korhogoagency.com helps ambitious brands win profitable demand with Google Ads in Ethiopia. From strategy and creative to tracking and reporting, we build acquisition engines that respect local languages, infrastructure, and buyer behavior—without sacrificing the precision, scale, and accountability expected from world‑class performance marketing.
A high-growth market that rewards precision
Ethiopia’s rapidly digitalizing economy presents a rare window for early-mover advantage. Search intent is rising across categories—travel, education, logistics, finance, retail, professional services—while ad competition in many niches is still nascent. That mix creates efficient auctions, room for brand differentiation, and measurable pathways to scale when campaign architecture and messaging are crafted for local realities: multilingual audiences, mobile-first browsing, bandwidth variability, and trust built through clear value propositions.
At korhogoagency.com, we design media that respects these dynamics. We unify rigorous keyword research in Amharic, Afaan Oromo, and English with tested creative frameworks, mobile-optimized landing flows, and disciplined experimentation. The result is reliable customer acquisition at sustainable cost—measured weekly, improved daily.
What we deliver end-to-end
Our remit is simple: create profitable demand and keep it scalable. We cover the full funnel—awareness, consideration, and action—while prioritizing business outcomes over vanity metrics.
- Market assessment and demand mapping tailored to Addis Ababa and regional hubs
- Account audits and rebuilds to remove structural inefficiencies
- Keyword and audience strategy, multilingual copy, and creative production
- Search, Performance Max, YouTube, and Display campaign deployment
- Mobile-first landing page development with speed and trust signals
- Tracking implementation, event taxonomy, and data hygiene
- Testing roadmap: ads, bids, pages, and offers
- Weekly performance reviews, forecasting, and actionable insights
- In-house enablement: playbooks, training, and co-creation sprints
Campaign architecture built for Ethiopian intent
We structure accounts to mirror the way people search and decide—by need, language, and location. This ensures budget lands where it drives measurable outcomes.
Formats and channels we activate
- Search Ads: High-intent coverage with granular ad groups and compelling extensions
- Performance Max: Asset-rich automation for incremental reach and cross-network conversions
- YouTube: Upper- and mid-funnel influence with skippable formats and custom intent audiences
- Display and Discovery: Cost-efficient reach with affinity, custom segments, and contextual placement
Geo and schedule strategy
- Location layering: City-level targeting for Addis Ababa, plus regional expansion when data supports it
- Ad schedules: Sync with local peak hours and device splits; dayparting as evidence emerges
- Call and location extensions: Surface phone numbers and direction requests for on-the-go users
Budget and pacing
- Phased deployment: Prove unit economics, then scale by profitable segments
- Guardrails: Frequency caps and negative placements to reduce waste
- Seasonality plans: National holidays and buying cycles inform spend ramps and creative angles
Language, messaging, and cultural fit
Authentic relevance starts with localization. We don’t just translate; we adapt offers to the cues that trigger trust and action.
- Amharic, Afaan Oromo, Tigrinya, and English ad sets aligned to search behavior and device context
- Value propositions anchored in pain points: affordability, reliability, speed, and proximity
- Trust builders: local phone numbers, testimonials, certifications, and recognizable payment options
- Clear CTAs: Call now, Get a quote, Book a room, Enroll today, Reserve an appointment
Sample messaging angles
- Urgency: Limited seats for next intake—apply by Sunday
- Proof: 2K+ bookings last season—reserve your room now
- Guarantee: Free consultation; no commitment
- Convenience: Same-day delivery within Addis for select items
Measurement you can trust
If you can’t measure it, you can’t scale it. We deploy a modern stack that aligns marketing data with revenue, unifies offline and online signals, and surfaces where money is actually made.
- Google Tag Manager setup with a consent-aware event model
- GA4 implementation with commerce and lead events mapped to the funnel
- Call tracking for phone-led sales and support interactions
- Offline conversion imports from CRM to improve bidding quality
- Lead quality scoring and LTV modeling for informed budget allocation
Our reporting distinguishes activity metrics from business outcomes. We set targets for cost per qualified lead, revenue per click, and payback period—updating forecasts weekly as fresh data flows through your analytics layer.
Landing pages and CRO for reliable growth
Smart ad spend deserves fast, persuasive pages. We design funnels that make action easy on low to moderate bandwidth and across screen sizes.
- Speed-first builds: compressed assets, minimal script bloat, and clean markup
- Trust elements above the fold: phone, messaging apps, local trust seals, and social proof
- Form strategy: short-first forms with progressive profiling to minimize friction
- Offer ladders: micro-conversions (e.g., brochure download) that nurture to purchase
We plan tests around high-velocity levers: headlines, social proof, pricing clarity, and CTA prominence. Every experiment ladders to stronger conversion rates and compounding gains in media efficiency through continuous optimization.
Bidding and budget efficiency
We combine automation with human oversight. Algorithms excel with clean signals; people excel at judging context, seasonality, and creative truth.
- Learning phase discipline: curated campaigns, clear goals, and noise reduction in the first weeks
- Goal-based bidding: Maximize Conversions, tCPA, Maximize Conversion Value, and tROAS mapped to funnel maturity
- Budget choreography: scale by proven ad groups and audiences; protect exploration funds
- Creative refresh cadence: new assets to sustain relevance and reduce fatigue
Our mandate: compound improvements in blended CAC and channel ROI while maintaining durable unit economics as spend increases.
Verticals we accelerate in Ethiopia
- Hospitality and travel: hotels, lodges, tour operators, and domestic getaways
- Education: universities, vocational institutes, online courses, language programs
- Healthcare and clinics: appointment-led funnels with strong trust signals
- Professional services: legal, accounting, logistics, engineering, and export advisory
- Retail and eCommerce: catalog demand capture, store visits, and delivery flows
- Real estate: off-plan and ready units with lead qualification and viewing bookings
- NGOs and development programs: awareness to application pipelines with measurable outcomes
For each sector, we tailor funnel design to buying cycles, payment confidence, and post-click nurturing—aligning media with your sales motion rather than forcing a generic template.
Audience building and profitable follow-up
New demand is expensive if you don’t keep it. Our audience strategy converts first-time clicks into repeat revenue and referrals.
- Middle-funnel nurture: video and Display sequences that reinforce proof and address objections
- Search retargeting: high-intent brand and competitor coverage during evaluation
- List strategies: customer match and lookalikes to find more buyers like your best customers
- Exclusions: negative audiences to reduce waste and protect margins
We deploy privacy-safe remarketing policies and consent flows that respect user choice while maintaining efficient frequency and timely messaging.
Payment, billing, and operational practicality
We guide billing setup that aligns with your finance operations, whether you prefer prepaid or postpaid arrangements. Our team advises on currency availability, invoicing cadence, and credit thresholds, ensuring cash flow predictability and compliance. We also align reporting granularity with your monthly close, providing reconciled spend, performance summaries, and variance analysis.
Policy, compliance, and brand safety
Your ads must clear policy, and your brand must stay safe. We navigate verification, industry-specific restrictions, and creative guidelines for healthcare, education, and financial services. Placement controls and negative keyword frameworks protect your brand from unsuitable contexts, while ad review checklists prevent downtime from disapprovals.
90-day growth program
Days 1–14: Foundation
- Discovery, goals, and data audit; benchmark analysis
- Event taxonomy, GTM/GA4 setup, and consent alignment
- Keyword research, audience mapping, and language planning
- Initial creative and landing page builds; preflight QA
Days 15–45: Launch and learn
- Search and Performance Max go live; Display/YouTube pilots
- Bid strategy calibration and budget pacing
- First-wave tests: offers, CTAs, and headline proofs
- Weekly reviews; analytics validation and funnel fixes
Days 46–90: Scale and refine
- Expand winning ad groups; add languages and new locations
- Introduce advanced audiences and offline conversion imports
- Second-wave tests: pricing clarity, social proof strength, and new creatives
- Forecast update; scale plan with risk buffers and clear guardrails
Sample outcomes we engineer
Urban hotel, Addis Ababa
- Objective: weekend occupancy and direct bookings
- Approach: Search for brand and non-brand terms, PMax for incremental reach, call extensions for quick reservations
- Result: Lift in direct bookings with reduced reliance on high-commission intermediaries
Education provider, vocational programs
- Objective: qualified applications for multiple campuses
- Approach: Language-specific ad sets, campus-specific landing pages, lead scoring and retargeting sequences
- Result: Stable cost per application and higher show-up rates through nurture flows
B2B logistics and export support
- Objective: sales-qualified meetings
- Approach: High-intent keywords, authoritative ad copy, calendar integration, and case proof on the first fold
- Result: Increase in qualified pipeline with shorter time to meeting
How we partner with your team
- Weekly working sessions: numbers, narratives, and next actions
- Slack or WhatsApp bridge for timely decisions and creative approvals
- Shared dashboards and experimentation logs for radical transparency
- Sales feedback loop: CRM notes and call insights feed back into targeting and copy
We operate as an extension of your growth function—plugging strategic gaps, adding creative firepower, and upskilling your team so performance keeps compounding.
Engagement models
- Managed service: korhogoagency.com runs strategy, media, creative, CRO, and reporting
- Hybrid: we architect and coach, your team executes with our oversight
- Sprints: focused experiments (e.g., landing page index, new offer testing) over 4–6 weeks
- Training: playbooks and workshops on account structure, creative, and measurement
Pricing reflects scope and velocity. We prioritize clear deliverables, measurable targets, and transparent change logs—so you know what moved performance and why.
Data protection and governance
We apply least-privilege access, change management with version control, and tag governance to prevent tracking drift. Consent settings and opt-out mechanisms are implemented according to your legal framework, with periodic audits to confirm ongoing accuracy and compliance.
Creative and copy operations
Great media needs great creative. We ship ad variations in weekly waves, explore hooks from problem-centric to proof-centric narratives, and build modular assets that scale across formats. For YouTube, we craft attention-first opens, explicit value bridges, and clear CTA framing suited to skippable behavior.
Sales enablement and post-click excellence
For lead funnels, we equip sales with fast-response cadences, channel-specific scripts, and objection-handling guides. Missed call alerts, WhatsApp handoffs, and calendar booking reduce leakage and turn ad interest into revenue. For online checkouts, we remove friction, surface payment clarity, and prompt support at critical abandonment points.
KPIs that matter
- Acquisition: cost per qualified lead, cost per sale, and payback period
- Efficiency: search impression share on high-intent terms, click-to-conversion rate
- Quality: lead acceptance, show-up rates, and sales-cycle velocity
- Growth: LTV by segment and channel contribution to total revenue
We align these KPIs to your executive scorecard, so marketing and finance see the same picture—and act on it.
Why korhogoagency.com
- Full-funnel expertise: media, creative, product messaging, and CRO together
- Multilingual execution: Amharic, Afaan Oromo, Tigrinya, and English
- Relentless testing: frequent iterations, disciplined learning agendas
- Operational rigor: clean data, clear documentation, and predictable delivery
- Revenue focus: we prioritize outcomes, not clicks
We measure success by pipeline created, seats filled, rooms booked, carts checked out, and customers retained. Everything else is a means to that end.
Next steps
If you are ready to add a dependable growth channel in Ethiopia, connect with korhogoagency.com. We will audit your current setup, outline a 90‑day plan, and show how Search, Performance Max, YouTube, and Display can compound results when led by clear strategy and disciplined execution—whether your goal is lead generation, sales, or market expansion.
