitioners who plan, deploy, and learn in the field—working in multiple languages, across device types, and with the realities of bandwidth and payment ecosystems. We blend creative craft with scientific rigor so brands can grow responsibly and predictably, not just reach audiences but convert them.
- Local fluency: regional languages, cultural nuance, and city‑specific playbooks.
- Operational excellence: SLAs, QA checklists, and weekly sprints to keep velocity high.
- Creative agility: modular creatives, fast renders, and continuous test‑and‑learn.
- Data discipline: clean tagging, methodical measurement, and actionable reporting.
- Outcome focus: disciplined optimization and budget reallocation anchored to business goals.
Example Roadmaps for the DRC
To illustrate how we turn strategy into outcomes, here are three concise roadmaps we often deploy.
- Fintech growth: search for transactional intent, social for education, creators to build trust, app‑store optimization, install‑to‑KYC funnels, and lifecycle messaging. KPIs: verified accounts, funded wallets, and retention cohorts.
- FMCG launch: video reach in Kinshasa and Lubumbashi, retail partner mapping, coupons via messaging, micro‑influencers for cultural fit, and DOOH retargeting bridges. KPIs: aided awareness, intent, and redemption rates.
- B2B industrial: thought leadership content, LinkedIn‑style targeting where viable, trade‑site sponsorships, and lead forms tied to CRM qualification. KPIs: qualified opportunities and pipeline velocity.
How We Work With Your Team
We adapt to your structure—supporting marketing, sales, and product concurrently. Weekly stand‑ups focus on what we learned and what we will test next. Monthly reviews align budgets to proven levers, and quarterly planning sequences bigger bets. All assets, plans, and reports are accessible in shared workspaces, and we document every change to create a reliable knowledge base.
Start Your DRC Growth Program
If you are ready to win attention and drive outcomes in the Democratic Republic of the Congo, Korhogo Agency is prepared to guide, execute, and scale alongside you. Share your objectives, constraints, and timelines, and we will return with a clear plan, a realistic forecast, and a pilot structured to generate signal fast. Visit korhogoagency.com to begin a conversation about your goals, channels, and resources—then let’s align strategy, creative localization, media, and analytics to produce durable results.
Our Commitment
We stand for reliable delivery, ethical practices, and measurable growth. That means clear budgets, documented playbooks, and outcomes that matter to your business. From first impression to lasting relationship, we build systems that connect brand story to transaction, and transaction to loyalty, powered by disciplined programmatic buying, pragmatic technology, and an obsession with real‑world results.
