Eswatini’s consumers are connected, mobile-first, and open to brands that communicate with clarity, respect, and real value. Korhogo Agency designs and runs online advertising that turns this attention into measurable business outcomes. From sharp audience insights to precision media buying and conversion-focused creative, our team aligns every impression with your commercial goals. Whether your objective is demand generation, e-commerce sales, lead acquisition, public awareness, or donor engagement, we combine local market fluency with global best practices to deliver campaigns that scale responsibly and profitably.
Why Eswatini’s Digital Landscape Is Ripe for Online Advertising
Eswatini’s digital profile is defined by high mobile penetration, fast social adoption, and a culture of messaging that prioritizes community and trust. The nation’s proximity to South Africa, the peg between the Lilangeni and Rand, and the cross-border flow of talent and goods all shape how people discover, evaluate, and buy. Most browsing happens on smartphones, personal recommendations matter, and audiences reward brands that respect their time and data. That’s why our planning starts with the user journey: understanding where attention lives (social feeds, search results, short video, messaging) and how to remove friction from the path to action.
We tailor reach and budgets to the realities of Eswatini media costs, the availability of local and regional inventory, and the nuances of audience size. We leverage Meta (Facebook and Instagram) for broad discovery, Google and YouTube for intent capture and high-visibility storytelling, TikTok for accelerated awareness among younger cohorts, LinkedIn for B2B and public-sector engagement, and curated local publishers for credibility and context. We complement paid distribution with high-converting landing experiences, tracking architectures that meet regulatory standards, and multivariate testing to validate creative and offer hypotheses.
What Korhogo Agency Delivers
Our promise is simple: clarity, speed, and accountable delivery. We build integrated programs that are optimized for outcomes, not vanity metrics. Each engagement includes transparent plans, disciplined execution, and reporting you can act on within your organization.
Core Capabilities
- Market intelligence and opportunity mapping tailored to Eswatini’s demographics, device usage, and cross-border behaviors
- Full-funnel media strategy across awareness, consideration, and conversion stages
- Creative development (static, video, motion graphics) and post-production for mobile-first storytelling
- Landing page design and CRO focused on speed, clarity, and behavioral cues that reduce drop-off
- Search engine marketing (Google Ads), including brand, competitor, and high-intent non-brand capture
- Social advertising (Meta, TikTok, LinkedIn, X) tuned for audience fit and format performance
- Programmatic display and video with brand-safe placements, whitelists, and transparent supply paths
- WhatsApp and Messenger flows for lead qualification and customer care handoffs
- Email and lifecycle journeys that turn first touch into repeat engagement
- Measurement frameworks, dashboards, and experimentation plans for compounding learnings
Language and Localization
We execute in English and siSwati, adjusting tone, idioms, and visual cues to the preference of each segment. Messaging is tested with localized audience samples to validate comprehension and resonance before full rollout. We adapt calls to action to reflect how people in Eswatini prefer to respond—phone calls, messaging, store visits, or online checkouts—then measure the downstream effect rigorously.
Channels We Activate in Eswatini
- Meta (Facebook/Instagram): broad reach, community signals, and conversion-optimized ad sets with interests, lookalikes, and custom audiences
- Google Search and Performance Max: capture of high-intent queries and automated discovery of valuable placements
- YouTube: skippable and in-feed video to scale awareness with precise geo and affinity targeting
- TikTok: short-form creative that rapidly tests hooks, value props, and creators for scalable awareness
- LinkedIn: B2B account-based targeting and recruitment marketing with professional context
- Local publishers and sponsorships: credibility-building placements with news and community outlets
- Influencer collaborations: authentic endorsements with transparent performance contracts
- Messaging and chat: WhatsApp pathways for lead capture, reminders, and service with documented consent
Creative and Messaging for Eswatini Audiences
Creative determines how efficiently your budgets work. We design mobile-first assets with front-loaded value, clear benefits, and visual hierarchies that survive small screens and variable bandwidth. Our templates emphasize contrast, legibility, and recognizable brand elements. We rely on iterative testing: headlines, hooks, offers, and CTAs are rotated weekly in controlled experiments so the system consistently reallocates spend to winning variations.
For trust-sensitive categories—finance, health, education, and public services—we prioritize clarity of offer, proof points (testimonials, certifications, partnerships), and direct language that sets expectations. In retail and FMCG, we combine short product demos with price anchors, bundles, and time-bound urgency that aligns to shopping seasons and pay cycles. For tourism and hospitality, we emphasize vivid imagery, social proof, and frictionless booking paths, including local currency display (SZL) and clear policies for cancellations and rescheduling.
Measurement, Reporting, and Incremental ROI
We build measurement with the end in mind: business outcomes. That means event-level tracking from ad click to on-site action, server-side tagging where appropriate, and deduplicated counts across web and messaging interactions. We present weekly and monthly reports with budget pacing, blended CAC/CPA, cost-per-qualified-lead, and assisted conversions, while annotating results with key experiments and market events. To isolate causality, we employ holdout tests, geography splits, creative lift studies, and post-purchase surveys that map the influence of paid media against organic and referral channels.
Every dashboard is built for decision-making. If a creative concept works, we scale it deliberately; if a segment underperforms, we refine the offer or exit the inventory to protect efficiency. Over time, this approach compounds: better segmentation feeds better bids, which improve delivery, which reduces costs and increases lifetime value.
Campaign Playbooks by Industry
Financial Services and Mobile Money
For banks, insurers, and mobile wallet providers, we focus on trust-building and onboarding friction. We highlight guarantees, coverage specifics, fees, and clear next steps. Flows include pre-qualification via simple forms, doc capture via messaging, and branch locator CTAs when in-person verification is required. We measure not just sign-ups, but funded accounts, first transactions, and 30/60-day retention.
Tourism, Hospitality, and Events
We blend discovery (video and reels) with intent capture (search) and retargeting that presents dynamic offers. Multi-market strategies address domestic travelers, regional visitors from South Africa and Mozambique, and long-haul tourists. Creative emphasizes local culture, nature, safety, and accessibility. We integrate booking engines and track time to booking, cancellation rates, and average order value.
Retail, FMCG, and Marketplaces
We deploy catalog ads, price-based ads, and in-feed shopping formats that pair scarcity and value cues. Logistics and fulfillment are addressed upfront—delivery zones, pickup options, and payment choices. For emerging e-commerce, we combine lead-to-cart workflows via messaging with direct checkout on mobile web to increase completion rates.
Education and Training
We highlight value propositions (employability, accreditation, scholarships) and reduce friction in application. Nurture sequences warm leads with program previews, lecturer introductions, and alumni success stories. We track from lead to enrolled student and graduation outcomes where available.
NGOs, Public Health, and Social Impact
We prioritize inclusive language, community context, and accessibility. Campaigns may be multi-language with voiceover or captioning support. Calls to action include hotline calls, clinic visits, and sign-ups for services. Measurement focuses on reach into priority communities, cost-effective engagement, and verifiable behavior change indicators.
Onboarding, Timelines, and Pricing Models
Onboarding Steps
- Discovery and goal alignment: KPIs, budget ranges, compliance considerations, and internal approval paths
- Audit and plan: review of past performance, analytics health check, and channel prioritization
- Setup and build: account structures, pixel/tag implementation, creative production, and QA
- Launch and learn: controlled pilots, small-scale experiments, and early optimizations
- Scale: budget ramp with guardrails, new segment unlocks, and incremental testing
Timelines
- Strategy and setup: 1–3 weeks depending on complexity
- Creative production: 5–15 business days, parallel to setup
- Pilot phase: first 14–30 days with weekly adjustments
- Scale phase: months 2–6 with structured experimentation sprints
Pricing Options
- Monthly retainer for always-on management with clear scope
- Project-based pricing for launches, seasonal pushes, or audits
- Hybrid retainers with performance incentives tied to pre-agreed KPIs
Contracts are billed in SZL with the option to index to ZAR for ease of reconciliation. We offer invoicing compatible with regional procurement processes and can accommodate purchase orders and milestone-based billing.
Governance, Risk, and Compliance
Your brand reputation and user trust are non-negotiable. We maintain strict brand-safety protocols, from verified ad accounts and two-factor authentication to publisher whitelists and inventory filters. We follow Eswatini’s evolving data protection framework and international standards for consent and data handling. Consent is explicit and documented for remarketing and messaging. Our creatives and targeting adhere to platform policies and sector-specific advertising rules (e.g., financial promotions, health communications). We implement least-privilege access to accounts, structured approvals for ad copy changes, and incident response procedures to mitigate unauthorized changes or spend anomalies.
How We Operate: From Strategy to Scale
Our operating model is iterative and focused on lifting revenue per impression over time. Before launch, we define a clear hypothesis: which audience, with which message, in which format, should drive the next best action? We then translate the hypothesis into testable units—ad groups, keywords, placements, and creative variations. During piloting, we set guardrails for spend and performance to avoid waste. As signal accumulates, we expand to adjacent audiences, add creative variations, and test new formats. We continuously refine landing experiences to eliminate bottlenecks, improve load speed, and align copy with ad promises.
Behind the scenes, our media operations teams calibrate bid strategies, budgets, and pacing. Our analysts monitor cohort behavior, lead quality, and conversion lag. Our creative directors maintain a rolling backlog of test concepts. And our client partners manage communication, reporting, and roadmaps so that internal stakeholders can make timely decisions without surprises.
Technology Stack and Integrations
- Analytics: platform analytics plus first-party data capture and server-side tagging where suitable
- Attribution support: configuration of platform-based attribution windows and modeling of assisted impact
- Tag management: structured container setups with naming conventions and event documentation
- CRM and messaging: integrations for lead routing, scoring, and automated follow-ups
- Creative pipelines: version control, brand kit libraries, and QA checklists for accuracy and compliance
We design with interoperability in mind. If your organization uses specific tools for CRM, ticketing, or payments, we align our implementation with your stack rather than forcing a new system. This reduces change management friction and accelerates time to value.
What Makes Korhogo Different
- Local insight, global craft: on-the-ground understanding coupled with international standards
- Outcome orientation: we anchor plans to business metrics, not just channel metrics
- Creative discipline: rapid experimentation with brand-consistent storytelling
- Transparent reporting: weekly snapshots and monthly deep dives with recommendations
- Responsible scaling: adding spend only where proven efficiency holds
Our clients appreciate the way we communicate: no jargon, no black boxes, and a clear line of sight from ad spend to outcomes. We engage as partners who share accountability for your targets and who bring options, not excuses, when the market shifts.
Service Highlights Tailored for Eswatini
- Language mix: English and siSwati creative with regional nuance for border markets
- Device-first design: assets optimized for low-to-mid tier smartphones and variable bandwidth
- Payment alignment: clear pricing in SZL and messaging that reflects local payment habits
- Geo-targeting: precise coverage of Mbabane, Manzini, industrial zones, and rural catchments where relevant
- Retail seasonality: promotions planned around salary cycles and key cultural moments
- Trust signals: strong use of testimonials, guarantees, and service commitments
Case-Inspired Scenarios
Consider a financial services provider seeking cost-effective customer acquisition. We would build a prospecting layer on Meta with proof-led creative, supported by Google Search to capture high-intent terms. Leads would flow into a pre-qualification quiz hosted on a lightweight landing page. WhatsApp follow-ups would reduce the time-to-approval by collecting documents and answering questions. Success metrics would prioritize funded accounts and first transaction rates, not just lead volume. Over six to twelve weeks, messaging would evolve to emphasize speed, security, and tangible benefits like fee savings or rewards.
For a tourism board or hospitality brand, a YouTube-led awareness push would introduce signature experiences, while TikTok and Instagram Reels test hooks that resonate with regional travelers. Search captures intent around itineraries, accommodations, and safety. We would retarget with time-bound deals and dynamic content that matches user interests—nature, culture, events. Reporting would highlight cost per engaged view, add-to-itinerary actions, and conversions by origin market. The content library would evolve with seasonal footage, creator collaborations, and live promotion during festivals.
Sustainable Performance and Continuous Learning
Sustainable results require patience and systemization. We formalize learnings in quarterly playbooks that document what worked, what underperformed, and which hypotheses to test next. We track creative fatigue and set thresholds for refreshes before performance degrades. We maintain benchmark ranges for CTR, CPM, CPC, CPA, and LTV by channel and industry to anchor expectations and detect anomalies quickly. And we keep your leadership informed with concise narratives that translate marketing data into business implications: what to scale, what to pause, and where to invest next.
Working With Us
Engagement begins with a discovery session and a no-obligation account and analytics audit. We identify quick wins, risks, and opportunities. You receive a prioritized roadmap with budget scenarios and expected outcomes. From there, we move into build and launch, with weekly standups and monthly steering sessions. You retain full ownership of ad accounts and assets; our role is to design, operate, and continuously improve the system that produces results.
Get Started
If your organization is ready to translate attention into revenue and social impact, Korhogo Agency is prepared to help. Share your objectives, budgets, and constraints, and we will craft a plan that respects the realities of Eswatini’s market while unlocking meaningful upside. Reach out via korhogoagency.com to book your discovery session and receive a tailored proposal.
Selected focus words that guide how we work: growth, performance, ROI, data, strategy, conversion, automation, localization, compliance, attribution.
