Business in the Atlantic archipelago thrives when travelers, residents, and the diaspora find the right offer at the right moment. Korhogo Agency is your dedicated partner for Google Ads in Cabo Verde, combining local market nuance with international best practices to build campaigns that don’t just reach people—they move them to book, buy, subscribe, and return. From hotels on Sal to fintech on Santiago and tour operators in Boa Vista, we architect data-driven advertising that aligns with culture, seasonality, and your revenue goals.
Why invest in Google Ads for Cabo Verde
Cabo Verde’s economy blends tourism, services, and a vibrant diaspora economy. Visitors research island-hopping trips, compare hotels, search for experiences like kitesurfing and hiking Fogo’s volcano, and look for local guides, rental cars, SIM cards, and airport transfers. Residents increasingly rely on mobile search for services, delivery, education, and healthcare. Diaspora audiences look for flights, remittances, gifts, and second-home services. All of these journeys start with search and often continue across YouTube and the wider Google ecosystem—making a strong, orchestrated presence essential.
Korhogo Agency brings a growth-focused approach that balances lead volume with cost and quality. We combine keyword intent with contextual signals across Search, Performance Max, Display, and video placements to win attention before and after a user’s moment of intent. Our team aligns budget pacing to seasonality—high-season demand waves, midweek vs. weekend shifts, and northern-hemisphere holiday peaks—so your spend captures the most valuable traffic while protecting margins. We also tailor ads and landing pages to languages common among visitors and business audiences (Portuguese, English, French, Italian, German) to increase relevance and reduce friction.
With Lisbon and other European hubs feeding traffic to the islands, competing for intent requires precise account structure, granular ad assets, and a robust measurement foundation. Korhogo Agency configures campaign architectures that facilitate testing, scale efficiently across islands, and connect upper-funnel curiosity to bottom-funnel action. Our objective is measurable growth, controlled cost, and resilient acquisition through variable demand cycles.
What korhogoagency.com delivers
Market discovery and strategy
We begin with an immersion: your audience, your unit economics, your market position, and your operational realities (inventory, staff capacity, delivery windows, booking cutoffs). We examine search landscapes for branded and non‑branded terms, competitor presence, share-of-voice, SERP features, and seasonality patterns. The outcome is a tiered plan—protect brand, conquer intent clusters, and develop demand—mapped to budget guardrails and monthly milestones. We define hypotheses (for example, bundle offers outperform single-night stays; early-booking deals acquire at lower costs; Portuguese-language ads drive higher CTR in Lisbon and Porto) and translate them into structured tests.
Account architecture and campaign setup
We build a clean, scalable account structure: brand vs. non-brand separation, exact vs. broad match control, and campaigns grouped by island, product line, and funnel stage. We implement responsive search ads with diversified assets, ad extensions (sitelinks, callouts, structured snippets, price and promotion assets), and call extensions for reservations and consultations. For demand creation we deploy Discovery and YouTube placements tuned to signals like travel intent and in-market segments relevant to tourism, finance, education, and retail. Performance Max orchestrates shopping inventory or service categories across Google surfaces with asset groups aligned to audience signals and geo contexts.
Measurement and first-party data
A durable measurement layer enables budget confidence. We standardize Google Tag Manager, GA4, enhanced conversions, and consent management compliant with European visitors. We map user journeys across languages and devices, implement server-side event forwarding when appropriate, and import offline outcomes (hotel confirmations, closed deals, in-store purchases) back into Ads. This pipeline lets bidding and budget decisions reflect real business value—not just clicks—and provides the foundation for steady ROI improvements over time.
Creative, messaging, and local nuance
Great media fails without empathy. We tailor value propositions by traveler type (families, couples, adventure seekers), by language, and by island. For example, Boa Vista creative can emphasize dunes and quiet escapes; Sal can lead with all‑inclusive convenience and water sports; Santiago can showcase culture and business services. For B2B and services, our copy frames outcomes—faster approvals, guaranteed availability, price transparency, and local support—while using proof points and clear calls to action. We align ad promises with landing page content and ensure that forms, checkout, and calendar tools are mobile-first.
Campaign types we run for Cabo Verde
- Search campaigns for high-intent keywords—from “hotel in Santa Maria” to “money transfer to CVE island” and “private tours São Vicente.”
- Performance Max for ecommerce catalogs, hotel room types, excursions, and bundled offers, using feed-based assets and audience signals.
- YouTube for storytelling, destination awareness, and launching seasonal promotions, with skippable formats and cost-controlled reach.
- Discovery and Demand Gen to reach travelers researching destinations, activities, and travel logistics across Google surfaces.
- Dynamic Search Ads to capture long-tail queries tied to your website content, ensuring coverage without endless keyword lists.
- Hotel and travel integrations through approved connectors and booking engines to surface real-time availability and pricing.
- App campaigns to drive installs and in-app actions for booking or loyalty apps used by travelers and residents.
Geo-targeting across the islands
Geo precision is essential in an archipelago. We segment campaigns and ad assets by island and major towns to match intent and logistics. Santiago (Praia), São Vicente (Mindelo), Sal (Santa Maria and Espargos), Boa Vista, Santo Antão, and Fogo can each receive customized creative, bid adjustments, and landing pages that reflect on‑island inventory or service coverage. Airport‑related searchers can receive transfer and SIM offers; port areas can receive freight and logistics messaging; and business districts can focus on professional services. We also run multi‑language variants in European origin markets to meet travelers in their pre‑trip research phase.
For businesses that operate across islands, we build a hub‑and‑spoke model: a centralized strategy with local modules for each island. This supports controlled testing—what works on Sal might not scale to São Vicente—and makes budget shifts seamless. It also ensures brand consistency while allowing service-level and offer-level tweaks wherever necessary.
Tracking, testing, and the path to predictable growth
We establish reliable conversion tracking for calls, forms, bookings, purchases, quote requests, and WhatsApp taps (via event proxies). Each action receives a value model so optimization favors outcomes that drive revenue and margin. We prioritize high-signal events and pair them with campaign goals. To harden data quality, we use GA4 events mapped to Ads, enhanced conversions for web, and offline conversion imports where deals close in CRM or PMS systems. Our testing cadence includes ad asset rotation, landing page variants, offer packaging, and bid strategy trials. The goal: keep learning loops short and decisions informed by statistically sound results.
The Korhogo methodology for sustainable results
1. Clarity on outcomes
We start by quantifying what success means for you—revenue targets, acquisition cost thresholds, occupancy goals, lead quality criteria. Every campaign is then engineered to maximize profitable conversions, not vanity metrics.
2. Data foundations
Clean tagging, structured events, and privacy‑aware consent flows power trustworthy analytics. With this in place, we unlock smart bidding strategies, audience lists, and lifetime value modeling that give you a defensible edge.
3. Channel orchestration
Search captures intent; video and rich media build preference; discovery formats widen reach; and retargeting closes the loop. We layer audiences and placements so users receive context‑relevant messages throughout their journey—curiosity, comparison, decision, and loyalty.
4. Continuous refinement
We conduct weekly optimizations and monthly deep‑dives. Expect negative keyword curation, query mapping, asset upgrades, and budget reallocation toward winning segments. We will rebalance between brand and prospecting as share-of-voice shifts, and we will use controlled experiments to validate strategic changes before scaling.
Service menu tailored for Cabo Verde
- Search, Performance Max, YouTube, and Discovery campaign management with island‑specific modules.
- Audience strategy including affinity, in‑market, life event signals, and first‑party segments synced from CRM or booking engines.
- Creative production: multilingual copy, image/video assets, and on‑page message matching for higher quality scores and conversion rates.
- Landing page development with fast hosting, mobile-first UI, and form instrumentation for sales and reservations.
- Merchant Center and product feed setup, including structured data, availability, pricing, and promotion schedules.
- Consent Mode, enhanced conversions, and offline conversion imports for sales finalized by phone or email.
- Reporting on acquisition cost, revenue, ROAS/CPA, share-of-voice, and island-level contribution to targets.
Optimizing for seasonality and travel cycles
Cabo Verde experiences distinct visitor flows and booking windows. We adapt budget and messaging to early-booking periods, peak arrival months, shoulder seasons, and special events. We also maintain always‑on capture for last‑minute travelers who book within 72 hours of arrival. For diaspora peaks (summer and the December holidays), we tune ad schedules, languages, and offers around flights and family travel patterns. For B2B or local services, we map weekly rhythms and adjust bidding and scheduling to high-intent hours, using device and geo cues to refine spend.
Remarketing and lifecycle growth
Revenue compounds when first-time buyers become repeat customers. We design user lists by behavior stage: page viewers, cart abandoners, quote requesters, past purchasers, and high-value cohorts. We then deploy thoughtful remarketing that respects frequency and aligns with time-to-purchase—three days for local delivery, 7–30 days for travel research. Loyalty messages, bundles, and value‑add services (airport transfer with hotel, onboard experience with ferry) increase lifetime value while lowering acquisition costs over time.
Localization, language, and trust
Clarity builds confidence. Ads and landing pages reflect the tone and vocabulary of target audiences—Portuguese for local and Lusophone markets, English and French for travelers, and supportive multilingual FAQs that remove hesitation. Payment options are explained transparently; WhatsApp or phone support is easy to reach; policies and availability are up to date. We pay close attention to dialect and island‑specific references to make campaigns feel native. Strong localization improves quality score, lowers CPC, and raises conversion rates.
Bidding strategies and automation
We use data-backed bidding strategies that fit your funnel stage and data density. Maximize Conversions with value rules works for acquisition pushes; Target CPA keeps lead costs in check; Target ROAS is ideal when order values vary by product or room type. Where viable, we segment experiments to compare manual baselines against smart bid strategies. We also leverage creative and audience automation in Performance Max, balancing machine learning with clear asset group logic and negative placements to maintain brand safety.
Industries we scale in Cabo Verde
- Hospitality: hotels, guesthouses, resorts, hostels, vacation rentals, and destination management companies.
- Experiences: tours, diving, surfing, hiking, cultural events, and island transfers.
- Retail and ecommerce: local fashion, crafts, electronics, and grocery delivery.
- Financial services: remittances, microfinance, insurance, and fintech apps.
- Real estate: short- and long-term rentals, second homes, and property management.
- Education and training: language schools, certifications, and professional development.
- Healthcare and wellness: clinics, telehealth, pharmacies, fitness studios.
Our process and timeline
Days 0–7: Foundations
- Discovery workshop, KPI alignment, access to accounts and assets.
- GA4, Tag Manager, consent, and conversion schema finalized.
- Account audit and structural design for campaigns, audiences, and assets.
Days 8–14: Launch
- Initial campaigns live for brand, core non-brand clusters, and Performance Max.
- Landing pages published, assets localized, and extensions configured.
- Baseline reporting and early optimization pass after data stabilizes.
Days 15–45: Acceleration
- Query mapping, negative list growth, asset testing, and bid strategy trials.
- Audience refinement and budget shifts toward winning islands and segments.
- Cross-channel expansion with YouTube and Discovery for demand creation.
Day 45 onward: Scale and defend
- Scale profitable segments, defend brand efficiently, and push into new intent clusters.
- Seasonal plans, promotion calendars, and inventory-aware budget pacing.
- Quarterly roadmap using insights from tests and attribution reports.
What makes korhogoagency.com different
- Island-by-island expertise: messaging, inventory realities, and local partners.
- Measurement-first approach: reliable data and clear reporting drive decisions.
- Creative that sells: culturally aware, benefit-led, and conversion‑oriented.
- Transparent collaboration: shared dashboards, documented experiments, predictable sprints.
- Scalable playbooks: from a single hotel to multi-island retail networks.
Compliance, brand safety, and policy alignment
We manage policy-sensitive verticals with care—financial services, health, and regulated products—so campaigns meet Google’s advertising standards. We maintain placement exclusions and content filters to protect brand context. For European traffic, we work with consent frameworks and privacy controls to ensure compliant data collection without sacrificing essential signals needed for bidding.
Key metrics and reporting rhythm
We report on acquisition cost, revenue, ROAS, occupancy, and lead quality. Benchmarks include click-through rate, conversion rate, first-time vs. returning customer mix, and new-customer contribution to growth. Where appropriate, we implement media mix modeling and data-driven attribution comparisons to understand incremental lift. Weekly summaries cover actions taken and planned; monthly reviews reset strategy based on results and upcoming seasonality.
Advanced tactics for competitive edge
- Value rules by audience and geography to bid more aggressively where profit is higher.
- Inventory-aware pacing so campaigns respond to availability and booking windows.
- Competitor monitoring and SERP feature capture using structured assets.
- Lead qualification loops that connect CRM outcomes to bid signals.
- Geo-fenced creative variants for ports, airports, and event venues.
- Feed-level promotions for room upgrades, excursions, and multi-night bundles.
Local partnerships and integrations
We coordinate with booking engines, property management systems, payment gateways, and inventory tools that operate in the islands. This ensures price, availability, and offers remain consistent across ads and landing pages. For commerce, we configure Merchant Center with accurate shipping, taxes, and promo feeds. For service businesses, we integrate form handlers, call tracking, and appointment systems so sales teams can respond quickly to hot leads.
Budgeting and investment philosophy
Budgets follow opportunity. We size investment based on addressable demand, funnel stage, and margin targets. Expect an initial exploration phase to identify high-yield queries and creative angles, then concentrated spend on proven clusters. We protect brand at efficient costs and allocate prospecting budgets where incremental gains are likely. Our philosophy is simple: every unit of spend should contribute to profitable growth, with a clear path to scale or reallocation based on evidence.
FAQs
Can you work with both tourism and non-tourism businesses?
Yes. While tourism is central to the islands, we also scale ecommerce, financial services, education, healthcare, real estate, and B2B services.
What languages do you support?
Portuguese and English by default, with French, Italian, and German as needed. We adapt tone for locals, travelers, and diaspora audiences.
Do you manage landing pages and creative?
Yes. We produce copy, design, and lightweight video assets, and we build rapid landing pages aligned to campaign goals and device behavior.
How quickly can we launch?
In most cases, within two weeks after access and approvals. Complex integrations may take longer; we’ll present a clear timeline after discovery.
How do you handle attribution?
We use GA4 with data-driven attribution, conversion value mapping, and offline imports to reflect true contribution across channels and devices.
The promise: results without noise
Korhogo Agency builds durable growth systems for companies serving the islands and beyond. Our campaigns are engineered for clear objectives, disciplined experiments, and steady gains in targeting quality and budget efficiency. We connect brand presence to measurable revenue outcomes, balancing exploration with control so you can scale with confidence. Whether you operate a boutique hotel on Sal, a regional ecommerce store shipping to multiple islands, or a services firm in Praia or Mindelo, our team will tailor an acquisition engine that fits your reality and goals.
From setup to scale: how we keep you ahead
Your account evolves as the market does. We stay close to island events, airline capacity shifts, macro travel trends, and platform changes. As new formats and features roll out, we evaluate them against your objectives. The result is steady improvements in performance, better creative resonance, and reliable budget allocation that respects margin while growing share.
Get started with korhogoagency.com
Partner with a team that understands how to turn searches into bookings and interest into revenue. Tell us your targets, share your assets, and we’ll build a plan that integrates measurement, creative, and media into one growth system. From first impression to follow‑up, from island‑specific offers to global demand capture, Korhogo Agency is ready to help you own your market and scale with discipline.
