Your market in Senegal is changing fast, and so are the ways customers discover brands, compare options, and make decisions. Korhogo Agency positions your business at the top of that journey with tailored SEO consulting designed for the Senegalese digital landscape—French- and Wolof-speaking users, mobile-first experiences, local payments, and regionally relevant content. We build the right strategy for your goals, align teams from marketing to development, and deliver compounding, measurable growth that improves visibility, lowers acquisition costs, and creates durable competitive advantage.
Why work with a dedicated SEO consultant for the Senegalese market
Search is the heartbeat of digital demand in West Africa. In Senegal, buyers use Google to research services, compare prices, check reviews, and validate trust. Whether you operate in Dakar, Thiès, Saint-Louis, Mbour, Ziguinchor, or serve the diaspora, organic visibility decides who gets the first click—and often the sale. A consultant embedded in the local context gives you more than best practices; you get a partner who understands seasonality (Korité and Tabaski peaks, back-to-school surges, tourism waves from October to April, the rainy season’s impact on logistics), language reality (French, Wolof, and English), and the infrastructure shaping user behavior (Orange/Sonatel, Free, Expresso; widespread mobile data; Wave and Orange Money fueling ecommerce adoption).
Korhogo Agency merges international-standard methodology with local nuance. We help you target profitable demand, win in maps and local packs, build trust signals for Senegalese audiences, and create a site that loads fast on mid-range Android devices over variable 3G/4G. The result: higher-quality traffic, better conversion rates, and strong brand equity that resists paid media volatility.
Korhogo Agency: the offer and the outcomes
We structure our consulting around outcomes, not vanity metrics. Expect clarity on what we will achieve, how we will measure progress, and when you can expect meaningful impact. From strategic planning to execution oversight, our team operates as an extension of your marketing, sales, and engineering functions. We unpack your goals, define keyword clusters that map to real revenue, and build an action plan covering content, on-page enhancements, site architecture, and authority building.
- Market-specific keyword intelligence for French, Wolof transliterations, and English queries targeting Senegal and the diaspora
- Local presence optimization for Google Business Profile, Apple Maps, and major Senegalese directories
- Site architecture and internal linking plans to distribute authority and improve crawl efficiency
- Performance engineering: Core Web Vitals, mobile UX, image optimization, and hosting/CDN decisions for West African latency
- Editorial strategy and content operations tied to buyer journeys and SERP intent
- Authority growth through partnerships, PR, and earned placements on relevant West African publishers
- Measurement frameworks that connect organic sessions to leads, sales, and assisted revenue
Local search mastery for Senegalese audiences
Language, culture, and localization that resonates
We research how real customers speak: French commercial terms, Wolof expressions often transliterated into French spelling, and English keywords used by travelers, NGOs, and international buyers. We map variants (e.g., “prix”, “tarif”, “coût”), local brand modifiers (Dakar, Plateau, Almadies, Touba), and transactional cues (“réserver”, “acheter”, “devis”, “livraison à Dakar”). Your pages, titles, and structured data will reflect this reality without sacrificing clarity or professionalism.
Maps, directories, and reputation
Local trust is built where customers search: Google Maps, local directories, niche marketplaces, and social proof. We optimize your Google Business Profile categories, services, attributes (payments like Wave/Orange Money), service areas, hours during holidays (Magal de Touba, Tabaski), and French/Wolof-friendly Q&A. We deploy review-generation workflows and response guidelines to strengthen ratings and extract language that turns into featured snippets.
Mobile-first, bandwidth-aware experiences
Senegal is mobile-first. We design and QA your pages on common local devices and networks, compress assets aggressively, defer non-critical scripts, and simplify the path to purchase or lead submission. We embrace progressive enhancement so even spotty connections convert.
Technical excellence that scales
Speed and stability are non-negotiable. We audit hosting location and caching layers, recommend CDNs with PoPs effective for West Africa, and tune your stack for fast Time to First Byte and clean render paths. We fix crawl bottlenecks, canonicalization, pagination, and duplication issues; align sitemaps with real index priorities; and implement structured data for products, organizations, FAQs, and articles to secure rich results. Expect comprehensive Core Web Vitals improvements across LCP, CLS, and INP. Our team documents every change so developers have a clear, testable backlog and product owners see trade-offs and wins. This is where the technical foundation turns visibility into conversion potential.
Content that earns attention and converts
We build authority by publishing the right information, in the right format, at the right cadence. Your editorial plan balances evergreen explainers, comparison pages, buying guides, local landing pages, and seasonal campaigns (tourism deals, holiday gifting, school campaigns, back-to-work). Every asset is intent-matched, internally linked, and annotated with schema. We keep language accessible, respect cultural cues, and include local pricing/fulfillment notes (delivery timelines in Dakar vs. regional areas, cash-on-delivery or mobile money acceptance) where relevant. It is not just words—it is structured knowledge that compounds and feeds future discovery. Strong content ultimately powers links, shares, and brand recall.
Editorial operations and governance
- Topic modeling and clustering for Senegal-specific demand
- Briefs with SERP reverse-engineering, FAQs from People Also Ask, and unique angles
- Multilingual guardrails (French baseline, English support, Wolof phrases where appropriate)
- Voice and terminology guidelines for regulated industries (finance, healthcare, NGOs)
- Publishing calendars synchronized to seasonal peaks and promo timelines
Schema and rich results
We deploy Product, Organization, LocalBusiness, FAQ, HowTo, and Event schema where relevant, plus breadcrumb markup for clarity. For marketplaces and ecommerce, we standardize product identifiers, availability, and price currency (XOF) to minimize misinterpretation by Google. We validate via Search Console and automate QA in CI/CD so markup remains healthy as your catalog evolves.
Authority building and ethical link earning
In Senegal and the broader West African web, reputation spreads through media, sector associations, universities, incubators, and community projects. We cultivate editorial placements, digital PR, and partner features that deliver referral traffic and trust—not just domain metrics. We reject spam tactics and prioritize relevance and brand safety. Your portfolio will include thought leadership, research highlights, event sponsorship recaps, and genuine community coverage that naturally generate high-quality backlinks.
Measurement that proves impact
We implement end-to-end tracking, from Search Console and GA4 to server-side tagging when necessary, and instrument key conversion events (lead forms, calls, WhatsApp clicks, add-to-cart, checkout steps). We set up Looker Studio dashboards to connect rankings and traffic with pipeline, revenue, and customer retention. Qualitative insights (search query intent, SERP features owned, user recordings) complement quantitative precision. You will see exactly how organic contributes to pipeline and long-term profitability, backed by rigorous analytics and transparent reporting that highlights clear ROI.
Our engagement process
- Discovery and alignment: goals, constraints, competitive landscape in Senegal and target export markets
- Audit and opportunity map: technical, content, authority, and UX prioritized by effort and impact
- Roadmap and forecasting: traffic, leads, and revenue ranges modeled under conservative and aggressive scenarios
- Quick wins sprint: fixes and optimizations deliver early momentum (indexing clean-up, internal link boosts, metadata, GBP upgrades)
- Build phase: architecture improvements, content production, performance optimization, and tracking hardening
- Acceleration: digital PR, partnerships, and conversion rate improvements that amplify gains
- Review and iterate: monthly and quarterly business reviews, roadmap updates, and experiment backlogs
Industries we serve in Senegal
- Tourism and hospitality: hotels, ecolodges, tour operators, and cultural events
- Fintech and banking: mobile wallets, remittances, SME finance, and payment providers
- Education: K–12, universities, language schools, and edtech
- Healthcare: clinics, telemedicine, pharmacies, and wellness
- NGOs and development: programs, grants, research dissemination, and recruitment
- Real estate and construction: residential, commercial, brokerage, and proptech
- Ecommerce and retail: fashion, electronics, grocery delivery, and marketplaces
- Agribusiness and fisheries: B2B buyers, export markets, and certifications
- Logistics and mobility: last-mile, freight, and fleet services
- Energy and sustainability: solar, mini-grids, and environmental services
On-page, off-page, and performance work packages
On-page and site architecture
- Information architecture mapped to user intent and internal teams (marketing, sales, support)
- Template-level metadata and headings for scale across catalogs and category pages
- FAQ hubs that capture PAA questions in French and English
- Internal linking frameworks to consolidate and pass authority efficiently
- Clear entity signals about brand, products, locations, and services
Off-page and partnerships
- Publisher outreach across Senegal, UEMOA region, and relevant diaspora media
- Co-marketing with complementary brands and accelerators/incubators
- Community initiatives and event visibility with measurable referral impact
Performance and UX
- Core Web Vitals improvements: LCP optimization (critical CSS, image formats), CLS (layout stability), INP (interaction delays)
- Cache policies, preconnects, and font loading strategies that reduce overhead
- Form and checkout simplification with clear mobile money options and trust badges
- A/B tests to resolve friction on key journeys (demo requests, bookings, quote flows)
International and multilingual considerations
Many Senegalese businesses sell into France, North America, and ECOWAS markets. We architect hreflang for French/English variants, plan subfolder or subdomain strategies, and balance .sn and .com domains. We navigate shipping, taxes, and customer service messaging for cross-border buyers, ensuring pricing clarity and expectations. We also assess content reuse opportunities and guard against duplication through canonicalization and localization by market (spellings, units, payments, and fulfillment notes).
Ecommerce and marketplace SEO
From Shopify to WooCommerce or custom stacks, we optimize category taxonomies, filters, and faceted navigation so Google indexes what matters and excludes thin variants. We standardize product data, ensure crawlable pagination, and align stock handling (out-of-stock visibility, back-in-stock SEO patterns). We integrate mobile wallet CTAs, clarify delivery zones and fees in Dakar vs. regional areas, and build content around buyer intent (“meilleur prix”, “original”, “livraison rapide”, “garantie”). For marketplaces and classifieds, we create strategies to avoid index bloat while preserving discovery for high-velocity items.
B2B lead generation and complex funnels
For B2B, we map search to account journeys: early education (reports, glossaries), solution comparisons, vendor selection, and implementation FAQs. We connect search with outbound and events to amplify pipeline creation. Lead scoring, attribution for long sales cycles, and marketing-sales SLAs ensure SEO is measured as revenue, not just traffic. This model works especially well for logistics, SaaS, professional services, and energy projects where stakeholders need trust signals and technical depth.
Governance, enablement, and collaboration
We embed with your teams via clear rituals: weekly standups, monthly business reviews, and quarterly planning. Editors get briefs and brand guardrails; developers get ticketed, testable requirements; leadership gets forecasts and risk/return analysis. We provide SOPs for ongoing activities (publishing, redirects, schema updates) so your capabilities grow internally. When needed, we train staff on search fundamentals, content writing for intent, and analytics reading so your organization becomes more autonomous over time.
Tools and infrastructure
- Google Search Console, GA4, and server-side tagging when appropriate
- Looker Studio dashboards tailored to executives and operators
- Technical crawling and QA with Screaming Frog and site-specific scripts
- Keyword and competitive intelligence using industry-standard platforms
- Content optimization aids (topic clustering, SERP mining, schema validators)
- Performance tooling: Lighthouse, WebPageTest, and RUM dashboards
- Collaboration in Slack/Teams, tasking in Asana/Notion, documentation in shared hubs
Timelines, investment, and expectations
Meaningful organic gains usually show within 60–90 days for quick wins and 3–6 months for compounding lift, depending on your starting point. We set milestones for index health, content velocity, authority signals, and conversion metrics. Investment is scoped to impact: smaller local businesses focus on local maps and foundational pages; national brands and marketplaces engage in full-funnel, multi-quarter programs. We do not promise rankings for vanity terms; we commit to the work that predictably raises qualified traffic and revenue with transparent reporting and clear ownership.
Risk management and quality safeguards
No shortcuts, no grey-hat gambles that could jeopardize your domain. We document every recommendation with rationale, expected outcomes, and rollback plans. Staging environments and observability prevent surprises. For regulated sectors, we implement content approvals and disclaimers without diluting findability or user clarity. We also monitor algorithm updates and adjust roadmaps proactively rather than reactively.
Success snapshots
While every engagement is unique, patterns repeat. A Dakar-based clinic earned local pack dominance and doubled appointment requests by combining maps optimization, medically-reviewed content, and mobile-first page speed gains. A hospitality group grew direct bookings by replacing generic landing pages with intent-matched guides and city micro-sites, reducing OTA dependence. A fintech startup expanded into France and Côte d’Ivoire with a multilingual architecture and PR-led authority boost that accelerated signups and partner integrations. These outcomes emerged from disciplined execution, not isolated hacks.
What you get with Korhogo Agency
- A strategy anchored in Senegal’s realities and your business model, not generic checklists
- Roadmaps that translate into developer tickets, editor briefs, and measurable KPIs
- Clear ownership and communication—who does what, by when, and how we measure success
- Education that levels up your team so wins are sustained after we leave
- Executive-friendly dashboards that reveal contribution to pipeline and revenue
Getting started
Partner with korhogoagency.com in three simple steps. First, schedule a discovery call to define objectives, constraints, and timelines. Second, grant read-only access to analytics and Search Console so we can perform a rapid opportunity assessment. Third, choose a work plan—local dominance, national category leadership, or cross-border expansion—and we launch with a quick-wins sprint while setting up long-term pillars. From there, expect weekly momentum, monthly insights, and quarterly step-changes aligned to your commercial calendar.
Frequently asked questions
Can you work with my in-house team and existing vendors?
Yes. We complement your marketers, developers, and PR partners. Our role is to orchestrate priorities, fill skill gaps, and ensure everyone is moving toward the same measurable outcomes.
Is my platform a blocker?
No. We optimize WordPress, Shopify, WooCommerce, headless CMSs, and custom frameworks. The key is alignment between product, engineering, and content so improvements launch smoothly.
How do you handle multilingual content?
We plan language coverage by market, implement hreflang, and maintain editorial consistency. For Wolof, we rely on careful usage where culturally appropriate and always keep French as a baseline for clarity.
What if I need results faster?
We identify and ship high-leverage changes quickly—indexing fixes, internal link boosts, key template upgrades, and maps optimization—while building the compounding layers (technical foundation, content library, authority) for sustainable performance.
Make organic your most reliable channel
Paid media fluctuates with bids and budgets; partnerships shift; algorithms evolve. What endures is a search presence grounded in real customer needs and a site engineered to deliver answers fast. Korhogo Agency gives you the Senegal-informed strategy, engineering rigor, and content operations to earn that advantage—and keep it. If your next phase requires stronger visibility, better conversions, and dependable pipeline from organic, we are ready to help.
