Reach the right people on the right islands, at the right moment. Korhogo Agency designs and runs Google Ads programmes tailored to the market realities of São Tomé and Príncipe—mobile-first usage, Portuguese-language queries, seasonality driven by tourism and local commerce, and the need for efficient growth on realistic budgets. Whether you operate a guesthouse in São Tomé, an e‑commerce importer serving both islands, a professional services firm in the capital, or a regional brand exploring new demand, korhogoagency.com provides the planning, set‑up, creative, measurement and continuous improvement needed to turn clicks into customers.
Why Google Ads matters in São Tomé and Príncipe
São Tomé and Príncipe’s audience is concentrated yet diverse, with residents, visiting professionals, returning diaspora and international tourists all relying on search when they need transport, stays, medical services, education, or household supplies. High smartphone usage and strong reliance on search engines make paid results a direct path to intent. With Google Ads you can serve Portuguese ads to people searching in the islands, layer English or French for business travelers, and even reach potential visitors abroad who include São Tomé in their itineraries. Geo targeting allows precise focus on the city of São Tomé, the island of Príncipe, and zones around key attractions or transport hubs, so your budget works on audiences who can actually buy from you.
For local businesses, this solves two pressing challenges: discoverability and consistency. Organic exposure can be unpredictable; paid search stabilises lead flow and bookings week after week. For exporters or service providers, Google Ads turns interest from the Gulf of Guinea region and Lusophone Africa into measurable prospects. And for tourism, the ability to appear during the planning window—often months before travel—builds a healthier booking pipeline instead of relying only on last-minute deals.
Korhogo Agency’s programmes are built for the realities of the islands: intermittent connectivity that calls for lighter landing pages, phone-first conversions through calls and WhatsApp, multiple languages in ad copy, and careful bid management during seasonal peaks. From keyword research in Portuguese to call extensions that route to your local lines, we align Google Ads with the first contact your customers want to make.
What korhogoagency.com delivers
We combine market knowledge with a repeatable framework. Every engagement includes a diagnostic, a plan, full technical enablement, and ongoing optimisation cycles. You get transparent communication, documented changes, and reliable reporting that shows how investment moves through the funnel from first impression to signed deal or paid booking.
- Market and competitor scan focused on São Tomé and Príncipe: who is bidding, which queries they win, and where opportunities are undervalued.
- Portuguese keyword research with variations in local usage and spelling, plus English and French where appropriate for tourism and B2B.
- Account architecture that separates demand types (brand, non‑brand, competitors) and networks (Search, YouTube, Display) to preserve budget clarity.
- Full tracking set‑up: GA4, Google Tag Manager, call tracking, lead form extensions, and offline conversion imports where sales close by phone.
- Lightweight landing pages optimised for mobile and slower connections; clear calls-to-action including call, message, and directions.
- Creative production for text ads, responsive assets, YouTube bumper and skippable formats; localisation of copy and visual cues for island context.
- Bid strategy design matching your objective—lead volume, revenue, cost per acquisition—plus seasonality calendars for tourism and events.
- Quality Score improvements through ad relevance, expected CTR support, and landing page experience upgrades.
- Weekly change logs and monthly strategic reviews so you always know what’s being tested, paused, scaled, or explored next.
Campaign types we run and when to use them
Search campaigns capture active intent for services like lodging in São Tomé, domestic flights, construction materials, clinics and pharmacies, transport, logistics, and professional services. We deploy tightly themed ad groups, exact match anchors for efficiency, and phrase‑match expansion to discover new pockets of demand. Negative keyword lists keep your spend away from irrelevant searches. Sitelinks, callouts, structured snippets and call extensions enhance visibility on mobile.
Performance Max is useful when you need breadth—especially for tourism and multi-category retailers. It uses Google’s cross‑network inventory to find conversions at your chosen CPA or ROAS. We build strong creative asset groups and robust conversion signals so automation learns from genuine business outcomes, not just superficial engagement. For advertisers with catalogues, we can structure feeds for product or service groupings, even if your billing currency is not local, while guiding you through Merchant Centre and policy compliance when cross‑border is involved.
YouTube reaches both residents and future visitors as they research travel, education, or services. Short bumper ads can prime brand recall before peak search periods; skippable in-stream formats tell your story cost‑effectively. Display campaigns retarget site visitors and booking-abandoners with gentle reminders. Discovery ads expand reach in content feeds, which is particularly useful when the volume of search queries is modest but purchase interest is real.
Measurement that proves business value
Results in small and mid‑sized markets depend on precise measurement. We implement GA4 with events aligned to your funnel: call clicks, WhatsApp taps, form submits, booking engines, quote downloads, store visits and micro‑engagements that signal intent. Offline conversion imports connect phone sales or front‑desk bookings back to the original ad and keyword, so bidding can prioritise leads that actually become revenue. Funnel dashboards show impression share, click‑through rate, conversion rate, CPA and ROAS with target lines, so we can decide when to expand or refocus.
Korhogo Agency calibrates attribution windows to the purchase cycle: short windows for same‑day services like taxis or clinics; longer paths for travel planning and B2B contracts. When data is thin, we lean on first‑party signals and enhanced conversions for web to improve match quality without compromising consent and privacy.
Localisation, policy and practicalities in São Tomé and Príncipe
Effective ads reflect how people really speak and buy. We craft Portuguese ad copy with local idioms and support English where the audience requires it. Phone numbers are formatted for local calling, and ad schedules respect GMT+0 and known local peak hours. For landing pages, we emphasise fast load times, concise information, large tap targets, address and map snippets, and instant contact options. For tourism, we feature room availability, island transfer information, and flexible booking policies that reduce friction.
On compliance, we ensure your campaigns respect Google Ads policies regarding healthcare, financial services, housing, and ticketing. If you sell regulated products, we will guide you through the verification process before launch. For billing, we set up accounts with stable currencies (often USD or EUR) and invoices that match your accounting needs, while keeping budgets under strict control with shared caps and alerts.
Our process: from audit to scale
- Discovery and audit: 360° review of your current presence—search visibility, competitors, website readiness, analytics health, and sales process.
- Plan and forecast: conversion models using conservative assumptions for São Tomé and Príncipe volumes, with best‑case and guardrail scenarios.
- Enablement: analytics, tags, consent banners, call tracking, landing pages and CRM hooks for offline conversion capture.
- Build: keywords, structure, ad assets and extensions, custom audiences and remarketing lists, plus negative taxonomies to protect spend.
- Launch: progressive ramp-up with protective bid limits, daily monitoring, and early fixes to placements, queries or creative.
- Optimise: weekly tests on bids, messages and audiences; monthly restructuring where data shows gains; quarterly creative refresh.
- Scale: expand to new islands, languages or traveller markets; introduce YouTube or Discovery; test Performance Max with clear guardrails.
Pricing models that fit how you operate
We keep things simple and aligned with outcomes. Typical arrangements include a monthly retainer for management and strategy, plus a media budget that flows directly through your own Google Ads account. For businesses that want clearer upside alignment, hybrid models add performance incentives tied to qualified leads or revenue. You always retain account ownership and can see spend, changes and results at any time.
- Starter: audit and launch for a focused service or property, covering Search and remarketing with essential reporting.
- Growth: multi‑network plans (Search, YouTube, Display), multilingual ads, offline conversion imports, and recurring creative updates.
- Market Builder: full funnel, Performance Max where appropriate, content production for video, and integrated dashboards for leadership.
Use cases in the islands
Hospitality: a boutique guesthouse in São Tomé can capture long‑tail queries in Portuguese and English—people searching for ocean‑view rooms, eco‑tours, or island transfers. We build seasonal calendars anticipating European holiday periods and regional events. Call extensions and lead forms make it effortless for prospects to reserve. The result is steadier occupancy at predictable costs.
Local services: clinics, legal offices, schools and training centres rely on hyperlocal intent. We pair exact match keywords with radius targeting around their district. Landing pages emphasise directions, phone, WhatsApp and price transparency so users act while interest is hot.
Retail and importers: a store selling household goods or electronics can retarget visitors who browsed but did not purchase, highlighting payment options and delivery details between São Tomé and Príncipe. For catalogues, we prepare structured feeds to support richer formats and keep creative fresh as stock rotates.
Transportation: taxi and shuttle services benefit from call-only ads during peak hours and airport arrival windows. We time ad schedules to flight calendars and keep bids responsive to real-time demand.
Education and NGOs: recruitment for programmes or calls for applicants can be run with clear destination pages and measurement of form starts and completions, providing visibility into which messages drive action.
What makes Korhogo Agency different
- Island-aware execution: practical adjustments for connectivity, device behaviour, and how people prefer to contact businesses.
- Language fluency: Portuguese-first copy, with English and French capability for mixed audiences.
- Conversion-first mindset: tracking and landing pages built to move quickly from click to call, message or booking.
- Clear documentation: change logs, hypotheses, and results published in plain language so you can make decisions fast.
- Ownership and continuity: your data, your account, your audiences—portable and durable over time.
- Test culture: structured experiments on bids, creatives and audiences, with clear stop/go criteria.
We approach every account with a defined strategy and then execute it with precise targeting, continuous optimisation, disciplined analytics, and relentless focus on conversion outcomes that improve ROI. Our cultural and linguistic localisation ensures your message resonates, while operational transparency keeps you in control. As results grow, we engineer scalability without losing the efficient performance you expect.
Implementation timeline
- Days 1–7: discovery, audit, keyword and competitor mapping, measurement blueprint, page requirements.
- Days 8–14: tracking deployment, consent and privacy checks, landing page builds, ad asset production.
- Days 15–21: account build, QA, brand safety controls, negative lists, launch with controlled budgets.
- Days 22–30: tight monitoring, early experiments, cleaning of search terms, pacing alignment to targets.
- Month 2 onward: weekly iteration, monthly reviews, expansion to additional networks or audiences as data confirms viability.
Risk controls and quality safeguards
- Budget guardrails: shared budgets, spend alerts, and daily pacing checks to avoid over‑delivery.
- Brand safety: placement exclusions for Display and YouTube; topic and keyword filters; limited inventory settings.
- Policy compliance: verification and documentation handled before ads go live in sensitive categories.
- Data integrity: server‑side tagging options and enhanced conversions where appropriate; robust UTM governance for clean reporting.
- Contingency plans: duplicate campaigns and saved asset sets for quick swaps if approvals or policies shift.
Get started with korhogoagency.com
If you want reliable demand from search and a growth partner who understands São Tomé and Príncipe, we’re ready to help. Share your goals, seasonality, and current marketing setup, and we’ll return a plan with budget ranges, channel mix, and forecasted outcomes. Your first month focuses on foundations and wins you can feel; after that, we scale in line with your capacity to fulfil orders, serve guests, or close deals.
Contact Korhogo Agency via korhogoagency.com to schedule a consultation. We will prepare a clear roadmap, tailored to your category, language needs, and desired pace. From first click to final booking, we make Google Ads work for your business in São Tomé and Príncipe—and we prove it with data you can trust.
