Kenya’s digital economy is accelerating, mobile adoption is nearly universal, and customers search, watch, and buy online with remarkable speed. If you want your brand to be found at the exact moment of intent, korhogoagency.com builds and manages high-performing campaigns on Google Ads tailored to the realities of the Kenyan market. From Nairobi to Mombasa, Kisumu to Eldoret, we plan, launch, and optimize campaigns that turn clicks into customers while staying lean, data-driven, and relentlessly focused on outcomes.
Why partner with Korhogo Agency for Google Ads in Kenya
Choosing a partner for paid search and media in Kenya is about more than setting bids or picking keywords. It is about deep market familiarity, cultural fluency, and the ability to translate intent into measurable business value. At Korhogo Agency, our approach is practical, accountable, and performance-led. We map your business objectives to acquisition funnels and track everything from the first impression to the last shilling earned, ensuring your ad spend compounds into revenue rather than noise.
Kenyan consumer behavior is uniquely mobile-first, with M-Pesa and Airtel Money shaping purchase habits and service delivery. Data costs and connectivity vary by region, so we design creative and landing pages that load fast even on lower bandwidth and older devices. We deploy geo-targeting down to neighborhoods and radii around your shops, schedule ads around peak hours, and build multilingual copy that resonates in both English and Swahili. We also align with key retail and cultural moments: back-to-school, Ramadan particularly relevant at the Coast, Jamhuri Day, Madaraka Day, Easter, Eid, farming and harvest cycles, and the Great Migration high season for tourism.
One core principle guides our engagements: clear objectives, clean measurement, and continuous refinement. We never rely on set-and-forget tactics. We plan hypotheses, test, learn, and scale what works. Your business gets measurable progress, not vanity metrics.
Our services for the Kenyan market
Search campaigns and call-forward strategy
Search remains the sharpest instrument for capturing bottom-funnel intent. We build single-theme ad groups with tight match types, layered with robust negative keyword lists to avoid waste. For service businesses, call ads and call extensions capture high-intent prospects who prefer to speak to someone immediately. We reinforce this with location extensions, structured snippets, and sitelinks designed to guide users to pricing, FAQs, and offers.
We refine ad schedules to maximize conversions during Kenyan business hours and add bid adjustments for mobile devices, where most searches happen. For multi-location brands, we run feed-based location assets and integrate store visit measurement where eligible. Our quality score work includes ad relevance audits, CTR uplift tests, and landing page optimization to reduce CPCs and elevate impression share.
Display, Discovery, and YouTube
Awareness drives intent, and intent fuels conversions. We combine Display and Discovery campaigns with YouTube for reach, frequency control, and audience layering. We tailor creatives to the Kenyan context: portrait and square videos for mobile, lightweight files for fast load, captions for silent autoplay, and thumb-stopping hooks within the first two seconds. On YouTube we deploy custom segments based on search behavior, life events like moving or starting school, and in-market audiences for travel, electronics, automotive, and more.
Brand lift and view-through conversions are complemented by hard outcomes, thanks to data-driven attribution. We cap frequency to prevent fatigue and use sequenced storytelling to nudge prospects from awareness to consideration to action, all while optimizing CPMs and CPVs for efficiency.
Shopping and Merchant Center for E-commerce
For online stores, we implement Merchant Center with well-structured product feeds, clean titles, and GTIN enrichment where available. We optimize product attributes, pricing visibility, and availability to win auctions and improve click quality. We segment Shopping campaigns by product margin, price tiers, and seasonality, deploying smart bidding with strong conversion signals. For omnichannel retailers, local inventory ads allow customers to see what is in stock near them and drive store visits that we track and attribute inside your reporting layer.
App and Play Store campaigns
App-first businesses in transport, delivery, fintech, and betting require campaign structures that balance volume and quality. We leverage App campaigns for installs and for in-app actions with event-based optimization, connecting Firebase or GA4 to feed purchase, registration, and deposit events back into bidding strategies. Creative sets include video, static, and HTML5 where effective, and we run geo splits to isolate top-performing counties and cities.
Performance Max and full-funnel orchestration
We implement Performance Max for advertisers ready to unify Search, Display, Discover, YouTube, and Shopping under one umbrella. Asset groups reflect audience signals and product clusters, with feed-based automations and seasonal promotions. We always maintain control layers with branded search and exact-match clusters to protect efficiency, while PMax explores incremental demand and retargets users across channels. Regular asset refresh cycles keep creative fatigue in check, and we anchor automation with high-quality conversion signals.
Strategy built on Kenyan insights
Every account begins with market immersion. We review your category dynamics, competitors, historical performance, and customer journeys. We audit your analytics stack and your CRM or order management system to identify how leads or purchases move to revenue. Then we craft a plan that makes sense for Kenya’s realities:
- Language and localization: English and Swahili variants, clear currency display in KES, and locally familiar payment icons like M-Pesa and Airtel Money.
- Geo-targeting: city, county, radius around retail, and corridor-based logistics routes such as Nairobi–Nakuru–Eldoret and Nairobi–Mombasa.
- Device strategy: mobile-first layouts and call flows, with desktop-specific creatives for B2B research segments.
- Scheduling: focus on daytime and early evening, with tests for weekend peaks depending on vertical.
- Seasonality: tourism peaks during migration, school term starts, holiday retail spikes, agricultural planting and harvesting windows.
- Connection-aware creatives: asset sizes that load fast on limited data bundles without sacrificing impact.
We also establish the measurement foundations that convert media into business intelligence: first-party data capture, privacy-safe tagging, and CRM handshakes that allow our bidding to optimize to true revenue, not just surface-level clicks.
Measurement, analytics, and optimization
Without accurate data, there is no performance marketing. We implement GA4, server-side or standard GTM, and consent modes aligned with your privacy policy. UTM conventions feed clean channel reporting, while enhanced conversions and hashed customer data improve attribution fidelity. For high-intent businesses, we capture phone calls via tracking numbers and integrate call outcomes—connected, qualified, sale—into Google Ads for smarter bidding.
Offline conversion imports bridge the gap between form fills and closed deals. For example, a Nairobi B2B lead might take two weeks to close; we pass the won status with value back into Google Ads so the system learns what truly matters. Our weekly optimization cycles include query mining, negative keyword expansion, budget shifts to winning segments, ad testing, and feed hygiene for Shopping. Monthly deep-dives evaluate pace versus targets, profitability by campaign, and growth hypotheses for the next sprint.
Attribution is set to data-driven where eligible, with modeled view-through impact surfaced for multi-channel transparency. We use custom columns for MER and ROAS bands, and we align KPIs with each funnel stage: impression share and reach for awareness, CTR and engaged views for consideration, and CPA, CVR, and revenue for acquisition.
Creative and copywriting tailored to Kenya
Great media fails with generic messaging. Our creative process extracts your unique value propositions and expresses them in simple, credible, and locally relevant ways. We avoid jargon, anchor on benefits, and embrace clarity. For bilingual audiences, we deploy concise Swahili variants where it helps comprehension and trust, while maintaining brand tone.
Sample search copy lines that align with Kenyan expectations:
- Fast delivery in Nairobi today. Secure mobile payments and easy returns.
- Talk to a specialist now. Get pricing, stock updates, and same-day service.
- Pay with M-Pesa. Transparent fees, no hidden charges, instant confirmation.
- Limited-time offer for Coast region. Order now, pick up in Mombasa.
Creative best practices we apply across formats:
- Clarity before cleverness: promise, proof, and a concrete call-to-action.
- Mobile-first layouts, subtitles on video, and short hooks within two seconds.
- Benefit-led imagery for services and clean product shots for retail.
- Localized trust markers: phone number, live chat, pickup points, payment options.
- Consistent offers from ad to landing page to avoid drop-off.
Landing pages and conversion rate optimization
We audit and build landing experiences engineered for speed and persuasion. Core Web Vitals, compressed imagery, and server-side caching keep pages snappy on 3G and congested 4G connections. We reduce friction by simplifying forms, offering call and WhatsApp options, and aligning microcopy with ad promises. Social proof—Kenyan reviews, case references, and local partner logos—boosts credibility.
Our CRO roadmap includes A/B tests for headlines, CTAs, page layouts, checkout steps, and payment placement. For lead gen, we measure lead-to-MQL and MQL-to-SQL conversion rates, not just form fills. For retail, we segment checkouts by device, payment method, and shipping promise to isolate and fix friction points.
Industry-specific playbooks
We adapt our frameworks to your category:
- Tourism and hospitality: season-based budgets, YouTube storylines featuring Maasai Mara and coastal escapes, and call-forward flows for bookings.
- Education and training: term calendars, lead routing by campus, and student financing messaging with instant callbacks.
- Healthcare and clinics: local targeting, call-only ads, discrete messaging, and appointment conversion tracking.
- Retail and marketplaces: Shopping segmentation by margin, flash sale countdowns, and local pickup visibility.
- B2B and industrial: long-cycle lead scoring, content-driven remarketing, and exact-match keyword clusters around specs and certifications.
Packages and pricing transparency
We keep pricing simple and aligned to outcomes. Engagements typically include account setup or rebuild, keyword and audience research, creative production, landing page recommendations or builds, analytics implementation, and weekly optimization. Management fees scale with complexity and media spend, and we agree on KPIs and reporting cadence upfront. Media budgets are paid directly to Google for full transparency.
Example structures many clients choose:
- Starter: one or two campaigns, basic tracking, weekly reporting, ideal for local service businesses testing paid acquisition.
- Growth: full-funnel strategy with Search, Display, YouTube, and remarketing; conversion pipeline integration; bi-weekly experiments.
- Scale: multi-region and multi-product setup, Shopping and PMax, offline conversion imports, feed automations, and monthly strategic workshops.
We offer a detailed proposal after a discovery call and account audit, with clear deliverables and timelines. There are no hidden platform markups or surprise fees.
Onboarding and timeline
Our onboarding typically runs in three phases:
- Discovery and audit (week 1): stakeholder interviews, analytics and account access, data integrity checks, KPI alignment, and creative brief.
- Build and launch (weeks 2–3): keyword maps, structure design, copy and assets production, tracking implementation, and initial campaign launch.
- Stabilize and scale (weeks 4–8): optimization cycles, budget reallocation to winners, CRO experiments, and expansion into additional formats.
From day one, you get a shared dashboard with live KPIs and a communication channel for rapid feedback. We meet weekly during the first month and shift to a cadence that fits your operating rhythm thereafter.
Remarketing that respects attention
Many Kenyan users compare options across multiple sites and devices. We deploy privacy-safe Remarketing that caps frequency, sequences messages, and aligns with your sales cycle length. For retail, we use dynamic product ads featuring recently viewed items. For B2B, we retarget based on content consumed—spec sheets, pricing pages—and move users toward demos or proposals. The goal is to be present, not pushy, and to meet the user with the next logical step.
Lead handling and sales integration
Lead gen fails when handoffs fail. We integrate web forms with your CRM, assign sources and campaigns via UTM parameters, and set alerts so hot leads get immediate attention. Call tracking distinguishes missed, answered, and qualified calls, and we publish reports that connect media spend to pipeline value and closed revenue. Bid strategies then optimize to the signals that correlate with real business outcomes, improving ROI over time.
Compliance, brand safety, and governance
We design campaigns to comply with Google policies and Kenyan regulations, including sector guidelines for finance, healthcare, and education. Consent banners and privacy policies are configured to respect user choices while preserving conversion modeling. We maintain brand safety by excluding sensitive placements, blocking irrelevant categories, and enforcing negative keyword lists for off-topic queries. All creative assets pass a vetting checklist before deployment.
Case snapshots
Retail electronics in Nairobi: After a Merchant Center rebuild and Shopping segmentation by margin and price bands, ROAS improved by 58 percent in six weeks. Same-day delivery messaging and M-Pesa transparency lifted checkout completion on mobile by 23 percent. Search protected the brand while PMax scaled incremental volume with stable CPAs.
Tour operator serving Maasai Mara: Search plus YouTube sequenced storytelling delivered a 41 percent increase in inquiries ahead of migration season. Call extensions and call-only ads captured high-intent bookings, while remarketing nudged on-the-fence researchers with date-based offers.
B2B industrial supplier: Exact-match search around SKU-level specs and localized landing pages drove a 35 percent lower CPA. Offline conversion imports aligned bidding to closed revenue; SQL quality rose by 29 percent and average deal size increased due to better qualification.
Frequently asked questions
How soon can we start seeing results? For mature accounts, performance lifts can appear within two to four weeks. New accounts typically stabilize within four to eight weeks as data accrues and optimizations compound.
Can you work with small budgets? Yes. We right-size strategy to your goals and scale budget as we validate winners. Clear targeting, sharp messaging, and disciplined testing matter more than big budgets at the start.
Do you create landing pages? We can collaborate with your developer or build performance landing pages, including copy, design, and analytics setup, optimized for mobile speed and conversion.
How do you report performance? You receive a live dashboard, weekly updates during launch, and structured monthly reviews. We track CPA, CVR, revenue, and leading indicators like impression share and CTR.
What about multilingual campaigns? We produce English-first assets with optional Swahili variants where they improve comprehension and trust, especially for mobile users in regional markets.
What you get when you work with us
- Strategic clarity: goals, KPIs, and a roadmap you can understand and challenge.
- Full-funnel execution: Search, Display, Discovery, YouTube, Shopping, and PMax working together.
- Crystal measurement: GA4, enhanced conversions, offline imports, and call tracking.
- Local nuance: device, language, geo, and seasonal insights anchored in Kenya.
- Creative that converts: message-market fit and fast-loading mobile assets.
- Continuous learning: planned experiments, documentation, and iteration.
- Transparency: direct media billing, clear fees, and shared dashboards.
Getting started
If you are ready to accelerate customer acquisition in Kenya, we will begin with a consultation and a free account and analytics audit. You will receive a prioritized action plan, timeline, and forecast based on your goals and budget. From there, we build, launch, and optimize—staying close to the numbers and even closer to what your customers actually want.
Korhogo Agency turns intent into growth. Whether your focus is Lead Generation or online sales, we align strategy, creative, and analytics to deliver consistent, compounding performance. Connect with our team at korhogoagency.com and let us craft a plan that turns search moments into measurable Conversion and long-term revenue momentum.
