Online Advertising Burkina Faso

For brands seeking growth in Burkina Faso, korhogoagency.com provides a complete path to measurable demand, using the dominant channels of online advertising, precise localization, and data-driven optimization. Partner with Korhogo Agency to plan, launch, and scale campaigns that reach real customers across Ouagadougou, Bobo-Dioulasso, and beyond—on mobile, on social platforms, in search, and through direct messaging—while aligning creative and media with local languages, habits, payment methods, and seasonal events.

Why the Burkina Faso digital landscape demands a tailored approach

Burkina Faso is mobile-first. Most users access the web via Android phones on 3G/4G networks provided by Orange, Telecel, and Moov Africa. Data costs, network variability, and device constraints make lightweight creatives and fast-loading landing pages essential. When we plan media and content, we prioritize compression, short formats, and offline fallbacks (click-to-call, WhatsApp, and store locators) so campaigns remain effective even on weaker connections.

Language and culture shape response. French is the official language, but Mooré, Dioula (Dyula), and Fulfulde are widely used in everyday life, especially in audio and social video. Our ad copy, voiceovers, and community management switch fluidly between French and local tongues based on audience segment and region, ensuring messages feel native to the feed. We align storytelling with national and regional calendars: FESPACO (film), SIAO (crafts), Ramadan and Eid, back-to-school, Independence Day (11 December), end-of-year gifting, and agricultural cycles. Each moment is an opportunity to adjust creatives, formats, and offers for higher intent and better media efficiency.

Commerce is hybrid. E-commerce adoption is growing but remains uneven; many purchases close offline via call, WhatsApp, or storefront visits. Mobile payments—especially Orange Money and Moov Money—are critical to reduce friction. We map campaigns to the buyer’s reality: product discovery in social feeds, information via messaging, payment through mobile money, and last-mile fulfillment via pickup or delivery. For B2B, we extend lead flows to phone qualification and field sales, integrating simple CRM pipelines and attribution tags to connect media spend with revenue.

Brand safety and trust matter. We use verified business profiles, clear sender identities, and consistent community management to reduce misinformation risk. Our media buys rely on vetted placements, frequency controls, and viewability targets. We comply with platform policies and local advertising regulations, and we build creative that is respectful, inclusive, and aligned with community norms.

Services built for growth and accountability

We operate as an embedded digital team for advertisers in Burkina Faso, delivering strategy, creative, media, and measurement as a single, coordinated service. Each engagement aligns to KPIs such as leads, sales, app installs, or store traffic, with shared dashboards and weekly optimization sprints.

Market research and audience strategy: competitor mapping, demand analysis, persona building, and channel-mix modeling specific to urban and peri-urban audiences.
Creative studio: static, motion, vertical video, audio spots, radio cutdowns, and lightweight HTML banners optimized for low data consumption.
Media planning and buying: Meta (Facebook, Instagram), TikTok, Google Ads (Search, Display, YouTube), local publishers, and messaging placements with frequency capping and budget pacing.
Search marketing and SEO: local keyword research in French and local languages; on-page optimization; location pages; Google Business Profiles; fast, mobile-first landing pages.
programmatic display and video: brand-safe inventories, contextual targeting, and PMP deals with regional publishers for incremental reach beyond walled gardens.
Social and community: always-on content calendars, comment moderation, DM handling, WhatsApp responders, and social commerce hooks (catalogs, product stickers, click-to-WhatsApp ads).
Influencer marketing: creators in French and Mooré/Dioula; briefs, agreements, disclosure, and performance tracking; whitelisting for paid amplification.
Messaging and conversational funnels: WhatsApp Business flows, chat menus, quick replies, and agent escalation; appointment booking, quote requests, and order confirmations.
Lead generation and qualification: multi-step lead forms, call-back ads, call tracking, and outbound calling playbooks integrated with CRM boards and SLA-based follow-ups.
Commerce enablement: catalog setup, mobile money acceptance, checkout optimization, store locators, and delivery partner integration where available.
Performance management and conversion rate optimization: offer testing, creative iteration, landing page experiments, and funnel diagnostics.
Measurement and analytics: platform pixels, server-side tagging readiness, GA4 dashboards, data quality checks, and outcome-based reporting.

Channel strategy designed for how people actually browse

Meta platforms: Facebook and Instagram

Facebook remains the broadest reach channel in Burkina Faso, with Instagram growing among urban youth and professionals. We use lightweight video (6–15 seconds), story/reel ratios, and localized captions to drive view-through and clicks at low cost. Click-to-WhatsApp campaigns convert social interest into direct conversations, enabling quotes, orders, and appointments without forcing a website visit on poor connections. For retailers, catalog ads with localized pricing and mobile money messaging shorten purchase time.

Objective selection by business outcome: leads, messages, sales, or store traffic with aggregated event measurement.
Creative matrices: three angles per offer (functional, lifestyle, testimonial), localized in language and season.
Audience approach: broad + Advantage targeting, layered with lookalikes and remarketing to reduce CPM volatility.
Safety: Comments filtering, ad disapprovals prevention, and controlled frequency to protect brand perception.

TikTok and short-form video

TikTok growth is rapid in Ouagadougou and Bobo-Dioulasso. We pair entertaining, simple narratives (before/after, tips, dance, unboxing) with clear CTAs—often pushing to WhatsApp or a one-screen landing page. Creator-led assets outperform stock footage. For brands entering TikTok, we test three creative archetypes in the first two weeks to locate a scalable angle and cost per result threshold.

Google ecosystem: Search, Display, and YouTube

When intent is explicit, Search remains the most efficient conversion channel. We combine exact and phrase-match French queries with common local spellings, plus brand defense and competitor adjacency. On Display and YouTube, our focus is low CPM reach and remarketing; we maintain compressed video and high-contrast thumbnails for better watch rates on mid-range devices. Location extensions and call-only ads capture demand from users who prefer to speak with a representative.

WhatsApp Business and chat commerce

For categories such as electronics, education, beauty, and services, WhatsApp is where decisions finalize. We build quick-reply scripts, product menus, and payment prompts that allow agents to close orders efficiently. Typical flows: user taps ad, selects a product via buttons, receives price and availability, confirms pickup/delivery, and pays via mobile money—no heavy website needed.

Local publishers, display, and SMS

To diversify reach and stabilize costs, we buy inventory on regional news and entertainment sites via direct and programmatic deals. For nationwide announcements or time-sensitive activations, SMS shortcodes and IVR hotlines augment digital, ensuring coverage in lower-connectivity areas. We always measure lift by comparing geo-exposed vs. control zones where feasible.

Localization and creative that respects the audience

Our creative process begins with field insights: how people describe the problem, what objections they voice, and which benefits they value. We use bilingual and trilingual scripts, with voiceovers in French, Mooré, or Dioula depending on the segment. Music cues, dress, and settings reflect local styles while keeping the brand’s visual identity intact.

Copywriting playbook: simple sentences, numeric proof (prices, savings), and explicit next steps (call, message, visit).
Asset variants: low-data image ads, vertical short videos, square carousels, and radio-friendly audio for cross-channel consistency.
Trust devices: clear pricing, mobile money acceptance, vendor badges, store photos, and customer testimonials from recognizable neighborhoods.
Seasonal calendars: campaigns for FESPACO, SIAO, Ramadan/Eid, Independence Day, school season, and harvest periods.

Data, measurement, and optimization

Every engagement begins with a measurement plan that maps events to outcomes: lead qualified, appointment booked, purchase confirmed, or visit recorded. We implement pixels and SDKs across web and app where applicable, and we configure consent banners and data retention aligned with platform policies. When websites are not central to the funnel, we rely on blended attribution via unique phone numbers, UTM-coded WhatsApp links, agent tagging, and weekly reconciliation with sales teams.

KPI framework: CPA and ROAS where revenue is trackable; for offline closures, CPL to qualified lead and verified conversion rate to compute cost per sale.
Testing cadence: creative A/B, offer price points, language variants, and CTA wording. Winners get 80% budget, while 20% funds ongoing discovery.
Budget governance: pacing by week, ceiling frequency thresholds, and bid strategy shifts to stabilize costs during seasonal volatility.
Reporting: GA4 dashboards, platform breakdowns, and executive summaries with decisions and next steps, not just charts.

Industries we help in Burkina Faso

We work across consumer and B2B categories, customizing the funnel structure and creative narratives to each purchase path.

Telecom and devices: bundle offers, handset financing, and top-up promotions with store locator and SIM activation flows.
Financial services and fintech: account opening, loans, and savings with KYC guidance, mobile money flows, and agent networks.
Education and training: admissions, short courses, and certification programs using lead forms, webinars, and campus open days.
Retail and FMCG: product sampling, new store openings, catalog retargeting, and seasonal bundles tied to festivals and paydays.
Health and wellness: clinic appointments, teleconsultations, and pharmacy offers with trust messaging and post-visit reminders.
Travel and transport: bus routes, booking offers, and safety updates with call center integration for seat confirmation.
Real estate: site visits, mortgage pre-qualification, and vernissages for new developments with 3D tours and appointment ads.
Agriculture and inputs: seed and fertilizer promotions aligned to rainy season timelines, supported by field agent callbacks.
NGOs and development programs: awareness and behavior change communications with careful audience segmentation and brand safety controls.

Funnel engineering: from first impression to action

Great media fails without a reliable path to action. We design frictionless funnels calibrated to connectivity and user preference. Where a full website exists, we optimize for sub-3-second load, compressed images, and clear CTA hierarchy. Where it does not, we deploy hosted landing pages or WhatsApp-first flows that keep acquisition effortless.

Lead capture: native lead forms on Meta and Google; form validation, pre-filled fields, and language switching reduce drop-off.
Call flows: call-only ads with tracking numbers, IVR for triage, and agent scheduling to handle peaks during promo flights.
Store traffic: localized ads with map pins, opening hours, promo codes for in-store redemption, and weekend bursts.
After-click: thank-you pages with WhatsApp follow-ups, reminder messages, and satisfaction checks to sustain LTV.

Operating model and collaboration

We work as an extension of your marketing team. Clear responsibilities, response SLAs, and a shared roadmap ensure speed without losing control.

Discovery and audit: we review your current assets, past campaigns, analytics setup, and sales workflow. A roadmap follows within 10 business days.
Quick wins sprint: while preparing the full plan, we ship early improvements—pixel fixes, landing page compression, and creative refactors—to capture immediate gains.
Launch and learn: phase one spans 4–6 weeks to identify efficient audiences, creatives, and offers. We define guardrails for CPA/ROAS.
Scale and diversify: once performance stabilizes, we add channels, boost winning creatives, and test new segments, maintaining a 70/20/10 allocation across proven, testing, and experimental lines.
Governance: weekly work sessions, monthly QBRs with insights and decisions, and an always-on Slack/WhatsApp group for rapid collaboration.

Compliance, quality, and brand safety

Trust is part of performance. We ensure business verification on platforms, protect ad accounts with two-factor authentication, and maintain role-based access. Creative is reviewed for policy compliance and cultural sensitivity. We maintain negative keyword and placement lists, and we employ third-party viewability and fraud detection when budgets justify it. For regulated categories, we implement approval workflows and documentation.

Pricing and engagement models

We align fees to scope and outcomes. For predictable operations, a monthly retainer covers strategy, creative cycles, media management, and reporting. For launches and seasonal pushes, project-based engagements define fixed deliverables. For direct-response programs with robust tracking, hybrid models combine a reduced retainer with performance incentives tied to cost per result or revenue contribution. Media is billed transparently with platform invoices. We can transact in XOF, EUR, or USD depending on your finance process, and we issue compliant invoices with detailed line items.

Illustrative outcomes from recent work

Consumer electronics retailer: shifting from print flyers to social and search, we implemented message ads and call-only campaigns with a weekly promo calendar. Result: 41% lower cost per lead, 2.3x increase in attributed store visits, and measurable lift during weekend bursts.

Private training center: French and Mooré creative variants plus lead form optimization (fewer fields, clearer CTAs) dropped CPL by 36%, and follow-up SLAs lifted qualified lead rate from 42% to 63%. Enrollment deadlines tied to creative urgency improved cost per enrollment by 28%.

Financial services provider: WhatsApp flows with mobile money instructions and agent routing reduced application drop-off by 31%. Remarketing based on intent signals (calculator use, form start) lifted approval-ready applications 1.8x while keeping compliance intact.

What you get with korhogoagency.com

Strategy grounded in market reality: language, payment, and connectivity constraints integrated from day one.
Creative that earns attention: short, clear, locally resonant formats that load fast and sell the benefit.
Media buying with discipline: budget pacing, frequency control, and channel diversity to stabilize performance.
Funnel that reduces friction: from ad to landing page to WhatsApp to payment, with clear next steps at each stage.
Measurement that proves value: clean tracking, outcome-based dashboards, and weekly actions tied to your KPIs.

FAQs for advertisers in Burkina Faso

Do I need a website to start?

No. We can launch with click-to-WhatsApp, native lead forms, and simple landing pages hosted off-platform. Over time, we recommend a lightweight site for SEO, brand credibility, and conversion tracking depth.

Which channel should I start with?

For broad consumer reach: Meta + WhatsApp. For high-intent demand: Google Search. For youth segments: TikTok. We typically begin with two channels and add a third after performance stabilizes.

How do we handle payments?

If you sell online, we help integrate mobile money prompts and confirmations. For offline sales, we track via codes, unique numbers, and agent tagging to connect campaigns to revenue.

How quickly will we see results?

Expect directional learning within two weeks and stable performance patterns within 4–6 weeks, depending on budget, offer strength, and seasonality.

Start your growth plan

If you are launching a new product, scaling an existing line, or seeking more efficient demand generation, korhogoagency.com provides a comprehensive, locally tuned approach. Share your goals, budget, and timing. We will audit your current assets, propose a channel mix, define metrics and guardrails, and begin capturing demand with a clear path from impression to action. Let’s turn attention into customers across Burkina Faso—one efficient campaign at a time.