Across Niger and Mozambique, audiences live online on their phones—sharing, shopping, learning, and voicing expectations in real time. Brands that win are the ones that turn feeds into meaningful conversations, service into advocacy, and clicks into customers. korhogoagency.com delivers end‑to‑end Social Media Management tailored to the realities of these two dynamic markets, combining cultural fluency with operational rigor to build visibility, trust, and revenue.
Market reality: two countries, many audiences, one agile approach
Niger and Mozambique sit on different coasts of the continent but share several digital traits: mobile-first usage, fast‑rising short‑form video consumption, and a deep reliance on messaging for both community and commerce. Yet the differences matter — languages, cost of data, local creators, and platform preference vary by city and region. Our work starts with a country-specific blueprint and then narrows down to hyperlocal patterns within Niamey, Zinder, Maradi, Agadez or Maputo, Beira, Nampula, and beyond.
- Device and connectivity patterns: We design assets that load quickly on low bandwidth while still shining on high‑end devices. Lightweight video formats, subtitles, and adaptive aspect ratios are standard.
- Platform mix: Facebook, Instagram, and WhatsApp dominate in both countries, while TikTok’s influence grows especially among youth. LinkedIn matters for B2B and public-sector partners, YouTube supports education and longer storytelling.
- Language expectations: French and Hausa in Niger, Portuguese in Mozambique, plus regional languages such as Zarma-Songhai, Tamasheq, Makhuwa, Sena, and Changana. We localize and moderate across these contexts.
- Payments and service: Social commerce needs real support infrastructure—catalogs, DMs, CRM routing, mobile money references, and clear SLAs. We build flows that fit how people actually buy.
Rather than push one-size-fits-all content, we craft a modular system that adapts by region and by segment, ensuring each post respects local idioms and expectations while keeping your brand voice consistent and credible.
What korhogoagency.com delivers from strategy to daily execution
We take responsibility for the full social lifecycle—from the first diagnostic to the weekly content engine, from paid acquisition to CRM handoff, from community care to reporting. Each engagement is built around a documented strategy and a clear governance model so that your team knows who does what, when, and why.
- Research and audience mapping: Social listening, competitor baselining, audience personas unique to Niger and Mozambique, and a channel-by-channel opportunity map.
- Brand voice and storytelling: Core narratives translated into regionally relevant content pillars—education, product value, social impact, behind-the-scenes, and community highlights.
- Editorial operations: A monthly calendar aligned to local holidays, market cycles, and on-the-ground events, with weekly sprints for fast iteration.
- Creative production: Short-form video, motion graphics, statics, carousels, Stories, Reels, and ephemeral content. We deliver templates for speed plus bespoke hero assets for key moments.
- Community management: Proactive and reactive moderation in multiple languages, SLA-backed responses, and escalation playbooks. We cultivate engagement that builds genuine relationships.
- Paid media: Funnel-based campaigns across Meta, TikTok, and YouTube. We build test plans, map creative to audiences, and optimize toward high-intent actions.
- Influencer and creator programs: Identification, vetting, briefing, content QA, and performance tracking for micro and mid-tier creators that resonate locally.
- WhatsApp Business workflows: Catalogs, quick replies, routing to sales/service, and opt-in growth mechanics that turn DMs into orders and support tickets.
- Analytics and reporting: A measurement plan tied to business goals with dashboards, weekly reads, and monthly insights. We make analytics actionable.
- Governance and brand safety: Crisis protocols, approvals, content rights management, and compliance with platform and local regulations.
Platform-by-platform: precision where it matters
WhatsApp Business
WhatsApp is a primary service channel in both countries. We set up structured inboxes, templates, quick replies, labels, and routing rules so your customers receive timely, accurate answers. We connect opt-ins to campaigns, capture lead context, and knit conversations into your CRM or sales tracker. The outcome: faster first response, fewer drop-offs, clearer conversions.
Facebook and Instagram
We pair rich storytelling with direct response. Our playbook includes Reels-first video, bilingual captions, carousel explainers, user stories, and Live Q&A sessions. We leverage Shop and Catalog features where appropriate, driving click-to-message journeys that scale service and sales without losing the human touch.
TikTok
Short-form discovery shapes preference. We produce creator-style videos with native hooks, trend-aware sounds, and fast edits, always grounded in your brand’s core message. We maintain a transparent approval flow to move quickly while protecting your voice.
LinkedIn and X (Twitter)
For public-sector, NGO, and B2B initiatives, we craft thought leadership and project narratives, from field reports and impact snapshots to partnership announcements. On X, we develop concise, timely threads and event coverage with a clear escalation path for sensitive topics.
YouTube and Shorts
We use Shorts for reach and longer content for depth: tutorials, testimonials, product walk-throughs, founder messages, and educational series. Thumbnails, metadata, and chapters follow best practices to win both clicks and watch time.
Localization that respects language and culture
Effective localization is more than translation. We adapt idioms, visuals, and references to honor local context while staying on-brand. For Niger: French and Hausa content backed by Zarma-Songhai support where relevant; for Mozambique: Portuguese as core with selective regional language extensions when audience data warrants it.
- Terminology and tone: We establish a bilingual or trilingual glossary and tone map to keep consistency across posts, replies, and ads.
- Caption engineering: Clear hierarchy with hooks, benefits, and calls to action suited for skim readers—and supportive detail for those who read deeper.
- Accessible design: High contrast colors, bold typography suited to small screens, and subtitles as default.
- Cultural calendars: Local holidays, school cycles, healthcare and agriculture seasons, sporting events, and civic moments inform monthly content plans.
From metrics to meaning: a measurement system tied to outcomes
We connect the social funnel to your commercial funnel. Vanity metrics are not enough; we report on signals that predict growth and revenue, quantify content’s contribution, and identify operational improvements across sales and service.
- KPI architecture: Awareness, consideration, conversion, and retention broken down by platform and format, mapped to benchmarks for Niger and Mozambique.
- Attribution-ready links: UTM conventions, landing page hygiene, and pixel/server-side tracking where available.
- Dashboards and cadences: Real-time control panels for your team plus weekly readouts and monthly deep dives with actionable recommendations.
- Creative forensics: We tag creative elements—hook, offer, CTA, format—to isolate what drives performance by audience and region.
- Service insights: We categorize DM themes to spot product issues, price friction, or logistics barriers, turning ROI analysis into product and CX improvements.
Paid media: efficient budgets, reliable outcomes
We protect budget and maximize impact through disciplined testing and optimization. Our approach balances discovery with performance, and brand lift with direct sales or lead gen, tuned to data costs and audience size in each country.
- Media design: Funnel-based campaigns with prospecting and retargeting tailored to local audience pools.
- Creative and offer testing: Iterative hypotheses on hooks, formats, and value propositions, prioritized by expected business impact.
- Bids and pacing: We manage learning phases, daily caps, and frequency to sustain results without fatigue.
- Compliance and quality: We respect platform policies and local norms to reduce disapprovals and maintain account health.
Influencers, creators, and real communities
Creators shape trust. We build programs that honor creator voices while delivering measurable results. Our process evaluates relevance, authenticity, and risk, then aligns briefs with a clear promise, deliverables, and review cycle.
- Discovery and vetting: Geo-targeted searches in Niamey, Zinder, Maradi, Agadez; Maputo, Beira, Nampula, and niche communities across both countries.
- Contracts and rights: Clear usage windows and whitelisting terms to repurpose great content in paid campaigns.
- Measurement: Discount codes, unique links, and uplift analysis to track contribution to sales and sign-ups.
- Community programming: Ambassador groups, UGC challenges, and offline meetups that deepen community ties.
Customer care that scales without losing empathy
Social channels are service channels. We design inboxes, triage rules, and escalation paths that deliver timely, empathetic responses. Scripts are guidelines, not cages; every reply aims to resolve and to build long-term loyalty.
- SLAs by query type and channel, adapted to peak hours and regional patterns.
- Reply libraries in French, Hausa, Portuguese, and other relevant languages, with humanized tone and cultural nuance.
- Routing to phone, email, WhatsApp, or field teams when cases require deeper support.
- Customer satisfaction tracking via quick surveys and sentiment tagging.
Crisis readiness and brand safety
We prepare for sensitive moments with monitoring, escalation matrices, and transparent response frameworks. Our team applies source verification, clarifies what we know and don’t know, and ensures leadership involvement when stakes are high. The goal is to safeguard brand trust while honoring community concerns.
The first 90 days: our proven ramp plan
- Days 1–15: Discovery and alignment. Stakeholder interviews, data access, baseline audit, brand voice workshop, and preliminary opportunity map for each country.
- Days 16–30: Strategy and setup. Finalize channel strategy, KPI framework, governance, content pillars, and editorial calendar. Implement tracking, inbox rules, and approval workflows.
- Days 31–45: Pilot content and paid tests. Roll out Reels/Shorts pilots, DM flows, and first creative tests. Establish weekly checkpoints and learning logs.
- Days 46–60: Scale what works. Expand content series, refine targeting, introduce creator collaborations, and optimize service response templates.
- Days 61–90: Full engine. Launch thematic campaigns, deepen local partnerships, extend WhatsApp flows, and publish the first quarterly insights report with prioritized next steps.
Industry applications across Niger and Mozambique
- Consumer goods: Education around product value, price accessibility, and availability, with geo-targeted posts and retail partner amplification.
- Financial services: Trust-building content, clear benefit communication, and secure DM flows linking to mobile money and agent networks.
- Telecom and utilities: Outage updates, plan explainers, and responsive care that reduces call-center load.
- Education and training: Enrollment drives, alumni storytelling, scholarship promotion, and WhatsApp-based lead qualification.
- Healthcare and NGOs: Program awareness, field updates, myth-busting explainers, and safe referrals to services.
- Travel and hospitality: Visual storytelling of routes and destinations, partner features, and local creator takeovers.
Operational excellence: how we keep the engine moving
- Weekly sprint rituals: Backlog grooming, content reviews, and performance stand-ups that turn insights into next week’s plan.
- Content QA: Fact checks, rights verification, and brand guardrails baked into the workflow.
- Knowledge base: Living documentation of FAQs, response templates, and do/don’t examples for editors and moderators.
- Compliance: Respect for platform policies and local regulations regarding advertising categories, consumer protection, and data handling.
Sample outcomes you can expect
Outcomes vary by category and maturity, but our clients commonly see faster time-to-content, improved response rates, and steadier acquisition costs. On the service side, structured DMs reduce resolution time and clarify handoff to sales or field teams. Over quarters—not days—we focus on compounding gains: more qualified followers, better creative that travels further for less, and a clear link between social activity and pipeline or sales.
Packages and deliverables
Core package
- Country-specific strategy and KPI framework covering Niger and Mozambique
- Editorial calendar and content production (statics, carousels, short-form video)
- Community management with SLAs in agreed languages
- Monthly reporting and quarterly insights workshop
Growth package
- Everything in Core plus
- Paid media setup and optimization across Meta/TikTok/YouTube
- Creator collaborations (briefing, QA, performance tracking)
- WhatsApp Business flows for sales and support
Scale package
- Everything in Growth plus
- Advanced social listening and sentiment analysis
- Multi-country localization with regional language add-ons
- Quarterly brand lift and conversion experiments
Why korhogoagency.com
- Africa-focused expertise: We translate global best practices into local wins with systems that respect data costs, devices, and language diversity.
- Creative plus operations: We pair storytelling with disciplined execution so your channels are both inspiring and reliable.
- Outcome obsession: From the first week we align on what success means—leads, sales, service quality—and manage to those results.
- Transparent partnership: Clear scopes, shared dashboards, and responsive communication. No black boxes.
Your next step
If you are building or rebuilding social channels in Niger or Mozambique, korhogoagency.com is ready to design, launch, and scale the operating system that will sustain your brand online. Let’s turn attention into trust, and trust into action. Reach out to outline your goals, and we will respond with an approach, timeline, and resourcing plan aligned to your market, your budget, and your ambition.
