Cabo Verde rewards brands that respect the rhythm of the islands while moving with the speed of mobile. Korhogo Agency designs and runs Facebook marketing that bridges those worlds, turning attention into bookings, sales, and long-term loyalty. From resort launches in Sal to community campaigns in Praia, our team blends data fluency with island‑level cultural insight to deliver measurable growth. If you want Facebook to be your highest‑confidence growth channel across the archipelago and the diaspora, korhogoagency.com is ready to lead the way.
The Cabo Verde Opportunity on Facebook
Across Praia, Mindelo, Espargos, and the broader diaspora, Facebook and Instagram function as the public square, a travel planner, a marketplace, and a customer service desk. Travelers research hotels and tours weeks before arrival; locals discover restaurants, boutiques, and events via story ads and reels; returning visitors follow their favorite islands year‑round. The platform’s blend of video, Messenger, and WhatsApp makes it uniquely suited to how people in Cabo Verde communicate, compare options, and make decisions.
For brands in tourism, hospitality, real estate, education, and retail, this creates a clear path to growth. You can surface timely offers around flight and ferry schedules, run multilingual ads that win trust, capture leads while interest is hot, nurture conversations in Messenger or WhatsApp, and retarget people as they switch between islands, time zones, and devices. Korhogo Agency aligns your Facebook presence to those behaviors so each touchpoint feels natural and persuasive.
We also account for the realities of the market: seasonal demand spikes; varying connection speeds across islands; the influence of Portuguese, English, and Cape Verdean Creole; and the importance of diaspora remittances and family visits. By folding these variables into your media plan, we protect budget efficiency and raise your probability of outsized results.
What korhogoagency.com Delivers
Our offering covers the entire Facebook ecosystem, from market research and creative to conversion tracking and community management. You get a single team accountable for outcomes—no hand‑offs, no finger‑pointing, just disciplined execution in the channel that matters most.
Discovery and Local Market Insight
- Audience mapping for Santiago, São Vicente, Sal, Boa Vista, Fogo, and the diaspora in Europe and the United States.
- Demand calendars keyed to holidays, festivals, cruise arrivals, and peak travel windows.
- Language planning across Portuguese, English, and Creole, with clear comfort zones per audience segment.
- Competitor and category baselining to identify positioning gaps and price elasticity.
The outcome is a channel strategy translated into daily actions—creative angles, media splits, messaging sequences, and reporting cadences—so we can execute decisively from week one.
Account Architecture and Measurement
- Clean ad account structure with campaigns aligned to the funnel: awareness, consideration, and action.
- Meta Pixel and Conversions API setup to protect signal quality across devices and connection types.
- Custom events for bookings, tour inquiries, store visits, and phone calls, plus offline conversion uploads for transactions closed on the ground.
- UTM conventions for source‑of‑truth reporting in your analytics stack.
Our goal is to make every decision traceable to impact. We monitor performance against clear KPIs, then translate data into creative and media changes that compound week after week.
Thumb‑Stopping Creative and Island‑Ready Copywriting
- Mobile‑first video, reels, carousels, and instant experiences tailored to attention windows of 0–3 seconds.
- On‑brand Portuguese and English copy, with Creole flourishes where voice and authenticity allow.
- Offer packaging that respects seasonality, lead times, and island logistics.
- UGC frameworks and influencer collaboration to prove social proof and locality.
Great ads start with strong ideas but win with relentless iteration. We test hooks, openings, formats, and calls to action, then keep only what moves the needle on conversion.
Media Buying Built for Efficiency
- Prospecting with interest and lookalike mixes tied to travel intent, property interests, and cultural affinities.
- Mid‑funnel education via video view and engagement audiences to build familiarity before offers.
- Commerce and lead generation with instant forms, shop integrations, and click‑to‑WhatsApp flows.
- Smart geofencing around ports, airports, and island hotspots; dayparting around ferry and flight arrivals.
We protect CPMs and CTRs by matching content to context, then refine targeting as new data arrives, ensuring you fund only the paths that close revenue.
Full‑Funnel Messaging and Automation
- Nurture sequences in Messenger and WhatsApp for tours, reservations, and viewings.
- Instant reply libraries for FAQs in Portuguese and English, with human handoff for complex cases.
- Lead‑to‑call workflows leveraging calendar links and local business hours.
Our approach keeps workload light for your team while maintaining response speed that earns trust and increases show‑up rates for appointments and check‑ins.
Tracking, Reporting, and Learning
- Weekly dashboards on spend, reach, CTR, CPC, CPA, and revenue proxies.
- Creative leaderboards to spotlight winners and cut wasted iterations.
- Quarterly planning sessions to rebalance budget by island, audience, and season.
You get actionable analytics, not noise, so every stakeholder—owner, GM, or marketing lead—sees what to do next and why it will work.
Specialized Solutions for Cabo Verde Sectors
Tourism and Hospitality
For hotels, guesthouses, and tour operators, we center the journey from discovery to booking. Videos reveal the feel of sunrise on Santa Maria beach; carousels compare room types; instant forms capture traveler details; WhatsApp completes the reservation. We use dynamic ads for people who viewed your rooms but did not book, then rotate fresh offers for last‑minute getaways and shoulder‑season value adds.
Real Estate and Property Development
Whether promoting new builds in Sal or rental opportunities in São Vicente, our playbook generates high‑intent inquiries. We pre‑qualify via instant forms using smart questions, route leads to the right agent, and schedule tours. Geotargeted ads reach on‑island buyers while lookalikes find diaspora investors abroad.
Local Retail and F&B
Footfall and basket size both matter. We combine catalog ads, limited‑time offers, and location overlays to nudge in‑store visits. For restaurants, reels showcase rotating specials and live music calendars; Messenger handles reservations; retargeting catches people who viewed menus but dropped off.
Education and Training
Private schools and training centers benefit from clear enrollment cycles. We build landing experiences that explain programs and financing, then retarget based on program interest. Parents prefer fast answers; Messenger and WhatsApp scripts keep response times under control.
Creative System: From Idea to Iteration
Our creative production is built to scale without losing authenticity. We plan monthly content sprints anchored in cultural moments and island realities—trade winds, festivals, off‑season calm—and pair them with offers that make sense for the moment. Versioning is systematic: headline variations, first‑three‑seconds video swaps, CTA testing, and localized voice notes for WhatsApp follow‑ups.
The result is a steady flow of fresh creative that balances brand consistency with novelty, so your audience sees you as current and credible rather than repetitive.
Retention, CRM, and Remarketing
Most brands under‑invest after first contact. We build the sequences that turn interest into revenue and revenue into repeat visits. Custom audiences constantly refresh from Pixel, Conversions API, and customer lists; messaging shifts from education to urgency to social proof. If someone booked once, we time a new offer to their anniversary window; if they toured but did not buy, we recap benefits and make next steps easy.
Our remarketing frameworks treat each segment with respect, focusing on helpful, low‑friction paths that maintain brand goodwill while unlocking repeatable growth.
Audience Design and Segmentation
Real gains often come from sharper audience definitions. We build layered audiences that combine island geography, language preferences, device behavior, and intent signals. For diaspora reach, we create lookalikes from high‑value customers and filter by travel recency. For locals, we mix interest and behavior signals that map to weekend plans and seasonal needs.
This is not set‑and‑forget. We document learnings, tune thresholds, and sunset weak segments. Over time, your segmentation advantage compounds and makes every campaign cheaper and stronger.
Measurement That Protects Budget
We are obsessive about signal quality and business‑level outcomes. Pixel events and Conversions API ensure resilience across browsers and devices; offline conversion uploads capture cash‑in‑hand transactions; incrementality tests tell us what Facebook is truly adding, not merely touching.
Our north star is clarity: what you spent, what moved, what to do next. When we talk about efficiency, we mean CAC, LTV lift, and true contribution to revenue, not vanity metrics.
Compliance, Safety, and Brand Integrity
Your brand’s reputation is non‑negotiable. We enforce Meta ad policies, apply blocklists for unsuitable placements, and keep creative within cultural norms. For travelers from the EU and UK, we respect consent and data practices aligned with international standards. Inquiries and customer data move through secure processes with access controls, retention windows, and clear ownership.
Packages and Workflow
Onboarding
- Kickoff and discovery to confirm goals, seasonality, and success metrics.
- Audit of ad accounts, pixels, catalogs, and messaging channels.
- Measurement plan and event taxonomy, plus UTM framework.
- 90‑day media and content roadmap with prioritized tests.
Execution Cadence
- Weekly campaign management with bid and budget adjustments.
- Bi‑weekly creative drops and structured testing matrices.
- Monthly strategy sessions and quarterly planning resets.
- Always‑on monitoring for spend anomalies and sudden demand shifts.
Deliverables
- Working and master files for ads, plus copy docs in Portuguese and English.
- Dashboard access and weekly summaries with clear recommendations.
- Lead management workflows that tie into your CRM or simple sheets.
- Scenario plans for high‑season lifts and off‑season efficiency plays.
We tailor package scope to your realities—single‑island launches, multi‑property portfolios, or cross‑island retail footprints—and provide transparent expectations around effort, timeline, and outcomes.
Example Scenarios
Resort in Sal Heading Into High Season
We run prospecting with short‑form video highlighting beachfront mornings, then retarget with room‑type carousels. An instant‑experience page collects details and offers limited‑time perks. WhatsApp handles confirmations within local time windows. Measurement connects ad exposure to bookings and on‑arrival purchases through offline uploads.
Tour Operator Expanding to Boa Vista
We use proximity targeting around airport arrivals and hotel clusters, combined with lookalikes built from past bookers. Reels show quick tour highlights; Messenger answers FAQs about weather and timing. Mid‑week promos push occupancy on lighter days, while retargeting warms leads who watched a full tour clip but did not book.
Real Estate Agency in São Vicente
Lead ads pre‑qualify buyers and investors with budget and timeline questions. Local video walk‑throughs feed into retargeting sequences. Agents receive leads with a priority score and WhatsApp templates to confirm viewing appointments. Quarterly reporting reveals which neighborhoods and price points convert fastest.
Optimization as a Habit
Markets move. Flights shift, festivals ebb and flow, and weather can rewrite plans overnight. Korhogo Agency treats adaptability as a core muscle. We maintain variant libraries, pre‑approved copy banks, and rapid‑response workflows so campaigns evolve as quickly as your customers do.
Every week we choose one lever to push hardest—offer, audience, or creative—and one lever to protect. That discipline keeps experiments clean and wins cumulative. Over time, you get systematic optimization that shows up as steadier costs and stronger outcomes.
Pricing Philosophy
We believe in alignment and transparency. Fees scale with scope, not vanity deliverables. Media budgets are treated as investments to be preserved, tested, and grown when the data is clear. If constraints arise—inventory, staffing, or supply—we adapt pacing rather than forcing spend.
Why korhogoagency.com
- Island‑native context: messaging that resonates from Praia to Boa Vista without generic clichés.
- System thinking: a single team handling data, media, and creative so loops close faster.
- Operator mindset: practical checklists, dependable cadences, and hands‑on communications.
- Change readiness: plans that assume volatility and capitalize on it.
We pair craft with curiosity, staying close to conversations on the ground and in the data. That combination helps you maintain momentum, even when conditions shift.
What Success Looks Like
Success is calm confidence in your channel: campaigns that fill rooms, tours, seats, and calendars without daily firefighting; a content engine that feels fresh; a pipeline you can forecast; a reporting rhythm that simplifies decisions; and a partner who acts like part of your team.
At korhogoagency.com, we translate Facebook complexity into business clarity. We structure your spend so it compounds, we show our work, and we keep the focus on outcomes that matter—loyal guests, steady bookings, higher cart values, and cleaner operations.
Next Steps
If you are ready to make Facebook your reliable growth engine in Cabo Verde, we will start with a short discovery, a practical audit, and a 90‑day plan designed to deliver quick wins while laying foundations for durable gains. Expect sharper targeting, clearer analytics, steadier performance, faster learning cycles, and higher conversion. With disciplined optimization, more resonant creative, respectful remarketing, thoughtful segmentation, and an obsession with ROI, your brand will earn attention and turn it into measurable growth—one island, one audience, and one week at a time.
