Online Advertising Egypt

Korhogo Agency brings decisive, market-tested online advertising to brands that want to grow faster in Egypt. From customer research and channel strategy to creative production, media buying, and measurement, we manage the full lifecycle of your digital growth. Our team treats every pound as an investment, aligning messages, channels, and landing experiences so they compound into measurable business outcomes across acquisition, retention, and long-term brand value.

Why advertise in Egypt with a local-first, performance-driven partner

Egypt is a dynamic, mobile-first economy with a young population, rapidly evolving digital habits, and a vibrant social media culture. Winning here requires more than a global playbook translated into Arabic. It demands deep cultural fluency, commercial pragmatism, and the operational discipline to convert attention into sales throughout a complex path to purchase that spans social, search, marketplaces, and messaging apps.

Korhogo Agency approaches Egypt as a distinct growth landscape. We account for local payment preferences like cash on delivery and digital wallets, the seasonality spikes around Ramadan and Eid, the influence of regional events and football, as well as differences in consumer behavior across Cairo, Giza, Alexandria, and the Delta and Upper Egypt regions. We craft campaigns that respect Egyptian Arabic idioms, lean into local humor where appropriate, and calibrate bilingual messaging for aspirational segments that browse and buy in both Arabic and English.

Platform-wise, Egypt’s attention economy centers on Meta apps (Facebook and Instagram), TikTok, YouTube, and Google Search. Younger audiences skew to short-form video and creators, while research-heavy shoppers consult reviews, YouTube comparisons, and price engines. Marketplaces like Jumia and Amazon.eg, and where relevant Noon, offer additional visibility and ad inventory, especially for electronics, fashion, home, and beauty. To be effective, your brand must meet people where they scroll, watch, search, and compare—without fragmenting data or wasting spend.

What Korhogo Agency delivers end to end

Market research and growth blueprint

We start with customer insight: who they are, what they value, how they discover products, and which friction points block them from buying. Using platform data, competitive analysis, and existing analytics, we define the audience, set the commercial objectives, and prioritize the channels and creative angles most likely to scale. This becomes your measurable growth strategy, with explicit hypotheses, testing plans, and guardrails for profitable spend.

Creative lab for scroll-stopping content

In Egypt’s feed economy, the difference between average and standout ads is often a few frames and a culturally resonant line. Our creative team produces short-form video, motion graphics, statics, and UGC-style assets tailored to TikTok, Instagram Reels, Stories, YouTube Shorts, and in-feed placements. We adapt tone for Egyptian Arabic, consider code-switching for mixed-language audiences, and develop variant messages for buyer stages. Our work emphasizes clarity and speed to value: show the benefit in the first seconds, state the offer plainly, and move viewers toward a clear action.

We refresh concepts continuously, guided by data on hooks, thumbnails, first-3-seconds retention, and scroll-stop rate. This ensures your creatives evolve with audience fatigue, seasonal shifts, and platform trends.

Full-funnel media buying across the Egyptian landscape

• Meta: Prospecting, re-engagement, and retention with Advantage+ Shopping, dynamic product ads, catalog retargeting, and lead ads for sectors like real estate, education, healthcare, and financial services. We build structured campaigns for learning stability and scale, with creative clusters mapped to audience intent.
• TikTok: Thumb-stopping short video with creator collaborations, Spark Ads, and performance formats designed for rapid testing. We tailor voiceovers and captions to Egyptian Arabic and leverage music trends responsibly for brand fit.
• Google: High-intent demand capture via Search, Performance Max, YouTube for Action, and Display. We align keyword clusters to product margins and stock, employ robust negative lists, and direct traffic to conversion-optimized experiences.
• YouTube: Awareness-to-action frameworks using skippable and non-skippable placements, contextual targeting, and performance measurement with custom conversions. We design edits specifically for hook strength and clarity with Arabic captions.
• Marketplaces: Sponsored listings, display and video placements, and storefront optimization on Jumia and Amazon.eg. We sync marketplace promotions with your direct-to-consumer offers to avoid internal cannibalization while maximizing overall share.
• LinkedIn: Precision B2B lead generation with role, company, and industry targeting for tech, services, logistics, and training providers, supported by lead form routing to your CRM and scoring models.

Conversion-led experiences and CRO

Clicks only count when they become customers. We audit your site speed, mobile UX, checkout flow, language clarity, and trust signals. We implement iterative A/B tests on headlines, CTAs, forms, and page architecture to lift conversion rates. For cash-on-delivery heavy funnels, we add friction where it reduces bad orders and enables cleaner fulfillment: phone number validation, address autocomplete, and optional pre-confirmation messages via WhatsApp or SMS.

Data, tracking, and privacy

Reliable data underpins effective analytics and budget allocation. We configure GA4, server-side tagging where appropriate, and platform pixels with deduplicated events. For Meta and TikTok, we implement Conversions API and Events API, align event naming to business outcomes, and map LTV proxies for value-based optimization. We respect Egypt’s data protection framework and build consent experiences that are clear and user-friendly, helping maintain data quality while keeping your brand compliant.

Lifecycle marketing and messaging

Beyond paid media, we help extend value through WhatsApp Business, email, and SMS flows: abandoned cart nudges, COD confirmation, buyer education, and post-purchase cross-sells. Integrations with your CRM unify first-party data so remarketing is timely and relevant, lowering acquisition costs over time.

A performance framework made for scale

Measurement that serves decisions

We define a transparent attribution approach from the start, balancing platform-reported results with analytics goals and, where spend justifies, experiments that isolate incremental lift. Our dashboards translate numbers into actions: which creative angles win, which audience segments merit budget increases, and where landing friction erodes sales. Every recommendation links to a concrete hypothesis and expected impact, preserving accountability as we scale performance.

Testing culture, not testing theater

We run structured test sprints on hooks, offers, and audiences. Typical cycles include:

• Creative exploration: 8–12 ad variants to identify hook and format winners.
• Offer shaping: price bundling, gift-with-purchase, and installment messaging aligned to Egyptian buying behaviors.
• Audience mapping: geographic splits by city, interest stacks, and lookalikes from high-quality events (purchase, qualified lead, high LTV cohorts).
• Landing experiments: headline clarity, social proof density, form fields, and localized trust markers such as Fawry availability or clear COD policy.

We keep the ratio of exploration to exploitation healthy so tests pay their way, avoiding churn that destabilizes learning phases.

Commercial clarity and ROI discipline

Budgets follow business math. We model contribution margins, average order value, and repeat rate to define guardrails for customer acquisition cost. We then align bidding and optimization to the metrics that matter, not vanity clicks. As first-party data matures, we layer value-based bidding and LTV modeling. Our goal is resilient ROI, not brittle spikes.

Egypt-specific playbooks that move the needle

Cash-on-delivery, reduced risk, higher kept revenue

COD can inflate costs through returns and undeliverable orders. We mitigate by:

• Adding gentle friction to COD checkout while incentivizing prepaid methods with small benefits.
• Order confirmation via WhatsApp or call before dispatch for select baskets.
• Clear delivery windows and courier tracking to cut failed attempts.
• Campaign messaging that normalizes prepaid wallets and card-on-delivery when available.

Payments and promotions locals actually use

We position digital wallets and offline cash collection options prominently for audiences that prefer them, and we tailor promotions around these rails when appropriate. Messaging highlights simplicity and safety, reducing hesitation and customer support load.

Seasonality: Ramadan to White Friday

Ramadan changes media consumption and shopping rhythms. We plan dayparting that respects iftar and suhoor peaks, shift creative to community and generosity narratives, and adjust delivery promises. Around White Friday and end-of-year sales, we coordinate inventory, discount depth, and ad pacing to maintain profitability and avoid stock-outs. Mother’s Day in Egypt, back-to-school, and summer travel windows also receive targeted calendars and creative angles.

Geo and language segmentation

We shape bids and messaging by region: urban convenience in Greater Cairo, coastal leisure in Alexandria and the North Coast season, and value-first narratives in price-sensitive corridors. Language toggles between Egyptian Arabic, English, and mixed-language ads where code-switching reflects audience identity. This is practical localization that drives relevance without fragmenting your asset library.

Marketplaces plus direct-to-consumer

Many Egyptian shoppers begin on marketplaces even if they buy on your site. We synchronize catalog, pricing, and content across Jumia and Amazon.eg with your DTC store. Sponsored placements harvest intent within marketplaces while search and social push higher-margin direct purchases. We measure total blended returns so channel incentives stay aligned.

Industries we help grow

• eCommerce: Fashion, electronics, home and décor, beauty, and D2C food. Catalog ads, creator-driven video, and marketplace sync deliver profit-conscious scale.
• Real estate: High-quality lead generation with qualification workflows, mapping traffic to sales center outcomes, and strict event hygiene to protect budgets.
• Education and training: Application flows, scholarship and intake calendars, and localized proof of outcomes to lift enrollments.
• Financial services and fintech: Clear value propositions, trust and compliance cues, and onboarding funnels that reduce friction.
• Healthcare and clinics: Policy-compliant outreach, appointment funnels, and reputation-building content.
• Travel and leisure: Seasonal packages, video storytelling, retargeting by intent, and booking UX improvements.
• Automotive and mobility: Lead routing, dealer attribution, and full-funnel content from awareness to test drive.

Our launch process

Week 1: Discovery and instrumentation

• Stakeholder workshop to define commercial goals, unit economics, and constraints.
• Analytics and pixel audit, GA4 and server-side tagging setup where applicable, events alignment to business outcomes.
• Creative intake, brand voice mapping to Egyptian Arabic, and production brief.

Week 2: Blueprint and creative sprint

• Full-funnel channel plan with budgets, KPIs, and testing roadmap.
• Production of first creative wave: static, video, UGC-style content, and landing page modules.
• CRO backlog creation with quick-win hypotheses for immediate lifts.

Week 3: Go-live and learning phase

• Meta, TikTok, and Google campaigns launched with clean naming, exclusions, and audience structure.
• Real-time quality assurance on event fires, catalog feeds, and marketplace sync.
• Daily pacing, bid and budget tuning to stabilize early learning and protect spend efficiency.

Week 4: Scale and refine

• Creative second wave based on hook winners and scroll-stop patterns.
• Landing page A/B tests active; COD and prepaid flows balanced to reduce returns.
• Reporting cadence established with action items and owner assignments.

Optimization and ongoing growth

Beyond month one, we shift into a rhythm of data-driven optimization. Creative iterations roll weekly, search queries are pruned and expanded, and budgets move toward what compounds long-term value. We evaluate incrementality through controlled tests when scale allows and extend into upper-funnel video with clear performance goals. If lifetime value becomes robust, we enable value-based bidding to prioritize the customers most likely to repurchase.

Clear communication and accountability

• Scorecard reporting focused on business outcomes, not vanity metrics.
• Shared backlog with prioritization by expected impact and effort.
• Quarterly planning tied to seasonality and product roadmap.
• Open coordination with your internal teams and vendors so channels reinforce each other.

Pricing that aligns with outcomes

We offer retainers sized to your scope and growth stage, with optional performance components when data and operational control permit. Media budgets are transparent and run in your own ad accounts; you retain full access and ownership of data and creative assets. This structure keeps incentives aligned and decisions grounded in your north-star metrics.

What makes Korhogo Agency different

• Local fluency: Messaging and cultural nuance that resonate with Egyptian audiences without falling into clichés.
• Channel mastery: Technical depth across Meta, TikTok, Google, YouTube, and marketplaces to deploy the right tool for the job.
• Creative clarity: Fast, testable content that respects attention and drives action in the first seconds.
• Data integrity: Event hygiene and measurement discipline that make scaling safer and more profitable.
• Operational rigor: From COD risk controls to SLA-backed lead handling, we close the loop between ad spend and real outcomes.

Let’s build your growth engine for Egypt

If you are ready to convert attention into customers and customers into lifetime value, Korhogo Agency is built to help. We will audit your current funnel, craft a channel plan that fits your economics, and turn creative and media into a coherent machine that compounds results. Reach out via korhogoagency.com to start a conversation about goals, timing, and the resources that will make your next quarter your best one yet.

Service overview by objective

Scale revenue

• Prospecting on Meta and TikTok with creator-led video and dynamic product feeds.
• Search and Performance Max for demand capture and brand defense.
• YouTube for Action to turn awareness into measurable results.

Lower acquisition costs

• Audience hygiene: exclusions, deduplication, and negative lists.
• Creative rotation: frequent iterations that prevent fatigue and lower CPMs.
• Landing efficiencies: speed, clarity, and social proof that remove friction.

Increase customer value

• Lifecycle flows via WhatsApp, email, and SMS to drive repeat purchases.
• Bundles, cross-sells, and subscriptions where they make economic sense.
• Value-based optimization as first-party data matures.

Improve data confidence

• GA4 and server-side tagging alignment with platform pixels.
• Conversions API, Events API, and deduplication best practices.
• Consent experiences that are clear and consistent with local norms.

Frequently addressed challenges in Egypt

• High COD return rates: We pair pre-dispatch confirmation with incentives for prepaid to improve kept revenue.
• Creative fatigue: We implement weekly refresh cycles anchored in data from scroll-stop and hook analytics.
• Fragmented attribution: We set a source of truth for decisioning and use experiments to quantify lift.
• Marketplace cannibalization: We plan price and promo strategy so total margin improves across channels.
• Slow mobile checkout: We remove fields, add native wallets where possible, and offer guest checkout.

Your next move

Egypt rewards brands that show up natively, add real value, and respect the realities of local commerce. With Korhogo Agency, you get a partner that turns market nuance into tactical advantages and budget discipline into durable growth. Let’s align your channels, sharpen your message, and scale what works—so every campaign serves a clear commercial goal and your brand compounds momentum month after month.