Advertising in Madagascar is at a turning point: search volumes are rising, competition is still relatively low in many verticals, and consumers are increasingly comfortable purchasing online or contacting businesses through click-to-call. At korhogoagency.com, we help brands, NGOs, institutions, and growth-minded companies capture this moment with precision-built Google Ads campaigns tailored to the language, culture, devices, and bandwidth realities of the island. From Antananarivo to Toamasina, from eco-lodges in Nosy Be to manufacturers in Antsirabe, our approach combines market insight with disciplined execution to deliver measurable ROI and reliable, compounding results.
Why Google Ads in Madagascar Works Now
The Malagasy market has unique strengths that make paid search and performance media an excellent growth lever. Mobile internet adoption has climbed year over year, French and Malagasy are both widely used in queries, and essential verticals—tourism, agriculture, logistics, telecom, financial inclusion, education, and retail—are undergoing a rapid digital shift. When your competitors still rely on traditional outreach or generic social posts, search intent gives you access to buyers at the exact moment they’re ready to act.
What sets Madagascar apart is the dual-language dynamic and geographic distribution of demand. Tourism queries spike seasonally around whale-watching in Sainte-Marie and highland travel, while domestic service queries (plumbing, solar installation, medical care, microfinance) show steady intent across provincial hubs like Fianarantsoa, Mahajanga, Toliara, and Antsirabe. This pattern favors advertisers who combine granular geo-targeting with language-aware ad copy and lightweight landing experiences built for patchy connections.
For many categories, average cost-per-click remains accessible compared to more mature African and European markets. That gives an early-mover advantage to brands that use structured testing, tight keyword control, and rigorous conversion tracking to scale before the curve. Korhogo Agency aligns creative, bidding, and budget pacing to this environment, making sure every click can be tied to qualified leads, booked rooms, orders, or applications—so your growth plan doesn’t rely on guesswork.
Our Google Ads Services for Madagascar
We manage the full lifecycle of performance advertising—strategy, setup, creative, tracking, optimization, and reporting—so you get a dependable engine for lead or revenue growth.
Account Setup and Audit
- Structural audits of existing accounts to remove wasteful spend and fix tracking errors.
- Creation of new accounts aligned to business lines, regions, and funnel stages.
- Tagging, naming, and access governance to keep your data clean and secure.
Keyword and Audience Strategy
- Bilingual keyword research in Malagasy and French, with English support for international audiences.
- Intent mapping for brand, generic, competitor, and problem-solution queries.
- Negative keyword frameworks to protect budgets and maintain quality traffic.
- Audience layering: in-market, custom intent, remarketing, first-party data segments.
Creative and Messaging
- Ad copy in Malagasy and French tuned for clarity, trust, and fast comprehension on small screens.
- Responsive Search Ads with testing matrices for headlines and descriptions.
- Extensions: sitelinks, callouts, structured snippets, call, location, price, and lead forms.
- Display and Discovery creative with lightweight assets optimized for bandwidth constraints.
- YouTube action formats with concise value propositions and clear CTAs.
Campaign Types We Deploy
- Search and Dynamic Search Ads for high-intent capture.
- Performance Max for multi-network reach, fed by clean product or service feeds.
- Display and Discovery for efficient reach and retargeting.
- YouTube for awareness and consideration with skippable action-driven units.
- Local and Call Ads for service businesses needing immediate inbound leads.
- App campaigns for fintech, education, and utility tools.
Conversion Tracking and Measurement
- GA4 and Google Tag Manager implementation with server-side options where viable.
- Form, call, chat, and WhatsApp click tracking with quality scoring.
- Enhanced conversions to improve attribution and bidding signals.
- Offline conversion import (sales-qualified lead, approved loan, booking confirmation).
- Merchant Center setup for product feeds and e-commerce remarketing.
Bidding and Budget Management
- Smart bidding strategies (Maximize Conversions, tCPA, Maximize Conversion Value, tROAS) phased in after signal calibration.
- Budget allocation by region, language, and funnel to maintain spend elasticity.
- Brand defense with exact match control and competitor mapping.
- Daily pacing checks and weekly rebalancing against seasonality and inventory.
Landing Experience and CRO
- Mobile-first landing pages with lightweight images and fast render paths.
- Language toggles (Malagasy/French) and clear trust markers (phone, address, maps, certifications).
- Form simplification and sandboxed payment or booking flows.
- A/B tests on headlines, proof elements, and social signals to drive more conversions.
Localization and Cultural Nuance
The difference between average and exceptional results often comes down to message-market fit. Effective localization in Madagascar respects language, etiquette, and purchasing contexts. Malagasy copy should be concise and affirmative; French can carry more detail but must remain accessible. We avoid heavy visual assets where bandwidth is limited, and we sequence information so users can act quickly: phone, map, hours, offer, proof. Pricing appears in Ariary (MGA) with optional secondary currency for inbound tourists. Where appropriate, we incorporate local cultural motifs and imagery that feel authentic without stereotypes.
Seasonality matters: cyclone risks shape travel and logistics choices, school calendars influence education queries, and tourist itineraries shift ad inventory for hospitality. Ramadan affects certain retail micro-patterns; Independence Day (26 June) can create promotional windows. We reflect these cycles in budgets and creative, aligning bidding aggressiveness with inventory and staffing capacity. Above all, we keep the tone informative, respectful, and helpful—because trust is a principal lever of performance where brand familiarity is still forming.
Transparent Reporting and KPIs You Can Act On
Clarity in reporting is the backbone of sustainable growth. We supply dashboards with real-time visibility into cost, clicks, CTR, CPC, conversion rate, CPA, and ROAS, along with cohort analyses and creative-level performance. For lead-generation, we track both quantity and quality: sales acceptance rates, time-to-contact, and downstream revenue attribution. For online retail, we align product-level profitability to bidding so budget consolidates around winners instead of vanity metrics. We distinguish branded vs non-branded performance, protect margin with negative lists, and document each change so you always see cause and effect. Where needed, we add call recording QA and lead grading workflows to sharpen feedback loops.
A Proven Process With Clear Milestones
Discovery and Planning (Week 1–2)
- Business intake: objectives, constraints, compliance requirements, and success definitions.
- Market and competitor scan with SERP analysis in Malagasy and French.
- Measurement blueprint: events, parameters, offline conversions, and privacy alignment.
- Campaign architecture: keywords, audiences, networks, budget, and initial test matrix.
Build and Launch (Week 3–4)
- Account and GTM configuration, feed ingestion, and ad creative in both languages.
- Landing page refinement or build, QA on speed and user paths.
- Baseline dashboards and alerting, final checks, and staged go-live.
Stabilize and Scale (Days 30–90)
- Systematic testing of bids, copy, audiences, and extensions.
- Budget reallocation to top-performing segments and regions.
- Rollout of remarketing, video, and Performance Max once signals mature.
- Monthly executive summary and roadmap for next tests and growth steps.
Pricing Models That Fit Your Stage
We offer straightforward engagement options and invoice in MGA, EUR, or USD. Typical structures include:
- Management fee scaled to complexity and media spend, with transparent caps.
- Fixed monthly fee for steady-state programs with predictable scope.
- Hybrid retainers with performance incentives tied to qualified leads or net revenue.
No lock-in by default: we aim to earn your trust through performance. All accounts and data are owned by you, not by us. We can also collaborate with in-house teams, supplying strategy or specific execution layers as needed.
Compliance, Brand Safety, and Risk Control
We operate within Google Ads policies and local regulatory guidance, enforcing strict brand safety standards. That includes content exclusions for sensitive categories, geography-based exclusions where required, and age gating where applicable. We use click-fraud safeguards, IP exclusions, and anomaly alerts to protect budgets. Consent-friendly tagging, data minimization, and clear privacy notices underpin our measurement so you can scale while respecting users and regulators.
Industry Scenarios We Execute
Hospitality and Tourism
An eco-lodge near Nosy Be targets French-speaking travelers planning trips 30–90 days out. We build separate campaigns for France, La Réunion, Mauritius, and domestic travelers, with Malagasy/French landing pages. Search captures intent around whale watching, lemurs, and diving; Performance Max pairs property photos with fast booking flows. Result: higher occupancy in shoulder seasons and more direct bookings that reduce commission costs.
Financial Services and Fintech
A microfinance provider needs low-cost qualified applications. We deploy branded and generic loan keywords with form pre-qualification, call extensions during working hours, and offline conversion import when applications are approved. Smart bidding shifts budget toward segments with verified repayment likelihood, yielding a healthier portfolio and better unit economics.
Education and Training
A private institute offers vocational programs serving Antananarivo and Toamasina. Campaigns highlight outcomes (job placement, internships) and use lead forms for mobile-first submissions. Remarketing and YouTube short explainers educate prospects; term-based budgets match academic calendars and intake peaks.
Retail and eCommerce
A growing online retailer launches Merchant Center and product feeds with accurate availability and shipping. We structure Performance Max around profit tiers and apply custom labels for seasonality. Lightweight PDP templates keep pages fast on 3G, and WhatsApp click-to-chat supports hesitant buyers. This approach accelerates catalog exposure and expands high-margin product lines.
What Sets korhogoagency.com Apart
Our team blends on-the-ground understanding with performance discipline. We write for Malagasy and French audiences, build campaigns that respect the realities of device mix and bandwidth, and push toward full-funnel visibility so budgets compound over time. You get strategic thinking where it matters—positioning, keyword economics, and user pathways—plus consistent execution that gets the most from smart bidding while preserving human oversight.
We don’t rely on vanity metrics. Our north star is profitable growth: pipeline, bookings, net new customers, and lifetime value. We tune your strategy not just for short-term wins but for sustainable channel health, with creative and structural testing scheduled in advance so learning never stops.
Measurement That Drives Action
Actionable analytics is not a dashboard; it is the ability to connect spend to decisions you can make today. We structure your account so every significant change—new keyword themes, creative pivots, audience shifts—generates clean data. We annotate timelines, share hypotheses, and agree on thresholds that trigger action. If a landing page underperforms, we ship a variant; if a region outperforms, we redeploy budget by lunchtime; if a lead source degrades, we suppress it and restore efficiency. This rhythm is how compounding results emerge.
Mobile-First Experiences for Real-World Conditions
Most Malagasy users access the web on mobile, often over variable-speed connections. We design experiences accordingly: swift-loading pages, clear CTAs, concise forms, and compressed images. Where appropriate, we use call-only formats for immediate contact, and we stagger post-click content so primary information appears first. Paid traffic is too valuable to waste on slow loads or confusing flows; good engineering and user experience are part of media efficiency.
Scaling Beyond Search
Once search baselines are stable, we expand to Display, Discovery, and YouTube to reshape demand upstream. We segment creative by audience intent and introduce storytelling that earns attention. For products, we improve feed hygiene—titles, attributes, and structured data—so Performance Max can find more lookalikes. For services, we use intent-based remarketing that speaks to the specific objection or benefit that matters most to each segment. By compounding learnings across channels, your acquisition cost stays resilient even as volume rises.
Governance and Collaboration
We run weekly working sessions and monthly executive reviews. You’ll know exactly what we tested, what we learned, and what we’re doing next. We document playbooks for emergencies and seasonality spikes, align on SLAs for lead handling, and maintain clear ownership of assets and access. If your internal team prefers to keep creative or analytics in-house, we integrate with your workflows and tool stack without friction.
Your Next Step
If you’re ready to build a performance engine that fits Madagascar’s digital reality—and grows with it—korhogoagency.com can help. We’ll start by assessing your category demand, your current footprint, and your operational capacity. From there, we propose a plan that balances experimentation with predictability, calibrated to your budget and goals. Whether you need immediate lead flow in Antananarivo or a multi-market push that attracts international travelers, we’ll translate your objectives into campaigns that deliver results.
Reach out to schedule a discovery session. We’ll map the opportunity, estimate budgets and timelines, and show you how to connect paid traffic to revenue. With disciplined testing, continuous optimization, and relentless focus on value, your Google Ads can become a dependable growth lever. And if retail is your focus, we can tie the entire funnel—feed, product pages, checkout—so your eCommerce unit stays efficient across seasons.
Madagascar’s digital landscape will not stay underpriced forever. By aligning language, media, and post-click experience today, you can build durable advantage before rivals catch up. korhogoagency.com is ready to guide, execute, and iterate—so that every Ariary invested moves you closer to the outcomes that matter most.
