Korhogo Agency helps brands win on Facebook in Tunisia by blending market insight with performance discipline. From the first workshop to the final campaign iteration, our team maps your goals to a clear growth path built on rigorous strategy, precise targeting, culturally tuned creatives, and performance tracking that protects and grows your ROI. Whether you sell nationwide in Tunis, Sfax, and Sousse, or target Tunisian communities abroad, we engineer full-funnel systems that turn attention into measurable business outcomes.
The Tunisian Facebook Opportunity
Facebook remains the most influential social platform in Tunisia, spanning urban centers and regional markets, youth segments and family decision-makers, and bridging Arabic- and French-speaking audiences. With mobile-first behavior, strong social discovery patterns, and frequent use of Facebook groups, Marketplace, and messaging, it offers a uniquely rich environment for customer acquisition, retention, and community building.
For local and international brands, that opportunity becomes tangible when campaigns are engineered to reflect Tunisia’s cultural calendar, language preferences, and purchase drivers. Our planners align messaging to seasonal peaks such as Ramadan and Eid, summer travel and hospitality, back-to-school, year-end gifting, and retail mega-sales events. We also lean into Tunisia’s strong cross-border ties, crafting campaigns that leverage diaspora audiences in France, Italy, and beyond for export-focused businesses, education enrollments, medical tourism, and heritage-driven brands.
Success in this environment requires attention to the subtleties of tone, imagery, and value propositions: local dialects versus formal Arabic, French phrasing for premium positioning, offers and bundles that reflect purchasing power, and product education that shortens the path to purchase. We combine these nuances with platform-native execution across Feed, Stories, Reels, Video, Marketplace, and Messenger placements to maximize reach and response.
What Korhogo Agency Delivers
Strategic Blueprint and Market Fit
We start with discovery workshops, competitor mapping, and audience interviews to validate demand, refine positioning, and identify growth levers. Our blueprint defines audience segments, value messages, funnel architecture, and a test plan. Every creative and media decision rolls up to the growth model we design together.
Creative Systems Built for Scale
We build modular creative systems tailored to Facebook formats: thumb-stopping video hooks for Reels and Stories, carousels that tell a product story, Instant Experience landing flows, and Messenger prompts for conversation-led selling. Our studio localizes copy across Arabic and French, tests alternative headlines and value propositions, and develops brand-safe templates that keep production velocity high without sacrificing quality.
Media Buying and Audience Engineering
Our buyers structure campaigns for stability and speed: consolidated ad sets for strong delivery, audience mixes that balance prospecting and intent, and bidding strategies calibrated to your goals. We deploy lookalikes built from high-value events, contextual interest mixes for breadth, and geographic precision when stock, service capacity, or logistics require it. Channel to channel, we maintain clean measurement to inform fast decisioning and disciplined budget shifts.
Full-Funnel Orchestration
From awareness to purchase, we design journeys that respect how Tunisians research, compare, and decide. Top-of-funnel storytelling sets relevance and distinctiveness. Mid-funnel proof removes doubts via testimonials, case clips, or feature demos. Bottom-of-funnel ads prioritize value, urgency, and trust—clear CTAs, simplified checkout, and comfort with preferred payment flows. We integrate follow-up sequences via Messenger or WhatsApp where conversational selling improves close rates.
Performance Culture and Iteration
We set hypotheses, test them with intent, and iterate in weekly sprints. Our operating rhythm aligns budget to winners, prunes fatigue, and refreshes offers ahead of seasonality. By holding the plan to data, we prevent wasted spend and preserve momentum during volatile weeks.
Compliance, Brand Safety, and Governance
Our team aligns with Meta’s advertising policies, local regulatory considerations, and brand guidelines. We maintain approval workflows, asset source logs, and disclaimers where product categories require them (finance, health, employment). Trust is non-negotiable; we treat it as a performance asset.
Technology and Measurement Foundations
We set your Facebook Pixel and Conversions API (CAPI) for resilient event tracking and deduplication. For lead gen, we connect native lead forms to CRMs and marketing automation tools; for eCommerce, we maintain high-quality product catalogs and dynamic ads. Our data model captures revenue, lead quality, and lifetime value, not just ad platform metrics.
- Event hierarchy: ViewContent, AddToCart, InitiateCheckout, Purchase (or custom lead qualification milestones)
- Server-side tracking to reduce signal loss and improve optimization quality
- Custom conversions that mirror your business logic and allow precise reporting
- UTM standards for cross-channel attribution and source-of-truth analytics
Our Full-Funnel Framework for Tunisia
Prospecting starts with relevance-rich creative and clear value props tailored to local priorities: price and durability for mass-market shoppers, craftsmanship and provenance for premium buyers, functionality and support for B2B decision-makers. We complement reach campaigns with traffic and video views to build warm audiences. Middle funnel deepens education with case snippets, longer demonstrations, and proof. Bottom funnel deploys offer tests—free trials, limited-time discounts, installment messages—and streamlines checkout or lead intake.
- Top funnel: cultural hooks, lifestyle clips, brand promise
- Mid funnel: problem-solution carousels, testimonials, comparison charts
- Bottom funnel: urgency cues, localized incentives, direct-response CTAs
Creative That Converts in the Tunisian Context
We consider language balance (Arabic/French) per audience and placement. Hook lines address needs quickly, subtitles support silent autoplay, and visuals favor real people, in-use scenarios, and environment cues that feel authentic. For product categories with evaluation complexity—electronics, education, healthcare—short explanatory sequences reduce friction and elevate trust. We also plan creative calendars around national holidays and religious seasons, aligning visual themes and offers respectfully.
Our creative system prioritizes the first three seconds, brand clarity, and cooperative frequency across formats. Carousels handle breadth (multiple SKUs or features), while square and vertical videos power mobile delivery. We design statics for speed and scale, then continuously mine winning motifs from performance data to inform the next wave.
Optimization Methods That Compound Results
We use structured testing to identify levers: audience breadth versus precision, creative angles, offer mechanics, and delivery settings. Campaign change logs prevent over-editing and allow clean learning. Budget reallocation happens on performance thresholds, not guesswork. This disciplined approach turns daily learnings into compounding optimization, protecting efficiency during seasonal shifts and platform changes.
Measurement That Your CFO Will Trust
We triangulate platform-reported results with server events, CRM outcomes, and sales team feedback. The objective is not more data; it is better decisions. Our dashboards visualize funnel health, unit economics, and pacing to goal. We connect efforts on Facebook to the broader mix (search, marketplaces, offline) for context and budget defense. Over time, the model evolves to forecast demand and inform inventory, staffing, and pricing choices through solid analytics.
Industry Playbooks
Retail and eCommerce
For retailers, we build dynamic product ads with clean feeds, smart collections, and stock-aware messaging. We test seasonality bundles, cart-builders, and gift guides. For essentials, we prioritize demand and price clarity; for lifestyle, we emphasize aspiration and quality. Customer lists fuel predictive audiences, while Messenger or WhatsApp assists support sizing, product matching, and delivery Q&A.
Tourism and Hospitality
Hospitality campaigns focus on weekend getaways, family offers, and seasonal experiences, targeting domestic travelers and regional tourists. We couple short-form video with instant booking paths, capture leads for concierge follow-up, and sequence retargeting to nudge date selection. Reviews and local scenery feature prominently to evoke trust and desire.
Education and Training
From language schools to universities, we center outcomes: career progress, certifications, alumni stories. We run enrollment bursts with counselor callbacks, online open days, and scholarship messaging. Lead scoring helps admissions prioritize high-intent prospects and trim response time.
Financial Services and Fintech
We balance clarity and compliance: eligibility, fees, and benefits. Ads drive to prequalification funnels, calculators, and live assistance. Proof points—customer stories, comparisons, and safety assurances—reduce anxiety and lift completion rates.
Healthcare and Wellness
Sensitivity and accuracy matter. We highlight physician credibility, facility standards, and patient pathways, and we use Messenger-led triage where appropriate. Preventive care and wellness packages fit well with seasonal health moments.
Public Sector and NGOs
We structure awareness and action campaigns with accessible language, clear calls to participate, and verification for legitimacy. Media mixes aim to reach both urban and rural communities, with trusted messengers and community groups amplifying reach.
Retargeting and Loyalty Growth
Once audiences engage, we orchestrate sequenced touchpoints: product revisits, discounts, use-case demos, accessory cross-sells, and post-purchase education. Event-based rules time messages to natural decision windows. This is where disciplined conversion tactics and customer experience work hand in hand to improve profitability and LTV.
Community building is built into our plan. We drive comments, saves, and shares with social-first content, reply promptly, and host periodic live sessions. The outcome is deeper engagement and a stronger brand moat that cushions paid performance.
For returning visitors, catalog and content rotations keep relevance high. Tests balance frequency with freshness to avoid fatigue. When signal is noisy or competition spikes, we lean on modeled events and value-based bidding to focus spend where it matters most.
Advanced Audience Design
We construct layered audiences: broad interest mixes for exploration, value-based lookalikes from high-LTV users, and warm pools built from site, app, and video behaviors. For brick-and-mortar, we map store catchment zones and schedule local pushes for footfall. For exporters, we address diaspora clusters likely to purchase or influence family buying. Across these layers, we use thoughtful retargeting sequences to raise intent and close the loop.
Message, Offer, and Pricing Experiments
We test value props methodically: affordability, durability, speed, quality, and service. Offers might include bundles, limited-time perks, installment mentions, or add-on guarantees. We evaluate not only click-through and CPA but also average order value, repeat rate, and cancellation to ensure we are not buying short-term wins at long-term cost.
Operational Excellence and Automation
Our operating system relies on documented workflows, playbooks for edge cases, and templated reporting to reduce noise. We maintain naming conventions, asset libraries, and budget guardrails. Where it makes sense, we deploy light automation for alerts, pacing checks, and creative swaps, keeping human judgment for strategy and brand tone.
Packages Designed for Outcomes
- Starter: For early-stage brands validating product-market fit. Includes strategy sprint, pixel/CAPI setup, core creative kit, and initial prospecting plus warm re-engagement. Biweekly reporting and one monthly experiment cycle.
- Growth: For scaling eCommerce and service brands. Adds dynamic product ads, advanced audience design, structured testing roadmap, weekly sprints, and creative refresh every two weeks. CRM/lead integrations and sales feedback loop included.
- Scale: For multi-market or high-volume advertisers. Includes multi-language creative systems, granular feed optimization, predictive modeling support, value-based bidding, and priority service-level agreements. Cross-channel attribution support and quarterly planning workshops.
Budgets typically start where learning is viable and stabilize as we identify winners. We calibrate spend by target CPA/ROAS, seasonality, and inventory realities, keeping a reserve for opportunistic pushes during peak windows.
Onboarding with Korhogo Agency
- Week 1: Discovery, data access, audit, and goal alignment
- Week 2: Strategic blueprint, tracking setup, and creative brief
- Week 3: Campaign build, QA, soft launch with learning budgets
- Week 4: First optimization wave and reporting baseline
- Ongoing: Weekly sprints, monthly reviews, quarterly planning
We keep approvals simple: clear checkpoints, shared dashboards, and direct collaboration in a single workspace. Your team always knows what is live, what is in test, and what is next.
Key Metrics and What They Mean
- Attention: Scroll-stopping rate, hook retention, video watch depth
- Consideration: CTR, landing bounce, time on page, form-start rate
- Intent: Add-to-cart, lead qualification, calendar confirmations
- Outcome: Purchases, deposits, show-ups, signed contracts
- Economics: CAC/CPA, blended ROAS, payback period, LTV-to-CAC
We manage creative fatigue, audience saturation, and delivery volatility with proactive flighting, fresh narratives, and spend pacing. The goal is consistency at target economics, not sporadic spikes.
Why Korhogo Agency
- Local fluency: Arabic/French creatives, cultural timing, and respect for nuance
- Performance spine: Dashboards that connect ads to business results
- Creative depth: A library-based system that compounds learnings
- Reliable operations: Documentation, QA, and responsive communications
- Partnership mindset: We plan beyond ads—inventory, pricing, and sales enablement
Our mission is simple: build profitable, repeatable growth across the entire customer journey. We take responsibility for the details that decide outcomes, from pixel events to product photography to follow-up scripts.
Frequently Asked Questions
How quickly will we see results? Most accounts see directional learning in the first two weeks after launch or overhaul. Material performance improvements typically arrive between weeks four and eight as creative and audience insights compound.
Can you work with our existing assets and team? Yes. We can plug into your design, content, and sales orgs, provide creative direction, or handle production end-to-end. Our process is built to be collaborative.
What if our category is heavily regulated? We align with Meta policies and local guidelines, craft compliant messaging, and use pre-approval workflows to minimize risk while maintaining clarity and conversion.
Do you cover Instagram and Messenger under this scope? Yes. While our focus is Facebook in Tunisia, we leverage the broader Meta ecosystem where it drives outcomes—Instagram placements, Messenger sequences, and shop integrations where appropriate.
Your First 90 Days with Korhogo Agency
We set a 90-day plan with clear milestones: diagnostic, launch, consolidation, and acceleration. Each month has outcome targets, test themes, and creative refresh cycles. At day 90, we review learning, update the growth model, and lock the next roadmap for seasonal opportunities and operational scaling.
Ready to Grow with Facebook Marketing in Tunisia?
Korhogo Agency is the partner that brings operational rigor and local fluency to your Meta programs. If you need a team that will own the details, fight for unit economics, and build a system you can scale, we are ready. Start the conversation at korhogoagency.com—let’s align on goals, shape a plan, and turn your budget into measurable growth.
