Build your visibility, grow qualified traffic, and turn visits into revenue with a partner that understands the unique realities of the Red Island. Korhogo Agency designs and executes comprehensive SEO programs tailored to the linguistic, infrastructural, and commercial context of Madagascar. From multilingual keyword research across Malagasy and French, to fast, reliable performance for low-bandwidth regions, to on-the-ground local signals that influence Google, we combine strategy, technology, and content to help you outperform competitors across Antananarivo, Toamasina, Mahajanga, Fianarantsoa, Antsirabe, and beyond.
What makes Madagascar’s search landscape different—and how we turn it into your advantage
Digital growth in Madagascar is accelerating, but it is not uniform. Connectivity varies by region; search behavior shifts by season, industry, and language; and buyers often move fluidly between online discovery and offline purchase. Success requires more than generic tactics: it demands culturally grounded market research, multilingual execution, and technical optimization designed for uneven networks and devices. Korhogo Agency connects these dots so your pages load quickly, your messages resonate locally, and your brand is present at every high-intent moment across the buyer journey.
- Language dynamics: Malagasy, French, and English queries coexist, often within the same session. We map query intent across languages to shape a seamless experience.
- Regional intent: Searchers in Antananarivo might look for same-day delivery or showroom visits, while coastal cities skew toward tourism and hospitality. We localize landing pages, offers, and calls to action accordingly.
- Device realities: Entry-level Android phones and constrained data plans mean page weight and caching are not nice-to-haves—they are requirements for discoverability and engagement.
- Trust signals: Local citations, verified addresses, and consistent contact details influence both rankings and user confidence. We build your footprint where it matters.
- Seasonality: Agriculture cycles, school calendars, and peak tourism periods reshape keyword volumes. We plan content calendars and promotions around real-world demand curves.
These specifics form the backbone of our approach: strategize for discoverability, optimize for speed, and communicate value in context. Every recommendation we make aims to strengthen your market presence while keeping cost, complexity, and operational realities in balance.
Korhogo Agency’s methodology for Madagascar
Our process is transparent, collaborative, and built to generate measurable outcomes. We design roadmaps that align with your commercial priorities—whether that’s increasing store visits, bookings, leads, or online sales—and then we execute with a blend of specialists in technical optimization, UX writing, translational copy, and digital PR.
Discovery and baseline audit
- Technical crawl and Core Web Vitals review with prioritized fixes.
- Analytics and Search Console configuration check to ensure accurate attribution and reliable KPIs.
- Indexation and duplication review to eliminate wasted crawl budget.
- Competitor gap analysis: who ranks, why they win, and where your brand can differentiate.
Multilingual market and keyword research
We assess how intent manifests in Malagasy, French, and English, identifying differences in vocabulary, politeness markers, and regional terms. This helps us structure site architecture and plan landing pages that meet users where they are. We capture long-tail, transactional terms and informational queries that drive brand familiarity before purchase. Keyword clustering informs category and hub pages, while FAQ and how-to formats support SERP coverage for featured snippets and People Also Ask boxes.
On-page optimization and content strategy
We create copy that answers intent clearly and persuasively while encouraging engagement. Titles, meta descriptions, and headers are crafted to improve click-through rates. We map internal links to guide users from informational pages toward conversion paths. Our editorial calendar mixes cornerstone guides, product/category pages, and newsworthy updates aligned with seasonal demand. Every piece is designed for clarity, scannability, and action—and we maintain a consistent brand voice across languages, with localized proof points and real examples from your operations in Madagascar.
Technical foundations for performance and discoverability
- Lightweight front end: compression, minification, responsive images, and caching prioritize load speed on constrained networks.
- Structured data: schema markup for products, local businesses, hotels, events, and FAQs to enhance visibility in rich results.
- Internationalization: hreflang for Malagasy and French variations, canonicalization to prevent duplication, and clean URL architecture.
- Security: HTTPS, HSTS, and periodic vulnerability checks to protect brand reputation and user trust.
Local SEO and reputation signals
We optimize your Google Business Profile, Apple Maps, and relevant directories with accurate NAP information, descriptive categories, compelling imagery, and service lists. We set a cadence for review generation and response playbooks that move the needle on star ratings and click-to-call behavior. Geotargeted landing pages highlight logistics, in-store availability, and localized offers to increase foot traffic and map pack prominence.
Digital PR and partnership-driven link acquisition
Authoritative coverage from regional media, trade associations, chambers of commerce, and university publications strengthens your brand and improves ranking signals. We propose stories that matter—industry data, community initiatives, sustainability commitments, and expert commentary—then pitch them to relevant outlets. Ethical, value-led partnerships outperform gimmicks and protect your long-term domain health.
Measurement, experimentation, and continuous improvement
After launch, we track leading and lagging indicators: impressions, CTR, engaged sessions, assisted conversions, and revenue. We run controlled experiments on title tags, page layouts, and internal link structures to capture incremental gains. We share insight-driven recommendations in monthly sprints so you can see precisely where momentum is building and where adjustments will compound growth.
Deliverables you can expect
- Audit report with prioritized roadmap and projected impact.
- Multilingual keyword universe with opportunity scoring and clustering.
- Information architecture and internal linking blueprint.
- On-page templates for category, product, and service pages.
- Editorial calendar and content briefs aligned with buyer intent and seasonality.
- Technical ticket backlog with developer-ready specifications.
- Local listings optimization kit and review generation framework.
- Digital PR outreach list with story angles and timeline.
- Analytics dashboard with KPI definitions, benchmarks, and alerts.
Timeline and milestones
- Weeks 1–4: Discovery, analytics cleanup, technical audit, and quick wins to improve crawlability and speed.
- Weeks 5–8: Keyword mapping, on-page optimization for top-priority pages, local listings overhaul.
- Weeks 9–12: Content production kick-off, structured data deployment, initial PR outreach.
- Months 4–6: Expansion into secondary categories, internal link optimization, review velocity ramp-up.
- Months 7–12: Scale content clusters, refine conversion paths, continuous testing and optimization.
Most clients see improved indexation and early ranking movement within the first 60 days, followed by consistent traffic and lead growth as content clusters mature and external signals accumulate. We do not promise overnight leaps; we build compounding, defensible gains.
Industry specializations we support
While our framework is adaptable, we bring particularly deep experience to sectors that shape Madagascar’s economy:
- Travel and hospitality: destination guides, accommodation comparison, and map-focused experiences that convert searches into bookings.
- Retail and e-commerce: lightweight product pages, inventory messaging, and payment option clarity to improve checkout completion.
- Education and training: program pages aligned with student intent, scholarship search optimization, and alumni success storytelling.
- Agriculture and commodities: seasonal content and B2B lead generation that builds trust across extended buying cycles.
- Professional services: localized authority pages, service explainers, and reputation management for sustained lead flow.
Content and language strategy for Madagascar
Effective messaging respects the nuances of Malagasy and French while keeping your brand voice consistent. We use in-market linguists and editors to avoid literal translations and to adapt metaphors, calls to action, and tone. Term choices and sentence structures shift by region and audience; we capture that complexity without bloating your publishing workflow.
- Audience segmentation: consumer, B2B, and diaspora audiences require tailored narratives and proof points.
- Transcreation over translation: we adapt rather than directly translate for clarity, persuasion, and cultural fit.
- Information hierarchy: concise headings, scannable paragraphs, and strong summaries help users decide quickly—and help search engines understand context.
- E-E-A-T: demonstrate experience, expertise, and trust through author bios, sources, and real outcomes; this builds durable authority.
Editorial governance ensures quality: we maintain style guides, terminology databases, and review cycles. Each page targets a clear intent, includes structured summaries, and aligns with your funnel objectives—awareness, consideration, or action.
Technical SEO for low-bandwidth and high-impact performance
Technical excellence is a competitive advantage in markets where bandwidth varies and device memory is constrained. We prioritize architecture and assets that load swiftly and fail gracefully when connections fluctuate.
- Asset optimization: next-gen image formats, lazy loading, font subsetting, and preconnect directives.
- Edge delivery: CDN routing with African PoPs, intelligent caching, and HTML streaming to display usable content early.
- Resilience: server-side rendering, graceful degradation for scripts, and minimal third-party bloat.
- Monitoring: synthetic checks from regional endpoints and real-user data alerts tied to engagement drops.
By reducing page weight and stabilizing critical interactions, we increase engagement and protect rankings. Better performance improves dwell time and reduces bounce, creating a virtuous cycle of discoverability and user satisfaction.
Local SEO and reputation management
Visibility in map results, directories, and community portals is pivotal for store visits and service bookings. We systematize your presence and keep it consistent, ensuring every touchpoint aligns with your brand and drives action.
- Profile optimization: services, attributes, Q&A, holiday hours, and geotagged photos.
- Offer management: feature promotions aligned with city-level events and seasonality.
- Review engine: acquisition prompts at peak satisfaction moments, plus response playbooks that turn feedback into loyalty.
- Citation health: remove duplicates, standardize names, and unify contact details across platforms.
This foundation supports both immediate discovery and long-term equity. When users search for nearby services or specific products, your brand appears consistently, with proof of quality and clear next steps.
Analytics, reporting, and experimentation
We implement a precise measurement plan so you can see which efforts drive outcomes. Our dashboards blend Search Console data with event tracking for calls, forms, and store visits to paint a full-funnel picture. We identify leading indicators early—impressions, CTR shifts, and engagement—then connect them to lagging indicators like qualified leads and revenue.
- Event taxonomy: standardized events for micro and macro conversions to compare performance across channels.
- Attribution clarity: channel grouping and UTM hygiene that reflect your true acquisition mix.
- Experiment cadence: A/B testing of titles, meta descriptions, and page modules for incremental gains.
- Insight narratives: plain-language summaries and recommended actions in every report.
Data literacy is a growth lever. We train your team to spot opportunities in reports and to prioritize initiatives by projected impact, effort, and risk. This turns metrics into decisions—fast.
Compliance, accessibility, and sustainability
Responsible growth means aligning with legal and ethical standards while supporting inclusive experiences. We guide cookie consent, data retention, and user permissions. We advocate for accessible design—contrast, keyboard navigation, and alt text—both for human impact and search performance. And by reducing asset weight and redundant scripts, we cut operational costs and environmental footprint while improving KPIs.
Collaboration model and governance
Korhogo Agency integrates with your team as a strategic partner. We set shared goals, define roles, and keep communication fast and clear. You’ll have a dedicated strategist, a technical specialist, and a content lead who coordinate with your stakeholders in French or English. We manage a prioritized backlog, review progress weekly, and align roadmaps monthly.
- Kickoff: goals, constraints, tech stack, and business priorities.
- Backlog: tasks ranked by impact and effort, with owners and due dates.
- QA loops: checklists for content, performance, and structured data before going live.
- Retrospectives: what worked, what didn’t, and what we are changing next cycle.
Packages and pricing options
- Essentials: audits, quick wins, and local presence setup for organizations establishing a foundation.
- Growth: full-funnel execution—content clusters, PR, and experimentation—with quarterly roadmap refreshes.
- Market Leader: aggressive expansion, multi-language at scale, custom tools, and ongoing CRO support.
- Projects: migrations, internationalization launches, and site rebuilds with pre/post change monitoring.
- Training: workshops for your team on keyword research, on-page optimization, and reporting.
Retainers are scoped to your goals and operational capacity. We provide clear deliverables, timelines, and success metrics before work begins—no surprises.
How results compound over time
Search is an investment that builds momentum. Early technical fixes improve crawl efficiency and user experience. As content clusters mature, you capture a larger share of long-tail queries and win more competitive terms. Trust signals accumulate through reviews, citations, and media coverage, reinforcing brand credibility. The outcome is durable visibility and a lower blended cost of acquisition compared to pure paid media.
Our philosophy: ship improvements continuously, measure rigorously, and reinvest in what works. When market conditions change—new competitors, policy shifts, or seasonal dynamics—we adjust quickly to defend and extend your gains.
What we need from you to start
- Access: CMS, analytics, Search Console, and hosting or CDN where applicable.
- Brand materials: style guides, product catalogs, existing copy, and image libraries.
- Business inputs: revenue targets, priority regions, margin constraints, and operational realities (inventory, delivery, staffing).
- Legal and compliance context: privacy preferences and consent requirements.
With these inputs, we deliver a diagnostic within two weeks and a six-month roadmap within four weeks, ready for execution.
Why partner with Korhogo Agency
We combine market knowledge, engineering discipline, and editorial craft. Our recommendations are practical, our plans are transparent, and our execution is built for Madagascar’s realities: multilingual queries, real-world constraints, and high expectations from modern buyers. We measure what matters and keep a relentless focus on sustainable growth.
- Local relevance with global-quality standards for performance and governance.
- Multilingual excellence that respects context and improves user trust.
- Operational empathy: solutions that your team can maintain without unnecessary complexity.
- Outcome orientation: every task tied to an objective, timeline, and measurable impact.
From clicks to customers: turning traffic into growth
Visibility is step one; profitable outcomes are the goal. We align page structure, messages, and UX to reduce friction and increase conversion. Clear headings, benefit-led copy, proof (reviews, certifications, guarantees), and obvious next steps give users the confidence to act. On service pages, we prioritize click-to-call and messaging options; on e-commerce, we clarify delivery zones, payment methods, and returns. This approach raises revenue per visit and increases the lifetime value of each new customer.
Performance on every device
Device diversity is a given. Our builds prioritize speed and usability on budget smartphones while still delighting users on desktop. Clean code, restrained animations, and efficient image delivery make sites feel fast and reliable. Improving responsiveness across breakpoints and ensuring key actions are thumb-friendly boosts engagement in a mobile-first world.
Backlink strategy rooted in credibility
Links matter when they come from the right places and for the right reasons. We focus on partnerships, community involvement, and newsworthy initiatives that earn coverage—industry research, scholarships, sustainability efforts, or expert commentary. We avoid shortcuts that risk penalties. High-quality backlinks built over time elevate domain strength and signal relevance in your category.
Smarter decisions with clean data
Good decisions start with trustworthy measurement. We ensure events, parameters, and channels are standardized so you can rely on the numbers. Our reporting highlights what to fix now and what to build next, making it easy to communicate progress to stakeholders. With robust analytics, you can attribute growth accurately and fund the initiatives that create the greatest impact.
Ready to grow your presence across Madagascar
If you’re ready to reach more customers, expand regionally, and build a durable edge in search, Korhogo Agency is ready to help. We’ll align on priorities, create a clear plan, and execute with precision—from technical fixes and content production to PR and local signals. Visit korhogoagency.com to start a conversation. We will review your goals, assess your current footprint, and propose a roadmap that delivers measurable progress in the first quarter and compounding results thereafter. Together, we’ll build relevance where it counts and turn search demand into real-world growth.
Key pillars summarized
- Strategy: market fit, multilingual intent mapping, and prioritized execution.
- Technical: clean architecture, speed, and structured data for discoverability.
- Editorial: informative pages that answer intent and prompt action.
- Reputation: reviews, citations, and partnerships that reinforce trust.
- Measurement: precise tracking and clear, actionable reporting.
Search success in Madagascar is not about copying global playbooks. It is about adapting proven frameworks to local realities, building resilient systems, and continuously improving. Korhogo Agency will guide you at every step—so you win rankings, market share, and customer loyalty in the moments that matter most.
Let’s put your brand where your customers are searching: on fast, reliable pages with clear messages, relevant offers, and seamless actions. When your presence is easy to find, easy to trust, and easy to use, growth follows. Strong local signals, purposeful storytelling, and reliable operations will carry your momentum from discovery to purchase and beyond.
