Results in Senegal are won by teams who respect its languages, its mobile-first habits, and the realities of doing business across Dakar, Thiès, Saint‑Louis, Kaolack, Ziguinchor, and beyond. At korhogoagency.com, we build search strategies that connect Senegalese customers with brands that serve them best—whether they search in French, Wolof, or English, and whether they are in Ouakam on a smartphone or abroad in Paris looking for a service back home. Our promise is simple: measurable growth built on research, careful execution, and accountability. From the first audit to the final sprint, we engineer every step so your brand earns durable organic presence, improves discoverability on maps and web, and turns search demand into revenue you can plan on.
Why a Senegal‑focused approach to search works
Search behavior in Senegal is shaped by broadband costs, the dominance of mobile devices, and cultural trust. People rely heavily on search snippets, map results, and social proof before choosing a provider. If your site is slow on 3G or your business profile is inconsistent across listings, you will lose traffic and customers to better optimized competitors. That is precisely why we built a practice dedicated to the Senegalese market. We localize keywords, adapt content for French and Wolof where appropriate, and calibrate technical performance for the networks that people actually use. We also map seasonal patterns—Ramadan shopping peaks, coastal tourism cycles, and school enrollment windows—so you rank when demand is gathering, not after it has passed.
Our local method integrates three forces. First, relevance: pages must answer the exact questions people ask, with structured data that clarifies who you are and what you offer. Second, trust: third‑party mentions, high‑quality citations, and up‑to‑date reviews act as social proof that you deliver. Third, speed: a lean technical stack ensures pages load quickly across carriers like Orange and Free, including older Android devices. When these three align, you gain durable visibility in competitive result pages and a reliable flow of qualified visits across product, service, and brand keywords.
What korhogoagency.com delivers for your growth
We are an execution partner. Every engagement begins with a full discovery and ends with outcomes you can measure. Our process blends qualitative insight with data, then translates it into a backlog of prioritized actions for your website, your Google Business Profile, and the ecosystem around your brand.
- Strategic roadmap tailored to Senegal: audience research, multilingual targeting, and a quarter‑by‑quarter plan aligned to your commercial calendar.
- Technical foundations: Core Web Vitals remediation, mobile rendering checks, and CDN guidance tuned for West African latency profiles.
- On‑page upgrades: metadata, internal links, schema markup, and content blocks designed to win featured snippets and map pack visibility.
- Local presence optimization: Google Business Profile, categories and attributes, photo cadence, review strategy, and NAP consistency across directories.
- Reputation and mentions: digital PR, partnerships with respected Senegalese publishers, and safe link earning that strengthens topical trust.
- Measurement and governance: event tracking in GA4, end‑to‑end dashboards, and an experiment framework that ties improvements to business outcomes.
You retain full ownership of all accounts and assets. We operate transparently, documenting every change and its rationale, so your team learns even as we implement.
Market intelligence that speaks Senegal
Keyword research must mirror how real people search. We map French variants (acheter, tarif, prix, pas cher), Wolof terms when appropriate, and Anglicisms common in tech and travel. We cluster queries like “agence SEO à Dakar,” “livraison de repas Plateau,” “vols Dakar–Abidjan pas cher,” and “hôtel Saly bord de mer” into intents—transactional, informational, navigational, and local. For each intent, we define page types, content depth, and conversion paths, then connect them with internal links so crawlers and users move naturally across your site.
For multi‑city businesses, we build location architecture that scales: /dakar/, /thies/, /saintlouis/, with unique copy, localized FAQs, and embedded map markers. For marketplaces and listings, we design taxonomy pages with entity‑rich snippets and filters that produce crawlable, non‑duplicative combinations. For tourism, fintech, education, and healthcare—where trust is critical—we integrate author profiles, credentials, and review signals that satisfy modern relevance systems demanding credible sources and real expertise.
Technical SEO built for mobile realities
Technical friction is conversion friction. We audit crawlability, indexing, sitemaps, canonicalization, JavaScript rendering, and structured data, then fix what slows you down. Our developers prioritize critical CSS, image compression (WebP/AVIF), and font loading strategies that shave seconds off first render. Because many Senegalese sessions happen on modest devices and variable networks, we design for the 75th percentile of connection quality, not only for lab scores. The outcome is faster paths to interaction and fewer bounces on search‑driven landings.
- Core Web Vitals: LCP below 2.5s, CLS stabilization, and responsive interactivity even on mid‑range Android.
- Hreflang for fr‑SN, en‑SN, and where valid, Wo (Wolof) to channel users to the best language variant.
- Structured data: Organization, LocalBusiness, Product, FAQ, and Breadcrumb to enrich your presence.
- Index hygiene: log‑based crawl budget reviews, robots rules, and parameter handling for faceted content.
We also align hosting, CDN, and caching with your reality. If your audience is split between Senegal and the diaspora in France or Italy, we balance edge nodes accordingly and adopt image/CDN strategies that keep costs predictable while improving real‑user performance.
On‑page relevance and content that converts
We design topic clusters that reflect how customers research and buy. Each pillar page addresses a core problem, while supporting articles satisfy specific sub‑questions and feed authority back to the main conversion page. We use clear, benefit‑driven headings, scannable sections, FAQs that answer People‑Also‑Ask queries, and structured calls to action. Copy is localized for tone and expressions familiar to Senegalese readers, while still appealing to international audiences where relevant. We also plan updates, because freshness in certain sectors—like travel advisories, exchange rates, or admissions deadlines—directly influences rankings and click‑through rate.
For product and service pages, we integrate trust elements customers look for before taking action: verified phone numbers using WhatsApp, mobile payment options like Wave and Orange Money, delivery zones, and real photos. These signals lower friction and encourage micro‑conversions—saving a number, opening directions, or initiating a chat—on the way to a purchase or booking.
Our editorial calendar blends evergreen guides with seasonal campaigns: beach season in Petite Côte, back‑to‑school supply spikes, or holiday gifting patterns. By staging drafts weeks ahead and orchestrating internal links, we help your pages gain momentum precisely when search interest peaks. The result is compounding traffic and higher conversions, driven by useful content rather than guesswork.
Local SEO and Maps dominance
If footfall or local service areas matter, map visibility is non‑negotiable. We optimize your Google Business Profile with accurate categories, services, and attributes, then map‑match landing pages with consistent NAP data. We build out photos that reflect context—interiors, exteriors, team, and neighborhood cues—and launch a review program that earns steady feedback without violating platform policies. We also manage citations across reputable Senegalese and Francophone directories, ensuring your details are uniform and your discovery signals are reinforced across the web.
For multi‑location brands, we create a location operations playbook: ownership governance, role‑based access, photo cadence, UTM tagging for posts, Q&A monitoring, and local post templates. We link each profile to a fast, localized landing page with clear CTAs—call, chat, directions—so mobile users can act in seconds.
Ethical link earning and digital PR
Authority is earned, not purchased carelessly. We secure placements through relationships with credible publishers, industry associations, chambers of commerce, universities, and community initiatives. We pitch data stories, expert commentary, and useful tools that deserve attention and links. For ecommerce and travel, we collaborate with creators who produce original reviews and photo essays; for B2B, we leverage white papers, founder interviews, and case studies. Each mention is evaluated for topical relevance, traffic quality, and long‑term value. Over time, these references strengthen your authority and make rankings more resilient to algorithmic shifts than any shortcut ever could.
We avoid toxic patterns—private blog networks, spun content, or paid link schemes—that endanger your domain. Instead, we cultivate real backlinks from sites your customers already read and trust.
Measurement, dashboards, and decisions
You cannot manage what you do not measure. From day one, we configure GA4 for event‑based tracking, connect Search Console and Merchant Center where relevant, and set up privacy‑respecting consent flows. We define conversions that mirror your business—quote requests, bookings, checkouts, calls, chats—and build dashboards that segment by channel, device, city, and content group. Our monthly reviews cover what moved, why it moved, and what we will do next. No vanity metrics—only trends tied to revenue, lead quality, and retention.
We also run controlled experiments: title tests for click‑through, schema variants for rich results, internal link trials, and page layout adjustments. For each, we monitor impact and keep a changelog so wins can be scaled and losses retired quickly. This rhythm turns analytics into a proactive growth engine rather than a rear‑view report.
Sectors we amplify in Senegal
- Tourism and hospitality: hotels in Saly, guesthouses in Saint‑Louis, and eco‑lodges in Casamance with map prominence, review flywheels, and seasonal content.
- Food delivery and restaurants: structured menus, delivery zones, WhatsApp ordering, and local discovery for “près de moi” searches.
- Education and training: program pages with eligibility schemas, intake calendars, and high‑intent guides aligned to admission cycles.
- Fintech and payments: trust‑rich pages, security messaging, multilingual support content, and conversion flows optimized for mobile money.
- Professional services: law, accounting, real estate, and healthcare with compliant pages, practitioner profiles, and appointment funnels.
Engagement models with clear outcomes
Choose the collaboration style that fits your stage and team capacity. Each model includes discovery, roadmap, quarterly strategy, and monthly delivery with reporting.
- Launch: For new sites, migrations, or rebrands. We set foundations, fix technical debt, and publish the first wave of high‑intent pages.
- Scale: For growing brands. We expand content clusters, strengthen local presence in new cities, and accelerate link earning.
- Enterprise: For complex sites and multiple teams. We coordinate governance, internationalization, and analytics across stakeholders.
- Advisory: For in‑house teams. We coach, audit, and guide execution while your developers and writers ship the backlog.
Every plan defines KPIs: qualified sessions from priority clusters, map pack positions, conversion rate shifts, and revenue or lead milestones. We report against them monthly and adjust tactics based on what the data shows.
Implementation timeline you can trust
Weeks 1–2: Research and audit. We interview stakeholders, analyze competitors in Dakar and the regions you target, and capture technical issues and quick wins. Weeks 3–6: Build foundations. We implement technical fixes, publish priority pages, and fully optimize your business profiles. Weeks 7–12: Momentum. We roll out supporting content, strengthen citations and mentions, and start controlled experiments. Quarter 2 onward: Compounding. We expand clusters, land larger media placements, and refine funnels using behavioral insight. Throughout, you see progress in your dashboard and in tangible outcomes—more calls, more checkouts, more bookings.
What makes korhogoagency.com different
Local nuance, engineering discipline, and radical transparency. We speak the languages your customers speak, and we design for how they actually access the web. We do not sell vanity packages; we build plans that stand up to scrutiny and can be executed by real teams on real timelines. Our documentation is meticulous. Our communication is proactive. And our success metric is your growth—a straightforward equation you can bring to your next board meeting.
Frequently asked questions
Do you work outside Dakar?
Yes. We support brands across Senegal and for the diaspora targeting services inside the country. Our location frameworks scale to any city or region, with content localized to each market.
Can you handle multilingual sites?
Absolutely. We plan language strategy up front, implement hreflang and content governance, and maintain consistency across French, Wolof where applicable, and English. We align translation with keyword intent rather than word‑for‑word copies.
How soon will we see results?
We prioritize quick wins in the first month—indexing fixes, metadata improvements, and local profile upgrades—so you can see early movement. Stronger gains compound over 2–4 months as content lands, links accrue, and algorithms reassess your relevance and trust.
Do you collaborate with internal teams?
Yes. We integrate with your developers, designers, and writers, providing briefs, acceptance criteria, and QA checklists. If you prefer full service, we can also execute end‑to‑end, handing you approvals and results.
Next steps
If you are ready to win organic demand in Senegal, tell us where you want to grow—city, product line, or audience—and we will build the plan to get you there. korhogoagency.com is your partner for sustainable SEO in Senegal, from technical groundwork to editorial excellence, from map dominance to national reach. We target the right clicks on Google, translate them into action, and protect your gains with methods that endure. When your brand is ready to grow with confidence, we are ready to lead the way.
