Unlock profitable customer acquisition in Sierra Leone with data-driven campaigns from Korhogo Agency. Our certified media buyers turn search intent into revenue, combining the precision of Google Ads with local market know-how across Sierra Leone. We engineer campaigns for measurable ROI, reliable conversions, continuous optimization, laser targeting, actionable analytics, and sustained growth. From Freetown to Bo, Kenema and Makeni, we help brands reach the right people at the right moment, on the devices they use most.
Why Google Ads is a growth lever in Sierra Leone
Sierra Leone’s internet audience is increasingly mobile-first, active on search, YouTube, and the Google Display Network throughout the day. When customers are ready to compare prices, find a service provider, book a room, or request a quote, they ask Google first. That moment of high intent is where your brand can appear instantly—with a message tailored to location, device, language, and need.
Because Google Ads is auction-based, you only pay when someone engages, and you can scale spend up or down to match your demand and cash flow. For local businesses, this means you can test offers in Freetown before expanding to regional hubs. For national brands, it means controlling reach via granular geo-targeting and ad scheduling that aligns with store hours, call center availability, or delivery windows. For NGOs and institutions, it means educating and recruiting with clear calls to action and measurable impact.
Korhogo Agency builds campaigns for the realities of Sierra Leone’s connectivity and commerce. We write copy in clear English and, where it adds relevance, in Krio phrases. We prioritize lightweight landing pages that load fast on 3G/4G, incorporate WhatsApp click-to-chat for easy lead capture, and use call extensions to capitalize on voice-first behavior. We understand regional holidays, urban vs. rural search patterns, and how to adapt bids for evening spikes when most users are on Wi‑Fi at home.
What Korhogo Agency delivers for your business
Our offer is built around outcomes: more qualified leads, more direct bookings, more store visits, and better unit economics for your campaigns. We plan, launch, and optimize your Google Ads as an integrated growth system—one that connects media, creative, landing pages, and analytics.
- Strategic account design aligned to your revenue model, margins, and sales cycle
- Full-funnel coverage: Search, Performance Max, Display, YouTube, and Discovery
- Keyword research tailored to local intents (including simplified spellings and Krio variants)
- High-converting ad copy, responsive search assets, and YouTube scripts adapted to Sierra Leonean audience cues
- Conversion-focused landing pages or optimization guidance for your existing site
- Call tracking, WhatsApp integration, and CRM workflows for lead qualification and follow-up
- Server-side or GA4 event tracking, Consent Mode setup, and data quality monitoring
- Bid strategy tuning (Maximize Conversions/Value, tCPA/tROAS) and budget pacing
- Brand safety controls, policy compliance, and negative placement management
- Transparent reporting dashboards and weekly insights with prioritized actions
We adapt our approach to each vertical—hospitality, education, healthcare, fintech, agribusiness, construction, professional services, NGOs—translating channel best practices into your commercial context.
Local market intelligence: tailored to Sierra Leone
Effective media buying is local. We incorporate data and lived context from Sierra Leone into every campaign decision:
- Geography and density: Higher keyword volumes and stronger competition in Freetown; growth opportunities in Bo, Kenema, Makeni, Koidu, and Port Loko with lower CPCs
- Language: English for clarity and authority; Krio hooks in headlines and sitelinks when it boosts click-through without diluting brand voice
- Devices and bandwidth: Lightweight creative, compressed images, and short-form video options for users on lower bandwidth
- Payments and trust: Emphasize cash on delivery, bank transfer, Orange Money or Afrimoney where relevant; highlight phone numbers and address details to increase trust
- Time-of-day and week: Use ad scheduling for peaks around commuting times and evenings; adjust bids for weekends if calls and footfall rise
- Seasonality: Education intake cycles, holiday travel windows, agribusiness procurement periods, NGO campaign seasons, and tourism flows
These nuances reduce wasted spend and increase relevance, helping you capture demand while competitors fight the wrong battles.
Campaign architecture that scales efficiently
We build clean, modular account structures that make optimization fast and predictable. Typical patterns include separate campaigns for brand, non-brand core services, competitor bidding (where legal and appropriate), and high-intent long-tail queries. Ad groups are themed by product/service and user intent, with responsive search ads that adapt to signals like device, location, and time.
For lead generation and multi-service businesses, we pair Search with Performance Max to reach incremental demand across YouTube and Display while protecting efficiency via conversion-based bidding. Extensive negatives, query monitoring, and asset-level performance reviews keep the algorithm focused on your most profitable segments. For ecommerce or catalog-style businesses, we implement Merchant Center and feed hygiene, optimizing product titles, attributes, and price competitiveness to win more impressions in Shopping surfaces.
Bidding strategy is chosen based on data volume and business goals. At launch, we may begin with Maximize Clicks or eCPC for data gathering, then transition to Maximize Conversions or tCPA once we have stable conversion signals. If your sales vary widely by margin, we use value-based bidding (tROAS) with weighted conversion values—so the algorithm chases not just quantity but revenue or profit. Budget controls ensure we never starve your top performers while we test new segments methodically.
Creative and messaging adapted to audience intent
Good media needs good creative. We craft search ads that match the exact language customers use, highlight unique selling points, and eliminate friction. Typical components include:
- Headlines tuned to intent: “Book Hotel in Freetown”, “Solar Installation Quote Today”, “Apply for Nursing Program – Scholarships Available”
- Benefit-led descriptions: price transparency, turnaround time, certification, warranties, free consultations, or community impact
- Extensions for richer SERP real estate: sitelinks for key services, callouts for guarantees, structured snippets for programs or amenities, call extensions and location extensions
- Localized trust cues: maps, local phone numbers, testimonials from Sierra Leonean customers, and clear after-sales support
On YouTube and Display, we test short, clear hooks for mobile attention. We pair skippable formats with concise messaging and legible on-screen text, ensuring your value proposition is understood even without sound. Brand safety lists and topic exclusions avoid irrelevant or sensitive inventory.
Landing pages and conversion rate optimization
Every click is an opportunity; the landing page determines if it becomes a lead or sale. We design or advise on pages that load fast, focus attention, and present a simple, trustworthy path to action.
- Speed: Optimize images, preload above-the-fold content, minimize scripts, and target sub-2.5s Largest Contentful Paint on 3G/4G
- Clarity: One primary CTA above the fold, scannable benefits, and predictable forms
- Contact options: Click-to-call, WhatsApp buttons, quick quote forms, and address details
- Social proof: Local testimonials, partner logos, certifications, and clear refund or warranty policies
- Tracking: GA4 and Google Ads tags with server-side or enhanced conversions for durable data
For businesses without a dedicated web team, we can deploy lightweight landing pages with your branding, compliant forms, and secure hosting—so you can go to market quickly while we plan a longer-term site upgrade.
Measurement, attribution, and reporting you can trust
We implement analytics that show not just clicks but business outcomes. Our standard stack includes GA4 with clearly defined conversion events, Google Ads conversion imports, and enhanced conversions for better match rates. We configure call tracking and WhatsApp event logging to ensure phone and chat leads are visible in your reports. If you use a CRM, we integrate offline conversions—closing the loop by feeding qualified opportunities and won deals back to Google for smarter bidding.
Attribution is clarified with data-driven models and custom channel groupings, so you understand how Search, YouTube, and Display work together. We provide live dashboards for decision speed and weekly commentary focused on what changed, why it changed, and what we will do next. No vanity metrics—only the numbers that matter for revenue and cost control.
Compliance, brand safety, and policy guidance
Google’s advertising policies protect users and brands. We navigate these rules for sectors like healthcare, financial services, education, alcohol-related products, housing, and political content. We ensure transparent ad disclosures, legitimate claims, and proper use of trademarks. Brand safety controls keep your ads away from unsuitable content, while negative placements and topic exclusions prevent wasted impressions.
Where your organization must follow international data protection standards, we configure consent banners, IP anonymization, and data retention policies aligned with best practices. Clear documentation and audit trails mean your campaigns can pass internal or third-party reviews with confidence.
Investment models and pricing
We offer straightforward pricing so you know exactly what you’re paying for and why. Options include:
- Monthly management retainers tiered by media spend and complexity
- Flat project fees for audits, launches, or short-term initiatives
- Custom enterprise agreements for multi-brand or multi-country portfolios
Your ad spend remains in your own Google Ads account, providing full visibility and ownership. We can invoice in USD or SLE, and we align billing cycles with your finance processes. During planning, we forecast budgets, expected CPCs and CPAs, and timelines to first conversion, using conservative assumptions so you can commit with confidence.
Scenarios that show what’s possible
Hotel in Freetown
A boutique hotel wants more direct bookings to reduce third-party commissions. We add brand protection on Search, build non-brand campaigns for “hotel in Freetown” and “conference venues”, and launch a Performance Max campaign with a room feed. The landing page includes quick date selection, local photos, and WhatsApp support. Result: higher occupancy and improved booking margin, with a clear view of which keywords drive profitable stays.
Solar installation company
A renewable energy installer targets households and SMEs. We structure campaigns by system size and intent (“solar quote”, “backup power”), use location extensions for trust, and drive calls during business hours. A simple calculator page qualifies leads by roof type and budget. The team receives enriched leads via CRM, enabling faster follow-up and better close rates.
Private college intake
A college promotes nursing and IT programs ahead of the intake window. We build program-specific campaigns with scholarship messaging, YouTube awareness to drive search lift, and lead forms routed to admissions. Clear deadlines and a checklist boost application completion, while call tracking reveals when to staff phone lines for maximum impact.
Ecommerce essentials
An online retailer sells household essentials with delivery in Freetown. We enable Merchant Center, optimize product titles and images, and run Shopping and Performance Max with value-based bidding. Promotions, free delivery thresholds, and cash-on-delivery messages reduce friction. A post-purchase survey helps measure satisfaction and repeat intent.
Our onboarding and delivery process
- Discovery: We map your goals, margins, sales motion, and current tech stack. We align on KPIs, constraints, and launch timing.
- Audit and plan: If you have an account, we audit it; if not, we build from scratch. We produce a clear media plan with budgets, targeting, and creative concepts.
- Implementation: Conversion tracking, feed setup, landing pages, and campaign builds. We ensure all assets are QA’d and policy-safe.
- Launch and learn: We start with controlled tests, gather data, and iterate quickly on bids, keywords, and creatives.
- Scale and optimize: We increase budgets where unit economics hold, expand audiences, and introduce new formats like YouTube for broader demand.
- Report and refine: Weekly reporting, monthly strategy reviews, and quarterly planning to align media with your evolving priorities.
FAQs
How fast can we launch?
Simple accounts can launch within 10–14 business days after approval of the plan and assets. Complex feeds, multiple landing pages, or advanced integrations may require 3–5 weeks.
Do you guarantee results?
No agency can guarantee outcomes in an auction marketplace, but we do guarantee disciplined process, transparent reporting, and continuous improvement. We set realistic targets and adjust based on evidence.
What if we don’t have a website?
We can deploy conversion-focused landing pages under your domain or a subdomain, then help you plan the next phase of your web presence.
Can you manage our YouTube ads too?
Yes. We create audience strategies, scripts, and creative briefs, and we test short and mid-length formats to drive both awareness and direct response.
How do you handle leads?
We implement call tracking, WhatsApp events, and lightweight CRM flows so your team can respond quickly. If you use a CRM, we can integrate offline conversions to improve bidding quality.
Is there a minimum spend?
We recommend a minimum monthly ad budget that fits your category’s expected CPCs and conversion rates. During planning, we model scenarios so you can choose an investment level with a credible path to your KPIs.
Will we own the data?
Yes. Your Google Ads and analytics accounts remain yours. We operate within them, leaving an audit trail and documented configurations.
Why brands choose Korhogo Agency
- Local fluency: Messaging and targeting that reflect Sierra Leone’s culture, language patterns, and buyer behaviors
- Performance discipline: Clear hypotheses, controlled tests, and statistical guardrails to protect your budget
- Technical depth: Solid tracking, feed optimization, and bid strategy tuning to unlock algorithmic advantages
- Creative focus: Copy and visuals designed for mobile attention and low-bandwidth environments
- Transparency: Dashboards, weekly insights, and shared documentation—no black boxes
- Partnership mindset: We collaborate with your sales, product, and operations teams to turn clicks into revenue
Whether you are launching a new venture, scaling a proven product, or diversifying your acquisition mix, we bring a methodical approach that respects your budget and accelerates learning. The result is a repeatable engine for customer acquisition—built for Sierra Leone and ready to scale.
Next steps
Ready to evaluate Google Ads for your organization in Sierra Leone? Visit korhogoagency.com to request a tailored plan. We will review your goals, assess current assets and market conditions, and propose a roadmap with budgets, milestones, and clear KPIs. From there, we move quickly to launch, measure, and iterate—so you can capture demand, outpace competitors, and grow with confidence.
