Korhogo Agency delivers end-to-end social media management tailored to the realities of Niger and Chad, aligning brand goals with audience behavior across Facebook, Instagram, TikTok, WhatsApp, YouTube, LinkedIn, and emerging platforms. We combine regional market intelligence, multilingual content craft, and measurable performance frameworks to help companies, NGOs, and institutions reach people where they spend most of their time—on mobile, on social, and in trusted digital communities.
Context and Opportunity in Niger and Chad
The social landscape in Niger and Chad is defined by mobile-first usage, youthful demographics, fast-growing connectivity, and strong word-of-mouth dynamics amplified by digital channels. Urban centers such as Niamey, Agadez, N’Djamena, and Moundou experience concentrated social media activity, yet rural penetration is rising as network coverage and device affordability improve. In both countries, social feeds often serve as the primary gateway to information, shopping recommendations, entertainment, and public services.
Language and culture require a thoughtful approach. French is widely used for official and commercial communication in both countries, while Hausa and Zarma are influential in Niger and Chadian Arabic, Sara, and other local languages shape daily discourse in Chad. Korhogo Agency builds editorial calendars that reflect the rhythm of local life: market days, pay cycles, school schedules, agricultural seasons, major holidays, and cultural and religious celebrations including Ramadan and Tabaski. We also consider diaspora connections and cross-border trade flows that influence preferences, trends, and purchasing power.
Infrastructure realities matter. Bandwidth variability, cost-sensitive data use, and the prevalence of older devices demand lightweight creative formats, subtitles, and concise messaging. Payments, when relevant, have to align with trusted methods, including cash-on-delivery, bank transfers, and mobile money services available from leading operators. Regulatory adherence is essential; we operate with respect for platform guidelines and national laws, and we implement brand safety checks for sensitive topics or regions.
What Korhogo Agency Delivers
Our social media services are designed around outcomes that matter—awareness, participation, leads, sales, and reputation. We supply a cross-functional team fluent in French and key local languages to build and manage your presence with precision, empathy, and consistency.
- Comprehensive social media strategy built on audience insights, competitive mapping, and clear KPIs for Niger and Chad.
- Editorial planning and content production: scripts, captions, reels, short-form video, static carousels, motion graphics, and subtitled hero videos.
- Localization and transcreation: French-centric content with Hausa, Zarma, Chadian Arabic, Sara, or other language adaptations where needed.
- Platform setup and governance: page creation or optimization, verification support, role-based access, and security policies.
- Community management and customer care via comments, DMs, WhatsApp routing, and escalation protocols.
- Paid social campaigns: audience segmentation, creative testing, media buying, and conversion tracking across sales and lead funnels.
- Influencer partnerships: sourcing, contracting, briefing, brand safety vetting, and performance tracking with creators.
- Social listening: trend monitoring, keyword tracking, rumor response playbooks, and crisis communication readiness.
- Measurement and reporting: dashboards, analytics reviews, and optimization recommendations that turn data into action.
- Training and capacity building for in-house teams, including content craft, moderation etiquette, and platform proficiency.
Our Process: From Audit to Continuous Optimization
We follow a structured workflow to ensure predictable progress and transparent collaboration.
- Discovery and Audit: We assess current channels, assets, and competitor activity; we interview your team; we examine audience segments, sentiment, and content performance.
- Strategy and Roadmap: We define objectives, KPIs, personas, platform roles, editorial pillars, and quarterly milestones. We align on positioning and tone of voice for both countries.
- Editorial Calendar: We map weekly and monthly topics, testing hypotheses for captions, visuals, and community prompts to drive consistent engagement.
- Production and QA: We produce low-bandwidth-friendly assets (compressed video, vertical formats, on-screen text, and subtitles). We use a structured approval flow.
- Launch and Learn: We publish, boost strategic posts, and capture feedback signals from comments, DMs, and retention metrics to refine creative and timing.
- Optimize and Scale: We double down on high-performing content, iterate audience targeting, and introduce new formats and platforms aligned to your growth objectives.
Content Craft That Resonates
Effective content in Niger and Chad respects device realities and cultural nuance. Our production emphasizes concise framing, strong hooks in the first three seconds, subtitles for sound-off viewing, and clear calls to action. We design series formats—weekly tips, behind-the-scenes glimpses, product demos, customer stories—to anchor familiarity and boost repeat watch behavior.
We adapt messages to local languages while maintaining brand voice, ensuring localization enhances trust rather than fragmenting identity. Where appropriate, we mix professional shoots with authentic mobile footage that feels native to the feed. We normalize inclusive representation across cultures, ages, and regions, and we observe respectful guidelines for faith-related content, family imagery, and public interest messaging.
Our editorial pillars often include practical utility (how-to content), aspirational narratives (progress, innovation, success stories), and social proof. We leverage UGC responsibly, securing permissions and giving credit. When possible, we turn testimonials into micro-videos that combine social proof with instructive cues, reinforcing your brand’s storytelling power and practical value.
Platform-by-Platform Management
Facebook and Instagram
We use Facebook for mass reach and community-building, complementing it with Instagram’s visual formats and Reels growth. We configure Business Manager access, implement two-factor security, and ensure page transparency. Carousels, Reels, and short live sessions inform and entertain. We moderate comments in French and local languages, route service queries to WhatsApp, and triage leads to your sales or field teams.
TikTok
Short-form video is rising in both countries with strong youth adoption. We build trend-aware concepts that align with brand values, using creator collaborations and localized audio cues. Challenges and educational micro-lessons drive reach, while clear prompts and link-in-bio setups convert attention into action.
We design catalog experiences, FAQ scripts, and escalation paths. For eligible accounts, we set up WhatsApp Business features to manage inquiries, broadcast updates responsibly, and tag conversations for lead status. We create rapid-response libraries to keep message times low and satisfaction high.
YouTube
We publish subtitled explainers, how-tos, and community highlights. Playlists organize long-form content; Shorts extend reach. We use thumbnails with bold, readable text for small screens and optimize descriptions with tag stacks relevant to Niger and Chad.
LinkedIn and X
For B2B and institutional communication, we craft thought leadership, partner highlights, and recruitment narratives. LinkedIn becomes the home of credibility and partnerships; X supports agile updates, public statements, and media relations.
Paid Media and Measurable Performance
Our media buying integrates audience research with creative testing to deliver consistent outcomes. We match objectives to funnel stages: video views and reach for awareness, traffic for discovery, lead generation forms and WhatsApp click-to-chat for consideration, and optimized events for purchases or sign-ups. Budget distribution reflects platform strength in specific cities or regions and the split between XOF and XAF markets.
We use geo-targeting around retail clusters, campuses, event venues, and transport corridors to capture high-intent moments. Lookalike audiences are built from compliant first-party data and page engagers. We track campaign efficiency with cost-per-result metrics and we implement server-side or privacy-conscious event tracking where feasible.
Brand safety is non-negotiable; placements are monitored, and sensitive topics are excluded. We maintain transparent spend breakdowns and weekly insights to ensure learning compounds toward stronger ROI.
Community Care, Social Listening, and Crisis Response
Korhogo Agency prioritizes respectful conversation. We implement moderation matrices that define what to reply, when to hide, and how to escalate. We prepare templated responses in French and local languages while empowering human judgment for nuance. Our social listening stack tracks mentions, hashtags, and keywords related to your organization, sector, and public sentiment, and it helps identify misinformation early.
When reputational issues emerge, we enact playbooks tailored to the context of Niger and Chad—fact-checking workflows, approval trees, and a clear cadence for updates. Our goal is to protect your reputation while preserving integrity and empathy, especially in public-interest or service-related communications.
Data, Dashboards, and Learning Loops
Measurement is only useful if it informs decisions. We deliver dashboards that surface leading indicators and lagging outcomes across organic and paid. Each month we review creative performance, audience shifts, funnel conversion rates, and sentiment. We A/B test hooks, captions, thumbnails, and posting windows, feeding wins into the editorial calendar and media plan.
Our reporting demystifies reach, retention, and resonance, translating platform signals into business language. We connect platform data with on-the-ground results—foot traffic, call volume, field sales logs—so that your team sees a complete picture of social’s contribution to pipeline and service delivery.
Influencer and Partner Ecosystem in Niger and Chad
Trusted local voices amplify brand messages. We identify micro and mid-tier creators with genuine engagement and relevant audiences, then coordinate usage rights, briefs, and disclosure compliance. Deliverables range from Reels and TikToks to live sessions, market-day activations, and co-created how-to guides. We manage timelines, quality checks, and performance tracking while ensuring cultural sensitivity and safety.
Social Commerce and Lead-to-Sale Operations
We help convert social interest into real outcomes by aligning content, messaging, and operational readiness. Click-to-WhatsApp ads feed into guided scripts with quick replies, product or service catalogs, and appointment scheduling. We integrate simple CRMs or spreadsheet pipelines to track lead source, status, and outcome. When relevant, we coordinate with call centers or field teams to confirm appointments, deliveries, or demonstrations. End-to-end visibility ensures we can optimize for conversion rather than vanity metrics.
Training, Capacity Building, and Local Talent
Our team can manage your channels fully or train your staff to co-create. We run workshops on content planning, brand voice, moderation etiquette, video shooting with smartphones, and safety practices. We also mentor junior creators and interns to grow local capacity, ensuring your brand remains agile and sustainable over time.
Compliance, Ethics, and Safety
We maintain rigorous ethical standards: consent for featuring people, age-appropriate messaging, respectful portrayal, and compliance with platform rules. In sensitive contexts, we pre-clear content and avoid imagery that could put communities at risk. Data used for targeting and personalization follows privacy best practices, and we deploy secure access controls for accounts and ad tools.
Pricing Models and Modular Packages
Every engagement begins with a scoping session to align deliverables and budget. Typical models include:
- Starter: Channel setup or overhaul, monthly planning, 12–16 posts, basic moderation, and monthly report.
- Growth: Expanded content formats, bilingual coverage, daily moderation, paid media management, influencer coordination, and biweekly reporting.
- Performance: Full-funnel orchestration, advanced tracking, lead ops integration, continuous testing, and weekly optimization cycles.
Add-ons can include field content capture, event coverage, creator programs, multi-language support, crisis communication prep, and team training. We propose retainers that reflect the number of platforms, volume of assets, ad spend management, language scope, and responsiveness commitments.
Example Scenarios We Execute
Consumer Goods Launch in Niamey and N’Djamena: We design a 90-day plan with teaser content, creator seeding, and WhatsApp sampling. Ads target urban clusters and market-day foot traffic. Lead forms capture retail partner interest, while UGC contests fuel reach. Outcome: sustained awareness and retail sell-through backed by store locators and customer service flows.
NGO Social Behavior Change Campaign: We localize messages in French and priority local languages, building trust with community leaders and micro-influencers. Short explainers and radio-social crossovers reinforce key behaviors. A hotline or WhatsApp flow supports questions, and social listening informs weekly adjustments for clarity and uptake.
Services Business Lead Engine: We implement click-to-WhatsApp ads with an FAQ script, appointment booking, and follow-up reminders. We track lead stages from inquiry to close, test offers and creative variations, and train staff on prompt response etiquette and escalation rules.
Implementation Timeline
- Weeks 1–2: Discovery, audit, stakeholder interviews, risk assessment, and channel access alignment.
- Weeks 3–4: Strategy approval, editorial calendar, production kickoff, and asset localization.
- Weeks 5–8: Launch, paid media testing, WhatsApp flow activation, and influencer briefings.
- Weeks 9–12: Optimization sprints, mid-quarter review, and roadmap for seasonal opportunities.
This 90-day arc establishes brand presence, validates hypotheses, and builds a repeatable system for scale.
Why korhogoagency.com
We combine local fluency with disciplined operations. Our bilingual team navigates cultural nuance and platform capabilities to produce content that earns attention and trust. We are comfortable bridging XOF and XAF markets, aligning campaigns with retail realities, mobile money usage, and the specific expectations of audiences in Niger and Chad. Above all, we make social work for the business—creative that connects, service that delights, and data that guides decisions.
Our clients value responsiveness, proactive recommendations, and direct access to decision-makers. We are transparent about what works and what does not, and we continuously refine toward outcomes that your leadership team cares about.
Key Outcomes You Can Expect
- Clear narrative architecture that brings your value proposition to life across platforms.
- Consistent community interactions that turn attention into loyalty and referrals.
- Operational bridges between social and sales or service teams for tangible business impact.
- Evidence-based iteration grounded in real-world analytics and customer feedback loops.
- Improved funnel visibility, faster response times, and stronger public trust.
Next Steps
Ready to run a pilot, reboot your channels, or scale a proven playbook across Niger and Chad? Share your objectives, timeline, and assets with Korhogo Agency. We will propose a plan with resourcing, milestones, and a transparent budget. Let’s connect your brand to the people who matter most—through thoughtful content, disciplined execution, and a focus on measurable conversion and long-term value.
