Tunisia’s digital landscape is dynamic, multilingual, and mobile-first—an ideal environment for brands ready to scale with smart media planning and culturally fluent messages. Korhogo Agency designs end-to-end online advertising solutions tailored to the Tunisian market, unifying intelligence, creative excellence, and measurable impact. From acquisition to retention, we plan, buy, and optimize media across the platforms people actually use in Tunisia, ensuring your campaigns resonate in Arabic and French while hitting precise commercial targets.
Why Tunisia Is a High-Opportunity Digital Market
Tunisia bridges North Africa and the Mediterranean, with urban hubs that are highly connected and a consumer base that navigates seamlessly between Arabic, French, and, increasingly, English. Social platforms are daily touchpoints. Search behavior is practical and intent-rich. Video consumption continues to grow rapidly, driven by short-form content and YouTube. These behaviors reward advertisers who align messaging, placements, and offers with local context and seasonal moments.
Mobile usage dominates. People discover, compare, and purchase on smartphones; messaging apps accelerate word-of-mouth; and video creative often drives the first impression. This reality demands media plans that prioritize speed, clarity, and thumb-stopping visuals, with experiences that load fast and convert smoothly on smaller screens.
Local relevance is non-negotiable. Effective campaigns adapt copy and creative to Tunisian Arabic and French, honor cultural nuances, and respect buying patterns that peak around public holidays, tourism cycles, educational seasons, and retail promotions. Korhogo Agency integrates these inputs into audience strategy, media budgeting, and testing cadence, translating attention into transactions.
What Korhogo Agency Delivers
We combine market fluency with agile execution. Our service suite covers the entire campaign lifecycle—from research and planning to creation, trafficking, optimization, and reporting—so every touchpoint is consistent and accountable to your business goals.
- Go-to-market and growth planning aligned to your business model, product maturity, and lifetime value. We identify the right audiences, clarify your value proposition, and build a channel mix optimized for intent and scale, guided by a clear strategy and decision framework.
- Arabic and French localization: copywriting, transliteration, and culturally aligned messaging that improve click-through rates and reduce CPAs, anchored in true localization rather than simple translation.
- Performance media buying across Google, Meta (Facebook and Instagram), TikTok, YouTube, Snapchat, and premium programmatic inventory, blending reach with precision.
- Dynamic creative production: micro-storyboards for short-form, UGC-style iterations, motion graphics, and static templates engineered for quick testing and high-impact creatives.
- Search and Shopping campaigns for demand capture, including keyword architecture, ad extensions, feeds, and ongoing quality score improvement.
- Video and display advertising via programmatic and platform-native placements to build upper-funnel awareness and mid-funnel consideration efficiently.
- Influencer and creator collaborations arranged for authentic social proof, with brand-safe vetting, transparent contracts, and measurable deliverables.
- CRM and lifecycle marketing, including email sequences, WhatsApp Business flows, and on-site personalization that improve retention and repeat purchase.
- Tracking, attribution, and advanced analytics: event schema design, consent-aware tagging, server-side setups where applicable, and dashboards tuned to revenue-critical metrics.
- Conversion rate optimization and landing page development to tighten your funnel, reduce drop-off, and maximize conversion opportunities.
Every engagement is built for verifiable impact. We define objectives, calibrate budgets, and map the path to a higher ROI, then iterate with data-driven rigor.
Channel-by-Channel Approach for Tunisia
Google Search and Shopping
Search remains the fastest path from intent to result. We structure campaigns by market intent and margin, using SKAG or modern segmentations to balance control and machine learning. Negative keyword logic keeps spend efficient, while ad extensions and language variants increase relevance. For Shopping and product feeds, we optimize titles, categories, and imagery to match local queries; we also implement promotions, pricing highlights, and merchant trust signals for better click quality. When applicable, we integrate offline conversions to sharpen bidding toward revenue and lead quality, not just clicks.
Meta: Facebook and Instagram
Meta delivers agile reach and targeting granularity in Tunisia. We build funnel architectures that move users from introduction to action: awareness videos or carousels, consideration-level social proof and offers, and conversion-focused formats with strong calls to action. Audiences combine interest signals, custom audiences, and value-based lookalikes where permissible. Creative sets adapt to Arabic and French, mirroring user expectations and cultural moments. We use performance signals like thumb-stop rate and scroll depth to iterate creative, and we narrow optimization windows to stabilize learning for predictable performance.
TikTok and Short-Form Video
TikTok accelerates discovery for new and established brands alike. We deploy native-first creative (fast hooks, clear narrative, strong CTA), test multiple angles (education, humor, testimonials), and adapt pacing to each niche. Spark Ads, creator whitelisting, and music licensing are handled end-to-end. We make data-informed edits every few days, swapping out openings, captions, and CTAs while preserving successful scenes. Wherever possible, we connect TikTok audiences to highly snackable landing pages or WhatsApp lead flows to compress the path to action.
YouTube and Online Video
YouTube captures lean-back attention and intent-rich queries through in-stream, in-feed, and discovery placements. We mix 6-second bumpers for awareness with longer narratives for persuasion, and we pair creative sequencing with contextual or custom intent audiences. For measurable outcomes, we optimize to micro-conversions and downstream KPIs, not solely view rates, and we test language variants and call-to-action frames that match Tunisian consumer expectations.
Programmatic and Local Publishers
Programmatic extends reach into premium inventory, news sites, and niche verticals. Our buys combine viewability, brand safety, and frequency controls, with private marketplace deals where added transparency is beneficial. We run thoughtful retargeting across display and video to recover cart abandons and nurture consideration, while capping exposures to avoid fatigue. We also include contextual placements aligned with topical interest—sports, entertainment, travel—and make creative swaps specific to each context.
Influencer and Creator Collaborations
Creators shape purchase intent through trust and relatability. We identify voices that align with your brand’s tone and audience, then build campaigns with clear briefs, creative guardrails, and compliance checks. Content is repurposed into ads to extend its shelf life, and we track impact through promo codes, unique URLs, and incremental lift studies where applicable.
Messaging and Conversational Journeys
WhatsApp Business and Messenger shorten the distance between curiosity and action. We configure pre-qualification flows, quick replies, and handoff to human agents for complex questions. Ads that click to messaging work especially well for high-touch purchases like real estate, education, and services. Each conversation is tagged and fed back into audience building for smarter retargeting and lookalike modeling, subject to consent.
Industry-Specific Playbooks
Tourism and Hospitality
Tunisia’s mix of coastal escapes, cultural tours, and wellness travel demands segmented messaging. We tailor creative to origin markets (domestic vs. regional vs. European), seasonality, and experience type. Video and carousel ads showcase itineraries, while trafficking integrates dynamic pricing and availability wherever possible. We also retarget dropped bookings with urgency cues and value-adds (free transfer, breakfast, late checkout), supported by on-site UX tuned for mobile booking.
Retail and E-commerce
E-commerce thrives on fast product discovery and credible delivery. We optimize product feeds, install rich event tracking (view content, add to cart, purchase), and pull best sellers into promotion cycles. Short-form videos demonstrate benefits and unboxings; static ads handle quick assortment highlights. We A/B test offer tiers, bundles, and time-bound discounts, increasing average order value through cross-sells and post-purchase flows. For COD (cash-on-delivery) models, we implement lead validation steps and confirmation automations to reduce returns.
Education and Training
Institutions and ed-tech providers benefit from semester-based planning and content that clarifies admissions, fees, outcomes, and career paths. We deploy lead-gen frameworks with qualification questions, calendars for campus tours, and remarketing that answers specific objections. Parent and student messaging is segmented by language and device usage, with video testimonials emphasizing trust and outcomes.
Real Estate
For developers and brokers, we combine targeted awareness with conversation-centric lead capture. Visual storytelling (3D renders, walkthroughs, neighborhood highlights) runs in video and carousels, while lead forms and messaging ads qualify prospects with budget ranges, timeline, and preferences. We nurture leads via email and WhatsApp sequences and integrate CRM stages to optimize media toward higher-quality opportunities.
Automotive
We address brand-to-dealer handoffs, model-specific promotions, and after-sales services. Campaigns use inventory-based creatives, test-drive CTAs, and finance calculators, with remarketing tailored to model comparisons and service reminders. We track dealership footfall proxies through call tracking and appointment confirmations to close the attribution loop.
Financial Services and Fintech
Trust, clarity, and compliance guide our approach for banks, insurers, and fintech apps. We simplify offers with plain-language Arabic and French creative, highlight risk disclosures, and steer acquisition toward verified customers. In-app event tracking powers value-based optimization for deposits, transfers, or repayments, while onboarding UX is tuned to reduce friction and drop-off.
Measurement, Attribution, and Continuous Optimization
Reliable measurement is the foundation of smart media. We start with a consent-aware tagging plan, event names mapped to business outcomes, and a data layer that accommodates both web and app signals. Wherever possible, we implement server-side tagging and offline conversion imports to preserve accuracy. We benchmark campaigns with incrementality in mind, validating whether media truly changes outcomes, not just last-click appearance.
Our dashboards align to commercial metrics: CPA and CPL for lead funnels; purchase rate, AOV, and ROAS for e-commerce; MQL-to-SQL progression for B2B; and LTV-to-CAC for subscription models. We deploy systematic testing across audience, creative, and landing pages, running clean experiments with clear stop/go criteria.
Optimization cadence is weekly for budget and bid decisions, and daily for creative swaps in fast-moving channels. We standardize naming conventions and data hygiene, so insights are repeatable and transferable. Over time, we tune media toward brand equity and revenue velocity—balancing brand building with direct response—according to your growth horizon.
Creative Built for Tunisia
Crafting relevance means more than translating captions. Our creative studio develops message maps that connect product benefits to local motivations—value, convenience, quality, and social proof. We write Arabic and French variants with regional idioms where appropriate, design for readability on mobile, and account for right-to-left layouts in Arabic interfaces. We then version assets for each placement: vertical for Stories and Reels, square for feeds, and landscape for YouTube and in-stream video.
Dynamic Creative Optimization allows us to assemble headlines, offers, and visuals into thousands of micro-combinations, measuring which resonate by audience and context. For durable assets, we shoot modular footage: opening hooks, product close-ups, testimonial bites, and CTA segments that can be rearranged for fresh iterations without full reshoots. This approach keeps frequency from turning into fatigue and sustains engagement throughout the funnel.
Privacy, Compliance, and Brand Safety
We operate with a privacy-first mindset, aligning tagging and data use with applicable regulations and platform policies. Consent mechanisms are integrated into our tracking plans, and we maintain clear documentation for audits and platform reviews. For brand safety, we employ allowlists, blocklists, and third-party verification where beneficial, and we monitor placements on sensitive categories. Transparency is baked into our reporting: you see spend allocations, fee structures, and performance drivers clearly.
Engagement Models and Pricing
Korhogo Agency offers flexible collaborations designed to match your scale and goals:
- Launch Package: For new entrants or product launches. Includes market discovery, initial creative suite, foundational tagging, and a 90-day media plan focused on quick learning.
- Growth Retainer: Ongoing planning, media buying, creative production, CRO, and weekly optimization across a set of channels. Ideal for brands seeking compounding results and stable processes.
- Performance Partnership: Hybrid fee plus success component tied to agreed KPIs (e.g., cost per acquisition, qualified leads, or revenue). Requires shared measurement framework and clear data access.
Our onboarding typically spans two to four weeks: discovery and goal alignment; technical setup and creative production; campaign architecture; and launch. From there, we evolve budgets based on proven returns, not assumptions.
Sample Rollout Timeline
While each brand is unique, a structured plan accelerates outcomes:
- Week 1–2: Discovery workshops, analytics audit, event mapping, messaging matrix in Arabic and French, asset bank review, and gap analysis.
- Week 3: Creative production (photo/video), landing page builds or optimizations, consent and tagging configuration, platform setups, and QA.
- Week 4: Soft launch with constrained budgets; rapid A/B tests on headlines, hooks, and offers; first optimization wave.
- Week 5–8: Funnel hardening with mid-funnel education content, retargeting audiences, and CRO updates; LTV/CAC framework established.
- Quarter 2: Scale phase with broader audiences, programmatic expansion, creator partnerships, and multi-asset creative sequencing; quarterly business review and roadmap refresh.
What Success Looks Like
Success means channel synergy, operational clarity, and financial discipline. We aim to reduce acquisition costs, lift conversion rates, and increase retention. Beyond raw metrics, we build processes: standardized briefs, test logs, learning repositories, and media governance that sustains growth. By the end of the first 90 days, you should have a validated channel mix, a working creative playbook, and a measurement stack that supports confident budget decisions.
How We Collaborate
Korhogo Agency works as an extension of your marketing team. You’ll have a dedicated account lead, media buyers, analysts, and creatives who align on goals and check in weekly. We run shared dashboards and maintain open task boards for visibility. Every month, we present a performance narrative: what worked, what didn’t, why, and what we’re changing next. Each quarter, we revisit strategy, calibrate budgets, and explore new growth levers.
Vendor coordination is part of our remit. If you work with developers, PR, or sales teams, we coordinate handoffs, data sharing, and timelines to keep your campaign velocity high. For complex funnels, we align with your CRM team to ensure lead scoring and follow-ups are prompt and measurable.
Why Choose Korhogo Agency for Tunisia
- Market fluency: Deep understanding of Tunisian consumer behavior, language nuances, and seasonal cycles.
- Full-funnel capability: From awareness to purchase and retention, including CRO and lifecycle communications.
- Operational rigor: Testing discipline, clean data, and transparent reporting that drive confident decisions.
- Creative agility: Native-first content for short-form video, static, and motion, designed for fast iteration.
- Business outcomes first: Media budgets managed against concrete commercial goals—efficiency, scale, and durable brand equity.
Next Steps
If you want online advertising that’s tuned to Tunisia’s realities and engineered for measurable growth, Korhogo Agency is ready to lead. Share your goals, current challenges, and timelines; we will prepare a clear plan, projected milestones, and a channel mix aligned with your KPIs. From first touch to loyal customer, we’ll help you connect the dots and compound returns—turning attention into action with disciplined retargeting, pragmatic testing, and relentless focus on performance.
Visit korhogoagency.com to start the conversation. Let’s align your media, messaging, and measurement so your investment translates into sustained conversion and long-term ROI.
