Reach the customers who matter, on the keywords that convert, and turn organic visibility into measurable revenue. Korhogo Agency is a senior-led SEO consultancy serving brands across South Africa, combining rigorous research, market-specific insight, and accountable execution. Whether you operate in Johannesburg, Cape Town, Durban, Pretoria, or nationwide, we build a search growth program tailored to your sector, your tech stack, and your commercial goals—so you can scale efficiently and sustainably without guesswork.
Why choose Korhogo Agency as your SEO consultant in South Africa
We treat search as a predictable growth channel, not a black box. That means you get a clear roadmap, transparent reporting, and pragmatic prioritization that links every recommendation back to business impact. Our consultants bring experience across e‑commerce, B2B, SaaS, fintech, travel, property, education, healthcare, and professional services—paired with a deep understanding of the South African search landscape, user behavior, and regulatory context.
- Commercial focus: We start from revenue models and margins to inform a winning strategy, not just rankings.
- Local-first execution: From multilingual nuances (English, Afrikaans, isiZulu, isiXhosa) to provincial trends, we design for South African realities.
- Data you can trust: Robust tracking, clean data layers, and decision-grade analytics ensure you see what’s working.
- Technical excellence: We partner closely with engineering to solve complex crawlability, indexing, and performance issues at scale.
- Editorial integrity: We create and optimize content that satisfies users and search engines—no fluff, no shortcuts.
- Ethical link earning: Reputation-first outreach that builds durable authority, not risky shortcuts to short-lived gains.
- Agile delivery: Quarterly plans broken into two-week sprints, so you see momentum within weeks, not months.
- Integration: We align with paid media, CRM, PR, and sales to amplify results and improve funnel efficiency.
What we do: end-to-end SEO consulting and execution
Discovery and strategic audit
Every engagement begins with a structured discovery to map your market, competitors, customer personas, and growth levers. We validate product-market fit assumptions, assess unit economics, and benchmark your current search performance. Our audits include crawl diagnostics, indexing health, internal linking analysis, page speed and Core Web Vitals, structured data, content depth, E‑E-A-T signals, and backlink profile quality—ending with a clear, prioritized action plan tied to expected ROI.
Technical SEO engineering
We identify and resolve the issues that silently cap your potential: duplication, cannibalization, poor pagination, orphaned pages, improper canonicals, parameter handling, JS rendering gaps, and inefficient sitemaps. We optimize Core Web Vitals (LCP, CLS, INP), adopt server-side rendering or hydration best practices where relevant, and tune crawl budgets for large catalogs. We also design scalable internal linking frameworks and implement schema to enhance SERP features.
Content strategy and on-page optimization
We architect topic clusters around demand patterns and user intent—informational, commercial, and transactional—so your site becomes the authoritative hub in your niche. This includes page templates, semantic markup, headings, FAQs, internal links, and media optimization. We align with your brand voice, regulatory constraints, and localization needs to ship content that wins both clicks and trust. Our approach balances evergreen assets, product/category pages, and timely opportunities that match seasonal demand.
Authority development and digital PR (backlinks)
Authority is earned, not bought. We run targeted digital PR and partnership campaigns that connect your brand with relevant publishers, industry associations, and community platforms. From original data stories to expert commentary, we prioritize placements that bring referral traffic, brand signals, and defensible authority. We also clean up toxic links and strengthen internal link equity to maximize the impact of every high-value mention you earn.
Local SEO and service-area dominance
For multi-location or service-area businesses, we implement a robust location framework: optimized Google Business Profiles, localized landing pages, NAP consistency, citation management, and review acceleration programs. We tailor strategies for high-intent “near me” queries, map pack visibility, and hyperlocal content that reflects real neighborhoods and service nuances in South African cities and towns.
E‑commerce SEO that compounds
We help retailers create scalable category taxonomies, faceted navigation rules, canonicalization policies, product schema, and inventory-aware SEO that avoids duplication and thin pages. We optimize product detail pages for richer SERP features (reviews, price, availability), design internal linking to boost priority ranges, and build playbooks for seasonal events like Black Friday/Cyber Monday. We also integrate insights with paid search and shopping feeds to reduce blended CPA.
B2B and lead-generation SEO
Complex, considered purchases need full-funnel content and lead capture that qualifies efficiently. We plan assets for awareness (guides, frameworks), consideration (comparisons, ROI calculators), and decision (case studies, implementation timelines). Our CRO enhancements—forms, CTAs, social proof, and trust elements—improve conversion rates while maintaining SEO integrity.
International and multilingual search
We implement hreflang at scale, advise on ccTLD vs subfolder architecture, and adapt content to linguistic and cultural nuances. If you target neighboring markets (Namibia, Botswana, Zimbabwe) or global expansion, we structure your site for search equity without cannibalizing South African performance.
Measurement, reporting, and analytics-driven iteration
We set up GA4 and server-side tagging where appropriate, refine event and ecommerce schemas, and connect Search Console, BigQuery, and dashboarding for single-source-of-truth reporting. Our scorecards cover visibility, traffic quality, assisted conversions, revenue attribution, and technical health. We iterate continually, using cohort trends and marginal gain analysis to prioritize work that moves the needle.
Our process: transparent, agile, and built for outcomes
- Week 1–2: Intake, stakeholder alignment, analytics and tracking validation, data access, and baseline benchmarking.
- Week 3–4: Full audit and opportunity model; deliver 90‑day roadmap ranked by impact, effort, and risk.
- Ongoing sprints: Ship technical fixes, publish and optimize content, launch authority campaigns, and enhance CRO.
- Monthly: Executive report, KPI review, backlog reprioritization, and cross-team sync with marketing, product, and dev.
- Quarterly: Strategic review, forecast refinement, and scale-up plan for proven playbooks.
This operating rhythm creates early wins (quick technical lifts and high-intent pages) while building durable competitive moats over subsequent quarters.
Deliverables you can expect
- Comprehensive site and competitor audits with annotated findings and prioritized actions.
- Technical SEO backlog with developer-ready tickets and QA criteria.
- Information architecture, category taxonomy, and internal linking blueprints.
- Editorial strategy, content calendar, and detailed page briefs/templates.
- On-page optimization recommendations and implementation (where access allows).
- Digital PR roadmap, target publication lists, and outreach assets.
- Local SEO playbook for profiles, citations, and review velocity.
- Tracking plan, GA4/Tag Manager configuration, and reporting dashboards.
- Governance docs: guidelines for writers, devs, and stakeholder workflows.
Pricing and engagement models
We scope according to your growth targets, site complexity, and internal resources. Typical options include:
- Project-based audits and implementations for fixed outcomes.
- Monthly retainers for ongoing optimization, content, and digital PR.
- Embedded consulting to augment in-house teams for a defined period.
Budgets are denominated in ZAR with clear deliverables and monthly KPIs. We maintain flexibility to scale resources up or down as results and priorities evolve.
South African search landscape: what actually drives results
Success in South Africa requires nuance. Mobile usage is dominant, and data sensitivity means performance matters—lightweight pages that load reliably even during peak congestion. Load shedding and variable connectivity can influence user behavior and crawl frequency; our performance approach reduces bounce and protects revenue in challenging conditions. Seasonality peaks around public holidays, school calendars, and regional tourism cycles. Local trust signals—reviews, directory listings, media mentions—carry outsized weight, especially for services and high-value transactions.
We also account for payment preferences, marketplace competition (e.g., Takealot for retail), and the interplay between social channels and search demand. When appropriate, we create Afrikaans or indigenous-language assets to reach underserved audiences where the competitive field is thinner and the intent is still commercial.
Case snapshots from our consultants’ track records
- National retailer: Rebuilt category taxonomy and internal links; implemented structured data and performance fixes. Result: 84% YoY growth in non-brand organic revenue and improved blended ROAS through paid/organic harmonization.
- B2B SaaS in fintech: Shipped authority content clusters and targeted digital PR with industry bodies. Result: 6x increase in demo requests from organic and 40% faster sales cycles due to better qualification.
- Multi-location healthcare provider: Deployed location pages, review program, and service-specific FAQs. Result: Map pack dominance across three metros and 2.3x increase in appointment bookings.
Your outcomes will depend on your baseline, market, and execution velocity, but these examples show what’s possible when strategy, engineering, and editorial work together.
Tools and technology we use
We combine enterprise-grade and best-in-class tools to deliver accuracy and speed: GA4, Google Search Console, BigQuery, Looker Studio, Tag Manager, Screaming Frog, Sitebulb, ContentKing, PageSpeed Insights/Lighthouse, Ahrefs, Semrush, Surfer, Clearscope, Microsoft Clarity/Hotjar, and collaboration platforms like Asana, Jira, and Slack. We can also work within your preferred stack and data warehouse for seamless governance.
Quality, compliance, and risk management
- White-hat practices aligned with Google’s guidelines and long-term brand safety.
- POPIA-aware data handling and consent-friendly tracking plans.
- Editorial standards that prioritize accuracy, citations, and experience-based perspectives (E‑E‑A‑T).
- Link risk monitoring and remediation; proactive disavow when necessary.
- Release management and rollback plans for technical deployments, with before/after monitoring.
How we collaborate with your team
We integrate with marketing leaders, product managers, developers, and content creators. Expect crisp briefs, ticket-ready requirements, and QA checklists to keep work moving. We can train internal teams through workshops and playbooks, or operate as a turnkey partner where you need extra capacity. Communication cadence is set to your preference—weekly working sessions, monthly executive reviews, and on-demand support for high-impact decisions.
Frequently asked questions
How long until we see results?
Technical fixes and high-intent page optimizations can show early movement within 4–8 weeks. Compounding gains from content and authority typically materialize over 3–6 months, then accelerate with consistent execution.
How is SEO different from ads?
Paid media scales linearly with spend; organic scales with assets and authority. We often run both in parallel for faster learning, then let SEO absorb profitable queries while paid focuses on incremental reach.
Do you produce content or only advise?
Both. We can brief your writers with detailed outlines and editorial guidance, collaborate with your in-house team, or manage full production with our vetted creators and editors.
What access do you need?
Read access to analytics, Search Console, and your CMS is standard. For implementation, we can work through your dev team or deploy changes directly under agreed workflows and permissions.
Which platforms do you support?
Most major stacks: Shopify, WooCommerce, Magento/Adobe Commerce, WordPress, Webflow, headless frameworks (Next.js, Nuxt), and custom applications. We adapt to your release cadence and testing protocols.
Can you help in multiple languages?
Yes. We support English-first programs with Afrikaans and indigenous-language expansions where they align with commercial intent and audience size. We implement hreflang and manage localization workflows.
What if we’ve been penalized or have toxic links?
We assess the risk profile, triage issues, and execute a clean-up and recovery plan. We reinforce with quality authority-building to restore and future-proof performance.
What sets our consulting apart
- Prioritization discipline: We focus on the 20% of actions that produce 80% of the upside.
- Engineering empathy: Recommendations that developers respect—and can ship without friction.
- Editorial depth: Pages written to satisfy intent, not just keywords.
- Forecasting clarity: Scenario models that tie initiatives to revenue, so you can plan with confidence.
- Relentless iteration: We measure, learn, and refine until the channel is a predictable engine for growth.
Get started with Korhogo Agency
If you’re ready to turn search into a dependable growth channel in South Africa, let’s talk. Share your objectives, tech stack, and constraints, and we’ll prepare a tailored plan that prioritizes impact, speed, and sustainability. Visit korhogoagency.com to connect with a senior consultant, request an initial assessment, and see how a focused, evidence-based approach to SEO can transform your pipeline and revenue—quarter after quarter.
