Reach buyers and decision-makers across the Sahara and the Atlantic coast with precise, data-informed campaigns built for the realities of the Mauritanian market. Korhogo Agency designs and manages Google Ads programs that connect your brand with high-intent customers in cities, ports, mining hubs, and growing provincial centers—while respecting language, device, and connectivity patterns unique to the region. From tightly controlled lead generation to brand storytelling and international expansion, our team turns clicks into measurable growth for companies operating in or targeting Mauritania.
Why Google Ads for Mauritania: Opportunity, Reach, and Measurable Growth
Search and video habits in Mauritania increasingly mirror global patterns, yet they carry local distinctions that can dramatically influence campaign efficiency. Mobile-first access dominates; Android devices and low-to-mid bandwidth environments shape how ads should be built and delivered. With a large portion of users exploring products and services via search and video before committing to a phone call or messaging app, smart paid media becomes the shortest path between curiosity and purchase.
Google’s ad ecosystem offers scale and intent. Well-structured campaigns can capture demand from residents and expatriates in Nouakchott, logistics buyers in Nouadhibou, mining professionals in Zouérat, and cross-border traders traveling through Rosso. By mapping localized search terms in Arabic and French, layering device-specific bids, and deploying ad extensions that match common contact preferences (call, form, WhatsApp on landing pages), we help you meet users precisely where they are—both digitally and geographically.
Where regional availability permits, video formats provide brand lift across long sales cycles common to mining, energy, fisheries, and B2B services. Search campaigns, in turn, convert active intent into daily pipeline. The net effect is improved cost control, rapid experimentation, and a transparent path from spend to outcome. For brands scaling beyond the capital, granular location targeting makes it possible to emphasize zones like Kiffa, Rosso, Atar, and Kaédi without wasting budget up-country where demand is thin.
Korhogo Agency: An Offer Designed for Market Fit
Our value is simple: we build profitable acquisition systems, not just ads. Every engagement with Korhogo Agency begins with a commercial model, a hypothesis about customer behavior, and a test plan strong enough to make decisions within weeks, not quarters. We manage the full funnel—from targeting and creative through measurement and landing pages—so that the output is a predictable lead and revenue engine.
- Localized strategy for Mauritania’s language mix, bandwidth constraints, and city-by-city demand
- Performance management with ruthless focus on ROI, not vanity metrics
- Creative and copy adapted to the realities of the market: concise, legible, and mobile-optimized
- Analytics and attribution to illuminate the true path from impression to conversion
- Systematic testing for bids, audiences, and assets to reduce cost per acquisition month over month
Whether you sell services to residents, provide B2B solutions to extracting and logistics operations, or export goods through Mauritania’s ports, we help you turn your ad spend into reliable growth.
Core Services Tailored for Google Ads in Mauritania
Account Architecture and Audit
We start by evaluating your current account or designing a new one around your goals. The structure avoids fragmentation while enabling controlled testing. Campaign naming, shared budgets, and labels make it easy to scale with clarity. We ensure the account can segment demand by location, language, and intent stage without drowning in complexity.
Keyword Intelligence and Local Language Mapping
- Deep keyword discovery in Arabic and French, including transliteration variants and colloquial forms commonly used in Mauritania
- City- and region-specific modifiers (e.g., dealer Nouadhibou, delivery Rosso, training Atar)
- Negative terms to remove irrelevant traffic and preserve quality scores
- Match-type strategies that blend exact and broad with smart bidding to capture both precision and scale
Ad Copy, Creative, and Extensions
- Concise, benefit-led copy that respects device constraints and reading patterns
- Responsive search ads engineered for learning systems while staying brand-compliant
- Call, sitelink, and location extensions to direct users to the most effective action
- Lightweight, fast-loading visuals for display placements; captions-first videos for YouTube
Landing Page and Conversion Experience
Fast, clear, and persuasive pages triple the value of great targeting. We optimize forms, click-to-call, and messaging options; compress assets for low bandwidth; and implement language toggles where needed. Our aim is a sub-2-second first contentful paint and frictionless conversions on affordable data plans.
Tracking, Analytics, and Attribution
- Event and conversion tracking using first-party tags and server-side pipelines where feasible
- Call tracking and offline lead upload to close the loop on sales outcomes
- Dashboarding that surfaces cost per lead, qualified rate, and revenue, not just clicks
- Privacy-minded data handling aligned with platform policies and local expectations
Campaign Types and When to Use Them
Search Campaigns: Capture Known Demand
Search is the heartbeat of demand capture in Mauritania. It’s the most direct route to users expressing intent. We segment brand, generic, competitor, and problem-solution clusters with clear budgets. Bid strategies start with maximize conversions for quick learning and progress to target CPA or ROAS once data stabilizes. Device and location-level performance informs budget shifts weekly.
Display and Discovery: Expand Reach at Efficient Costs
Display and Discovery formats amplify your brand across the Google network. We combine contextual placements with affinity and in-market audiences to find prospects researching related products and services. Lightweight creatives ensure fast rendering, while frequency caps prevent overexposure.
Video: Build Preference, Educate, and Pre-Qualify
For credibility and education across long decision cycles, we deploy skippable in-stream and in-feed placements on YouTube. Script frameworks prioritize the first 5 seconds for hook, proof, and call to action. When attention is earned, awareness campaigns drive lower search CPAs over time through brand lift effects.
Performance Max: Inventory Unification With Constraint Control
Where beneficial, we use Performance Max to unify inventory access while retaining strategic guardrails through audience signals, asset quality, and feed hygiene. This is especially valuable for diversified goals—leads plus store visits, for example—so long as we maintain measurement discipline to understand incremental contribution.
Geotargeting, Scheduling, and Device Strategy
Conversion probability varies strongly by location and time. Our geotargeting framework sets bid adjustments and micro-campaigns to reflect on-the-ground demand:
- Nouakchott: government, services, retail, education, healthcare
- Nouadhibou: fishing, logistics, port services
- Zouérat/Atar: mining and equipment-related demand; tourism spillover for Atar
- Rosso/Kaédi/Kiffa: cross-border trade, agriculture, and consumer services
We test dayparting to align with business hours and high-availability windows when users have connectivity. Mobile-first design is mandatory, but we reserve desktop-weighted tactics for B2B buyers who research from offices with stable connections.
Localization: Language, Culture, and Trust Signals
Language decisions carry performance implications. We validate queries and ads in both French and Arabic where appropriate, then match landing page language or apply a toggle. Cultural trust signals—clear pricing, local phone numbers, office addresses, and testimonials relevant to Mauritania—impact lead quality more than stylistic polish. We ensure every offer remains crystal clear, with succinct benefits, guarantees where applicable, and a simple next step.
From Click to Customer: Measurement and Optimization
Winning campaigns run on reality, not guesses. We instrument each touchpoint and push sales outcomes back to ad platforms to teach the system what a valuable lead looks like. For phone-heavy funnels, we use call tracking and set qualified call length thresholds. For WhatsApp or messenger flows, we connect event tracking to form or chatbot completions and score leads based on downstream sales notes.
- Primary KPIs: qualified leads, cost per qualified lead, win rate, and revenue
- Secondary KPIs: CTR, quality score, impression share, and assisted conversions
- Budget governance: weekly reallocation toward the channels and locations with the highest marginal returns
Optimization cycles begin with broad hypotheses: which city, language, offer, and call-to-action combinations produce the best unit economics? We then progress to creative and bid refinements, and finally to landing page elements—headlines, proof, pricing, and form friction. The goal is resilient performance that holds even as the market shifts.
Industries We Help Scale in Mauritania
- Mining and energy: equipment, safety supplies, technical services, and workforce solutions
- Fisheries and cold chain logistics: export services, marine equipment, maintenance
- Construction and real estate: contractors, materials suppliers, property listings
- Financial services and fintech: microfinance, payments, and remittances
- Education and training: language schools, vocational programs, e-learning
- Healthcare: clinics, diagnostics, telemedicine, and pharmaceuticals (policy-compliant)
- Retail and e-commerce: cross-border offers and regional fulfillment strategies
- Tourism and transport: hotels, domestic travel, and guided desert excursions
Each vertical receives bespoke creative, conversion tracking tuned to lead quality, and landing pages written to remove objections the moment they surface.
Engagement Model and Pricing
We structure our work for clarity and momentum. Typical engagements include:
- Discovery and strategy design: market analysis, demand mapping, and measurement plan
- Build and launch: account setup, creative, landing pages, and tracking
- Optimization: weekly experiments, bid and budget control, and monthly growth plans
- Reporting: performance reviews focused on business outcomes and next steps
Pricing is simple: a monthly management fee plus your ad budget. We align with your growth stage—pilot campaigns for validation, then scale-up budgets once unit economics hold. Contracts are flexible, with options to expand into creative, analytics, or CRO as results grow.
What Sets Korhogo Agency Apart
- Market fluency: deep attention to linguistic nuances, bandwidth reality, and city-level demand pockets
- Full-funnel craftsmanship: ads, landing pages, data pipelines, and sales feedback loops
- Testing discipline: structured experiments that compound gains rather than chasing noise
- Clear accountability: dashboards and reviews that tie spend to qualified leads and revenue
- Responsible scaling: we grow budgets only when performance justifies each increment
Onboarding: From First Call to First Leads
Week 1: Discovery and Plan
We clarify goals, customers, offers, and constraints. We gather brand assets, product details, sales scripts, and any prior data to establish baselines. We define success metrics and a 90-day roadmap with clear milestones.
Week 2: Build and Measurement
We implement account structure, write ads, produce creative, and set up tracking. Landing pages are drafted, reviewed, and finalized. We confirm quality assurance across devices and bandwidth scenarios.
Week 3: Launch and Learn
Campaigns go live with conservative budgets. We monitor query quality, early conversion signals, and cost trajectories. Negative keywords and asset variations are applied daily to stabilize performance.
Weeks 4–12: Optimize and Scale
We move to advanced bidding and allocate more budget to winning combinations by location, language, and offer. Landing pages receive iterative improvements; reporting focuses on qualified lead rate and cost per acquisition.
Compliance, Risk Control, and Data Stewardship
We design campaigns aligned with platform policies and regional norms. Sensitive verticals—health, finance, and certain professional services—require clear disclosures and compliant creative. We ensure data collection is purposeful, minimal, and secure, with transparent consent experiences on landing pages. For invoicing, we can operate budgets in MRU and reflect applicable VAT on service fees where required.
Case Scenarios: What Success Looks Like
B2B Equipment Supplier to Mining Sites
Challenge: inconsistent pipeline and high acquisition costs from offline trade shows alone. Solution: search campaigns for equipment terms with location modifiers, video explainers to build credibility, and call-first landing pages for procurement teams. Result: predictable monthly qualified inquiries, reduced cost per lead, and better visibility into which regions drive genuine demand.
Training Academy in Nouadhibou
Challenge: seasonal enrollment spikes but poor off-season awareness. Solution: always-on branded search, seasonal generic search for professional training terms in French, and video remarketing. Result: steady application flow, improved class utilization, and higher repeat referrals.
Marine Logistics and Cold Chain
Challenge: complex service with long sales cycles. Solution: multi-language search with problem-solution ad copy, lead qualification via form + call, and offline conversion tracking after proposal stages. Result: fewer but higher-quality leads, with ad spend consolidated into top-performing corridors.
Frequently Asked Questions
- How fast can we see results? Most accounts record early signals within the first 2–3 weeks. Reliable decisions and stable unit economics typically arrive within 6–10 weeks, depending on deal size and sales cycle length.
- Do you handle creative and landing pages? Yes. We produce lean, mobile-first assets and build high-speed pages that integrate with your CRM or sales workflow.
- Can you work with internal teams? Absolutely. We collaborate with in-house marketers, sales, and developers, sharing clear roadmaps and process documentation.
- What about product feeds and shopping ads? We assess feasibility case by case and, where regional support is limited, deploy alternatives like search, discovery, and catalog-style landing pages.
- How do you protect brand reputation? Through conservative placements, exclusions, frequency caps, and creative standards. We regularly audit placements and query reports.
Next Steps: Turn Demand into Revenue With Korhogo Agency
If your objective is measurable growth from digital campaigns in Mauritania—and across neighboring corridors—Korhogo Agency is ready to help. We’ll start with an opportunity assessment, quantify expected outcomes, and design a test plan that respects your budget while pursuing ambitious targets. The path from ad spend to revenue is not a mystery when strategy, creative, and measurement operate as one system.
Start the conversation at korhogoagency.com. We’ll map your market, shape an offer that resonates locally, and deploy campaigns engineered for durable performance—so every dollar invested in Google Ads moves you closer to your goals, from first impression to final sale.
