Google Ads Egypt - korhogoagency.com

Activate revenue in the Egyptian market with a partner that understands the language, culture, and data behind profitable campaigns. Korhogo Agency designs and runs high‑impact Google Ads programs built for local realities—mobile‑first browsing, blended Arabic/English audiences, cash‑on‑delivery lead flows, and city‑level demand concentrated in Cairo, Giza, Alexandria, and fast‑growing regional hubs. From precise keyword architectures to creative that mirrors Egyptian buying triggers and seasonality (Ramadan, Eid, Back‑to‑School, White Friday), we deliver accountable growth through an outcomes‑first approach, rigorous testing, and full‑funnel measurement.

Why Google Ads in Egypt is different—and how we make it work

Egypt’s digital economy is vibrant and price‑sensitive, with consumers who discover, compare, and decide on mobile. Search intent peaks around utility‑driven queries (price, nearby availability, installment options), while discovery activity is strong across YouTube and the Google Display Network. English proficiency varies by audience, but Egyptian Arabic drives scale. Lead generation dominates real estate, education, healthcare, and professional services; while retail and marketplaces are shifting to hybrid conversion paths that include WhatsApp, phone calls, and COD verification. These dynamics reward advertisers who combine surgical targeting with creative formats and fast, human follow‑ups.

Korhogo Agency aligns channel strategy with these behaviors. We localize campaigns for dialect, competitive density, and purchasing power, then connect the dots across the stack: tracking, bidding, messaging, landing pages, and sales operations. Your account evolves through weekly experiments and quarterly business reviews so you compound learning and reduce wasted spend.

Our Google Ads services tailored for Egypt

Search campaigns that capture bottom‑funnel intent

Keyword strategy: Build segmented clusters for high‑intent commercial terms, local modifiers (e.g., “near me,” districts, landmarks), and long‑tail qualifiers such as installment plans, delivery windows, or accreditation.
Match type architecture: Combine exact and broad match with brand segmentation, negative lists, and smart query sculpting to keep CPCs efficient while mining profitable new intent.
Ad extensions: Sitelinks for price lists and catalogs, structured snippets for categories, callouts for warranties and delivery, and call extensions for click‑to‑call from mobile.
Smart bidding: Deploy tCPA/tROAS with conversion value rules that prioritize leads likely to close (e.g., location, device, audience affinity). Calibrate seasonality adjustments for Ramadan and major shopping events.

YouTube and Display that scale reach with brand safety

Creative system: Six‑second bumpers for reach, 15–30s in‑stream for storytelling, and vertical creative for YouTube Shorts. Hooks tuned for the first three seconds, Arabic captions, and price‑anchored CTAs to reduce drop‑off.
Audience design: Custom intent/affinity based on real search terms, in‑market segments relevant to housing, travel, electronics, and education, and remarketing slices based on funnel depth.
Brand safety: Exclusions for sensitive categories, dynamic placement filtering, and regular audits. We maintain inventory quality across GDN and YouTube with negative topic and keyword controls.

Performance Max and feed‑based advertising

Asset orchestration: Systematically test headlines, descriptions, lifestyle imagery, and price‑forward creatives. We prevent asset fatigue with a rotational calendar tied to promotional cycles.
Merchant ecosystem: Configure Merchant Center and product feeds where eligible, apply product‑level exclusions, and use promotions to align with seasonal price elasticity.
Lead‑gen PMax: Structured audience signals, CRM loopback for Enhanced Conversions for leads, geo‑boundaries tuned to areas your sales team can serve quickly.

App campaigns for install and revenue growth

Lifecycle goals: Split campaigns by install, registration, purchase, and repeat actions. Optimize to in‑app value, not just volume.
Creative mix: Static, video, and HTML5 assets localized for Arabic UI and right‑to‑left readability. Deep links for smoother post‑click experiences.

Full‑funnel tracking and data foundation

We build a measurement layer that captures the messy reality of Egyptian conversion paths—forms, calls, WhatsApp inquiries, store visits, COD confirmations, and offline closes. Our approach ensures the bidding algorithm sees quality signals, not noise.

GA4 and Google Ads linking with cross‑domain tracking and consent settings aligned to local compliance requirements.
Enhanced Conversions and server‑side tagging where appropriate to improve attribution resilience and data quality.
Call and WhatsApp tracking: Dynamic number insertion for phone conversions, event tracking for WhatsApp clicks, and optional lead‑level reconciliation through UTM/gbraid/wbraid parameters.
Offline conversion import: Feed won/qualified leads from CRM (HubSpot, Zoho, Salesforce, or custom) back into Google Ads by GCLID/GBRAID to train bidding toward true revenue.
Value modeling: Assign monetary values to micro‑conversions (form submission, payment initiated, COD verified) to align tROAS strategies with unit economics.

Creative and landing pages built for Egyptian buyers

Your ads win the click when they reflect local motivations and constraints—installments, delivery timelines, warranties, service coverage by district, and trust signals like reviews and certifications. Post‑click, pages must be quick, mobile‑first, and crystal clear on the next step.

Language localization: Egyptian dialect and bilingual variants. Crisp CTAs and price formatting in EGP, transparent fees, and simplified benefits.
Speed and UX: Sub‑2s LCP, simplified forms, one‑tap call and WhatsApp, visible address and business hours, schema markup for local SEO benefits.
Testing framework: A/B test headlines, offer framing (installments vs. discount), social proof placement, sticky CTAs, and shorter vs. longer forms by industry.

Industries we scale in Egypt

Real estate and property

Segment by community, price bracket, and delivery timeline. We qualify leads upfront (budget, unit type, location preference) and sync outcomes to bidding. On YouTube, drone footage and neighborhood stories outperform generic visuals.

Education and training

Higher education, language schools, and bootcamps benefit from search terms tied to accreditation, flexible schedules, and outcomes (job placement). We use lead forms with counselor callbacks and PMax to build intent early in the discovery journey.

E‑commerce and retail

For catalog brands, feed quality drives scaling. We optimize titles for Arabic intent, category‑level exclusions, and promotions synced to Ramadan evenings and White Friday peaks. Where Shopping ads are limited, we mirror feed logic into PMax assets and Discovery formats to maintain product‑led reach.

Travel, hospitality, and experiences

YouTube drives destination dreaming; search and remarketing close bookings. We leverage price alerts, flexible cancellation messaging, and geo‑targeting for inbound tourists and domestic weekenders.

Healthcare and clinics

Local trust is paramount. We run compliant messaging focused on expertise, outcomes, and accessibility, with call tracking and appointment requests routed to available staff by time of day.

The Korhogo Agency process

1) Discovery and audit

Business model mapping: unit economics, capacity, sales workflow, target CAC/LTV.
Account and analytics audit: structure, waste pockets, tracking gaps, feed health, policy risks.
Market scan: competitor ads, CPC landscape, SERP features, and seasonality windows specific to Egypt.

2) Strategy and planning

Channel mix and budgets: allocate by funnel stage with guardrails for test vs. scale.
Measurement plan: conversion taxonomy, QA checklist, and value mapping for smart bidding.
Creative roadmap: asset requirements for Arabic/English, monthly offer calendar, and brand guidelines.

3) Build and launch

Technical setup: pixels, consent banner hooks, Enhanced Conversions, feed connections, call tracking.
Campaign build: search, PMax, YouTube, display, discovery; negatives and brand protection baselines.
Landing experiences: bespoke or optimized templates with speed and form‑fill efficiency in mind.

4) Optimize and scale

Weekly sprints: query mining, creative rotation, bid strategy tuning, geo/daypart adjustments.
Experiment cadence: A/B tests for offers, ad copy, audiences, and landing page elements.
Growth loops: CRM feedback, offline conversion imports, and value rules to push more budget into high‑return cohorts.

5) Reporting and communication

Live dashboards with GA4 and Ads data integrated by funnel stage.
Weekly performance notes and action items; monthly business reviews with roadmap updates.
Slack or email collaboration with your marketing and sales leads for rapid iteration.

Localized best practices we apply in Egypt

Device mix: prioritize mobile with bigger tap targets, phone/WhatsApp CTAs, and shortened forms.
Geo tactics: district‑level bid modifiers in Cairo and Giza, regional splits for Alexandria, Delta, Upper Egypt, Red Sea resorts.
Time‑of‑day bidding: evening spikes during Ramadan; weekday patterns for B2B and education.
Payment reality: COD and call‑verified orders tracked as qualified conversions; bidding trained on post‑verification value.
Language coverage: Arabic for scale and English for premium audiences; ensure ad relevance to landing language.
Policy compliance: strict adherence to Google Ads policies and sector‑specific sensitivities in healthcare, finance, and housing.

Engagement models and pricing guidance

We adapt to your scale and speed. Typical starting points are:

Launch package: audit, strategy, analytics setup, campaign build across 1–2 networks, and first 60 days of optimization.
Growth retainer: ongoing optimization, creative production, landing page testing, and quarterly growth sprints.
Scale program: multi‑market or multi‑brand orchestration, feed automation, server‑side tagging, and experimentation at volume.

Billing can be structured as a flat retainer, retainer plus performance incentive, or scoped project for setup and handover. EGP billing and local invoicing are available for eligible accounts, with clear documentation for finance and tax compliance.

What sets Korhogo Agency apart

Commercial alignment: we plan and report in business outcomes—qualified leads, verified sales, and contribution margin—not vanity clicks.
Local fluency: Egyptian Arabic copywriting, city‑level nuance, and creative tuned to culturally relevant hooks and holidays.
Technical rigor: advanced tracking, feed hygiene, server‑side options, and methodical experimentation protocols.
Creative pragmatism: ad and landing assets built for fast testing cycles and incremental wins that compound.
Transparent communications: weekly insights, live dashboards, and decision memos instead of raw data dumps.

Examples of problem solving we deliver

Lead quality uplift: reduce low‑intent form fills by introducing pre‑qualification fields and phone validation; import won deals to teach bidding what “good” looks like.
Waste reduction: consolidate overlapping ad groups, refresh negatives, and re‑segment PMax asset groups to eliminate internal cannibalization.
Faster feedback loops: integrate CRM, enable Enhanced Conversions for leads, and shift from last‑click to data‑driven attribution to reward earlier touchpoints.
Seasonal elasticity: model price sensitivity during Ramadan evening peaks; schedule creative and bid multipliers to surf high‑intent windows without runaway CPCs.

Governance, compliance, and risk management

We safeguard budgets and brand reputation through documented controls. Every account receives change logs, access governance, policy reviews, and spend alerts. In sensitive verticals, we build pre‑approved copy banks and review pathways. For YouTube, we use inventory filters, monitored placement lists, and regular negative category updates. Data collection respects consent preferences and applicable regulations, with clear opt‑out mechanisms and data retention policies.

Your first 30–60–90 days with Korhogo Agency

Days 0–30: Foundation and launch

Audit and data plan finalized, conversion taxonomy implemented, baseline campaigns live.
Creative assets localized, landing pages deployed, QA complete on tracking and policy.

Days 31–60: Stabilize and learn

Bid strategies calibrated to verified conversions; first A/B tests concluded.
Query mining and audience refinement cut wasted spend and lift qualified volume.

Days 61–90: Scale what works

Budget shifts toward winning segments; new networks or regions unlocked.
Quarterly review sets roadmap for feed sophistication, creative upgrades, and offline loops.

KPIs and reporting you can trust

Acquisition metrics: qualified leads, cost per qualified lead, verified orders, cost per verified order.
Revenue metrics: conversion value, blended ROAS, payback period, contribution margin where data allows.
Diagnostic metrics: search impression share, overlap with competitors, creative fatigue scores, landing page speed and form completion rates.

We reconcile channel performance with CRM reality so your dashboard mirrors business truth, not platform optimism. This alignment is essential to win in cost‑sensitive Egyptian categories.

Getting started with korhogoagency.com

Whether you are launching in Egypt for the first time or scaling an existing account, we will map a clear, testable plan to reach your targets. Share your objectives, constraints, and current stack; we will return with an action plan covering campaigns, budgets, creative, landing pages, and measurement. Implementation is handled end‑to‑end by our team, with transparent timelines and weekly updates.

Visit korhogoagency.com to request a consultation. If you already run Google Ads, ask for a rapid‑fire audit; we will identify immediate savings and quick wins. If you are starting fresh, we will build the foundation: tracking that works, creative that persuades, and campaigns designed to scale.

Glossary of prioritized levers we manage

Google Ads hygiene: account structure, naming conventions, access control, and change management.
Bid strategy and budgets: portfolio vs. campaign‑level bidding, tCPA vs. tROAS, shared budgets where appropriate.
Audience intelligence: in‑market segments, custom intent, remarketing depth, and exclusions.
Creative relevance: messaging hierarchy, localized benefits, price framing, and asset rotation.
Landing page congruence: promise matching, speed, forms, and trust signals.
Offline feedback: CRM integration, win‑loss data, value calibration, and model updates.
Seasonality planning: Ramadan, Eid, school calendars, and retail events like White Friday and 11.11.
Geo precision: district‑level coverage, delivery zones, and sales capacity mapping.

Frequently asked questions

Do you manage Arabic and English campaigns?

Yes. We build Arabic‑first campaigns for scale and English campaigns for premium or specialized audiences. We align ad language with landing pages to protect Quality Score and conversion rates, and we adapt copy to Egyptian dialect.

How do you handle COD and offline sales?

We track inquiry → verification → delivery milestones, assign values to each, and import final outcomes from your CRM to teach the bidding system to prioritize leads that become revenue.

Is EGP billing supported?

Eligible Google Ads accounts can be billed in EGP. We help choose the right payment setup, manage invoicing cadence, and ensure clean documentation.

What results should we expect?

Results vary by industry, competition, and offer quality. Our commitment is to compounding improvement—clear baselines, test plans, and steady optimization that moves KPIs in the right direction while protecting efficiency.

Make Egypt your growth engine

The Egyptian market rewards clarity, speed, and cultural fit. With Korhogo Agency, you get a team that brings market fluency, technical excellence, and commercial discipline to your Google Ads program. From intent capture on search to broad demand creation on YouTube, from lead verification to revenue‑based bidding, we turn ad spend into learnings, and learnings into scale. Let’s plan your next quarter, transform your funnel, and grow with confidence.

Ready to accelerate? Contact us at korhogoagency.com to start a discovery call and receive a tailored plan for Egypt. We will align goals, set the foundation, and launch campaigns designed to drive durable ROI through disciplined optimization, informed analytics, and precise performance management—built for the realities of Arabic‑led commerce, mobile behavior, and hybrid online‑offline conversion paths. If your category is competitive, that is where we thrive: smarter research, sharper creative, and relentless retargeting that converts interest into revenue for modern e‑commerce and lead‑driven businesses—delivered in clear, accountable Arabic and English.