Reach high-intent customers across Ouagadougou, Bobo-Dioulasso, Koudougou, and beyond with targeted Google Ads campaigns engineered for performance in the unique context of Burkina Faso. Korhogoagency.com is your specialist partner for strategy, setup, and ongoing management that transforms ad spend into measurable revenue. We combine local insight, disciplined testing, and platform mastery to help brands accelerate customer acquisition, grow sales, and scale profitably.
Why choose Korhogoagency.com for Google Ads in Burkina Faso
Digital demand in Burkina Faso is increasingly mobile-led, multilingual, and community-driven. Search intent is diverse, spanning French and local languages such as Mooré and Dioula, and purchase journeys often blend online research with offline fulfillment. This environment rewards advertisers who understand regional nuance, optimize for connectivity realities, and track both online and offline outcomes.
Korhogoagency.com stands out by integrating market-specific insights with rigorous ad operations. We plan campaigns for bandwidth variability, coordinate with WhatsApp and call-centric lead flows, align ad creative with cultural context, and deploy tracking that captures the full path to purchase. Our goal is simple: deliver durable unit economics and compounding performance gains over time.
From search to video and Performance Max, we tailor account architecture and bidding to your growth stage, whether you are entering the market, defending share, or expanding into new regions and segments. Expect transparency, structured testing, and a relentless focus on high-impact levers that drive ROI.
Our approach to profitable acquisition
Discovery and market mapping
We start by aligning on business outcomes, constraints, and market realities. That includes target locations, languages, price points, seasonality, competitor benchmarking, and the role of search versus social and offline channels. We build audience hypotheses grounded in local search trends and validate with keyword modeling, query clustering, and projected cost-per-acquisition ranges. The result is a practical plan for sequencing tests and deploying budget where it will compound fastest.
Account architecture built for scale
Our account structures keep budgets and learning clean. We separate branded from non-branded demand, segment high-intent exact match from broader discovery, and isolate remarketing and retention initiatives. For multi-region advertisers, we use geographic splits and language-specific campaigns so that bids, budgets, and messaging adapt to each market’s performance profile.
Creative and messaging that resonates
Effective copy in Burkina Faso balances clarity, trust, and local relevance. We write ads in French and, where appropriate, incorporate Mooré, Dioula, or simple language variants to reach broader audiences. We emphasize proof points customers care about—price transparency, delivery expectations, mobile-money acceptance, store pickup options, and real customer outcomes. For video and display, we prioritize lightweight assets that load quickly, spotlight brand credibility, and guide viewers to the next best action.
Precision targeting and smart bidding
We configure geo-targets around high-density demand centers and growth corridors, then refine by device, time-of-day, and audience intent. Smart bidding strategies are matched to funnel stage and data maturity—starting with enhanced CPC or Target CPA for fresh accounts, then graduating to Target ROAS once conversion volume stabilizes. We keep automated bidding accountable through clear guardrails and continuous calibration.
Full-funnel measurement and robust analytics
Accurate data is non-negotiable. We implement Google tags, server-side setups when appropriate, call tracking and WhatsApp event capture, and offline conversion imports to reflect store visits or cash-on-delivery confirmations. Dashboards visualize acquisition costs, revenue, cohort quality, and creative effectiveness. You see what is working, why it is working, and where we are going next.
Campaign types we manage expertly
High-intent Search
Search is the backbone of commercial intent. We cover branded protection, non-branded exploration, competitor intercepts, and location-based searches. Our negative keyword curation protects budgets from irrelevant traffic, and we use ad customizers to localize pricing, availability, and delivery regions.
Performance Max and Shopping for e-commerce
For retailers and marketplaces, we build high-quality product feeds, enrich attributes, and align Performance Max asset groups to product clusters and margin tiers. Shopping campaigns are optimized for visibility on priority SKUs while protecting margin through bid and audience controls. We prepare for seasonality with proactive inventory and creative updates.
Display and Discovery
We use Display and Discovery to create efficient reach, especially for remarketing and product education. Creative variations focus on low weight, strong hooks, and straightforward calls to action. Placement controls and frequency caps guard against waste and saturation.
YouTube for reach and action
Our YouTube approach blends awareness with performance. We use skippable formats, hook-first storytelling, and framings that land key benefits within the first seconds. Audience layering combines in-market, custom intent, and remarketing segments to reach likely buyers at the right moment.
App campaigns
For app-based services, we implement App campaigns optimized to installs and first key actions, then graduate to lifetime value optimization. Deep links, event tracking, and creative rotation ensure learning proceeds quickly and efficiently.
Lead capture and call-first funnels
Call ads, lead forms, and WhatsApp-based funnels convert interest into contacts fast. We integrate forms with CRM and automate lead routing. For phone-first workflows, we track call duration and outcomes to optimize upstream bidding and budget allocation around quality.
Remarketing and retention
We build audience ladders across site behavior, product views, cart abandonment, and prior purchasers, then tailor creative by recency and intent. Dynamic remarketing reconnects users with the exact items they considered, while loyalty-focused messaging lifts repeat purchase rates.
Industry-specific solutions
Retail and marketplaces
We prioritize SKUs with strong contribution margin, stabilize feed quality, and coordinate with logistics realities. Cash-on-delivery or pickup messaging reduces friction for first-time buyers, and remarketing reduces abandonment.
Financial services and fintech
Our plans balance education and trust-building with clear conversion paths to sign-ups or loan inquiries. We navigate policy constraints while showcasing security, rates, and eligibility criteria that matter most to prospective users.
Education and training
From private schools to vocational training, we build seasonal enrollment bursts and always-on lead generation. We track calls and WhatsApp chats, and segment messaging by program, location, and start date.
NGOs and public initiatives
We drive awareness, event participation, volunteer sign-ups, or program uptake with clear storytelling and accessible language. Measurement frameworks capture both online engagement and field outcomes.
Travel, hospitality, and transport
We use geo-intent signals, seasonal trends, and mobile-first creative to fill rooms and seats. For transport and logistics, we emphasize reliability, pricing clarity, and booking convenience.
B2B and industrial
We target decision-makers with problem-led search terms, case-driven landing pages, and qualification-first forms that reduce internal lead handling costs.
Healthcare and clinics
We respect compliance while enabling patients to find the right services quickly. Call and message extensions convert searches into booked appointments with minimal friction.
Localization that multiplies results
Relevance is a force multiplier. We tailor headlines and extensions to regional naming conventions, show accurate delivery or service windows by city, and adapt value propositions based on local preferences. Language choices are guided by audience research and tested to ensure clarity. Fast, lightweight pages are deployed to accommodate variable connection speeds and older devices, reducing bounce and improving conversions.
We also match payment expectations. If mobile money or cash on delivery is a primary preference for a segment, the ad and landing page reflect that, lowering uncertainty and boosting trust. Where offline close is common, we capture signals and import them as offline conversions so Google’s bidding learns what a good lead looks like in your real sales pipeline.
Creative operations and testing discipline
We maintain creative pipelines with systematic variations in hooks, benefits, and calls to action. Headline clusters are organized by value proposition—price, speed, quality, availability, social proof—and monitored for performance across audiences and regions. Video assets are cut into modular sequences to sustain learning within YouTube and Performance Max, ensuring fresh inputs for algorithms and human review.
Every change has a purpose and a measurement plan. We define test hypotheses, success metrics, and guardrails, then roll out winners while sunsetting underperformers. This cycle creates a compounding edge that translates into lower CPAs and higher revenue-per-click.
Onboarding and 90-day acceleration plan
Weeks 1–2: Foundations
- Technical setup: tags, enhanced conversions, call tracking, WhatsApp events
- Analytics and dashboards configured to your KPIs
- Keyword modeling and demand mapping; account structure blueprint
- Creative brief and asset production schedule
- Landing page review and quick wins for speed and clarity
Weeks 3–4: Launch and learning
- Phased campaign go-live across Search, remarketing, and one upper-funnel channel
- Initial bid strategies with data thresholds for progression
- Two concurrent A/B tests on messaging and landing flow
- First optimization cycle: budget reallocation to strongest clusters
Month 2: Stabilize and scale
- Introduce Performance Max or Shopping for product catalogs
- Expand into additional geographies and languages where response is strong
- Refine negatives, add exact-match winners, and tune ad extensions
- Enable advanced bidding aligned to volume and data quality
Month 3: Compounding gains
- Broaden creative variants based on top-performing angles
- Activate offline conversion imports to improve bidding
- Launch incremental audiences for remarketing depth
- Quarterly plan with forecast scenarios and budget tiers
What you get with Korhogoagency.com
- Strategic direction grounded in local realities and your economics
- Clean execution with accountable structures and measured tests
- Transparent reporting and weekly insight-driven recommendations
- Continuous optimization that compounds over quarters, not days
- Collaboration with your sales, product, and finance teams to align goals
Pricing frameworks and engagement models
We offer flexible engagement shapes to fit your maturity and budget. Each package includes a dedicated strategist, account manager, and performance specialist, plus access to creative resources and analytics support.
Starter
- Foundational Search and remarketing
- Core tracking and dashboards
- Two structured tests per month
- Best for new market entrants or focused local campaigns
Growth
- Multi-network mix: Search, YouTube or Display, and Performance Max or Shopping
- Deeper funnel tracking and offline conversion imports
- Four to six structured tests per month
- Best for scaling customer acquisition and multi-city reach
Scale
- Advanced segmentation, multi-language deployments, and expansion roadmaps
- Creative pipelines for video and display at volume
- Custom dashboards for finance and leadership
- Best for aggressive growth targets and omni-channel integration
Fees can be retainer-based, spend-tiered, or hybrid, always tied to clear scopes and outcomes. We recommend starting with a three-month plan to establish learning and momentum, then re-baselining goals for the next quarter.
Measurement, KPIs, and decision-making
We anchor decisions to metrics that reflect real business value. Lead-stage advertisers focus on cost per qualified lead, conversion-to-sale rate, and payback. Retailers prioritize contribution margin, blended ROAS, and inventory-aware bidding. Every report distinguishes leading indicators from lagging results and includes context for changes in competition, seasonality, or creative mix.
Our dashboards surface anomalies early and turn insights into action items. If call quality dips, we investigate keyword mix and ad promises. If remarketing saturates, we refresh creative and expand audience sources. If mobile bounce rises, we optimize page speed and simplify forms. Each week, you receive a concise summary of performance, decisions made, and next steps.
Compliance, brand safety, and policy support
We operate within Google policy and local regulations, ensuring that ads and landing pages meet standards for clarity, data handling, and sector-specific requirements. Sensitive verticals receive extra attention around copy, disclosures, and eligibility claims. We also implement negative placements, exclusion lists, and frequency controls to protect brand reputation across networks.
Frequently asked questions
What languages do you support?
French is our primary operating language for ads and landing pages. We also deploy straightforward Mooré and Dioula variations where beneficial, and we test language performance by region and audience.
How much budget do I need to start?
We tailor plans to your goals and category competitiveness. The key is setting a budget that can reach statistical significance for your primary conversion actions within a reasonable time frame. We provide projections so you can choose a level that balances learning speed with risk.
Who owns the ad accounts and data?
You do. We build within your accounts and ensure you retain full access to assets, audiences, and historical data.
Do you help with landing pages and creative?
Yes. We audit existing assets, recommend changes, and can produce copy, lightweight video edits, and display creatives aligned with your brand and funnel needs.
Can you measure offline results?
We connect calls, store visits, and cash-on-delivery confirmations to campaigns via call tracking and offline conversion imports, allowing Google’s bidding to learn from real sales outcomes.
How quickly will I see results?
Most accounts observe directional learnings within two to four weeks, with more stable performance curves emerging over six to ten weeks as data volume and bidding models mature.
Why Korhogoagency.com
We combine local market fluency with disciplined performance marketing. Our teams are trained to manage complexity without losing sight of fundamentals. We act as an extension of your business, aligning media decisions to cash flow realities and growth priorities. With Korhogo Agency, you get proven process, proactive communication, and craftsmanship across strategy, operations, and creative.
Whether you are building brand presence, managing multi-city rollouts, or unlocking new categories, our experience across acquisition funnels and verticals keeps your campaigns efficient and resilient. We do not chase vanity metrics; we build engines that deliver repeatable outcomes.
Get started
If your organization is ready to unlock demand and scale efficiently in Burkina Faso, our team will map a focused plan from first impression to sale. We will align on your targets, design campaigns that fit your market, and establish the tracking needed to make confident decisions. Reach out to korhogoagency.com to schedule a strategy session and begin a partnership built on data, clarity, and growth.
Summary of value we deliver
- Market-attuned localization across languages, creative, and user flows
- Structured account design that supports durable scale
- Cross-channel integration and lead generation expertise
- Full-funnel tracking and rigorous analytics
- Creative pipelines tuned for attention and action
- Clear reporting, accountable decision-making, and compounding improvements
- Focus on business outcomes—margin, payback, and sustainable growth
Your customers are searching. With the right strategy and execution, they can find you first—and choose you more often. Let’s turn intent into revenue, efficiently and at scale.
