Growth in North Africa is accelerating, and the search window is where customers compare, choose, and buy. korhogoagency.com helps ambitious brands win that moment with precision-built campaigns on the world’s most powerful advertising platform. From multilingual creative to full-funnel measurement and value-based bidding, we plan and run acquisition engines that are tuned for the realities of the Tunisian market and designed to compound results month after month.
Why Google Ads in Tunisia creates durable growth
The Tunisian digital ecosystem blends high mobile penetration, a multilingual audience (Arabic, Tunisian dialect, and French), and fast-rising online commerce. People research services, compare prices, locate retailers, and watch product videos before they take action. Capturing this demand requires understanding how searches shift by city, language, and season, then matching that intent with relevant offers and frictionless journeys. korhogoagency.com aligns targeting, creative, and landing experiences so your brand shows up credibly at every step of the decision path.
Key realities we build into your plan include device-first behavior (mobile dominates), regional demand spikes (Tunis, Sfax, Sousse, Ariana, Nabeul, Bizerte, Gabès, Monastir, Kairouan), and calendar-driven shifts around Ramadan, summer tourism, and back‑to‑school. We also account for category nuance across travel and hospitality, education, telecom, automotive, real estate, fintech, logistics, B2B services, and online retail. With this foundation, your budget flows to the highest-value queries and audiences, while creative and offers are localized for language and cultural context.
Because success is not guesswork, we engineer the program around clear commercial goals—qualified leads, direct bookings, store visits, or online sales—and then connect those goals to advertising signals so the system learns which clicks drive real business outcomes.
What korhogoagency.com delivers
We operate as a performance partner, not a vendor. That means end-to-end ownership of planning, execution, and optimization with transparent reporting and steady, compounding improvements. Our approach blends market immersion, disciplined experimentation, and technical rigor.
Foundations we build from day one
- Market diagnostics: demand analysis by language, city, device, and time; competitor mapping; seasonality and price-sensitivity patterns.
- Account architecture: clean, scalable structures for Search, Performance Max, YouTube, Display, and App campaigns, aligned to your goals.
- Audience strategy: first-party data design (Customer Match), high-intent segments, custom segments from search behavior, and in-market audiences.
- Creative and messaging: Arabic, Tunisian dialect, and French ad copy; asset creation for image and video; message frameworks per funnel stage.
- Tracking and measurement: GA4, enhanced conversions, offline conversion import, server-side tagging, and compliant consent flows.
- Experimentation roadmap: controlled A/B tests and incrementality studies to validate improvements in bids, creatives, landing pages, and audiences.
Day-to-day optimization you can trust
- Bidding: value-based strategies (tROAS, Maximize Conversion Value) and target tuning based on verified profit or LTV.
- Query control: negative keyword hygiene, match-type strategy, and search term mining to harvest profitable intent and filter waste.
- Creative optimization: responsive search ad asset testing, YouTube hook testing, image iteration for Performance Max.
- Scaling: budget pacing, multi-city expansion, and asset diversification to unlock new inventory without diluting efficiency.
- Quality control: policy compliance, brand safety filters, invalid traffic monitoring, and anomaly alerts.
Channels we execute and when to use them
We design a channel mix that reflects your objective, timeline, and margin structure. Each channel plays a specific role, and the mix evolves as we learn.
Search
For high-intent queries across Arabic, Tunisian dialect, and French, we deploy tight ad groups with responsive search ads, dynamic search ad coverage for long-tail discovery, and robust negative lists. We match landing pages to intent—the fastest path to a form, call, booking, or purchase—while dynamic insertion and structured snippets lift relevance and click-through.
Performance Max
When you have a clear conversion goal and reliable conversion tracking, Performance Max unifies inventory across Search, YouTube, Display, Discover, Gmail, and Maps. We provide strong data signals, high-quality creative assets, and value-based bidding so the system can find incremental customers instead of cannibalizing brand demand.
Shopping and Merchant Center
For retail, we implement Merchant Center with clean, enriched product feeds, structured attributes, and policy compliance. We tailor feeds for Arabic/French titles, local price visibility, and availability. Dynamic remarketing then brings back high-intent shoppers with real-time product ads.
YouTube and Discovery
YouTube builds reach and accelerates consideration. We produce short, mobile-first creatives with clear hooks in the first three seconds, and we target audiences aligned with your in-market signals and search intent. Discovery complements Search by capturing people comparing products on the content feeds they browse daily.
Display and App
We use Display strategically for retargeting, predictive audiences, and to support seasonal promotions where visual impact matters. For apps, we run App campaigns optimized for installs and in-app actions with SKAdNetwork-ready measurement where relevant.
Localization that resonates with Tunisian buyers
Language and context matter. We craft ad copy and landing pages that feel native, not translated. That includes variant testing between Modern Standard Arabic, local dialect phrasing, and French; local currency display and pricing psychology; cultural cues in visuals; and dayparting aligned to local routines during Ramadan, summer, and weekends. Geotargeting extends down to neighborhood-level radius when proximity matters, like for clinics, auto services, or retail outlets. If your sales team covers specific districts, we map territories to campaigns and align budget distribution to lead capacity.
Measurement and data excellence
We wire your marketing to your business outcomes so optimization is grounded in facts, not assumptions. Our engineers implement GA4 with server-side tagging to improve data fidelity, and we configure enhanced conversions to stabilize bidding. When your sales happen offline, we import offline conversions from CRM to train models on real revenue or qualified lead outcomes rather than raw form fills. This is where the biggest efficiency gains happen: by teaching the system which signals correlate with customers who ultimately buy or stay.
What our measurement stack includes
- Consent Mode v2 integration with your CMP to maintain measurement continuity while respecting user choices.
- Micro- and macro-event design: add to cart, quote request, call connect over 30s, booking confirmation, subscription start.
- Lead quality scoring and offline conversion import tied to GCLID/GBRAID/WBRAID for accurate attribution.
- Call tracking for click-to-call and call extension events, with keyword-level reporting.
- Data pipelines to visualize LTV by channel and city, enabling true value-based bidding.
Bidding strategies that protect margin
We calibrate targets to your economics, not vanity metrics. If your gross margin, return window, and average order value are known, we translate them into tROAS guardrails. For lead gen, we map each stage (MQL, SQL, Won) to values so Maximize Conversion Value can prioritize the prospects sales truly wants. Experiments validate step-changes—like transitioning from tCPA to tROAS, adding enhanced conversions, or feeding first-party lists—before we scale across the account.
Our optimization loop
- Weekly: asset and query hygiene, audience expansions, budget rebalancing, and negative list updates.
- Bi-weekly: creative refresh, landing page tests, and bid target reviews versus profitability model.
- Monthly: experiment readouts, seasonal plan updates, and roadmap reprioritization.
- Quarterly: business review with scenario planning and growth caps aligned to supply and sales capacity.
E-commerce acceleration for Tunisian retailers
For online stores, our retail playbook covers product feed enrichment, Merchant Center health, price competitiveness, and merchandising strategy. We segment campaigns by margin tiers, availability, and best sellers; we run promotions with clear price messaging and schema markup; and we use dynamic remarketing and audience layering to increase repeat purchases. If cash-on-delivery is part of your checkout, we treat it carefully in conversion tracking so it informs bidding without overstating revenue. Shipping speed and return policies are integrated into ad copy to reduce friction for first-time buyers.
On the site, we reduce bounce and cart abandonment by streamlining checkout, improving page speed on mobile, and clarifying trust signals such as SSL, local support numbers, and store pickup options. For catalog scale, Performance Max combined with a high-quality feed often becomes the growth engine; we control it with inventory exclusions, priority structures, and channel splits to protect efficiency.
Lead generation that sales teams love
For B2B and high-consideration services, volume means little without qualification. We align campaign KPIs to sales outcomes, build instant forms on Google for mobile throughput, and implement scoring rules that route leads by region and vertical. Call campaigns can dominate in specific local services where intent is urgent; we then sync call outcomes back into the platform to bias toward calls that convert to appointments. Our dashboards show not just leads, but the rate at which those leads become revenue by city and channel, so budgets move toward what closes.
Creative that sells across Arabic and French
Words and visuals shape quality score and user action. We write modular messaging that tests unique value propositions, price or financing, social proof, and urgency. For YouTube, we use a structured story: hook, problem, proof, offer, and clear CTA, with end cards tailored to Arabic and French audiences. Visuals reflect Tunisian settings and seasonal cues—beaches and summer for hospitality, family gatherings during Ramadan for food and retail, cityscapes for B2B services—so relevance is felt instantly.
Governance, privacy, and policy compliance
Your brand operates within policies and privacy expectations. We configure consent flows correctly, ensure ad and feed policies are met (especially for regulated categories), and maintain brand safety via inventory type and placement exclusions. We collaborate with your legal or compliance team to keep measurement and targeting aligned with local requirements while preserving robust optimization signals.
How we work with you
Onboarding timeline
- Week 1: discovery, access and data audit, measurement plan, and first experiments scoped.
- Week 2: account rebuild or restructuring, tracking deployment, creative production.
- Week 3: launch, quality assurance, and baseline reporting.
- Weeks 4–8: optimization sprints, experiment reads, and early scaling.
Collaboration and transparency
- Slack or Teams for daily communication; bi-weekly working sessions; monthly executive reviews.
- Live dashboards with spend, revenue, cost per action, and city-level trends.
- Clear roles: korhogoagency.com runs strategy, operations, and reporting; your team approves budgets, assets, and offers.
Pricing models that align incentives
We tailor commercial terms to your stage and goals. Options include a fixed retainer for stability, a hybrid retainer plus performance kicker when targets are exceeded, or a percentage of ad spend with defined service tiers. Each engagement includes a clear scope: campaign management, creative production hours, reporting, and technical support. As we scale, service layers can expand to include advanced data pipelines, feed management for large catalogs, and increased creative throughput for video.
Industry scenarios for Tunisia
Hospitality and travel
Seasonality is decisive. We build a demand calendar and shift budgets toward peak booking windows for coastal destinations and city breaks. Dynamic remarketing and YouTube sequence campaigns carry undecided travelers from research to booking, with price overlays when available rooms need velocity. Local language and French creatives run side-by-side, while search campaigns capture high-intent terms around hotels, resorts, and activities near Tunis, Sousse, Hammamet, and Djerba.
Education and training
Back-to-school and certification seasons drive surges in search. We structure campaigns by program, campus, and city; we test scholarship messaging and installment options; and we use call campaigns to speed contact with admissions. Offline conversion import ensures bids reflect enrollment revenue rather than early-stage inquiries.
Automotive and services
For dealers and auto services, proximity targeting and call conversions are crucial. Inventory-specific landing pages, price transparency, and appointment flows increase show rates. For services like clinics, legal practices, and home repair, we pair emergency-intent keywords with call-only or call-focused ads, then optimize to connected calls that schedule visits.
E-commerce and retail
Assortment breadth and delivery reliability win repeat buyers. We keep your product feed pristine, maintain promotion annotations, and use audience layering for cross-sell and upsell. If you operate stores, local inventory ads and store goals in Performance Max move traffic where you need it most.
Tooling and automation
We deploy scripts and rules for budget pacing, anomaly detection, and broken URL checks. Server-side tagging improves data resilience, while automated alerts flag drops in conversion rate or surges in CPC by city or device. This toolkit removes manual drag so our team spends more time on strategy and experimentation.
What you gain with korhogoagency.com
- A team fluent in Arabic and French, fluent in data, and obsessed with outcomes.
- Faster feedback loops: creative, bids, and audiences all tested within clear frameworks.
- A measurement system tied to business value, not vanity metrics.
- Localization that respects culture and context—because resonance builds trust.
- A roadmap that scales with you: from initial fit to category leadership.
Frequently asked questions
Do you support both Arabic and French campaigns?
Yes. We produce and test copy in Arabic, Tunisian dialect, and French, including landing pages, callouts, and sitelinks. We also test mixed-language structures when search behavior indicates dual-language queries in the same session.
Can you work with our existing Google Ads account?
Absolutely. We audit structures, tracking, and assets; preserve what works; and rebuild or refactor where needed. We also migrate historical learnings into new frameworks so momentum is not lost.
What if most sales close offline?
We import offline conversions from your CRM or POS so bidding optimizes to real revenue or qualified leads. This is central to efficient growth for services and higher-ticket categories.
How quickly will we see results?
You will see early improvements in the first 30 days as hygiene and tracking stabilize, with compounding gains over 60–90 days as data accrues and experiments resolve. Timelines vary by category and data volume.
Do you offer creative production for YouTube and Display?
Yes. We provide scripts, storyboards, and lightweight production for short-form video and banner assets, plus structured testing to iterate quickly.
Make your next click the one that compounds
Whether you need more qualified leads, fuller order books, or higher return on ad spend, korhogoagency.com builds systems that turn search and media signals into commercial outcomes. We connect data to decisions, creative to culture, and investment to incremental value. If you are ready to align budget with growth in Made for Tunisia campaigns, our team will craft a plan that fits your category and ambition—and then execute it with relentless focus.
Let’s design an engine for sustainable scale. Contact korhogoagency.com to audit your current programs, map the opportunity, and launch a plan that moves the metrics that matter.
Throughout our collaboration, we will help you turn the world’s most intent-rich media platform into a measurable advantage. And we will do it with clarity, speed, and accountability—so every TND works harder and every insight lifts the next decision.
To underline our focus and values for this market: our craft is rooted in Google expertise, engineered Ads execution, local Tunisia insight, rigorous PPC controls, compounding ROI, actionable Analytics, pragmatic Strategy, high-intent Conversion design, full-funnel Remarketing, and relentless Performance.
