Facebook is the most powerful digital town square in Togo, where discovery, conversation, and commerce meet on a single screen. Korhogo Agency designs and runs Facebook Marketing programs that turn that attention into measurable business growth for brands in Lomé, Kara, Sokodé, Kpalimé, Atakpamé, Dapaong and across the diaspora. We combine local insight, disciplined media planning, and creative storytelling so your message lands with the right people at the right moment and drives the actions that matter—store visits, leads, sales, and loyalty. From first audit to full-scale execution, our team becomes your on-demand growth engine.
Why Facebook Marketing in Togo Works
Togo is mobile-first. People browse, chat, and shop on phones, often through Facebook, Messenger, Instagram, and WhatsApp. That ecosystem is where communities exchange recommendations, where small merchants publish new arrivals, and where larger brands build trust at scale. With careful audience selection, culturally tuned content, and locally optimized payment and messaging flows, Facebook can power both brand building and direct response for Togolese businesses—without waste and with full transparency.
- Mobile reach concentrated in one environment: one audience plan can match discovery, evaluation, and purchase across Facebook, Instagram, and Messenger.
- Community-led trust: UGC, comments, and groups accelerate social proof and make brands feel familiar and close.
- Frictionless messaging: WhatsApp and Messenger integrate with lead forms, catalogs, and chat automations for fast conversations in French, Ewe, and Kabyé.
- Scalable measurement: pixel and Conversions API provide unified visibility from first impression to sale or visit.
- Cost control in challenging connectivity: lightweight creatives, split-testing, and dayparting deliver efficiency even where bandwidth fluctuates.
What Korhogo Agency Delivers
We provide an end‑to‑end service built for Togo’s realities and opportunities. You get strategic direction, accountable execution, and practical guidance on everything from compliance to customer care.
Audit and Opportunity Mapping
We start by auditing your Facebook assets (Business Manager, Pages, ad accounts), website and tracking, and your existing content. We identify growth levers: audiences you are not reaching, placements you can win cheaply, offers that resonate locally, and bottlenecks in the conversion path—such as slow landing pages, missing WhatsApp links, or unclear call-to-actions. This foundation ensures every decision is grounded in evidence and business goals.
Growth strategy and Media Planning
We translate your goals into an actionable plan. Whether your focus is launching in Lomé, opening a new store in Kara, moving inventory faster before Fête de Tabaski, filling training programs, or driving online orders, we build a quarterly roadmap with pacing, budget allocation, audience tiers, and creative angles. We define the role of each campaign: reach and awareness, engagement, lead generation, catalog sales, or store traffic—and set the KPIs that tie back to revenue.
Audience Design and targeting
We build audience stacks based on real behaviors: localities, interests, lookalikes from past buyers, video viewers, and engaged users. We consider language and culture: French copy for broad reach, Ewe or Kabyé variations for community relevance, and English where the premium or expat audience applies. We also map diaspora audiences for campaigns that trigger purchases for families back home or drive tourism on return visits.
creative and Content Production
Our in-house content team produces formats that load fast and persuade: short vertical videos, thumb‑stopping carousels, instant experiences, and product catalog sets. We optimize for low data conditions: compressed files, succinct captions, and on‑screen subtitles. Local visuals—market scenes, friendly faces, real product usage—build trust. We plan content around Togolese moments: Independence Day (27 April), back-to-school, harvest periods, big football matches, and year-end shopping.
Campaign Engineering and campaigns Execution
We structure campaigns for learning and scale. Clear naming conventions, logical ad set splits, and controlled testing ensure learnings compound rather than scatter. We implement pixel and CAPI, verify domains, set aggregated event measurement, and configure custom conversions for WhatsApp clicks, catalog views, add‑to‑carts, lead submissions, and store‑locator usage. We also integrate UTM tracking to align with Google Analytics, CRM, or data studio dashboards.
Frictionless conversion Journeys
We reduce the distance between interest and action. Lead ads with pre‑filled forms feed directly into your CRM or a WhatsApp conversation. For commerce, we connect catalog ads to your website or product lists, and where applicable, we guide users to TMoney, Flooz, bank card, or cash-on-delivery flows. For service businesses, we prioritize click‑to‑WhatsApp and Messenger flows with templated replies and human handover so every inquiry is answered quickly.
Measurement and analytics
Clarity beats guesswork. Our reporting unifies platform data with business data so you can see spend, reach, cost per outcome, and revenue contribution in one view. We track incremental growth by separating prospecting and retention, using holdout tests where possible, and analyzing multi‑touch journeys. Weekly and monthly reviews document what we learned, what we stopped, and what we are scaling next.
Continuous optimization
We iterate on the details that move the needle: audience exclusions to control overlap, creative fatigue management, bid and budget adjustments based on learning phase and volatility, and dayparting aligned to Togo’s browsing patterns. We also test landing pages, headlines, hooks, and offers using structured frameworks so improvements are deliberate rather than random.
Retention and retargeting
Winning attention once is only half the job. We build retargeting sequences that respect frequency and freshness—recent engagers, website visitors, video viewers, and past buyers—each with tailored messaging. Loyalty programs, referral incentives, and educational content keep customers coming back and encourage word-of-mouth in local communities and groups.
Partnership and Growth Advisory
Beyond media, we help shape offers, pricing, and service design for the social buyer. From WhatsApp menu trees to after‑sales messaging, we build systems that convert attention into relationships and predictable revenue.
Solutions by Objective
Lead Generation for Services and Education
For training centers, healthcare providers, real estate, and professional services, we deploy lead ads with qualifying questions, instant forms in French and local languages, and immediate WhatsApp follow‑ups. We score leads, set SLAs for response time, and track outcomes from first touch to signed contract or enrollment.
E‑commerce and Catalog Sales
We connect product feeds to Facebook so your inventory appears dynamically to the right person at the right time. We use advantage+ shopping where appropriate and maintain manual control for seasonal pushes. For stores that sell via WhatsApp, we build catalog-based click‑to‑chat campaigns with templated order scripts to reduce back-and-forth friction.
Local Awareness and Store Traffic
For retail, restaurants, pharmacies, and salons, we concentrate spend around catchment areas, with map pins, directions, and opening hours. Creative emphasizes promotions, new arrivals, bundles, and time-sensitive offers. We measure store lift using coupon codes, unique WhatsApp lines, or short customer surveys captured at checkout.
App Install and Engagement
If you run a fintech or marketplace app, we build install and event campaigns tied to real in‑app actions: registration, KYC completion, first transaction. Deep links and deferred deep links bring users back to valuable features. We coordinate with product teams to ensure the ad promise matches the first‑time user experience.
B2B Demand and Partnerships
For B2B exporters, logistics, and industrial services, we blend thought‑leadership content with lead capture and appointment setting, targeting decision makers by interests, behaviors, and lookalikes. Case narratives and ROI calculators help move conversations from awareness to proposal.
Employer Brand and Recruitment
We help you attract talent with inside‑the‑team content, culture narratives, and simple application flows via forms or WhatsApp. Targeting focuses on fields of study, experience, and location to minimize noise and increase quality.
Built for Togo: Localization and Compliance
Successful campaigns speak the audience’s language—literally and culturally. We localize copy into French as default, with Ewe and Kabyé versions where they increase response. Visuals reflect Togolese streets, markets, and everyday pride, not generic stock imagery. We guide you on promotions, contests, and disclosures aligned with platform policies and local expectations, keeping your brand safe.
- Connectivity-aware production: short videos, bold text, clear CTAs, and subtitles.
- Payment realities: clear instructions for TMoney, Flooz, and card payments; cash-on-delivery where appropriate.
- Service windows: posting and messaging aligned to local browsing peaks and business hours (UTC+0).
- Regional nuance: tailoring for Lomé urban audiences versus upcountry communities.
- Diaspora bridges: content that invites relatives abroad to sponsor purchases or services for family in Togo.
Process and Timeline
- Week 1: Discovery, access setup (Business Manager, Pixels, catalog), audit, and goal alignment.
- Week 2: Audience and messaging map, creative storyboard, tracking plan, and landing or WhatsApp flow design.
- Week 3: Creative production, technical implementation, and QA—test events, lead routing, automations.
- Week 4: Launch with a controlled learning budget, daily monitoring, and rapid iterations on hooks, formats, and CTAs.
- Ongoing: Weekly optimizations, monthly strategy reviews, and quarterly planning—scale winning assets and retire what fatigues.
Pricing and Packages
Every business is different, and we tailor scope and budgets to your goals and stage of growth. As a guide, we commonly operate within three collaborative models:
- Starter: For early‑stage brands validating offers. Includes audit, strategy, basic creative set, and two campaign groups (prospecting and retargeting). Monthly management with practical reporting and weekly check‑ins.
- Growth: For brands with product‑market fit ready to scale. Includes multi‑format creative production (video, carousel, instant experiences), robust testing plan, catalog integration, WhatsApp automation, and custom dashboarding.
- Scale: For omnichannel leaders. Includes full funnel across Facebook, Instagram, and Messenger, multilocation store traffic, advanced attribution support, and quarterly market experiments (new regions, new personas, seasonal surges).
Media budgets remain in your control, paid directly to Meta for transparency. Our fee structure is simple and predictable, aligned to scope and complexity, with options for retainers plus performance incentives where appropriate.
Creative That Converts Without Heavy Data
Bandwidth constraints do not have to limit impact. We design for fast loading and quick comprehension. Examples include five‑to‑seven second product reveals, before/after frames, two‑slide carousels highlighting benefits and prices, and on‑screen CTAs that make next steps obvious. For offers, we favor straightforward value: bundle savings, limited‑time discounts, free add‑ons, and clear payment instructions. Testimonials and short founder messages build authenticity and lower hesitation.
Measurement You Can Trust
Our dashboards show how your money works. We segment by campaign goal, audience type, placement, and creative to pinpoint where returns come from. We monitor leading indicators (thumb‑stop rate, click‑through rate, cost per click) and true business outcomes (qualified leads, confirmed orders, repeat customers). When data is imperfect—offline sales, cash payments—we implement proxies such as unique tracking lines, discount codes, staff tallies, and WhatsApp keyword tags to bring the picture together.
Compliance, Safety, and Governance
We keep your assets safe. Business Manager permissions are role‑based; critical settings are documented; billing reconciles monthly; and we enforce naming conventions so anyone can understand the account in minutes. All ads review for policy adherence and cultural respect before launch. We will not run risky claims or misleading promotions—long‑term trust beats short‑term spikes.
Sectors We Serve in Togo
- Retail and e‑commerce: fashion, beauty, electronics, home goods, and supermarkets.
- Food and beverage: restaurants, bakeries, delivery kitchens, and beverage brands.
- Financial services and fintech: wallets, microfinance, remittances, and insurance.
- Education and training: language schools, vocational programs, and universities.
- Health and wellness: clinics, pharmacies, gyms, and wellness products.
- Tourism and hospitality: hotels, tours, car rentals, and events.
- Agribusiness and inputs: seeds, equipment, and distribution networks.
- B2B and industrial: logistics, construction, and professional services.
Example Growth Paths
Retailer Opening a New Branch in Lomé
We run awareness and reach around the new location with map pins and store hours, then deploy retargeting to warm audiences with opening promotions. Staff collect simple codes at checkout to measure impact. Within weeks, we transition to evergreen local campaigns for seasonal drops and loyalty offers.
Training Center Filling Intakes in Kara
We create short video explainers with alumni stories, run lead ads with course preferences and desired start date, and connect submissions to a WhatsApp sales desk with pre‑approved template replies. Weekly cadence aligns creative to application deadlines and scholarship announcements.
Online Boutique Selling Nationwide
We sync catalog, build Advantage+ shopping and manual campaigns, and run dynamic retargeting to cart abandoners. For payments, we guide buyers to TMoney or Flooz and create a help carousel answering common questions about shipping and returns. We test bundles and limited‑time vouchers to increase average order value.
Technology and Integrations
- Meta Business Suite and Ads Manager: structure, automation rules, and experiments.
- Pixel + Conversions API: resilient tracking with server‑side events for better attribution.
- Google Tag Manager and Analytics: consistent tagging and cross‑channel visibility.
- CRM and spreadsheets: HubSpot, Zoho, or lightweight Airtable/Sheets for lead handling.
- WhatsApp and Messenger: quick replies, templates, catalog, and routing rules for fast human handover.
- Creative stack: mobile‑first video editors and compression tools to keep load times low.
Team, Training, and Enablement
We operate as an extension of your team. Alongside execution, we train your staff on best practices in community management, comment moderation, lead follow‑up, and offer design. We develop playbooks your team can apply to future campaigns, maintaining momentum even as market conditions change.
What Sets Korhogo Agency Apart
- Local context first: campaigns built for Togolese culture, language, and infrastructure.
- Full-funnel discipline: from first impression to repeat sale, nothing is left to chance.
- Speed with rigor: rapid testing combined with clear documentation and governance.
- Transparent reporting: you see what we see—no black boxes, just decisions backed by data.
- Ownership and care: we treat your budget like our own, focusing on meaningful outcomes.
Get Started with Korhogo Agency
If you are ready to turn Facebook attention into growth in Togo, we are ready to help. Gather three things—your current goals, your best‑performing content, and basic access to your Facebook assets—and we will handle the rest. We will audit, plan, and launch a program tailored to your brand’s stage, budget, and ambition.
Visit korhogoagency.com to request a discovery call. Within 48 hours, you will receive an initial opportunity map and a clear proposal covering scope, timelines, and quick wins. From there, we move with purpose: test, learn, and scale what works—so your investment turns into measurable outcomes, stronger community presence, and durable growth.
Choose a partner who focuses relentlessly on results. Choose Korhogo Agency for Facebook Marketing in Togo—where disciplined media, resonant storytelling, and operational excellence meet to earn your best marketing result: sustainable ROI and a long‑term partnership.
