Social Media Management Niger Togo

Korhogo Agency helps brands win attention, trust, and sales on social platforms across Niger and Togo. We combine regional expertise, bilingual content production, and measurable business outcomes to turn social channels into reliable growth engines. From organic content calendars to high-ROI paid campaigns, from WhatsApp customer care to influencer partnerships, our team orchestrates the entire social media lifecycle so you can focus on operations while we deliver results that move the needle.

Why choose Korhogo Agency for Niger and Togo

Operating effectively across francophone West Africa requires more than generic templates. It takes on-the-ground understanding, the right partners, and processes tuned for mobile-first audiences. Korhogo Agency was built in and for the region, giving your brand an immediate advantage when entering or scaling in Niger and Togo.

Regional fluency: French-led content with localized adaptations in Hausa and Zarma for Niger, Ewe/Mina for coastal Togo, plus English support for international stakeholders.
Platform mastery: Facebook, Instagram, WhatsApp Business, TikTok, YouTube, LinkedIn, and X—aligned to each country’s usage patterns and ad inventory realities.
Seamless payments: Experience with West African CFA franc (XOF) media buying, invoicing, and documentation to streamline procurement and accounting.
Mobile-first creative: Lightweight formats optimized for variable network speeds, vertical video editing, and thumb-stopping visuals designed for small screens.
Field activation: Content capture and community activities supported by local crews, enabling authentic storytelling and rapid turnaround.

We treat social as a revenue channel, not just a brand bulletin board. Our integrated approach blends audience research, strategy, media planning, creative production, and sales enablement into one accountable program.

Market insights: the social media landscape in Niger and Togo

Both countries are dynamic, fast-digitizing markets with distinct patterns you must respect to earn attention and loyalty.

Language and tone: French remains the baseline for business and government. In Niger, Hausa content expands reach beyond urban centers. In Togo, Ewe and Mina resonate strongly in coastal regions. We tune tone of voice for clarity, warmth, and cultural resonance.
Platform mix: Facebook and WhatsApp dominate for conversation and commerce; Instagram and TikTok for discovery and lifestyle; YouTube for education and entertainment; LinkedIn for B2B and talent; X for news and public discourse.
Attention economics: Short, high-impact formats outperform long reads; however, multi-frame stories and carousels win when they deliver clear value. Consistent posting cadence beats sporadic bursts.
Trust and proof: Social proof—comments, shares, testimonials—matters deeply. Local faces, vernacular expressions, and community involvement increase credibility.
Cost dynamics: Media buying in XOF can be cost-efficient when creative and audience targeting are well-structured. Tight campaign hygiene and weekly optimization keep CPMs and CPCs attractive.

We map each country’s audience cohorts and refine content pillars accordingly, enabling assets that travel across borders but stay rooted in local realities.

Our method: full-funnel social media management

Korhogo Agency runs a transparent, repeatable operating model proven across industries. Every engagement follows a disciplined flow with clear checkpoints and deliverables.

Discovery and audit: Channel audit, competitive scan, and audience research informed by platform data. We identify quick wins, risks, and the 90-day roadmap.
Strategic blueprint: Positioning, content pillars, voice and tone, paid media architecture, measurement framework, and resource plan aligned with your objectives.
Content engine: Editorial calendar, asset production, approvals, scheduling, and community playbooks that ensure consistent engagement and brand integrity.
Performance loop: A/B testing, weekly optimizations, and monthly reviews anchored in KPIs—from reach and CTR to leads, cart adds, and purchases.
Governance: Roles, SLAs, and escalation paths to protect brand reputation and accelerate decision-making.

The result is predictable execution powered by a living plan that evolves as your audience and objectives evolve.

Services you can activate now

Social media strategy and advisory: Market entry plans, channel selection, and brand voice definition for Niger and Togo.
Content creation and creatives: Short-form video, stories, carousels, micro-copy, motion graphics, and localized captions.
Community management: Comment moderation, inbox handling, WhatsApp Business flows, and SLA-based customer care.
Paid social advertising: Conversion, traffic, and reach campaigns on Meta, TikTok, LinkedIn, and X with rigorous budget stewardship.
Influencer partnerships: KOL mapping, outreach, contracts, and performance-based activations with regional creators.
Social listening: Real-time monitoring, sentiment analysis, and action plans to inform product, messaging, and service delivery.
Lead generation and CRM integration: Pixel deployment, UTM tracking, WhatsApp lead capture, and CRM sync for sales teams.
Training and enablement: Workshops for in-house teams on content best practices, community etiquette, and ad buying basics.
Localization and translation: French-first with Hausa, Zarma, Ewe, and Mina adaptations where they boost engagement and clarity.
Executive reporting: Dashboards and decision-ready summaries tied to goals and spend.

Content and creative: local stories, global standards

Content wins when it’s useful, human, and consistent. Our creative studio translates your brand DNA into moments that people in Niger and Togo want to watch, save, and share.

Content pillars: Education (how-to, tips), Proof (testimonials, before/after), Lifestyle (culture, community), Product (features, benefits), and Activation (offers, events).
Formats: Reels/TikTok vertical video, carousels, story sequences, shorts for YouTube, LinkedIn thought leadership, and X threads for news moments.
Voice and tone: Friendly and clear in French; regionally adapted in Hausa/Ewe where it amplifies reach and relatability; crisp English for B2B contexts.
Production: On-location shoots, creator-led UGC, micro-studios for quick-turn edits, and brand kits for cohesive visuals across all channels.
Accessibility: Subtitles by default, adapted color contrasts, and file-size optimization for low-bandwidth audiences.

We build a monthly editorial calendar and a creative checklist so every asset supports your objectives, whether it’s awareness, education, or conversion.

Paid media and performance marketing

Great creative needs fuel. Our media buyers design campaigns that match funnel stages and local behavior. We use first-party data where available and platform signals to keep acquisition efficient and scalable.

Account structure: Clear separation of prospecting and retargeting, with campaign budgets aligned to learning phases and stability.
Targeting: Geo-segmentation by city or region, language-based variations, interest and lookalike layers, and creator-powered audiences.
Creative testing: Systematic thumbstop, hook, and CTA tests; dynamic creative for scalable personalization.
Optimization: Weekly budget reallocation, frequency control, conversion window tuning, and creative refresh cycles.
Attribution: Pixel and CAPI setup, UTM conventions, and dashboards that unify platform data with CRM events.

We own the details so your paid social drives predictable performance across Niger and Togo, whether you’re after leads, store visits, or e-commerce revenue.

Influencer and community programs

Influence in West Africa is local and relational. We align your brand with creators who inspire trust, not just impressions.

Creator mapping: Tiered rosters from nano to macro creators, vetted for audience quality, past brand fit, and authenticity.
Contracting and briefs: Deliverables, timelines, usage rights, and FTC-style disclosure guidelines adapted for local norms.
Co-creation: Creative concepts that respect your brand guardrails while letting creators speak in their authentic voice.
Measurement: Post-level reporting, link tracking, and uplift analysis on awareness or conversion metrics.
Community activation: Hybrid online/offline events, cause-driven initiatives, and WhatsApp groups for loyalists.

Our goal: transform followers into a real brand community that advocates for you in everyday conversations.

Measurement, reporting, and analytics

What gets measured gets improved. Korhogo Agency builds a data spine for your social program, so decisions are faster and outcomes clearer.

KPI hierarchy: From platform metrics (reach, engagement rate, CTR) to business outcomes (leads, purchases, retention).
Dashboards: Live views of campaign health, creative winners, and spend pacing across Niger and Togo.
Testing cadence: Structured experiments with hypotheses and readouts to compound learnings month after month.
Budget governance: Planned vs. actual spend, CPA/ROAS tracking, and forecasting to support finance and procurement.
Insights to action: Editorial shifts, targeting tweaks, and offer tests derived from analytics, not guesses.

Every report closes the loop between content, media, and sales, ensuring social keeps contributing to sustainable growth.

Risk management, compliance, and brand safety

We protect your reputation with clear protocols and platform-savvy execution. Sensitive topics and fast-moving news cycles require calm, informed responses.

Moderation: Comment policies, hidden keyword lists, and escalation matrices to manage issues quickly and fairly.
Crisis readiness: Pre-approved holding statements, spokesperson access, and response workflows.
Data and consent: Privacy-aware lead capture, secure handling of customer data, and adherence to platform compliance rules.
Ad policies: Creative reviews and copy checks that align with Meta, TikTok, and other platform guidelines to minimize rejections and delays.

The outcome is steady brand trust and fewer surprises, even during high-attention moments.

Packages and activation options

We tailor programs to your stage and resources, always tying deliverables to measurable outcomes.

Starter: Channel audit, 30-day content calendar, 8–12 assets, community playbook, and a light paid pilot to validate audiences.
Growth: Multi-channel execution, 20–30 assets monthly, always-on paid, influencer micro-programs, and monthly executive reporting.
Market Leader: Cross-border orchestration, creative studio on retainer, advanced lead-gen with CRM integration, ambassadors, and quarterly brand lift studies.

Whether you’re launching in Niger, scaling in Togo, or unifying both, we’ll configure a plan that makes sense for your goals and budget.

Onboarding timeline and deliverables

Week 1–2: Briefing, access and audit, competitive mapping, KPI alignment, and risk assessment.
Week 3–4: Strategic blueprint, creative moodboards, editorial calendar, media plan, and tracking infrastructure.
Week 5–8: Content production, scheduling, community training, campaign launches, and the first optimization cycle.
Month 3+: Scale-up, experimentation roadmap, and quarterly planning with cross-functional stakeholders.

You’ll have clear visibility from day one and a partner who moves fast without sacrificing quality.

Who we serve

Korhogo Agency supports brands and organizations across industries where social channels are decisive for discovery, education, and sales.

Consumer goods and retail: Product launches, promos, and store traffic via geo-targeted media and creator content.
Telecom and fintech: Lead funnels, onboarding education, and lifecycle messaging that improve adoption and retention.
NGOs and public initiatives: Behavior-change content, multilingual outreach, and impact reporting.
Education and training: Enrollment campaigns, alumni communities, and thought leadership streams.
Travel, events, and hospitality: Seasonal storytelling, UGC programs, and booking-focused campaigns.
Agribusiness and energy: Field-friendly content, safety communications, and stakeholder updates.

How we localize content across Niger and Togo

Localization goes beyond translation. We adapt cultural cues, references, and offers to match audience realities.

Language layers: French for broad reach; Hausa/Zarma variants for rural and peri-urban Niger; Ewe/Mina for coastal Togo audiences.
Visual cues: Clothing, markets, and scenery that reflect local life without stereotyping.
Social proof: Testimonials and case studies sourced from local customers and partners.
Channel nuance: WhatsApp for customer queries and micro-campaigns; TikTok for trends; LinkedIn for employer brand and B2B credibility.

Our localization engine ensures your messages feel native while staying on-brand.

Community care and WhatsApp Business

Customer experience increasingly starts in the DMs. We design responsive, human support on social and WhatsApp that reduces friction and builds loyalty.

Inbox operations: Tagging, routing, and SLAs to ensure timely responses to questions and complaints.
WhatsApp flows: Quick-reply templates, product catalogs, and routing to sales or support teams.
Automation: Smart prompts and handoffs that keep conversations efficient without losing the human touch.
Insights back to product: Categorized feedback loops that spotlight issues and opportunities.

Done right, your support channels become a retention and referral engine, not just a cost center.

Governance, approvals, and collaboration

We keep stakeholders aligned through pragmatic governance that allows creativity to flourish.

Approvals: Tiered workflows for evergreen vs. time-sensitive content, reducing bottlenecks.
Brand guardrails: Do’s and don’ts, tone, lexicon, and usage rights to protect your identity at scale.
Collaboration: Shared calendars, asset libraries, and feedback cycles that are simple and fast.

Clear rules let teams move quickly while maintaining quality and accountability.

Proof of impact and continuous improvement

From the first campaign, we emphasize a test-and-learn culture. Small, frequent experiments compound into meaningful gains.

Creative iterations: Hook tests, CTA variations, and format comparisons to find winners early and scale them.
Audience discovery: Language splits, interest bundles, and geo tests across Niger and Togo.
Offer experiments: Price points, bundles, and bonuses that lift conversion without eroding margin.
Lifecycle mapping: Post-purchase content and win-back campaigns that maximize LTV.

We document learnings and codify them into playbooks so gains persist beyond a single campaign.

FAQs

How soon can we go live? Most brands launch their first wave within four weeks of kickoff, faster if assets and tracking are ready.
Do you handle French and local languages? Yes. We produce in French and adapt to Hausa, Zarma, Ewe, or Mina as needed for reach and clarity.
Which platforms do you prioritize? We select based on goals and audience data; Meta and WhatsApp are common anchors, with TikTok and YouTube for discovery and LinkedIn for B2B.
How do you measure ROI? A shared KPI framework ties spend to outcomes. We track CPA/ROAS and business metrics alongside platform indicators.
Can you integrate with our CRM and sales team? Yes. We set up pixels, UTMs, and intake flows that route qualified leads into your CRM with feedback loops to sales.

Next steps with Korhogo Agency

If you’re ready to unlock social in Niger and Togo, Korhogo Agency will deliver a clear plan, an efficient operating model, and the assets needed to compete and win. Expect a partner obsessed with localization, relentless about performance, and committed to turning social media into a reliable engine for growth. Share your objectives, timelines, and channels in scope, and our team will respond with a tailored plan, sample creatives, and a rollout calendar that puts your brand in front of the right people—at the right moment—every week.

korhogoagency.com — Social media done right for Niger and Togo, from strategy to scale, with measurable outcomes and a trusted local touch.