Partnerships that turn local stories into measurable impact across Niger and Sierra Leone—this is the promise of korhogoagency.com. We blend regional insight, creative discipline, and platform fluency to help brands, NGOs, and public institutions earn attention, inspire action, and build trust on the channels people use every day. Our team operates across West Africa with deep familiarity in French, English, Krio, Hausa, Zarma, Fulfulde, Temne, and Mende, delivering social programs that respect local nuance while meeting global standards for quality and accountability.
Korhogo Agency: Social Media Management Built for Niger and Sierra Leone
Social media in Niger and Sierra Leone is profoundly mobile-first, conversation-led, and community-driven. From Niamey to Zinder and Maradi, from Freetown to Bo, Kenema, and Makeni, audiences gather on Facebook, Instagram, TikTok, YouTube, X, LinkedIn, and especially WhatsApp to share news, learn, shop, and celebrate. We design for the realities of connectivity, affordability, and language variety, leveraging lightweight content formats, clear value propositions, and consistent follow-up to turn interest into outcomes.
Whether you seek market entry, nationwide awareness, customer service transformation, fundraising, or recruitment, korhogoagency.com brings a full-stack capability. We handle audits, content, production, moderation, paid media, influencer collaborations, and robust reporting—so you move from assumptions to evidence and from plans to sustained growth.
Our work spans consumer goods, telecom, fintech, agriculture, energy, education, health, mining, tourism, and civic initiatives. By uniting market research, creative craft, and disciplined execution, we help you earn durable engagement while protecting your brand in dynamic environments.
What We Do: End-to-End Services
Market Intelligence and Account Audit
- Audience mapping across urban and semi-urban segments, diaspora corridors, and language communities
- Channel and competitor audit: benchmarks for reach, content quality, frequency, and sentiment
- Opportunity scan: category white spaces, seasonal peaks, retail tie-ins, and grassroots touchpoints
- Platform fit: recommendations for Facebook, Instagram, TikTok, YouTube, LinkedIn, X, WhatsApp Business
- Measurement framework: KPIs aligned to funnel stages, budget efficiency, and business milestones
Strategy and Editorial Architecture
We craft a clear social media strategy that aligns brand purpose with audience motives and platform behaviors. Deliverables include a positioning narrative, channel roles, tone-of-voice, and a monthly editorial calendar with themes, hooks, and formats tailored to bandwidth realities and cultural nuance.
- Messaging pillars for French, English, Krio, Hausa, Zarma, Temne, and Mende
- Creative angles rooted in local life—market days, festivals, football culture, music, food traditions, entrepreneurship
- CTA frameworks for awareness, lead capture, store visits, WhatsApp chats, and community sign-ups
- Content cadence matched to platform rhythms and audience availability
Creative Production for Every Bandwidth
- Short-form video for Reels/TikTok: on-location shoots in Niamey, Agadez, Freetown, and beyond
- Lightweight motion graphics, carousels, and image sets optimized for fast loading
- Localized copywriting and transcreation with cultural references and inclusive language
- Voiceover, subtitling, and format resizing for cross-platform continuity
- User-generated content sourcing and rights management
Channel Management and Community Care
We run your pages day-to-day, integrate WhatsApp Business for guided conversations, and set up response playbooks that shorten time-to-reply while preserving quality. Our moderation team operates across languages and time zones, escalating sensitive issues with clarity and care.
- Scheduling, posting, and comment moderation 7 days a week
- Inbox management for Messenger, Instagram DMs, WhatsApp, and X
- Customer care scripts, FAQs, and service workflows linked to your CRM
- Social listening to detect trends, rumors, and opportunities
- Issue triage and crisis protocols with predefined approval tiers
Paid Media and Conversion
We plan and manage paid campaigns across Meta, TikTok, YouTube, LinkedIn, and X, including regional targeting from Niamey to Freetown and diaspora clusters in Europe, North America, and ECOWAS markets. Our media practice focuses on clear objectives, A/B testing, and iterative creative refresh to sustain localization relevance and improve unit economics.
- Audience segmentation by interest, lookalike, and language profiles
- Geo-targeting around retail partners, campuses, clinics, event venues, and trade routes
- Lead-gen forms, catalog integration, and WhatsApp click-to-chat flows
- Pixel and server-side events for tracking and optimization
- Budget pacing, frequency control, and creative rotation to combat fatigue
Influencer and Partnership Programs
- Creator mapping in lifestyle, beauty, food, fitness, football, tech, education, and social impact
- Briefing, contracting, and content oversight that protects brand integrity
- Regional ambassador programs and micro-influencer squads for community penetration
- Affiliate and coupon mechanics to link activity with sales
Data, Reporting, and Decision Support
We implement dashboards that unify platform insights with sales, CRM, and call-center data. Our analytics narrative ties content to outcomes through clear signals—so you know what to scale, what to fix, and what to retire.
- Weekly pulse reports for health monitoring and quick wins
- Monthly executive reports with KPI trends, channel learnings, and next actions
- Quarterly deep dives: creative effectiveness, cohort analysis, and budget reallocation
Training and Enablement
- Workshops for marketing, sales, and customer success teams
- Playbooks for content sourcing, field activations, and product launches
- Hands-on coaching for on-camera presence, community management, and basic editing
Local Insight That Moves People
Winning in Niger and Sierra Leone requires listening before speaking and showing up with content that feels close to life. We build programs that reflect cultural rhythms, respect religious holidays, and honor community values. In Niger, that might mean celebrating Cure Salée in Ingall, highlighting entrepreneurs in Maradi, or crafting family-first narratives during Ramadan and Tabaski. In Sierra Leone, it might involve tapping into the energy of Freetown’s creative scene, the pride of the Leone Stars, provincial entrepreneurship in Bo and Kenema, and the warmth of neighborhood markets.
Our teams work with local field correspondents and creators to document authentic moments—product demos in busy markets, testimonials from real customers, and service stories that show rather than tell. We prioritize subtitles and audio clarity, mindful that many users watch with sound off or on basic devices. We also account for data costs by using shorter formats and compressed assets without sacrificing clarity or brand codes.
Language is a sign of respect and a lever for connection. We deliver content in French and English while integrating Krio, Hausa, Zarma, Temne, Mende, or Fulfulde terms where appropriate to spark recognition and trust. This careful, human-first approach turns campaigns into conversations and builds belonging—the heart of social engagement at scale.
Packages Tailored to Your Ambition
Launch
- Ideal for new market entries or pilot regions
- 2–3 channels, 12–16 posts per month, basic community moderation
- Light paid media with one or two conversions (e.g., lead form, WhatsApp chat)
- Monthly reporting and one creative shoot quarterly
Growth
- Suited for brands seeking steady scale across major cities
- 3–4 channels, 20–28 posts per month, extended moderation hours
- Always-on paid media, remarketing, and creative A/B tests
- Bi-weekly insights, two creative shoots per quarter, and influencer activations
Scale
- For national campaigns and multi-region operations
- 4–6 channels including WhatsApp Business automation
- Full-service moderation 7 days a week with SLA commitments
- Integrated CRM, server-side tracking, and advanced funnel optimization
- Weekly reporting, market tours, and quarterly strategy sprints
Impact (NGOs, Public Sector, Foundations)
- Behavior change communication, awareness, and social mobilization
- Field content pipelines with partners and community leaders
- Multilingual content for accessibility and equity
- Outcome evaluation aligned to program indicators
Our Process: From Discovery to Momentum
- Discovery: stakeholder interviews, data collection, and objective alignment
- Workshop: audience, messaging, and channel choices validated with your team
- Blueprint: editorial calendar, creative guidelines, paid media plan, and measurement framework
- Pilot: 30–60 day sprint to prove assumptions and refine the system
- Optimize: content refresh, targeting upgrades, and workflow fine-tuning
- Scale: budget expansion, regional rollout, and partnership layering
- Review: quarterly strategy audits and roadmap updates
Safeguards, Governance, and Compliance
Brand safety is a non-negotiable. We integrate content approvals, role-based access, and clear escalation trees. Our moderation protocols uphold respectful discourse while protecting your teams from harassment. We also manage platform policy updates and local regulations to ensure ongoing compliance.
- Approval workflows with version control and content calendars
- Crisis playbooks addressing misinformation, service incidents, and sensitive topics
- Data protection practices and secure credential management
- Training for brand voice consistency and respectful language across cultures
Case Snapshots
FMCG Brand, Freetown and Bo
Objective: Drive trial and repeat purchase for a new beverage. Approach: TikTok challenges with local dancers, football-themed Reels during league matches, and store-locator posts. Results: Lift in foot traffic at retail partners, increased save and share rates, and a more efficient cost-per-trial through remarketing and coupon codes.
Solar Energy Provider, Niamey and Maradi
Objective: Acquire qualified leads for home solar kits. Approach: WhatsApp-first funnel with quick-reply menus, French/Hausa video explainers, and on-site demos streamed as Stories. Results: Higher lead conversion, faster follow-up via automated prompts, and improved performance in areas with intermittent connectivity.
Health NGO, Multi-Region
Objective: Increase immunization awareness and clinic visits. Approach: Community leader interviews, Krio and Zarma micro-stories, myth-busting carousels, and geo-targeted boosts around clinic days. Results: Measurable uplift in appointment inquiries, better sentiment, and stronger relationships with local partners.
Technical Stack and Integrations
- Tracking: pixels, server-side events, and UTM discipline
- Messaging: WhatsApp Business flows with opt-in, quick replies, and handover to agents
- Publishing: collaborative content calendars and role-based approvals
- Creative: mobile-first video editing and lightweight animations
- Data: unified dashboards that blend channel metrics with sales and CRM
The goal is simple: reliable signal for decision-making, fast iteration cycles, and clear links between activity and outcomes. This is how we support proof over promise and move from narrative to net ROI.
Content That Travels: Formats and Story Arcs
We build content families that stack value over time. Teaser posts create curiosity, explainers reduce friction, testimonials boost trust, and retention content keeps customers engaged. Our priority is accessible, emotionally resonant storytelling with crisp calls to action.
- Education: how-to clips, myth-busting carousels, top-5 lists
- Inspiration: customer journeys, before/after showcases, day-in-the-life segments
- Activation: limited-time offers, store maps, partner tie-ins, redemption guides
- Service: troubleshooting, product care tips, and self-service pathways
- Community: live Q&As, creator takeovers, and field diaries
Community Management That Builds Trust
Prompt, respectful, multilingual replies turn attention into affinity. We set response-time targets, tag recurring themes, and maintain an internal knowledge base to improve first-contact resolution. Escalations move swiftly to subject-matter experts. This is where social meets service and brand values become living practice—strong community is earned post by post, reply by reply.
Media Buying with Discipline
We treat every dollar as a test. Budgets are allocated to the best-performing audiences and creative variations using transparent methods. We protect ad quality with frequency caps and creative refreshes, apply negative keywords or exclusions to maintain safety, and maintain strict documentation for all changes. This rigor preserves efficiency and contributes to durable analytics learning loops.
KPIs That Matter
- Reach and share-of-voice for awareness
- Engagement rate, saves, and conversation depth for resonance
- Click-through rate, cost-per-result, and conversion rate for acquisition
- Response time, resolution rate, and sentiment for service quality
- Repeat interactions and lifetime value proxies for retention
We focus on the few metrics that truly connect to business results, keeping teams aligned and energy concentrated where it counts.
Field Activation and OOH Synergy
In both Niger and Sierra Leone, the strongest digital campaigns often pair with on-the-ground activation. We design social toolkits for promoters, align with retail partners, and use geo-targeted boosts to amplify live moments. The result is a loop: field activity creates content; social amplifies it; analytics inform the next event—better results, less waste.
Creative Principles We Live By
- Clarity beats cleverness: say it simply, in the language people use
- Show, don’t tell: demonstrate value in real contexts
- Mobile-first always: fast load, legible type, strong color, tight framing
- Consistency compounds: recognizable brand codes and publishing rhythm
- Iteration wins: test, learn, and elevate the best ideas
Team, Talent, and Governance
Our cross-functional squads include strategists, creatives, editors, community managers, media buyers, and analysts. A dedicated account lead coordinates weekly stand-ups, live dashboards, and a single source of truth for briefs, approvals, and reports. Knowledge transfer is built in, so your team learns and scales alongside the program.
Timelines, SLAs, and Reporting Cadence
- Onboarding: 2–4 weeks to complete audits, blueprints, and asset libraries
- Content cycles: monthly calendars with mid-cycle optimization checkpoints
- Moderation SLAs: tailored by package, with clear business-hour definitions
- Reporting: weekly pulse, monthly deep dive, and quarterly strategy review
This operating rhythm protects execution quality while leaving room for timely pivots and cultural moments.
What Sets korhogoagency.com Apart
- West Africa roots with cross-border delivery
- Multilingual execution with consistent brand voice
- Creator networks across niche and mass-culture segments
- Integrated paid, organic, and WhatsApp funnels
- Evidence-led decisions and relentless pursuit of performance
Your Next Steps
If you are ready to launch, expand, or recalibrate your presence across Niger and Sierra Leone, korhogoagency.com is your partner for reliable delivery and real outcomes. Let us audit your current landscape, map your best opportunities, and assemble a plan that translates ambition into action—platform by platform, city by city, conversation by conversation. From first impression to repeat purchase, from inquiry to advocacy, we turn attention into progress—measured, optimized, and sustained.
