Korhogo Agency helps brands turn online conversations into market results across Niger and Morocco. We combine local cultural fluency, agile creative production, and data-informed decision making to build social programs that resonate with diverse audiences—from bustling coastal cities to inland trade corridors and emerging digital communities. Whether you are entering a new market or scaling an existing presence, our team aligns business goals with a clear social media strategy that drives measurable growth while protecting reputation and brand safety.
The Opportunity: Social Media That Speaks Niger and Morocco
Digital adoption across Niger and Morocco is increasingly mobile-first, conversation-driven, and shaped by a tapestry of languages and customs. In Niger, multilingual communities rely on content that flexes between French and widely spoken regional languages, and that respects the realities of bandwidth and device constraints. In Morocco, brand narratives succeed when they blend everyday Darija expressions, French-influenced lifestyle cues, and a growing appetite for short-form video creativity. Across both markets, timely responses, respectful tone, and practical value are essential to sustained engagement.
Social is also the customer’s front desk. People expect fast answers to product questions, clarity around promotions, and transparency during service issues. They listen to peers and creators, scrutinize brand promises, and rally around shared interests. This is where a well-run community function, informed by local insight, turns followers into advocates and feedback into product improvements.
Korhogo Agency designs for these realities. We plan content calendars that match local rhythms, translate offers into plain, relatable language, and produce visual formats that load quickly yet look premium. We coordinate with your internal teams so that public replies, private messages, and escalation paths feel seamless to customers and safe for your brand.
What Korhogo Agency Delivers
Discovery and Market Fit
We begin by aligning on business outcomes, audience segments, and constraints. Our discovery process maps your category’s conversation landscape, competitive tone of voice, and cultural sensitivities. We review your historical performance, brand assets, and campaign calendar, then co-build a positioning narrative shaped for social. The result is a channel-appropriate social branding system and content structure that carries your value proposition from awareness to conversion.
Localized Creative and Editorial Excellence
Language matters. We adapt copy to the tone and idioms of each audience: French and regional languages in Niger; Darija Arabic, French, and Amazigh where relevant in Morocco. We translate ideas, not just sentences, so humor, cultural references, and calls to action land properly. Our editorial guidelines define voice for each channel and scenario—from inspirational storytelling to customer care replies—ensuring consistent quality. This is where thoughtful localization becomes a competitive advantage.
Our creative production model blends remote and on-the-ground talent for scalable video, photography, and design. For low-bandwidth contexts, we build lightweight templates and purposeful motion graphics so content loads fast without sacrificing polish. For high-visual platforms, we craft short-form formats, vertical video stories, and creator-led assets that feel native to the feed.
Channel Management and Community Care
We manage your pages day to day: publishing, moderating comments, triaging direct messages, and coordinating with your customer support or sales teams. We establish response-time SLAs, tone-of-voice matrices, and escalation procedures for sensitive topics. Social listening and sentiment tracking inform how we prioritize responses and what we feed back to your product or service teams. With empathy at the core, we build and maintain healthy communities that sustain trust over time.
Our moderation practice balances speed with discretion. We handle multilingual inquiries, clarify promotions, and de-escalate frustrations with consistent policies. Proactive prompts—polls, Q&As, and micro-surveys—keep the space lively and useful, supporting loyalty and retention.
Paid Social and Partner Ecosystems
We plan and execute paid campaigns for reach, traffic, lead generation, and sales. Targeting and creative are tuned to cost-effective outcomes—especially important where data costs and device performance vary widely. We mix evergreen ads with short bursts for product launches and seasonal moments. We also coordinate with relevant creators and community leaders, securing usage rights and transparent disclosures, to extend your message without diluting brand standards.
Analytics, Reporting, and Performance Management
Our reporting framework turns platform data into decisions. We define KPIs for strategic clarity and use event-based tracking and clean taxonomy to avoid noise. Practical analytics means spotting patterns early: creative fatigue, audience overlap, and friction points in your funnel. We align weekly pulse checks with monthly deep dives so stakeholders stay confident and informed. We benchmark creative and media efficiency on blended and channel-level views to protect performance and long-term ROI. Iteration is built in through continuous optimization.
Country-Specific Playbooks
Niger: Trust, Access, and Utility
In Niger, social success begins with clarity and respect. Users value practical information, simple visuals, and content that acknowledges daily realities—cost sensitivity, device limitations, and variable connectivity. We recommend lightweight visuals, concise copy, and posts that deliver tangible value: service updates, how-to guides, and community-oriented initiatives that show you listen and care. Educational content that demystifies products or services earns goodwill and sustained attention.
Language localization is not optional. We provide clear French while incorporating regional languages where appropriate, balancing inclusivity with brand consistency. We focus on time-of-day posting patterns that reflect local routines, and we design customer-care flows that handle sensitive topics calmly and transparently. Partnerships with respected local voices help establish credibility.
For paid campaigns, we build narrow, testable audiences and guard budgets with strict frequency controls. Offline-friendly lead capture and careful follow-up prevent drop-off caused by connectivity constraints. Where appropriate, we integrate SMS or lightweight landing experiences to guarantee continuity between social clicks and conversion steps.
Morocco: Culture-First Creativity and Conversion
In Morocco, audiences expect creativity, polish, and quick entertainment. Darija expressions create warmth and familiarity; French can signal sophistication, while Amazigh elements can show regional respect. We plan content arcs for national celebrations, cultural moments, sports events, and the retail calendar—making space for humor, food, travel, fashion, and tech interests. Short-form video thrives here: we develop agile storyboards that pair music, captions, and local idioms for high retention.
Community management prioritizes timeliness and clarity. Response workflows route pre- and post-purchase questions quickly, with consistent policies for promotions and returns. Social commerce features, when available, shorten the path to purchase; we design landing pages and product highlights to mirror what people saw in the feed. Influencer collaborations focus on fit, not follower counts, with careful vetting for alignment and authenticity.
Platform Approaches Tailored to Both Markets
Facebook and Instagram
We map objectives to placements: Feed and Stories for reach and discovery, Reels for storytelling momentum, and click-to-message formats for lower-friction conversions. Our editorial plans blend educational posts, community highlights, testimonials, and creator content. Shoppable formats and conversion APIs, where applicable, reduce attribution gaps. We protect creative freshness through systematic testing of hooks, captions, visuals, and CTAs.
TikTok
Authenticity and rhythm win. We build native-feeling sequences: quick hooks, conversational voice, and satisfying payoffs. We balance brand codes with platform humor and music trends. For paid, we expand top-performing organic concepts, use allowlisting when partners are involved, and maintain creative rotation to avoid fatigue. Safety and tone guidelines protect your reputation while keeping content spontaneous.
X (Twitter)
Use X for timely updates, customer care, and leadership visibility. We craft succinct, useful posts and employ threads for issue explanations or event coverage. Clear escalation paths and monitoring protect you during sensitive moments. If thought leadership is relevant, we create an editorial calendar for executives, including ghostwriting support and guardrails for public replies.
We position your organization for credibility and hiring. Content highlights social impact, innovation, partnerships, and employee stories. For B2B, we plan lead magnets and webinars, supported by targeted ads with balanced frequency and transparent value exchange. Company and leadership pages work together to strengthen authority and trust.
WhatsApp and Messenger
Messaging is critical for customer support and conversion in both markets. We design guided conversation flows, triage logic, and active hours. For promotions, we coordinate opt-in policies, content formatting, and escalation. Short, clear answers and lightweight media keep experiences fast and helpful. We track resolution rates, first response times, and customer satisfaction to improve service over time.
Process and Collaboration
Our collaboration model is simple and transparent:
- Onboarding: brand immersion, goals alignment, access setup, and risk review
- Strategy Sprint: audience mapping, channel roles, KPI framework, and content pillars
- Editorial Calendar: monthly themes, weekly cadences, and asset production timelines
- Production: creative briefs, on-the-ground capture when needed, and templated design
- Publishing: approved workflows, localized captions, and platform-native formatting
- Moderation: defined SLAs, tone matrices, and escalation paths
- Reporting: weekly pulses and monthly deep dives with clear recommendations
We work in shared dashboards for visibility, and we document all playbooks so your internal teams can move confidently alongside us.
Packages and Deliverables
Every engagement is customized, but our typical tiers provide a starting point:
- Launch: strategy sprint, channel setup or refresh, initial content library, first paid tests, and baseline reporting
- Growth: ongoing content and moderation, multi-platform expansion, performance testing, and monthly optimization workshops
- Market Leader: full-funnel orchestration, creator partnerships, social commerce workflows, advanced analytics, and quarterly innovation pilots
Add-ons include social listening, crisis simulations, employee advocacy activation, WhatsApp service design, and partner/influencer procurement. We scope timelines and budgets after discovery to match your goals and in-market realities.
Compliance, Safety, and Cultural Care
Brand trust is non-negotiable. We adhere to platform rules, content rights management, and privacy considerations. We maintain creator contracts with usage rights and disclosure requirements for sponsored content. User-generated content is requested with explicit permission, and giveaways or contests follow transparent rules. Internal checklists ensure sensitive content is reviewed before publishing. We train moderators to handle misinformation, harassment, and impersonation with consistent protocols.
Measurement Framework and KPIs
We design measurement around outcomes, not vanity metrics. Our framework typically includes:
- Reach and contribution to awareness: unique reach growth, content saves, and shares
- Quality of interaction: comment depth, response quality, and conversation drivers
- Traffic and funnel health: CTR, landing page engagement, and drop-off analysis
- Conversion indicators: assisted conversions, lead quality, and sales lift where trackable
- Service impact: first response time, resolution time, and satisfaction signals
- Brand sentiment and safety: topic clusters, trend alerts, and escalation logs
We align these with your business reporting cadence so social insights inform product, service, and media spend decisions.
90-Day Roadmap to Momentum
Day 0–30: discovery, brand alignment, audience mapping, channel role definition, and content pillar design. We deliver a calibrated editorial calendar, creative templates, and moderation playbooks. First-wave posts and paid tests go live with clear hypotheses and risk controls.
Day 31–60: iterate on early signals. We refine hooks, adjust landing experiences, and expand creator collaborations. Messaging and DM workflows get tuned for speed. We balance audience expansion with frequency hygiene and refresh creative to prevent fatigue.
Day 61–90: scale what works. We expand best-performing formats, introduce thematic series, and prepare a seasonal or product-specific campaign. Monthly deep-dive reporting presents KPI deltas, learning summaries, and next-quarter experiments. By day 90, your social program operates with clarity and rhythm.
Industries We Support
Our approach adapts to many categories:
- Telecom and utilities: service updates and customer care at scale
- Financial services and fintech: trust-building education and lead capture
- Retail and FMCG: promotions, sampling, and social commerce experiments
- Travel and hospitality: destination storytelling and reputation management
- NGOs and development: community engagement and transparent reporting
- Education and training: enrollment funnels and alumni advocacy
- Public sector and civic initiatives: clarity, accessibility, and public service messaging
Why Korhogo Agency
We bring regional fluency and disciplined execution. Our teams understand how language, humor, and daily realities shape attention in Niger and Morocco. We are process-driven—clear briefs, fast approvals, and documented playbooks—but we also move with the agility social demands. We build for outcomes, communicate transparently, and treat your audience with respect. That is how we sustain value beyond a single campaign.
Getting Started
Partner with Korhogo Agency to design and manage social programs that fit Niger and Morocco—practical, culturally aware, and commercially sound. Share your objectives, timelines, and any current channels, and we will prepare a tailored plan with creative routes, workflow design, and measurement setup. Visit korhogoagency.com to request a proposal and begin your path to social media built for these markets—and built for results.
