Online audiences in Togo are expanding rapidly, with mobile-first journeys shaping the way consumers discover, compare, and buy. Korhogo Agency helps brands turn that momentum into revenue by building end-to-end campaigns that connect with real people in Lomé, Sokodé, Kara, and beyond. From multilingual copywriting and context-aware creative to precise media buying and measurable outcomes, our team delivers market-native online advertising that scales. Whether you are launching a new product, accelerating e-commerce, or amplifying your brand in the UEMOA region, we combine regional know-how with global tools to move your business forward.
The digital opportunity in Togo
Togo’s digital landscape is defined by rapid smartphone adoption, mobile money usage, and a social-driven discovery path. French dominates formal communication while Ewe and Kabiye, among other local languages, are essential for trust and resonance at the community level. Urban centers like Lomé are hotspots for social networks and video consumption, while regional hubs and peri-urban areas show rising engagement through lighter, data-friendly formats. Across the country, young and connected audiences are receptive to content that informs, entertains, and solves daily needs.
What does this mean for advertisers? It means your message must be fast, mobile-ready, and sensitive to linguistic nuance and cultural cues. It also means that media mixes should include social, search, and video platforms, backed by strong landing experiences and performance tracking. With korhogoagency.com, your brand benefits from a field-tested playbook: modular creative assets, regional ad inventory access, localized messaging, and an optimization loop that prioritizes outcomes over vanity metrics.
As part of our West Africa focus, we build cross-border campaigns that respect national differences while leveraging shared behaviors across the UEMOA zone. If you plan to expand from Togo into Côte d’Ivoire, Benin, Burkina Faso, or the wider region, our team designs scalable frameworks that keep your core proposition consistent and adapt surface-level messaging for each audience. This creates a steady path to growth without sacrificing efficiency or brand clarity.
What Korhogo Agency delivers in Togo
We provide full-funnel, platform-agnostic online advertising services tailored to Togo’s market conditions and your business objectives. Our approach blends audience insight, creative excellence, data rigor, and agile execution.
Media planning and buying
- Strategic channel mix across Meta (Facebook, Instagram), TikTok, Google Search and Display, YouTube, and select local publishers.
- Market-native placements that align with mobile habits, network realities, and content preferences.
- Continuous pacing, budget reallocation, and bid strategies tuned for return, not just reach.
Search, social, and video
- High-intent Google Search campaigns that capture demand and route users to frictionless landing pages.
- Discovery-driven social ads that combine thumb-stopping visuals with clear calls to action.
- Short-form and long-form video tailored to bandwidth conditions and platform norms, including captions-first storytelling.
Programmatic and publisher partnerships
- Access to regional inventory and private marketplace deals where relevant.
- Contextual and interest-based targeting for brand-safe expansion beyond the major platforms.
- Brand lift, reach, and viewability strategies for awareness objectives.
Creator and influencer collaborations
- Identification and vetting of local creators with credible communities and aligned values.
- Briefing, production oversight, and content rights management.
- Performance-linked structures that reward measurable outcomes.
Messaging apps, SMS, and mobile money triggers
- WhatsApp and Messenger funnels for lead capture, customer care, and re-engagement.
- Permission-based SMS for announcements, reminders, and transactional nudges.
- Campaign mechanics that reference mobile money behaviors and incentives.
E-commerce acceleration
- Catalog feeds, dynamic remarketing, and abandoned-cart sequences.
- Landing page optimization, lightweight checkouts, and localized payment messaging.
- End-to-end performance frameworks tied to revenue and customer lifetime value.
Precision targeting and data stewardship
Effective online advertising in Togo starts with precise audience selection and respectful data handling. We use platform-native signals, contextual cues, and first-party data—where available—to locate the right people at the right time. Our team builds audience frameworks that move beyond generic demographics toward real intent and behavioral indicators. For brand campaigns, we prioritize reach quality and frequency control. For acquisition and sales, we use measurable triggers and iterative audience refinement to improve ROI without overspending.
Data privacy and compliance are integral to our approach. We advocate for transparent opt-ins, clear value exchanges, and secure storage of leads. Consent-based data collection supports robust retargeting while keeping user trust intact. We also design fallbacks for signal loss—such as modeled conversions and contextual placements—so your campaigns remain resilient even as the ecosystem evolves.
Geographic nuance matters. We tailor geotargeting to urban corridors, regional centers, and logistics realities. This supports more accurate delivery windows, localized offers, and store-visit strategies. It also enables regional testing, where we launch controlled experiments in specific zones, validate the learning, and then scale to the rest of the country.
Creative and localization that convert
Your message has to land fast, read clearly on small screens, and mirror how people actually speak. Korhogo Agency produces platform-native assets that respect the rhythm of Togolese conversations. French-forward messaging anchors credibility, while localized references and tone demonstrate empathy and relevance. When appropriate, we incorporate Ewe or Kabiye expressions, voiceover styles, or captions to extend reach and connection.
Our creative system pairs rapid prototyping with disciplined testing. We run multivariate experiments on hooks, offers, visual styles, and CTA formats to uncover what truly motivates action. We prioritize lightweight video, clear typography, and high-contrast design for visibility in bright environments and on budget devices. By aligning creative elements with audience intent and the next step in the funnel, we turn attention into action and action into targeting insights for the next iteration.
For brand consistency, we maintain a living guideline that evolves with campaign data. This ensures each new wave of ads builds on proven patterns instead of reinventing from scratch. And because culture moves quickly, we maintain a rolling calendar of local moments—holidays, sports, music releases, community events—that can inform your storytelling without resorting to clichés.
Measurement that matters
We map your objectives to clear key performance indicators and align platforms, budgets, and assets accordingly. Instead of chasing surface-level metrics, we design toward incremental business outcomes: cost per qualified lead, cost per first purchase, return on ad spend, and blended revenue impact. Our reporting cadence focuses on insight and action, not dashboard clutter.
- Tracking setup and verification across web and app touchpoints.
- Event architecture that captures micro-conversions leading to the final sale.
- A/B and multivariate testing to isolate winning elements and scale them.
- Attribution options that balance platform signals with business realities.
Our optimization loop is built for speed and rigor. We reduce waste through creative rotation, bid and budget adjustments, and placement refinement. We prioritize top-contributing segments and prune underperforming ones. Above all, we use optimization to create compounding advantages: each cycle returns better cost curves, sharper insights, and stronger confidence in the next investment.
Industries we serve
Korhogo Agency works with startups, SMEs, and established brands in Togo across multiple sectors. We tailor channel strategies and creative frameworks to your vertical’s dynamics and sales motion.
- Financial services and fintech: acquisition, onboarding, and usage campaigns that reference local payment habits.
- Telecom and internet services: prepaid top-ups, data bundles, and retention programs.
- Retail and e-commerce: catalog promotion, flash sales, and seasonal demand shaping.
- FMCG: awareness, product education, and high-frequency reminders with geo-lift testing.
- Education and training: lead generation for programs, scholarships, and enrollment cycles.
- Travel and mobility: route launches, loyalty pushes, and intent-based search capture.
- Health and beauty: influencer collaborations, tutorial content, and community trust-building.
- Real estate: lead qualification, appointment setting, and financing partner integrations.
Campaign architectures: from awareness to action
We design multi-layered systems that move users through discovery, consideration, and conversion with as little friction as possible.
- Awareness: high-impact video and static for reach; geotargeted bursts around launches and events.
- Consideration: carousel and short-form video for product storytelling; FAQs and social proof in captions.
- Conversion: direct-response landing pages with scannable benefits and low-latency forms or chat handoffs.
- Loyalty: remarketing, email/SMS prompts, and exclusive offers to encourage repeat actions.
Each layer informs the next. We learn which messages introduce the brand effectively, which clarifications reduce hesitation, and which incentives nudge action. This accelerates conversion while protecting budget and brand equity.
Technical setup and integrations
A robust technical foundation ensures that every click, view, and message can be turned into insight. We handle the full stack of tracking, data flows, and platform connections so your marketing and sales operations work in harmony.
- Pixel and event installation across web properties and landing pages.
- Server-side tracking options for more resilient measurement when cookies are limited.
- CRM and marketing automation integrations for lead routing and nurturing.
- Product feed setup for dynamic ads and inventory-aware campaigns.
We also build lightweight, fast-loading landing pages tailored for mobile networks, including image compression, adaptive video, and form controls that minimize typing. Where beneficial, we test chat-first flows that reduce friction further and support local language preferences.
How we work: from brief to scale
Our process is transparent and collaborative, designed to establish momentum quickly and compound wins over time.
- Discovery: we align on goals, audience hypotheses, constraints, and success metrics.
- Blueprint: we deliver a channel and creative plan with a test roadmap and budget scenarios.
- Build: we produce assets, configure tracking, and implement campaigns with quality checks.
- Launch: we begin with pilot groups and controlled spend to validate assumptions.
- Scale: we reallocate to winners, expand audiences, and deepen creative variations.
- Evolve: we add new channels, creators, and formats as the data supports expansion.
This rhythm ensures each decision is anchored in real-world feedback. You get weekly progress updates and monthly reviews with strategic recommendations, including scenario planning for the next quarter.
Pricing and engagement options
We offer flexible models suited to your stage and scope in Togo.
- Starter pilots for new market entries and proof-of-concept testing.
- Growth retainers for ongoing acquisition, conversion, and retention programs.
- Project-based engagements for launches, seasonal bursts, or product rollouts.
Budgets are allocated to channels based on objective fit and performance forecasts, not platform bias. We handle billing in XOF and support multi-country splits for clients expanding within the UEMOA region.
Why korhogoagency.com
Korhogo Agency combines regional fluency with disciplined performance craft. Our team has worked across francophone West Africa, balancing the demands of brand building and short-term sales. We are comfortable with the practicalities of bandwidth limitations, device diversity, and bilingual communication. We also bring a builder’s mindset: wherever possible, we create reusable assets and systems that lower the cost of future experiments and unlock sustainable analytics advantages.
- Market-native translation of your value proposition into everyday language.
- Creative assets that fit local consumption patterns and platform norms.
- Performance frameworks that tie spend to business outcomes.
- Clear accountability, timely reporting, and collaborative planning.
Our north star is simple: every campaign should move your business forward. That means tighter feedback loops, smarter hypotheses, and a willingness to refine relentlessly. It also means having the humility to test, learn, and adjust—because the best ideas are discovered in the work, not just in the brief.
Content that resonates: from ideas to impact
To stand out in Togo’s feeds and searches, your brand needs content that informs and delights. We map messages to user questions and jobs-to-be-done, then build assets that earn attention and trust. We use social proof sparingly but effectively, and we organize benefits in a way that matters to the audience: time saved, money saved, risk reduced, or enjoyment increased. Strong headlines, clean visuals, and clear CTAs are non-negotiable. We also revisit winners and extend them with iterative variants to keep freshness without losing the core idea.
The result is a library of assets that you can deploy across channels and seasons. Each asset has a clear role, a target segment, and a defined success metric. Over time, this library becomes a strategic advantage—your brand moves faster, wastes less, and compounds learning with each new wave of media.
Local partnerships and community presence
We value collaboration with local creators, publishers, and community organizers. These relationships sharpen our cultural understanding and open new distribution paths, from micro-influencers to neighborhood initiatives. When appropriate, we co-design outreach with local partners to ensure sensitivity, authenticity, and practical value. This increases engagement and sets the stage for long-term brand loyalty.
Risk management and brand safety
We protect your brand through careful placement controls, negative targeting lists, and continuous review of publisher environments. We also create contingency plans for supply interruptions, policy shifts, or platform changes. By embedding brand safety into our operating rhythm, we safeguard reputation while keeping campaigns agile and effective.
From Togo to the region
If your ambition extends beyond Togo, we build a regional foundation that preserves what works and respects local nuance. This includes a unified measurement framework, adaptable creative modules, and a governance model for approvals and budget shifts. The outcome is a scalable engine for strategy execution—fast to launch, disciplined in testing, and consistent in quality wherever you go next.
Get started with Korhogo Agency
Bring your goals, and we will bring the plan. Whether you need a high-impact launch, a reliable acquisition machine, or a full-funnel rebuild, korhogoagency.com is ready to lead the work. We align quickly, build responsibly, and measure what matters. Our promise: practical creativity, disciplined execution, and a steady push toward results that your team can see and your customers can feel.
Reach out with your objective, timeline, and budget range. We will propose a roadmap that fits your constraints and accelerates your path to localization, performance, and sustainable growth. From Lomé to the last mile, we design campaigns that travel well and deliver—today and over the long run.
Korhogo Agency stands for clarity, craft, and outcomes. Let’s translate your message into momentum, your media into measurable value, and your ambition into action. It starts with a brief and a conversation. Contact us at korhogoagency.com and let’s build the next chapter of your brand in Togo—one precise message, one smart test, and one confident step at a time.
Included capabilities at a glance
- Channel strategy and media buying across major platforms and local inventory.
- Creative production: static, video, and motion adapted for mobile and bandwidth.
- Multilingual copywriting and cultural adaptation for higher resonance.
- Technical setup: tracking, feeds, integrations, and fast landing experiences.
- Testing and iteration: structured experiments for continuous improvement.
- Measurement and reporting: business-focused metrics and clear insights.
- Governance: brand safety, data stewardship, and compliance-minded operations.
Choose the partner that treats your budget like an investment and your customers like people. With Korhogo Agency, every asset, audience, and optimization serves a purpose: to convert attention into action and action into durable value. That is how we approach creatives, that is how we approach ROI, and that is how we help brands win online in Togo.
